Travel allows people to experience foreign cultures、Life and customs provide opportunities，With the increase in GDP per capita、Improved transportation methods、Increasing demand for consumption upgrades，Travel has become the most important part of people’s leisure consumption。The era of big 188bet best bookmaker consumption has arrived，The connotation and extension of 188bet best bookmaker are constantly expanding，The new cross-border and integration of the upstream and downstream 188bet best bookmaker industry chains continue to develop in depth，Gradually forming a focus on 188bet best bookmaker，With sports、Outdoor、Culture、Study Tour、Parenting and other peripheral industries are the extension of the new ecology of 188bet best bookmaker consumption industry。

In this context，June 16，Hosted by Zhihui、Zuoyu Capital、The first "China 188bet best bookmaker Consumption Innovation Summit" co-organized by Chunshi Capital was successfully held at the National Convention Center in Beijing，188bet best bookmaker gathered at the scene、Investment、Sports、Outdoor、Entertainment、Many industry elites in marketing and other fields，Dozens of domestic mainstream media，And nearly 1500 viewers from all over the world。

The theme of this summit is “Integration·New Ecology”，9 a.m.，The summit officially kicked off after the opening speech by President Dai Bin of the China 188bet best bookmaker Academy and the speech by the organizer Liu Zhaohui, the founder and CEO of the China 188bet best bookmaker Academy，At this summit, 13 guests from different fields in the 188bet best bookmaker industry chain gave keynote speeches，21 people from 188bet best bookmaker companies、Guests from the capital side participated in the roundtable discussion，Also，As the biggest highlight of this summit，Nine 188bet best bookmaker entrepreneurial and innovative companies conducted wonderful road shows and accepted sharp questions from capital。Meeting，Zhihui also announced a strategic cooperation with Youku Travel，Both parties will jointly create the industry’s first talk show for travel celebrities, "Travel Celebrities Talk"。Guo Guohui, President of Travel TV, gave a final concluding speech。

Overview of the entire summit，All the guests gave wonderful speeches focusing on key words such as "consumption upgrade", "cross-border", "integration" and "innovation"，Lead the audience from different levels to think about how to carry out industry cross-border and integration in the context of 188bet best bookmaker consumption，Discussing corporate innovation and new market opportunities in the context of consumption upgrade。

一、The era of mass 188bet best bookmaker，What new changes has “consumption upgrade” brought to the entire industry？

1. New changes in consumer demand in the era of mass 188bet best bookmaker

In the opening speech of the summit，Dai Bin, President of China 188bet best bookmaker Academy pointed out，In the era of mass 188bet best bookmaker, 188bet best bookmaker is accelerating its entry into people’s daily life options，Become an important indicator for the improvement of people’s living standards。At the same time，In the era of mass 188bet best bookmaker，People’s consumption needs are also undergoing some changes，Tourists are increasingly adopting independent travel methods to widely participate in the living and consumption space of the destination。Travel agency services have also shifted to travel services。From 188bet best bookmaker to scenic spots in the scenic area to global 188bet best bookmaker。A tourist destination，Whether it is urban or rural，It is becoming a living space shared by local residents and foreign tourists。In China’s 188bet best bookmaker industry，Dai Bin believes that China’s 188bet best bookmaker entrepreneurship and innovation are under the influence of consumption changes，Driven by traditional 188bet best bookmaker groups and new forces，Evolution towards the direction of market player support necessary for the development of a 188bet best bookmaker power。

2.The era of cross-border integration and great navigation has arrived，The 188bet best bookmaker needs more innovation

Zhihui founder and CEO Liu Zhaohui said in his speech，The era of big 188bet best bookmaker consumption is coming，188bet best bookmaker as the core，With sports、Outdoor、Culture、Study tours and other peripheral industries are the extension of the large 188bet best bookmaker consumption industry that is about to emerge。

