“In-depth travel”The time has come，The rich desert tourism resources in the northwest attract tourists from all over the world。Sleep in a desert hotel and watch the stars at night，Becoming the new way to play。

Meituan data display，Early August 2024，“Desert Stargazing Hotel”Annual search volume increased by 270%，“Tengger Desert Hotel”Search volume increased by 470%，“Desert Coffee”Search volume increased by 518%。

Desert tourism craze spawned“Desert Barista”“Desert Star Chaser”“Desert DJ”Waiting for new profession，Drive the post-95 generation、Post-2000 young people achieve local employment and increase income。Located in the fourth largest desert in China——Zhongwei City in Ningxia on the edge of the Tengger Desert，70,000 people ate ";Travel meal”，Blow away the yellow sand to reach the gold。

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188bet app “There is no coffee in the Ningxia desert，There are more tourists coming to first-tier cities，Only coffee”。Li Qian, the post-00 central defender girl，After graduating from university, he worked part-time as a barista at the Tengol Hotel in the Tengger Desert。Peak travel period，Desert baristas make 700 cups of coffee every day。

Li Qian’s father is a truck driver。She heard it from her parents，Sandstorm decades ago，The yellow sand in the sky made the car windows crackle。More than half a century has passed，Big changes have taken place in Li Qian’s hometown, Zhongwei City，1.5 million acres of local sand control，The Tengger Desert retreated 25 kilometers，Complete from“Place of Death”To“Green water and lush mountains”’s great changes。

After 00, we will become“Desert Barista”(Photo: Qiao Si)

Clear waters and lush mountains are mountains of gold and silver。Today，High-star wild luxury hotel opens in Tengger Desert，A large number of tourists come to Zhongwei，Bring the habit of drinking coffee to Zhongwei。Young people born after 2000 like Li Qian can also find local employment。

Perseid meteor shower falling，Desert barista makes“Meteor Shower Coffee” (Photo: Qiao Si)

Ningxia is known as ";Hometown of Stars”。July 17 to August 24，The Perseid meteor shower, one of the three major meteor showers in the northern hemisphere, blooms in the night sky。Tourists need coffee to refresh themselves while watching stars at night，Li Qian 188bet Online Sports Betting and Casino made“Meteor Shower Coffee”，Every cup of coffee reflects the shadow of the stars in the Tengger Desert。

Post-95“Desert Star Chaser”'s night: saw 110 shooting stars streaking across the night sky

Night of August 12th，Post-95“Desert Hotel Star Chaser”Jin Yanping takes tourists to watch shooting stars in the desert。Within a few hours，He saw 110 meteors streaking across the night sky。Visitors all exclaimed——“Look，Meteor！Make a wish now！”

Post-95“Desert Star Chaser”Jin Yanping takes tourists to watch the starry sky (Photography: Qiao Si)

2019，Ningxia first proposed “Hometown of Stars”Cultural Tourism IP，Jin Yanping should be“Desert Star Chaser”，He is very familiar with the changes in the stars in the sky，In the past five years, I have explained Ningxia’s starry sky to more than 40,000 foreign tourists。 

August 2024，The Perseid meteor shower slides across the night sky of the Tengger Desert (Photography: Jin Yanping)

The Tengger Desert on an autumn night，Jin Yanping takes tourists to look at the stars: “This is Scorpio，The red star is Antares，Also the Book of Songs·Binfeng·July》中‘July Fire’The Big Mars”。“Far Altair，Biao Jiao River Han Girl。On both sides of the Milky Way are Altair and Vega。”Visitors were fascinated by hearing it，Jin Yanping also talked about the astronomer Karl·Sagan’s famous saying: “In the vast space and infinite time，Can share the same planet and the same time with you，It’s my pleasure。” 

Desert tourism attracts tourists from all over the world， “Turn sand into gold”Not a dream 

Desert camel workers in the Tengger Desert、Desert off-road vehicle coach，Provide tourists with a rich gaming experience  (Photo: Qiao Si)

Desert tourism also spawns more“New Career”，Promote local economic revitalization。Brother Meng from Ningxia Zhongwei，When“Desert Camel Worker”，Monthly income of more than 6,000 yuan。After 1995, Xiao Di was“Desert off-road vehicle coach”，Take tourists across the sand dunes。And Desert Chef、Desert DJ，Serving tourists in the desert wild luxury hotel。

The era of in-depth tourism is coming，Young people show their individuality，I hope to play differently from my parents。In 2024 Dianping“Must stay list”At the press conference，Meituan Core Local Business CEO Wang Puzhong mentioned “In-depth travel era”Concept。“In the past few years，High-star hotels on Meituan continue to grow in new customers，There are 100 million growing young customer groups，Have the opportunity to become a high-star hotel user through Meituan。”

Meituan data display，Search“Desert Hotel”among the customers，Post-90s、Young people born in the 2000s account for over 49%。The Tengol Desert Hotel with room rates exceeding 4,000 yuan per night during summer，Sold nearly 1,000 units in Meituan Weekly。

A large influx of foreign tourists，Creating immediate retail demand on the edge of the desert。Meituan data display，Early August 2024，“Desert sandproof 188bet online sports betting shoe covers”Annual search volume increased by more than 1000%，“Desert Travel Photography”Search volume increased by over 113%，“Desert Melon”Search volume increased by over 290%。

First 7 months of 2024，Dunhuang Mogao Grottoes、The six major scenic spots including Mingsha Mountain and Crescent Moon Spring received a total of 445 tourists.280,000 people，An increase of 19 compared to the same period in 2023.99%；As of early August 2024，Ningxia Zhongwei received more than 9 million tourists，An increase of 20% compared with the same period last year。The rich desert tourism resources in the northwest collide with tourist needs，Turn sand into gold。