September 5, 2016，Chairman of Jingyu Group、Hong Qinghua, founder of Lvmama Travel Network, mentioned in an internal letter to employees: Jingyu is the first company in the tourism industry to implement 188bet app as a strategy。In internal letter，Hong Qinghua emphasized his 188bet app concept "188bet app is the backbone of the formation of the new tourism credit system，188bet app-based survival is an inevitable choice for business models in the era of structural excess capacity and scarcity of trust。Jingyu is not only marketing through film and television 188bet app，Even through the service 188bet app、Product 188bet app and channel 188bet app，Created nine major 188bet app matrix brands in three categories，Create value and deliver love to users。”

November 2016，Hong Qinghua has gained the reputation of "the first person in China's tourism industry 188bet app"。Subsequently at the "2016 Scenic Area Group (Lvmama) Tourism 188bet app Summit Forum and the 7th Global Partner Conference"，Hong Qinghua published a post titled "188bet app，Is the "magic wand" in the world of tourism" speech。This time，Hong Qinghua systematically proposed his own 188bet app ideological system，This ideological system also established his status as a thought leader in tourism 188bet app。Of course，As the first 188bet app person in China’s tourism industry，Not only must we be first in the ideological system of tourism 188bet app，Creative incubation capabilities in tourism 188bet app、We must also be number one in terms of capital integration capabilities and implementation capabilities。So，On the road ahead，Hong Qinghua also needs to lead Scenic Area Group in tourism 188bet app creative incubation capabilities、Continuously maintain the top level of the industry in terms of capital integration capabilities and landing operation capabilities and achieve self-breakthrough、Self-update。

In the travel arena，The status of the boss is not a static concept，The boss’s position must be consolidated，You must continue to launch war after war to defeat your opponents and surpass yourself，Thus achieving the lasting advantage of the boss。Hong Qinghua has a very clear understanding of the logic of this world，When reaching the position of “the number one 188bet app person in China’s tourism industry”，The first thing he thought of was to launch an 188bet app super war。At the "2016 Jingyu Group (Lvmama) Tourism 188bet app Summit Forum and the 7th Global Partner Conference"，Hong Qinghua proposed: 2017 is the year of advancement for Jingyu Group’s 188bet app development，To achieve "integration of vertical and horizontal directions"，Saturation attack”。This means that an 188bet app super war in the tourism industry is about to begin。

Then，What are the highlights of Hong Qinghua’s 188bet app super battle worth looking forward to:

1. The tourism 188bet app super war is a war to conquer the niche

Hong Qinghua stressed when explaining the ideological system of super 188bet app，“Super Tourism 188bet app represents the era of group tours where birds of a feather flock together，Developed into today’s global tourism era where people are divided into different groups。Niche favorites merge into mass popularity。"Hong Qinghua's words revealed that one of the main targets of the 188bet app super war is the niche，Instead of the public。Because 188bet app communication for the public is already a very mature field，Many corporate giants have already appeared。Furthermore, there are also communication barriers between public 188bet app and the tourism method of grouping people。Niche 188bet app is different，Able to quickly gain recognition from different travel communities，And become the unique identity of the tourism community，Thus quickly promoting travel transactions，Form a short cycle from 188bet app incubation to 188bet app realization、High conversion、Full closed loop mode。Of course，This does not deny the role of public 188bet app，Just saying，The entry point of 188bet app super war is niche 188bet app，If an enterprise has enough niche 188bet app，Then，We still need a public 188bet app to lead，This forms a benign 188bet app ecosystem。

2. The tourism 188bet app super war is a war of ingenuity

Premier Li Keqiang proposed in the 2016 government work report，We must “cultivate the craftsman spirit of excellence”。As a representative figure of Chinese tourism entrepreneurs, Hong Qinghua has always attached great importance to the spirit of craftsmanship。In his super 188bet app ideological system, he also mentioned the spirit of craftsmanship - "Super 188bet app requires that tourism products can ferment themselves。This kind of product power，Can grow on its own，Endless life，Can be copied。The craftsmanship of products returns。”

The essence of craftsmanship in the tourism industry is to embed ingenuity into tourism 188bet app，Travel 188bet app has vitality with originality，With vitality, you can grow by yourself、Endless life。

The understanding of ingenuity needs to be understood from two levels,First, professionalism，It is necessary to make the greatest efforts in the profession，Make every detail the best；The second is the state of mind，It is to embody a unique cultural realm in the product。Each 188bet app product has a unique scene and atmosphere，The scene and atmosphere become a state after being infiltrated and nourished by culture。

The most difficult thing for craftsmen to achieve is not professionalism，Because professionalism can be acquired through certain training，The heart of realm requires product managers to integrate life experience and human understanding outside of their profession，Achieve accurate cultural insights into the scene and atmosphere where the product is located，Based on this，In order to achieve the goal of implanting the tourism 188bet app in Realm Heart。