Han Ze, director of Zuoyu Capital said，The era of “188bet best bookmaker+”，Cross-border integration acceleration。188bet best bookmaker Industry and Education、Accommodation、Transportation、Sports、Leisure and other industries have many intersections。For example, sports and 188bet best bookmaker produce outdoor 188bet best bookmaker，There are theme parks in the cultural industry、Theme Travel Performance，There are parent-child tours in the education industry、Study tour, etc.。

In the new ecology, we need to break the traditional understanding of the 188bet best bookmaker，We need to take a look at the gap between us and developed countries，Need to break the bad feelings within the 188bet best bookmaker，We need to break our static service model for consumer groups，We may need resources，Maybe technology is needed，Maybe we need talents，Maybe funds are needed，But what is more needed is innovation。

二、In the context of consumption upgrade，How should the 188bet best bookmaker industry develop in the future？What are the new opportunities and challenges？

1. 10 trends and opportunities under the upgrading of 188bet best bookmaker consumption

Sheng Xitai, founder of Hongtai Fund, pointed out in his keynote speech "Institutional Opportunities for 188bet best bookmaker Consumption Upgrade"，There are the following 10 trends and opportunities under the upgrade of 188bet best bookmaker consumption: Sharing economy is still the biggest opportunity，Non-standard fields are new growth points in the 188bet best bookmaker industry，The integration of online and offline begins to accelerate，There are still opportunities for supply-side reform in travel agencies，Professional freelance guide service has just started，There is huge potential for high-end 188bet best bookmaker for middle-class and high-income people，Opportunities for Internet startups focus on outbound travel，Contentization in the e-commerce field appears in the 188bet best bookmaker market，Financial services accelerate penetration into the 188bet best bookmaker industry，“Internet + Big Data” helps smart scenic spots。

2.How to break through online and offline travel agencies: Create service-centered competitiveness

Wu Zhixiang, founder and CEO of Tongcheng Travel, thinks，Current 188bet best bookmaker companies have not yet realized the value of serving tourists，I don’t even have a deep understanding that the essence of a travel agency is service。188bet best bookmaker companies should take good care of every tourist，Bring greater value to tourists，Instead of a war of words、Price war、Ranking battle。Wu Zhixiang calls on the industry to return to its original aspirations，Return to basics，“This industry is no longer a war of words、Beyond the price war，There are many things that can be done。”

3.The 188bet best bookmaker e-commerce trend has passed，Waiting for the rise of a new era

Gobi Venture Partners partner Jiang Tao thinks，The trend of 188bet best bookmaker e-commerce has passed，The next opportunity is the improvement of travel experience under the trend of consumption upgrade，The destination’s in-service services are the biggest opportunity to improve the experience；Secondly，For Millennials，They need some different 188bet best bookmaker products，How to meet their consumer needs is an opportunity；Last，The Internet will transform the physical operation of 188bet best bookmaker，Includes destination resorts、Inn and B&B、Scenic Spot Operation，Even the organization form of destination ground connection，So how to use Internet technology、Concept to improve the experience in the entire industry，It will be another big opportunity。

4.The sharing economy will still be a hot spot in the field of 188bet best bookmaker consumption in the future

As a representative in this field，Uber、Airbnb、Didi Chuxing’s valuation continues to rise，The amount of financing is also rising，This shows that the value of sharing economy enterprises continues to be recognized by capital。At this summit，Zhubaijia founder and CEO Zhang Hengde and Shijiebang Travel Network founder and CEO Zhang Pinghe introduced the development of the sharing economy 188bet best bookmaker field of accommodation and customized travel services。

Zhang Hengde said，The business essence of the sharing economy is user interests + user experience，But the prerequisite for users to make 188bet best bookmaker decisions is trust，How companies build trust？Zhubaijia has summarized its own formula: monetary cost + opportunity cost = trust。

