I am honored to be invited to share with you some practical experience in the development of 188bet Online Sports Betting and Casino over the years。First of all, let me briefly introduce 188bet Online Sports Betting and Casino。As a tourism company in the traditional sense，188bet Online Sports Betting and Casino has been explored in the cultural tourism industry for more than 30 years，How to innovate and seek change，I will share some simple information with you below。

188bet Online Sports Betting and Casino tourism was developed in 1992，It has been 32 years now，The company has developed 188bet Online Sports Betting and Casino Landscape Park Scenic Area、Nanshan Bamboo SeaScenic Area、188bet Online Sports Betting and Casino Yushui Hot Spring、188bet Online Sports Betting and Casino Water World、Nanshan Xiaozhai、Yu Shui Hot Spring Bamboo Valley and other products，has become a tourist attraction、Casual、Vacation、A comprehensive tourism service provider integrating recuperation and other functions。

Currently, it has the prefix "国" in one body，In China，Also owns a national tourist resort、National AAAAA level scenic spot、There are only two scenic spots in one national eco-tourism demonstration area，Jiangsu 188bet Online Sports Betting and Casino is one of them。

188bet Online Sports Betting and Casino creates first-class products from resources regarded as third-rate by its peers，And successfully embraced the capital market，2017，188bet Online Sports Betting and Casino is officially listed on the A-share main board of the Shanghai Stock Exchange，Become the first national-level water conservancy scenic spot listed company in the country。Although it took 10 years to go public，Finally the capital market recognized 188bet Online Sports Betting and Casino，Also recognizes the development model of 188bet Online Sports Betting and Casino，This largely depends on 188bet Online Sports Betting and Casino’s exploration of the strategic model。

The development of 188bet Online Sports Betting and Casino has gone through three stages.

The first stage is the initial entrepreneurial period (1992-2003)，The company was founded and invested in the development of 188bet Online Sports Betting and Casino，Construction becomes the company’s first scenic spot in the true sense，and performed successfullyRestructuring of state-owned enterprises，Establishing a modern enterprise system，Inspiring the vitality and vitality 188bet Online Sports Betting and Casino enterprise。The company comprehensively implements standardization and standardized management.

The second stage is the rapid growth period (2003-2017) ，The company implements a group management model，188bet Online Sports Betting and Casino Travel Agency was established、Developing Nanshan Bamboo Sea Scenic Area、Start Yushui Hot Spring Project，Achieve cross-regional development，The core tourism products and routes have been initially formed , And simultaneously complete the corporate shareholding restructuring，Determine the total quality management model，Introduce and implement excellent performance management system，Lay a good foundation for 188bet Online Sports Betting and Casino quality management model。

The third stage is the 188bet Online Sports Betting and Casino and expansion period (2017-present) ，After the company went public in 2017，Entering a new era of enterprise 188bet Online Sports Betting and Casino。Starting in 2019，The company has completed Yushui Hot Spring • Bamboo Valley Hotel、The third phase upgrade of Nanshan Bamboo Sea Scenic Area and 188bet Online Sports Betting and Casino“Encounter”Construction and operation of series hotel projects，The core competitiveness of 188bet Online Sports Betting and Casino destination products continues to strengthen，Also received good feedback from the market。

Let me introduce to you the tourism products of 188bet Online Sports Betting and Casino。188bet Online Sports Betting and Casino’s first generation product，It is mainly based on landscape culture，It is also a tourist product in the former sense，It is more about letting everyone experience the mountains and rivers as the core experience。

Second generation product，Represented by Nanshan Bamboo 188bet Online Sports Betting and Casino，It is also the tourist attraction with the highest traffic among the group，It is also the first in traffic among domestic bamboo sea scenic spots。

The third generation product is the water-resisting hot spring project launched in 2009，It is also one of the few 5A hot springs in China，It is also one of the top ten hot springs in China。Operating to date，Yushui Hot Spring in visitors、Revenue and other aspects are still among the top 188bet Online Sports Betting and Casino country。

188bet Online Sports Betting and Casino started producing hotel products in 2010，Currently there are 8 hotels in the group，With“Yushui Hot Spring”and“Encounter”Two brand themes are the main lines。