3. The tourism 188bet app super war is a war to win trust

Hong Qinghua said，“Super tourism 188bet app can sustainably form a worthy subscription mechanism，This is a trusted proxy，Trust makes forwarding easy，Trust makes word-of-mouth a fast way to spread。Trust will be the magic weapon to win in tourism。”Many people are already very familiar with this passage，Because Hong Qinghua has emphasized the trust proxy role of 188bet app on many occasions。

Actually，Trusting agents has always been an important way to make money in China’s entertainment industry。Many celebrities gain a large number of fans through singing and acting，Basically, they can be trusted agents，Earn high profits through advertising endorsements。Fans because they trust celebrities，That’s why I trust the product。

It has always been very difficult to trust agents in the 188bet app industry，This is because product quality control in the 188bet app industry is too difficult。The travel process of tourists involves all aspects of food, accommodation, transportation, shopping and entertainment，The experience of each link will affect the entire travel process，Therefore，The controllability is far more difficult than that of products in other industries。

It is not easy to establish a trust proxy for travel 188bet app，It is even more difficult to maintain it。The future tourism 188bet app super battle is in progress，Who can establish a trust agent maintenance model that is consistent with specific tourism products，Whoever has the initiative to win trust。

4. The tourism 188bet app super war is a war to optimize traffic

Any business activity is actually divided into three parts: before the transaction、Trading、After transaction。In the final analysis，Business behavior is to achieve and maintain transactions。The core value of 188bet app also lies in transactions。Jingyu Group’s tourism ecological tree strategy also involves many business behaviors，The core is also transaction。An analogy，In the Tourism 188bet app Super Battle，Trading is like the moment when the city gate is breached。

All wars，No matter how much you pay，If the city gate is not breached，They are all defeats。Then，There are still a few questions after breaking through the city gate，How many people are there in the city (i.e. traffic)？What is the spending power of people in the city (unit price per customer)？Are the people in the city convinced of you?？Will I leave you (repurchase rate)？。All these determine whether your costs can be recovered in this 188bet app war？How much is your profit？

Hong Qinghua also emphasized，“Super Tourism 188bet app，Very close to the transaction、Traffic has super monetization ability，Whether self-operated or agent，Can have higher conversion rate and repeat purchase rate。”

Judging from Hong Qinghua’s description，Travel super 188bet app can be understood as a kind of stickiness，This stickiness increases consumers’ willingness to pay，Speed ​​up consumer decision-making，And it forms exclusivity with irreplaceable value recognition and emotional resonance，Keep consumers firmly connected to the tourism industry chain with 188bet app as the core，Created core competitive barriers for relevant enterprise alliances in the industry chain，It also gives related product systems in the industry chain super monetization capabilities。

5. The tourism 188bet app super war is a war that touches human nature

There is a sentence in Hong Qinghua’s tourism 188bet app ideological system that is difficult to understand。Hong Qinghua said "Super Tourism 188bet app，May rise on specific platforms but is not limited to a single platform。This is a negative cost connection，The cost of connection is not only approaching zero，It will also bring more active traffic。”

Many people will find it a bit strange，Is “negative cost connection” credible?？Actually，If we only understand this matter from an economic perspective，You may find it unreasonable，Because，As an economically rational person，Being able to pursue zero cost is already the ultimate，How is it possible to achieve negative cost。Actually，The energy of 188bet app does have the possibility of achieving negative cost，This must be understood from a human perspective。Human nature has always been a very subtle thing，Especially the collective humanity，More wonderful than individual human nature。When an 188bet app grows to a certain stage，Often has an invisible coercive force。At this time，Most people will lose resistance when facing this 188bet app，No matter how independent you are，In the collective crazy pursuit，You will also feel oppressed，Can’t help but follow what others follow。At this time，There will be many people willing to pay to become a fan of 188bet app，A community circle willing to pay to enter 188bet app，And continue to pay for 188bet app proxy products，At this time，“Consumption” becomes a kind of “investment” in a sense。As the creator of 188bet app，Not only do you not need to spend money to attract fans，But there are people who are willing to spend money to become fans and enter the 188bet app’s social circle，So negative costs arise。Therefore，From an economic rational point of view，Negative cost is absurd and impossible；From a human perspective，Negative cost is achievable，And it is logical。

There is also a very special detail at the "2016 Jingyu Group (Lvmama) Tourism 188bet app Summit Forum and the 7th Global Partner Conference"，The theme of the conference is "188bet app Magic World"。On the one hand, it claims to achieve "integration vertically and horizontally"，Saturation attack”，On the other hand, we must create an “188bet app Magic World”。"Connect vertically and horizontally，Saturation attack” is the call of the wolf for business，And "188bet app Magic World" is an exploration of human nature in business。The simultaneous appearance of wolf nature and human nature has a sense of balance in the unity of philosophical opposites，Also reveals the broader value of 188bet app super war，Not just fighting for the survival and development of an enterprise，Fighting for the love and faith of consumers。

*The author of this article: Yue Xingkong, an expert author of benefits.

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