I will share a report with you today，"Top Ten Consumer Trends in 2024" released by Zhimeng，Firework Narrative

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1、Prudent and shrewd: consumers are re-examining the meaning of consumption，Re-evaluate what is important to them，Be more prudent and shrewd in consumption decisions，Continuously constructing a new philosophy of happiness，Ensure that consumption can provide more valuable enjoyment。

2、Spiritual pleasure: 64% of consumers pay more attention to spiritual consumption，And young consumers pay more attention to spiritual consumption，From emotional concentration、Three dimensions of cultural nourishment and self-enrichment，Consumers are beginning 188bet Online Sports Betting and Casino to create a spiritually pleasing world for themselves。

3、Exploring outward: consumers look inward for themselves，Get close to nature while looking outside，Through a brief escape，Looking for purity and relaxation in the mountains，Feel the healing of nature，Light Outdoor，Cycling、Camping、Hiking、Mountain climbing has become a new lifestyle for consumers。

4、Firework narrative: consumers’ response to “Experiential pursuit of new fireworks atmosphere”More obvious，The destination of travel is better than the destination of travel，Consumers are more willing to ";Can constitute a special experience in my life”13779_13782、Urban fireworks with cultural heritage、And return to the true nature of life and pay for the current quality。

5、The smallest quality: when it seems that all the needs of consumers are met，There are still deeper pain points，Consumers are looking forward to new textures in their daily lives，And the refinement and professionalization of every moment of life，Looking for and exploring more nuanced consumer needs，Create new product meaning space，Focus on more refined and subdivided tracks，There are always 188bet online sports betting new market opportunities。

6、Convenience and enjoyment: consumers pay more attention to happiness and satisfaction in the present moment，Instead of waiting or planning for some future outcome，Quick、Convenient、Smart、Products and services you can enjoy now，It is a powerful tool that allows consumers to live a calm and slow life in the fast era。

7、Essential health care: from comprehensive health planning to diversified health care methods，From new Chinese health care to dietary health care，Towards intelligent monitoring，Consumers are creating a new paradigm of healthy consumption，Towards health refinement，The essence of health care。

8、Value reconstruction: the sense of worth buying、New meaning and new connotation，This is consumers’ pursuit of perceived value of products，This will also trigger the reconstruction of the value of products and brands，The more brands that hope to lead trends and create high premiums，The more we need to think about how to create a better &ldquo for consumers;Consumption experience”。

9、Ageless experience: with the increase of China’s elderly population，The silver economy will bring new opportunities。But，The elderly need elderly 188bet online sports betting care services，We should also enjoy the silver age with people of all ages，Stay active，Therefore，The essence of aging-friendly transformation is to create“No sense of age”Experience。China’s silver-haired business community will experience changes from“Exploring the needs of the elderly”To“Specially serving the needs of the elderly”，To“Do not distinguish elderly consumers separately，Create‘No sense of age’The evolution of consumer experience。

10、Sustainable brand: As society continues to pay more attention to sustainable development and ecological environmental protection，ESG will occupy an increasingly important position in corporate social role and value creation process，Whether it is using sustainable materials or calling for sustainable consumption，Companies must not only spend energy on promoting the implementation of ESG，We also need to formulate a green brand strategy，Establishing a green supply chain、Optimize product design and production，Let sustainability truly connect everyone。