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Has the popularity of homestays passed?

Even if you are not an artistic young person，There will also be a pastoral dream in my heart。How to balance this pastoral feeling with livelihood，The emergence of homestays，Gives one answer。

So it is not difficult to understand that once B&Bs appeared, they quickly caught fire.

No matter how lush the vegetation is，After being "set on fire"，It’s all desolate。Today，In areas where B&Bs developed earlier，Ru Dali、Gulangyu、Lijiang and other places，The early pioneers have begun to retreat。

In public opinion，Articles spreading “the end of B&B” are very popular，It has even become a guarantee of reading for some media。 

But the other side，Breakout in global travel and homestay variety shows，In addition, the first national-level inns and B&Bs were named，And in the context of the successive introduction of national and regional standards for homestays，B&B investment is becoming more and more popular。 

This kind of heat，On the one hand, it is reflected in the fact that many investors do not believe that dividends have disappeared，Still striding into the arena；The more important thing is that，The rapid rise of various homestay platforms，New players continue to emerge，New 188bet app models are being tested one after another。

For example, after the Spring Festival this year，“Yuesu” appears in the B&B tourism industry with a high profile。This was founded by former Airbnb global vice president Ge Hong，A domestic fashionable B&B booking platform created by an all-Silicon Valley technical team。

This is interesting. Has the trend of homestays passed?

02

Urban homestays are still popular

The future of country B&Bs has arrived

What is a B&B？May hear this word，The first thing that comes to mind for many people is that it is located in the countryside or around scenic spots，Personalized accommodation after artistic transformation。

But in fact，In terms of absolute number，Still based on OTA data，Urban B&Bs are the current mainstream of the B&B industry。Although in the eyes of some people，City B&B，They are all “fake B&B”。民宿之民，Should be a farmer，Instead of city dwellers。

Although city B&Bs are mainstream，But in the current era of rural revitalization，Real country B&Bs are showing great vitality。

The "China Rural Tourism Development Index Report" pointed out，The average annual growth rate of China’s rural tourism tourist reception and operating income reached 32% respectively.0% and 26.2%，It is estimated that by 2025, there will be nearly 3 billion rural tourism arrivals。

On the new “trend” of rural tourism，In addition, the government has loosened policies on the transfer of rural collective land，Rural areas are gradually becoming a tourism economy，Especially an important market for the shared tourism economy。

From the report "Shared Accommodation Helps Revitalize China's Rural Areas" jointly released by the World Tourism Alliance and Airbnb， The growth rate of Airbnb’s rural business in mainland China is higher than the overall average。where，Rural housing growth rate reaches 257%，The number of rural landlords is 188bet app at 203% speed，The number of guests received increased by 200%。

"Tujia Village B&B Report" is also displayed，The growth rate of Tujia Village B&B exceeds 300%，As of November 15, 2018，Country B&Bs have received nearly two million guests，Generated more than 500 million yuan in income for rural landlords。

But compared to city B&B，Country B&B because it involves land、Firefighting and other issues，The operating model is very different from city B&Bs。

At the same time，Many country B&Bs deliberately draw a line between themselves and “farmhouses”，Blind pursuit of so-called personalization and high prices，Resulting in the lack of features after personalization、Low repurchase rate、Customer stay time is short、Problems such as long cost recovery cycle。

03

Fan economy empowers B&Bs

How long will internet celebrity B&Bs remain popular?

In addition to policy empowerment，The “fan economy” that has become very popular in recent years，Also started to support B&Bs。Driven by the economic effect of fans，B&B-related traffic begins to increase，House prices also started to skyrocket。 

For example，The popular "Three Yards" in the past two years、"Dear Inn"、"Beautiful House" and other popular variety shows，Make the B&B popular again。

Allegedly，The room where Liu Tao lived in "Dear Inn"，The price has soared to nearly 3,000 yuan per night。At the same time，After the program is broadcast，The passenger flow of B&Bs around the entire Lugu Lake has increased by more than 30%。 

However，Some experts also said，Although entertainment stars can bring traffic to B&Bs，But many fans come for their idols，There are relatively few real tourists，Will this cause trouble to people who are actually on vacation？

When star power comes，Set off investment boom。Then when the popularity of celebrity passes，If the quality is not improved，Will the local area be a mess?？

At the same time，With the popularity of Douyin，The B&B born with Douyin internet celebrity genes has also taken advantage of the situation to become popular。But what is the vitality of these Internet celebrity B&Bs，Perhaps only time can give the answer。

04

Fan economy, internet celebrity effect

What exactly can it bring to the B&B?

To answer this question，We need to answer first，What exactly does the B&B sell?？

In the past we often said，What we sell is the boss lady culture，What we sell is feelings，What we sell is sex appeal。Almost few people can say it，What is sold is "stay"，That is, a good accommodation experience。

Sales boss culture、Selling feelings、Is it wrong to sell sex appeal?？Of course that’s true。In this era of rampant cross-border thinking，It is said that B&B sells accommodation，is the most LOW performance。

However，Everything has its fundamentals。For B&B，Leave "Su" to talk about any other extended culture，They are all hooligans。The customer group that is in urgent need of leaving the "stay"，To win over the niche people who pursue feelings，This is all disrespectful to the B&B。

Like a restaurant，The most basic function is to eat delicious food。Although many people now pursue "Brother is not eating noodles，It’s lonely”，But if a restaurant relies on people who "eat lonely"，It is estimated that it will go bankrupt sooner or later。

Similarly，The fan economy is also good，Internet celebrity effect is also good，If a B&B survives by so-called "watching" fans，The vitality must be extremely fragile。

A specific stage，They can overtake them，Becoming the tipping point for B&Bs。But it’s too overwhelming，It’s easy to fall into the misunderstanding of Si Chen。Finally，Chengye Internet celebrity，Beiye Internet Celebrity。

05

B&B cluster to solve the problem of single B&B

Whether it can support rural industries remains to be determined 

The increasingly recognized view is，Excluding B&Bs based on certain scenic spots，The days of independent B&Bs are getting more and more difficult。

What to do？For B&B owners who have not yet introduced external investment，Making 188bet online sports betting B&Bs into single-item hits is the mainstream model。But if you want to make a hit, you need constant investment，If there is no operation maintenance after success，It will only be a flash in the pan。

After the hot style appears，Often want to carry out branding、Operation of chaining。But the controversy is，B&B chain，Is it the same as a hotel？And，Once on this road，More capital will inevitably be needed。

Many B&B owners did not want to scale up at the beginning，But it’s on the rise，Everything becomes involuntary。Once you can’t help yourself，The consequences will be uncontrollable and go astray。

Last two years，The concept of B&B clusters begins to appear。This kind of form is similar to a B&B town，Very popular with the government、Group promotion、Methods to reduce traffic costs，Provide individual B&Bs with the sense of security of “a drop of water blends into the sea”。

and，The concept of this B&B cluster，Very popular with the government。Last year，Hainan Provincial Tourism Development Committee has joined forces with a short-term rental platform to create a Hainan B&B rural settlement brand。Meanwhile，There are also some early B&B brands，Start trying to build a platform for B&B clusters。

Should speak，The concept of B&B clusters solves many of its own problems，But now B&B is only a small part of vacation。Even though the concept of cluster is conducive to attracting customer flow，But he is only a passive small player in the big game of rural tourism。

or，Between B&B and rural tourism，Who are the parents，Who is the son，We need to weigh it carefully。

*Source of this article: WeChat public account“See the owner” (ID: cjzz360)，Original title: "A side of ice，A side of flame，Has the popularity of homestays passed?》.