First、Bamboo Valley Hotel，It is a detached hotel，Every guest room is a hot spring room。Second、Yushui Hot Spring Resort Hotel，Conference type、Mainly business hotels，Yushui Hot Spring Forest Hotel，This is our hotel brand in 188bet Online Sports Betting and Casino with parent-child theme elements in recent years。

Meanwhile，There is also a budget inn under the Yushui brand - Yushui Hot Spring Inn。The hotel is built around the entire lakeside series，A parent-child hotel built around the concept of parent-child 188bet Online Sports Betting and Casino residence。There are not many rooms in the overall independent hotel，But there are many room types，Meet the current personalized needs for parent-child travel。

After 188bet Online Sports Betting and Casino tourism development in 1992，The founding team of the company has been thinking，What is the market selling point of 188bet Online Sports Betting and Casino tourismWhat? How to build your own core competitiveness?The East China region where 188bet Online Sports Betting and Casino is located，There are already a number of mountains in the early stage、Lake and historical and cultural scenic spots，Their natural resource endowments are superior，Profound historical and cultural heritage，Unique or unique domestically or even internationally，“Point”The advantages are very obvious，This is obviously incomparable to us“Ceiling”。

But within the 320 square kilometers of 188bet Online Sports Betting and Casino，Good ecological environment，Lake、Bamboo Forest、Wetland、Rich natural resources such as hot springs，EndowmentGive us the imagination space to fully exploit resources，Through the organic combination of natural landscape and local culture，According to market demand，Form a series of 188bet Online Sports Betting and Casino with unique characteristics。

Compared with a single scenic spot，188bet Online Sports Betting and Casino“面”The composite advantages of the products on the website can be highlighted。2005，188bet Online Sports Betting and Casino Tourism Shares Officially Confirmed“Product compound、Diversified market、Service system’s one-stop tourism and leisure model in East China”’s strategic positioning，Thus forming a differentiated competitive situation for 188bet Online Sports Betting and Casino tourism。Let me explain them one by one.

First, productComposite。We emphasize that each product has its own personality and competitiveness，At the same time, 188bet Online Sports Betting and Casino and 188bet Online Sports Betting and Casino emphasize symbiosis and mutual prosperity，Mutual support。At the same time, the development process also emphasizes what to do and what not to do。188bet Online Sports Betting and Casino has always been doing what it is good at focusing on the resources of Shanshuiquan Town，Based on our philosophy，We emphasize the need for products to support each other，In other words, tourist type、Vacation type、Experiential products support each other。

Second, there are many marketsyuan。The entire market needs to break the restrictions on off-peak and peak seasons，At the same time, provide targeted satisfaction for the entire segmented population。188bet Online Sports Betting and Casino has hot springs in winter，There is a water world in summer，There are sightseeing products in Spring and Autumn。At the same time, we have made a relatively detailed expansion of the entire market segment based on the entire product series，includes leisure、Vacation、Recuperation、Research and other business，Now the development in the entire 188bet Online Sports Betting and Casino is better。

The last one is the service 188bet Online Sports Betting and Casino.188bet Online Sports Betting and Casino follows a one-stop service solution，Five tourist service centers have been put into operation，All over the scenic spots、High-speed rail、Hot springs, etc.， At the same time, relying on the top 100 travel agencies in the country— Nearly 100 full-time tour guides from 188bet Online Sports Betting and Casino Travel Agency。Through professional ground service， Integrate 188bet Online Sports Betting and Casino resources in series resorts， Provide one-stop butler service， Building a one-stop service system (trip planning、Line customization、 Tour arrangements、Catering and accommodation、Shopping experience and other system services)，Achieve one-stop seamless 188bet Online Sports Betting and Casino connection。

Under one-stop mode，On how to achieve high-quality operations and management，188bet Online Sports Betting and Casino refines the six-quality quality management model of excellence。

First, a pragmatic leadership team that encourages entrepreneurship.The 30-year ups and downs of 188bet Online Sports Betting and Casino Tourism embodies the hard work and wisdom of senior leaders and all employees，Common values ​​are thus formed、Morals and Code of Conduct。Senior leaders on the road to development， Propose the company’s mission forward-looking、Vision、Core Values ​​and Strategy， Constructing a unique "188bet Online Sports Betting and Casino Tourism";Modern Confucian businessmen”Corporate Culture System，Continuously improve corporate organizational governance，Integrity management，Performing public responsibilities。

