The concept of digitalization has been mentioned repeatedly in the past two years，The importance of digitalization no longer needs to be proven，Dan’s relationship with cultural tourism，I think we can look at it from three aspects，Digitalization reconstructs the consumption experience of cultural tourism，Reshaping consumer behavior，Also re-links the relationship between cultural tourism and consumers。For example, the e-commerce we enjoy today、Local life services and entertainment、Mobile payment，Mobile phones can handle almost all digital needs in life。This realization process actually does not take long，It’s hard to imagine the distance from Sergei·Brin and Larry·It has just been more than 20 years since Page registered the Google domain name，Since Steve Jobs stepped onto the stage in San Francisco，Only more than 10 years have passed since the launch of iPhone，Tencent has just turned 20 years old，Alibaba ranks among the world’s Internet giants，It only took 19 years。In such a short time，In fact, digitalization has subverted the entire world。

The famous Harvard Business Review only introduced the Digital Evolution Index in 2015，Start tracking the development trend of the digital planet，Including communication and social networking、Political Communication、Physical interaction in business media and entertainment，How to be replaced by digital media。

In the past 20 years，188bet app download Digitalization is truly reshaping the consumer experience、Consumer Behavior and Consumer Relations。Cultural tourism resources are actually extremely complex，Dimensions of experience are diverse，Except natural resources，Almost all experiences can be reconstructed through digitization。Cultural resources can reconstruct experience scenes through digitalization，For example, the video of the giant dome screen of Mogao Grottoes in Dunhuang；A must-see Daming Palace 3D movie before visiting the Daming Palace ruins；Huaqiang Fantawild’s Oriental Divine Painting Project，Recreate the glorious history of China；Google’s digital museum Google Arts & Culture offers digital versions of artworks from over 850 museums and galleries around the world。We can visit museums around the world online，Appreciate the most exquisite works of art in the world。

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2017，Digital economy is included in the government work report for the first time，Proposed“Promote the accelerated growth of the digital economy”；

2018，Government Digital Report appeared first“Digital China”，In line with the digital economy；

2019、The 2020 government work report is presented separately，“Strengthening the digital economy”、“Create new advantages in the digital economy”。From accelerated growth，To grow stronger，New advantages，Description and positioning of digital economic development，In the process of upgrading。

2021，Government Work Report on the Re-entry of Digital Economy，Including: Creating new advantages in the digital economy，Collaboratively promote digital industrialization and industrial digital transformation，Accelerate the pace of building a digital society，Improving 188bet Online Sports Betting and Casino the level of digital government construction，Create a good digital ecology，Building Digital China。

In the subsequent 14th Five-Year Plan outline，The digital economy continues to be reflected，“Accelerate digital development and build digital China”Appears as a separate chapter (chapter) in the plan，Shows the importance of digital economy，Digital economy as an emerging industry，And the general map path to promote the digital transformation of other industries has also been revealed。

Key points of digital economy in the 14th Five-Year Plan Outline

Preferential drawing

Of course there is also the application of virtual IP，Creation of movie scenes，Disney、Universal Studios’ Animation and Movie Character Resurrection，VR、Applications of AR，You can create unlimited experience scenes，These reconstructions are inseparable from digital technology，Its cultural resources can travel through time and space，Relive history，Also reshapes the scene of cultural tourism experience。British Museum、The National Palace Museum in Taiwan, China and our National Palace Museum，Derivatives generated through digital copyright artistic licensing，In fact, it has created products or consumer goods with more experiences in a broader industry dimension。We can not only experience it on the spot，You can also take culture with you with the help of cultural and creative products，Companion life。

Consumer behavior in cultural tourism has also been reconstructed to a large extent，Previous travel agency registration，On-site travel，The way of writing travel memoirs after traveling is also rapidly becoming digital，Plan before departure、Search、Booking，Records in row、Share，Memory retention after line，All digitized with the help of the Internet。Before digitalization，188bet app download Camera is the only way to digitize memories。After digitalization，Camera、Mobile phone、The deep integration of the Internet，The integrated experience method is completely formed，Virtual methods cannot replace the physical experience on the ground，But it helps in travel decision-making，Record travel tracks and preferences，But it is a specialty of digitalization。

Digital cultural tourism has attracted big and small giant players to enter the game，Competition is already“Smoke everywhere”And the trend of prosperity is obvious:

Ma Huateng earlier shouted ";The second half of the Internet is the industrial Internet” ，Jack Ma proposed in his speech ";The next ten years，This is the last decade for traditional industries to promote digitalization”。There are similarities between the two words，Also showing Tencent、Part of the two giants of Alibaba“Thoughts”。

1、Ma Huateng is appointed as the project team leader，Promoted“Visit Yunnan with a mobile phone”5952_5958，The cultural tourism industry has become one of the entrances to Tencent’s Industrial Internet，The new cultural and creative industries will push this business segment to a higher level，Digitalization is one of the core methods。

2、Alibaba’s digital cultural tourism territory is expanding，Alibaba Cloud and Tmall、Gaode、Flying Pig、Ant Group、DingTalk、Are you hungry、Youmeng+ 、Big Entertainment (Alibaba Sports、Damai.com) and other eight major Alibaba companies are involved in cultural tourism business，They both pay attention to individual breakthroughs，Seeking to fight together as a team，Internal requirements、The external market environment is changing。

3、Meituan in the scenic 188bet online sports betting spot、Strengthen the layout of urban destinations，Including through the intelligentization of scenic spots、Improve digital capabilities to seek a balance between operations and epidemic prevention，And through measures such as strengthening traffic drainage，Accelerate the penetration and expansion of scenic spots，Strengthen the gathering of platform tourism resources。

4、Pinduoduo has launched train tickets on the platform、Flight ticket entrance，December last year，Tourism business“Travel a lot”Fully online，Product suppliers include Huazhu、Little Pig B&B、Dongcheng Hotel、Spring and Autumn Travel, etc.。

5、May last year，Didi affiliated company establishes travel agency，Business includes domestic tourism、Inbound travel、Ticket Agent、Hotel management, etc.，Didi founder Cheng Wei is the actual controller。At the same time，Didi and TripAdvisor successively、InterContinental Hotel、Booking、Wanda Hotels and Resorts to cooperate，Incorporate diversified travel services into the hotel business travel service chain。

Around May this year，Didi tested an app called “Xiaoju Travel Agency”’s website，Domestic travel included、Foreign tourism and other business。

6、December last year，Douyin affiliated company established Webyte (Beijing) Travel Agency Co., Ltd.，Business scope includes inbound tourism business、Domestic tourism business、Travel information consultation、Ticket agency, etc.。Around May this year，Douyin has launched an internal beta test called “Mangosteen Travel”’s business，The product is presented in the form of an independent mini program within Douyin，“Mangosteen Travel”Platform includes ticket booking、Hotel booking 188bet sports betting app download and other functions，Supports everything from video planting to transactions to be completed in a closed loop within the Douyin App。As an important stirrer in destination marketing，Douyin wants to try something in the closed-loop cultural tourism business。

7、July this year，Hello Travel related holding company established international travel agency company，Business scope includes tourism business。Back in April 2017，Hello Scenic Area Business Officially Launched，Announced that it will be ";Integrated operation of cycling services”’s innovative model serves the whole country，As of June 2020，Hello, relevant data display，The scenic spot business has been stationed in more than 420 scenic spots across the country，Covering more than 120 cities。

Hello layout of local life services in 2020，In Hefei this year、Chengdu layout hotel business。

8、JD.com、Ctrip、小红书、VIP.com, etc.，Or main business extension，or cross-border entry，Bets vary，There are logical similarities and differences，In the Internet of cultural tourism industry, the share of the pie is also divided for the time being。

It can be said，This is BAT、TMD（Toutiao、Meituan、Didi) Among the three old and new giants，The only area where Baidu is directly absent，Of course, if you include Baidu Maps’ cloud travel，He is also included in the game，The portion is just small。

The development of social platforms has improved consumer relations，The relationship between consumers and industry chain suppliers has become very different from before。A travel behavior can be quickly liked by onlookers，Stimulate more desire to travel，Decisions to promote tourism，Word-of-mouth communication has become very powerful。The cultural and tourism supply chain also has to change the traditional way of treating 188bet sports betting app download tourism，From customer relationship to user stickiness。Customers are different from users，Customers are more rational，More“Business”；And users emphasize emotions、Sticky interaction、Emotional appeal，More “Friends”。

So we see that digitalization is shaping the cultural tourism industry in multiple dimensions，But in summary, it is nothing more than the above three layers。

The source of this article is courtesy，Original article，Author: Culture and Tourism Editor。Without the author’s consent，Illegal reprinting will be punished by law。