2024 is the year to implement“14th Five-Year Plan”A critical year for planning，“Catch the project、Promote investment、Steady growth”Not only has it become the core goal of economic work in various places，It is also the key to promoting high-quality development。According to Sanchuanhui Cultural Industry Analysis，The beginning of the new year，Many provinces and cities have successively released a list of provincial key/major construction projects in 2024，Finalize specific investment areas and project construction plans。where，Cultural tourism projects are not only numerous in number，And the investment scale is huge，Presenting many new highlights and trends。

Major project construction is to promote high-quality development“Niubi”，It is also about expanding investment、Optimized structure、An important support for stable growth。According to Sanchuanhui Cultural Industry Statistics，As of now，Including Beijing、Shanghai、18 provinces and cities including Guangdong have successively released a list of major provincial projects and investment plans for 2024。

Then，In these provincial key project lists，What cultural and tourism industry projects are worthy of attention？What new characteristics do these cultural tourism projects present？What new trends are revealed in the investment direction？This article will focus on interpretation of these issues。

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From the perspective of major provincial cultural and tourism-related projects in 18 provinces and cities in 2024，Not only covers traditional tourist attraction development、Cultural heritage protection and other fields，It also involves in-depth integration of culture, sports and travel business、Cultural tourism and health care、Green and low carbon，And new business formats and new scenarios such as digital cultural tourism，More diverse project types，Highlights the great culture、The development trend of grand tourism and grand integration。

Among many projects，Digital cultural tourism project attracts attention。For example，Beijing’s 2024 plan is focused on advancing“3 100”Municipal key projects。Among the 100 major scientific and technological innovation and modern industrial projects，There are more 188bet online sports betting than 30 projects involving the deep integration of digital cultural tourism and cultural tourism and sports business。where，11 related digital cultural tourism industry projects、5 high-quality cultural tourism industry projects、9 cultural and sports projects、5 new landmark projects involving cultural and tourism consumption。

Meanwhile，To improve the level of cultural and natural heritage protection，Promote cultural tourism integration and high-quality development，Accelerate the preparation of cultural protection, inheritance and utilization project reserve databases in various regions，Focus on supporting the construction of national cultural parks through central budget investment、National key cultural relics protection and archaeological excavation、National parks and other important natural heritage protection and display projects。Take Shaanxi Province as an example，As one of the major cultural relics provinces in the country，A total of 22 projects in Shaanxi have been selected into the 2024 provincial cultural protection, inheritance and utilization project reserve library。

Except for in-depth cultural, tourism, sports and business integration projects，Every place is rushing to seize“Cultural tourism and wellness”New track，Actively promote“Travel + Wellness”Integrated development。For example, Anhui Province’s special action plan for effective investment in 2024，Accelerate the construction of Dahuang Mountain as a world-class leisure, vacation and wellness tourism destination，Promote the construction of major projects such as the Guangde Pilot Area of ​​the Yangtze River Delta (Anhui) Ecological Green Health Care Base；Guizhou、Provinces such as Shanxi and Fujian are also shown in the list of provincial key projects in 2024，Cultural, tourism and wellness projects occupy an important position in industrial integration projects。

It’s worth noting，Shandong、Jiangsu、Sichuan and other provinces also rely on regional resource endowments and development advantages，Actively promote the construction of agricultural tourism、Various green, low-carbon and high-quality development projects such as eco-tourism and rural tourism。According to the list of key provincial green, low-carbon and high-quality development projects in 2024 issued by the Shandong Provincial Development and Reform Commission，Covering a total of 1,400 key projects，There are as many as 50 key cultural and tourism green, low-carbon and high-quality development projects。

In summary，Cultural tourism industry projects in the 2024 provincial major project list，Showing diversity of types、The rise of digital cultural tourism、Cultural protection and inheritance receive great attention、New features and trends such as new hotspots in culture, tourism and health, and consensus on green and low-carbon development。