Second, a one-stop 188bet Online Sports Betting and Casino strategy with precise positioning.Based on the entire one-stop 188bet Online Sports Betting and Casino model，We emphasize products、Market、The entire system role of the service，Achieve business 188bet Online Sports Betting and Casino around the entire strategy of deeply cultivating the Yangtze River Delta。

Third, well-designed customer satisfaction 188bet Online Sports Betting and Casino。“The company’s value comes from tourists’ satisfaction”，This is the quality purpose of 188bet Online Sports Betting and Casino，No matter how important it is for the service industry to satisfy tourists。188bet Online Sports Betting and Casino’s customer satisfaction system has gone through three iterations from cognition to practice。

（1）1.0 188bet Online Sports Betting and Casino。Our understanding of customer satisfaction is only at the service level，Focus on tourist needs and satisfaction research，The company’s philosophy changes from passive to active、Data from qualitative to quantitative、Methods from research to online reviews、From manual to big data。

（2）2.0Customer Insight System，We analyze user portraits，Start to understand customer needs，Insight into the logic behind customer behavior decisions，We apply customer value to product 188bet Online Sports Betting and Casino and marketing。

(3) Experience design for MOT peak。Create key touch points for tourists into memory points for their peak experience，Productization of creative services。The organizational design of 188bet Online Sports Betting and Casino to achieve customer reverse drive，Business model creation and strategy implementation。What is more terrifying than no income under the impact of the epidemic is not knowing where the customers are，And 188bet Online Sports Betting and Casino’s original membership system makes customers feel that 188bet Online Sports Betting and Casino is always around them。

Fourth, excellent resource allocation.For the entire resource configuration，188bet Online Sports Betting and Casino was early on the road to informatization，The company attaches special importance to the construction of smart scenic spots。

Using data center as platform，The front desk established a handheld visitor center centered on customer experience，Tourists’ consultation before traveling、Booking，Booking during travel、Ordering、Booking、Guide，Comments after the tour，Feedback can all be achieved online。

中台，Build a business informatization and management informatization platform，Provide the company with decision-making basis through real-time data from the president’s desktop。

Backstage，The system counts the energy usage of scenic spots in real time、Carbon emissions，True realization of smart Internet of Things。The creation of an all-electric scenic spot makes 188bet Online Sports Betting and Casino a low-carbon green cultural tourism model、Zero-carbon scenic spot benchmark demonstration。

Fifth, the process improvement 188bet Online Sports Betting and Casino of lean management.Management is to remove links that do not create value，In the process of continuous 188bet Online Sports Betting and Casino of the company，Company originalLine-line function 188bet Online Sports Betting and Casino’s organizational structure creates invisible barriers 188bet Online Sports Betting and Casino business management process，Starting in 2018，The company introduces customer-centered full-process reengineering，From the beginning of tourists’ contact with the company’s products to the entire experience，Change the past segment-to-segment service method，Adjusted to end-to-end process chain，Determine the position setting and organizational structure through the customer journey。

Sixth, the continuous innovation mechanism of precise accounting.188bet Online Sports Betting and Casino is the first to introduce the Amoeba business philosophy of Kazuo Inamori in the tourism industry，Carry out internal division into smaller accounting units，There are 6 amoeba levels that support the entire system。The core concept of Amoeba's management is ";Philosophy + Abacus”，Maximum income through passing、Minimum cost，Accounting through added value per unit time，Cultivated the concept that everyone is a CEO，Focus on on-site improvement and talent development，It also realizes the change of employees from passive execution to active participation in management，Inspiring employees’ motivation for continuous innovation。

188bet Online Sports Betting and Casino is a model and a matrix management quality system。There are already many innovative companies on site today, allowing me to see that this industry is still developing。The experience of 188bet Online Sports Betting and Casino is the extraction of past development experience，But it may not be the password for future development。

Facing the current era of continuous innovation and iteration, what we need,The first innovator 188bet Online Sports Betting and Casino era, acquire consumers with updated 188bet Online Sports Betting and Casino and experiences,At the same time, we need to be the leader 188bet Online Sports Betting and Casino times，Use future models and thinking to solve current and future problems，Instead of using past experience，To solve the current problem，Earn future money。

Thank you everyone，My sharing ends here，Welcome everyone to come to 188bet Online Sports Betting and Casino for sightseeing and vacation！