Customized travel services meet the personalized needs of users under the trend of 188bet best bookmaker upgrade，But scale has always been a difficulty in the industry。Shijiebang attempts to use the "Shanda Literature + Uber" complex model to solve the contradictory problems of personalization and scale，Sharing on the Shijiebang platform is knowledge、Experience sharing (not physical sharing)，World State collects and distributes the experience and wisdom of experts through the Internet，Saved a lot of labor costs。

3. Each innovation roadshow shows off their talents, who is the final winner?

Register from、Audition to preliminary round、Rematch，After more than three months of selection and selection，Ultimate Mai Tao Family Tour、Zanadu、World Cruise Network、iGola、Youpu Travel、6人游游网、Let’s travel together、Outdoor Planet、A total of 9 entrepreneurial and innovative enterprises with new forces in 188bet best bookmaker stood out from hundreds of participating enterprises，Acquired the qualification for the road show at the conference。In the innovation roadshow session，The heads of 9 companies gave 10-minute speeches respectively，And accepted questions from the on-site expert jury。After fierce on-site competition，In the end, four companies won three awards at this summit，They are: Winner of the Most Investment Potential Award World Cruise Network、iGola (riding goose travel), winner of the Best Business Innovation Award, and Youpu Travel and Zanadu, which both won the Best Brand Marketing Award。These entrepreneurial and innovative enterprises are an important force in the supply of China’s 188bet best bookmaker market in the future，will promote the continuous upgrading and development of my country’s 188bet best bookmaker industry。

Four or three roundtable discussions, exciting

For the current hot topics in the industry，This summit has specially set up three seminars，Invited industry experts in related fields，Have a wonderful dialogue around "how to innovate at both ends of supply and demand", "how to integrate across borders in the era of mass 188bet best bookmaker consumption" and "how to innovate the cultural 188bet best bookmaker ecosystem"，Bringing the audience three imaginative discussions on industry development issues from different angles。

1. How to innovate on both the supply and demand sides?

The era of big 188bet best bookmaker consumption，Where are the pain points，Where there are the greatest opportunities。Lin Song, chief operating officer of TripAdvisor China, thinks，188bet best bookmaker is the translocation of local life，But abroad，Tourists come to a new country，The problems encountered by tourists are not as simple as the delocalization of local scenes，There are still big pain points in it。Xiao Yi, founder and CEO of Qyer.com, improves the efficiency of consumption decision-making，Proposed that the era of big 188bet best bookmaker consumption has arrived，But in the era of information overload，Need to improve the efficiency of users in obtaining information，Reduce tourists’ consumption decision-making costs。

Hu Weidong, founder and CEO of Zuoyu Capital, thinks，On the supply side of 188bet best bookmaker consumer products，There are many products、Service cannot meet user needs，There are many potential opportunities inside。

Wang Cen, partner of Sequoia Capital China Fund, thinks，On the supply side，More opportunities for domestic travel。Although the unit price for outbound tourists is very high，But outbound travel is low frequency，And domestic companies cannot make much money spent by tourists at destinations，Domestic 188bet best bookmaker is more in line with consumer trends: first，Great timeliness advantage；Secondly，Domestic travel is close，Convenient transportation，With the increasing supply of high-quality domestic 188bet best bookmaker products，Will produce high-frequency consumption。Long Jie, Vice President of China Private Car, proposed from the perspective of the supply side，The supply side must strengthen offline operations、Enhancing offline service capabilities can form barriers，How to provide convenience、Safety、High efficiency、High-quality service is a problem that needs to be solved on the supply side。

2. What are the cross-border trends in 188bet best bookmaker consumption?

With the diversification of user needs，There are more and more cross-border integrations between 188bet best bookmaker and other fields、The more obvious。Travel+Sports、Technology、Education、Entertainment、Finance and other areas are developing rapidly。Vice President of Travel Business Group at Pathfinder Group&"How to integrate 188bet best bookmaker consumption across borders" hosted by Zhong Hui, Managing Director of Yiyoutianxia? 》In the discussion session，Zheng Nairui, partner of Chunshi Capital, said，The crossover of 188bet best bookmaker is “technology + 188bet best bookmaker” or 188bet best bookmaker + a certain model，If 188bet best bookmaker is purely regarded as a branch of consumption，Then it does not exist across borders。Let’s Run CEO Ye Yingtao believes that crossover is inevitable，Because the entire user life cycle is constantly crossing boundaries。And cross-border is reintegration、The process of reallocation，It is difficult for any industry to escape the stage of cross-border integration。