2. Promote large projects and continue to increase investment scale

Beginning of the year，Central Economic Work Conference emphasized，Major project construction scale is large、Long cycle，Able to effectively absorb investment、Expand domestic demand，Unleashing the demand potential of my country’s ultra-large domestic market，Consolidate and enhance the positive trend of economic recovery。This important macroeconomic policy provides fundamental guidance for the construction of major projects in various places。

Discovered by sorting out the list of key construction projects in 18 provinces and cities across the country in 2024，The number of cultural tourism projects in various places、The investment scale and project quality have been significantly improved。where，The investment amount of a single project can easily reach billions or even tens of billions，Highlighting the great importance and investment in the cultural tourism industry in various places。The specific situation is summarized as follows:

First, there are a large number of major cultural and tourism projects.

According to incomplete statistics，18 provinces and cities plan to promote a total of 512 major cultural and tourism projects in 2024。where，Up to 70 major cultural and tourism industry projects started in Yunnan Province in the first quarter，Accounting for 12% of the total number of provincial major projects (591)，Top of 18 provinces and cities。Followed by 57 projects in Shandong Province (including 50 high-quality projects)、54 in Chongqing (cultural city project) and 52 in Guangdong Province。Also，The number of cultural tourism projects in Fujian Province and Hainan Province also exceeds 40。

Second, the scale of project investment has increased significantly.

According to Guangdong Province’s 2024 key project plan，Guangdong arranges 1508 key projects this year，Total investment is about 8.1 trillion yuan。where，Involving culture、52 projects in the field of tourism and sports，The total investment exceeds 160 billion yuan。Among these projects, 4 of them exceed 10 billion yuan，Respectively, the second phase of Zhuhai Hengqin Chimelong International Ocean Resort (30 billion yuan)、Foshan Midea·Dynasty Bailu Lake Forest Ecological Tourism Resort (20 billion yuan)、Jiulong Lake“CTS World Bay Area”(15 billion yuan)、Qingyuan Chimelong International Forest Resort Forest Paradise (10 billion yuan)。

Hainan Province deserves special attention.

According to the 2024 major project investment plan list released by the Hainan Provincial Development and Reform Commission，The province has arranged 295 provincial-level major projects this year，Total investment 774.4 billion yuan，An increase of 162.8 billion compared with last year。At the same time，There are 112 provincial preparatory projects，Total investment 333.4 billion yuan。where，Involving a total of 27 cultural tourism and cultural 188bet online sports betting tourism commercial complex projects，The total investment is close to 85 billion yuan。Includes 14 tourism projects，Total investment 15.8 billion yuan；6 large-scale cultural tourism commercial projects，Total investment reaches 55.6 billion yuan。

The author’s statistics also found，Among the 3 provinces that have released investment quotas for provincial key cultural tourism projects，Although the number of projects in Gansu Province is not large，But the proportion of investment is also relatively eye-catching。According to the "Gansu Province 2024 Provincial Major Construction Project Investment Plan (Draft)" announced by the Gansu Provincial Development and Reform Commission，Gansu plans to invest in 306 provincial-level major projects，Annual planned investment 213.5 billion。where，Including 2 new cultural tourism projects，Total investment 31.2.7 billion yuan；Continuing to build 8 cultural tourism projects，Total investment 14.1 billion yuan。

In addition，Yunnan、Chongqing、Anhui and other provinces and cities also publicly reported the annual investment quotas for key cultural tourism projects，Significant growth overall。For example，Chongqing plans to invest 61 billion yuan to implement 54 culturally strong city projects；The total investment in major cultural and tourism industry projects in Yunnan Province in the first quarter was 4% in the fourth quarter of last year.8 times；Anhui Province launches special investment action to strengthen the province through culture，The goal is to complete the project’s physical workload of 20 billion yuan throughout the year。

3. Major structural optimization and more precise target benefits

Through the analysis of the above 18 provincial and municipal major projects，Preliminarily reveals the new trends and trends in national cultural tourism industry investment in 2024。2024，Local governments take the initiative to focus on “Optimize project structure、Improve investment efficiency”These two themes，Scientifically coordinate risk prevention and investment stabilization，Strive to promote investment in the cultural tourism field towards low risk、Benign interaction towards high-level and high-quality development。The specific performance is as follows“Four Transformations”中：

