Zhihui’s message on June 15th，Shao Binbin, founder and CEO of Shifang Travel Network, revealed that a new round of financing has been completed recently，ONES Ventures is the investor in this round。May 2015，Shifang Travel Network has received millions of RMB angel investment led by Gobi Ventures and JD.com Equity Crowdfunding。

Shao Binbin, founder and CEO of Shifang Travel Network

Shifang Travel is currently focusing on the "Special Free Travel Package" in the master mode，By bringing the master’s knowledge、How experience is transformed into travel packages，Providing peace of mind to the new middle class、Highly cost-effective special independent travel products and services。

Shifang Travel Team is located in Shanghai，Shao Binbin once worked at Lenovo Shanghai，Also a serial entrepreneur and experienced traveler，Ranked on the "Forbes 30 Under 30 Asia" list in February this year。Another co-founder, Gao Xirui, once worked for Deloitte，Has both business and computer backgrounds。The current per capita customer order on the platform ranges from 8,000-10,000 yuan，A total of more than thirty routes are online，Covering Japan、United States、South America、Nordic、Africa and other places。

Shifang Travel Network Team

Shao Binbin revealed，They are planning to integrate more upstream suppliers、Resources such as celebrity influencers，Make featured free travel products more cost-effective，Better service、Traveling is more convenient and worry-free。 

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Volume 2 of the "Infinite Life Sutra": "The Buddha told Ananda: Infinite Life Buddha，Weishenwuji，Infinite, boundless and inconceivable Buddhas Tathagata in the worlds of the ten directions，Everyone praises。”With the past and expectations for the future，Shao Binbin founded Shifang Travel 188bet sports betting app download Network，Aims to allow users to truly experience the beauty of the world during outbound travel。

February this year，Shao Binbin, founder and CEO of Shifang Travel Network, was selected into the "Forbes 2015 Asia's 30 Entrepreneurs Under 30 Years Old" list，This is the first time in the tourism circle，This is also the first time that Forbes has included Asia in its list。

But it is worth paying attention to，Shao Binbin’s name appears on the list in the field of “Retailand Ecommerce”。We speculate，This may mean that the era of cross-border integration of grand tourism has attracted the attention of the world。Thinking about the independent travel market，Zhihui reporter had an in-depth exchange with Shao Binbin。

1. Various strategies for independent travel abroad

According to data released by the National Tourism Administration，2015，The number of outbound tourists from my country reaches 1.200 million。The gradual expansion of the middle class，Continue to promote the upgrading of tourism consumption，The market size of independent outbound travel is also growing rapidly。But the market is growing，But it brings many deviations in definition concepts。

1. Completely free travel

Book tickets on the platform according to your own plan、Hotel。If you think the itinerary may change，Choose a changeable ticket。Due to platform and airlines、Long-term cooperative relationship with the hotel，The price will be cheaper than individual booking。

For example: a platform based on UGC strategy，The user has good genes，Platform utilizes social and travel big data，Has its own traffic advantage，Acquire and share travel information through the Internet、Products and Services，To achieve the purpose of closing the transaction chain。

2. Quasi-free travel

Refers to boarding the plane with the travel group，After arriving at the destination，Free movement without large forces，Until the day of return, "re-incorporate" into the team，Let’s fly back together；Or depart/return to the same destination at the same time as other independent travelers。Since the air tickets are group prices，This package will be cheaper。

For example: major OTA platforms。Quasi independent travel is also called semi-self-guided travel，It is often hidden deeper，188bet online sports betting Various forms，It is difficult to coordinate。

3. Customized free travel

Customized travel has been talked about frequently recently，Zhihui believes that customized travel is the enhancement of customer demand for independent travel，The product is still based on air tickets + hotel + visa + X。

Common in customized travel is customization by experts，Based on different participation levels and time periods of experts，Can be subdivided again。For example: before the trip，After the user selects air tickets and hotels on the platform，Experts are involved in communication from the early planning of the trip to the itinerary，Just pay the commission，Can be interviewed online or offline，Human touch；After the user reaches the destination，After the user reaches the destination，Hire local experts to do ground handling。

The essence of customized free travel is an upgrade of the crowdsourcing model。Masters are obtained from the platform through various channels，Not employed by the platform，Just reaching a specific project cooperation model with the platform，Of course，Nowadays, all platforms are beginning to pay attention to the social attributes of celebrities，Intentional guide to PGC customization，Attract users with professional content。