Cross-border is necessary，But what is the biggest challenge for enterprises when crossing borders？

Ledao Travel General Manager Chen Xu thinks，For enterprises，The biggest challenge in cross-border integration comes from the unknown，Because there is no benchmark reference for predecessors，The success rate is very low。Ye Yingtao proposed from the perspective of his own practice，Pay attention to three angles when crossing borders，Respectively, professionalism、User habit development and quantitative data operation system，Crossover to the end，Also measure how much sales conversion rate it can bring。

Qu Wei, chief entertainment officer of Huayi Jiaxin, thinks，Cross-border cannot be just an activity，But we need to turn cross-border into a product，And keep cross-border users on the platform for a long time。Li Chuntian, founder and CEO of Xbed Group, said that companies should not cross borders just for the sake of crossing borders，During cross-border operations，is a mode change，Instead of a marketing campaign，More of a strategic change than a tactical change，At the same time, its core challenge is whether to take into account the integration of the two majors and two fields 188bet best bookmaker design process of the operation system。

3. How to innovate the cultural 188bet best bookmaker ecological system?

Liu Hui, director and executive vice president of Summit Intelligent Industry, thinks，Cultural 188bet best bookmaker itself is a combination of sensibility and rationality，In addition to building a chain of consumption and industry，Also needs to be in function、Service and experience to meet people-oriented needs，Emotional needs are the most important，Only those with sentiments can create sentimental cultural 188bet best bookmaker products。

Member of the National Development and Reform Commission’s “Internet+” Action Expert Advisory Committee、Former Director of Zhejiang 188bet best bookmaker Information Center、Wang Chengshe, Chairman of Zhejiang Intelligent Travel Information, thinks，The core issue of cultural 188bet best bookmaker is the revitalization of culture；Secondly，Cultural 188bet best bookmaker is a manifestation of cultural technology，For example, the application of VR technology。Why do so many people from China travel abroad every year？Wang Chengshe believes that domestic cultural 188bet best bookmaker products are not creative enough，Serious homogeneity is an important reason。Future，How to use cultural creativity to enhance the overall cultural 188bet best bookmaker experience、Participability and experience，Improve efficiency，This is what every 188bet best bookmaker company should do。

Ding Chongyang, assistant to the president and strategic investment director of CYTS Holdings, said that the relationship between cultural creativity and 188bet best bookmaker is，Culture makes our play more meaningful，Creativity makes us play better，More interesting。

Last，This summit ended successfully with the concluding speech by Han Guohui, President of 188bet best bookmaker TV。As the first grand event of the 188bet best bookmaker consumption industry，This summit has been unanimously recognized and praised by the industry，Zhihui will continue to work hard，Continue to work hard in the industry，Contribute more good content to the industry、Good service。

[Zhihui 616 Summit] "Zhihui 2016 China 188bet best bookmaker Consumption Innovation Summit" is organized by Zhihui，Co-organized by Zuoyu Capital and Chunshi Capital，The conference focuses on “Integration Acceleration，The topic of "How to build a new ecology of the 188bet best bookmaker consumption industry" is unfolding，On-site gathering tour、Investment、Marketing、Entertainment、Outdoor、 Sports and other industries，Go straight to the forefront of the 188bet best bookmaker consumption industry，Explore the vast future，Share the most innovative product experience，Gathering the best quality industrial resources，Accumulate energy，Create value together。Welcome to click on the official website of Zhihuihttp://www.tripvivid.com/，You will see relevant speeches and articles about the summit 188bet best bookmaker "Executive Interviews" column。