The first is structural optimization，Change from focusing on economic benefits to strengthening social and ecological benefits。While promoting the construction of cultural tourism industry projects in various places，Pay more and more attention to investment in the protection and inheritance of cultural heritage，Salvage restoration of historic buildings、Revitalization and utilization of cultural heritage and ecological protection and other measures，Work hard to promote the economy、Society、Coordinated development of culture and ecology。For example，Fujian Province 188bet Online Sports Betting and Casino plans to promote 46 provincial key cultural and tourism projects this year，More than 80% of the projects are related to the protection and utilization of cultural heritage and the integration of cultural tourism and ecology。

Meanwhile，As a major cultural relics province, Henan places cultural heritage protection projects as a top priority。According to the author，In the first batch of 520 provincial key construction projects in Henan Province in 2024，There are 8 projects involving cultural heritage and site protection，6 of them are continued construction projects，Including Sui and Tang Luoyang City National Heritage Park、Zhengzhou Shang Dynasty Royal City Site、Yangshao Village Archaeological Site Park and Yangshao Cultural Industrial Park, etc.，And the project scale is grand，Involving nearly a hundred sub-projects。

Second, focus on investment，Transforming from traditional cultural tourism projects to digital empowerment projects。With virtual reality、The widespread application of digital technologies such as augmented reality in the fields of culture and tourism，Smart cultural tourism and digital cultural tourism projects have become the focus of investment from all over the world。For example, among the 191 major engineering projects planned to be implemented in Shanghai，Only 2 are cultural projects。Among the 76 technology industry projects，There are as many as 8 digital cultural tourism projects，Including West Coast Media Port、SMG omni-media innovation platform and NetEase Shanghai International Cultural and Creative Technology Park, etc.。

Same，Jiangsu Province also focuses on developing digital cultural tourism projects。According to the author，Jiangsu Province will arrange a total of 510 provincial-level major projects in 2024，Although there are only 6 major cultural and tourism projects，But digital cultural industry projects account for half。These projects include Wuxi National Digital Film Industrial Park、Changzhou Oriental Jurassic Tourism Resort and Changshu Fashion Industry Digital Cloud Platform, etc.。

The third is in the way of growth，Change from relying on cultural tourism real estate investment to industrial investment。To effectively prevent liability investment risks，All regions will accelerate the performance reform of investment projects this year，Use high-quality industrialization projects as a stabilizer to drive investment growth，Actively align with major national strategies and plans，High level of focus on implementation、Strong traction、Good cultural tourism project。For example，Sichuan Province will promote 23 key cultural tourism projects this year，Including Greater Shangri-La Travel and Tourism Integration、Giant Panda Ecological World、Chengdu Music and Cultural Creativity Headquarters Base and other national and provincial planning projects。

188bet app download The fourth is policy guidance，Transition from relying on government investment to cooperating with government incentives and private investment。Data sorting，This year many local governments have promoted the implementation of major provincial projects，We also innovatively established a database of key industry projects for private investment，Through government guidance and policy incentives，Stimulate the enthusiasm of private investment with greater efforts。For example，List of 2,000 key private investment projects in Guizhou Province announced to the public in 2024，Including 39 projects involving the integration of tourism industry and hotel industry，The total private investment reached more than 53 billion yuan。

In summary，The investment structure of the cultural tourism industry is undergoing profound changes in 2024，Change from pure pursuit of economic benefits to comprehensive benefits，Transforming from traditional cultural tourism projects to digital cultural tourism projects，Change from relying on cultural tourism real estate investment to industrial investment，Transformation from government investment to synergy driven by government incentives and private investment。These changes not only optimize the investment structure of the cultural tourism industry，It also provides new momentum for various regions to promote high-quality development of cultural tourism economy。