Shao Binbin expressed his gratitude to Zhihui，Shifang Travel is a free travel platform，But it does not refuse customization，The advantage of experts is to cover popular destinations around the world in a short time，Meet a large number of users’ outbound needs，And use the sharing model to mobilize idle social resources。But it also brings inefficiency、The dispersion and uncontrollability of each individual，Even problems such as the later platform seizing expert resources。

Shao Binbin said，Customization by experts is just a way to obtain information，Not the core competitiveness。Traveling in ten directions does not require boasting of a thousand、Ten thousand masters，Global 200-300 is enough，A good line should be constantly updated。Every expert must be a KOL in the region，Possibly best-selling author，Maybe it’s a reporter from a gossip weekly。So we saw on Shifang Travel Network，The master is only responsible for the production of content，Design the circuit under the template，70% 188bet online sports betting of the routes are must-see attractions，30% discovered by experts，As for how to implement it, it is a matter under the control of the platform。In addition，The experts hired by the platform are called travel consultants or route designers，The functions are actually similar。

2. Outbound independent travel companies must become processing factories

The "Global Independent Travel Report 2015" released by the China Tourism Academy shows: 2015，China’s outbound independent travel market has reached 930 billion yuan，The number of people traveling abroad for independent travel reaches 80 million，Per capita consumption 11625 yuan，Consumption increased by 24% compared with 8820 yuan in 2014.1%；China’s domestic independent travel market size was 3 trillion yuan in 2015，The number of independent travelers in China reaches 3.2 billion，Per capita consumption 937.5 yuan，Increase 9 compared to 2014.7%。

Facing a large number of people traveling，The market needs deep cultivation，The target group must be precise。Control target groups，Shao Binbin accurately positioned Shifang Travel’s customer base among the middle class (70，Post-80s) and the new middle class (85，Post-90s) these two groups。Most of these groups have experience in independent travel，Focus on line experience and detail optimization。In the annual report "Ten Truths About Traveling in Ten Directions"，Shifang Travel’s precise target users have brought repeat purchases 6 times a year，Its marketing capabilities for target groups are evident。

Many analysts believe that tourism is low frequency，But in fact, this low frequency is boring for the same product in the same place，Competitive travel products、Reasonable line design is what Shao Binbin has always emphasized to Zhihui，Shifang Travel has also accumulated its own methodology in polishing products:

1、80% of demand is 20% of presentation，Let the platform organize and summarize，Fine-tuning on the premise of standardization，Micro customization。There are not many lines opened in Shifang，There may be only 2 lines for the same country，But the update speed is extremely fast。

2、Let users travel in a fool-proof way，One-stop all-inclusive。Designed by Daren、Travel consultant micro-customization、Air 188bet online sports betting ticket and visa booking service，Form exclusive road book，This road book is physically printed，Shao Binbin said we don’t need too many lines，The exclusive road book can be used repeatedly。

3. Advantages and worries of the future of the independent travel market

From the perspective of industry life cycle theory，The independent travel market is still in its infancy。Product design in this period is not yet mature，Industry profit margin is low，But the market growth rate is higher，The demand side is growing rapidly，Users in the industry are mainly committed to developing new users、Occupy the market，But there is great uncertainty at the technical level at this time，Lower barriers to entry for startups。

In existing free travel 1.In version 0，Mostly free，There are also many pain points。The first thing is not to worry，Users not only have to do the strategy themselves，And when uncontrollable factors occur during the itinerary，Often unable to make timely adjustments。The second is lack of depth，Traditional tourist routes use the reputation of scenic spots to determine the order of tours，Facing such a large travel crowd in the Chinese market，Some people even think that the best route is the route that does not encounter Chinese tour groups。

The above is based on user experience，But in free travel 1.0 environment，There is no obvious industry competition，There is no company of Ctrip’s size yet，Subdivided fields are still in the era of divided power，Differentiate routes，Producing professional PGC content is a top priority。

The foreseeable future of free travel 2.Version 0，It should be a combination of the peace of mind of group tour and the efficiency and in-depth of independent travel，Follow the 28/20 rule，20% to become an expert，80% consumption，Split cost，Finally, land on the platform，Control the hotel、The integration of travel resources is a good model。

*Author of this article: Zhou Qiyi，Zhihui travel expert author，Personal WeChat ID: zj-Parker，Welcome to follow and communicate。Please indicate "name + unit + position" when adding for convenience，Thank you very much for your support！

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