1. Teaching theme: Cross-border innovation in culture and tourism
Graduated from Foreign Teachers College，Master’s degree student，Served in People’s Daily，Beijing Municipal Government Information Office，Assistant to the Chairman of Huayi Jiaxin Group, a listed company on the Shenzhen Stock Exchange、Strategy Director。Executive Deputy Secretary-General of the Cultural Tourism Working Committee of the Chinese Culture and Art Development Promotion Association of the Ministry of Culture and Tourism、Director of the Academy of Social Sciences Cultural Tourism Digital Marketing Research Institute、Capital University of Economics and BusinessMTAIndustrial Mentor。Served as columnist for dozens of industry media、Lecturer at iResearch Business School，Domestic and foreignOTAIn-depth research on cultural tourism consumption，Published hundreds of widely influential industry research articles，Read tens of millions of times。The Zhihui cultural tourism industry platform founded has obtained tens of millions of yuan in financing。
2. Teaching theme: Culture, tourism and health care
General Manager of Lingyi Consulting，Producer of the famous WeChat public account "Real Estate Observer"，Fudan University Alumni Mentor、Core instructor of Zhihui Cultural Tourism Training House、Core member of the Architectural Planning Committee of the Architects Branch of the Architectural Society of China、Expert member of the think tank of the National Culture, Science, Technology and Innovation Service Alliance Training and Exchange Committee、Yangtze River Delta Cultural and Creative Industry Golden Tripod Award“Outstanding Leader Award”Winner.
Mr. Zou Yi has more than ten years of experience，Rich cross-border experience，Created nearly a hundred different types of lifestyle projects。Has experience in early stage consulting and planning for large-scale tourist resort projects、Manage the whole process of real 188bet Online Sports Betting and Casino estate development、Invest in industrial funds、Operational experience in the entire industry chain such as securities research。
Lingyi Consulting Company led by Zou Yi，Committed to borrowing global wisdom，Provide strategic transformation of Chinese tourism destinations from development to operation，Building a new business model，Design top-level business structure，Conduct investment feasibility study and development strategic planning of large cultural tourism group。Representative works include business model design and feasibility study of Wuxi Nianhua Bay、Dream Shanghai Cultural Tourism City、Investment demonstration and top-level strategic design of Qufu Nishan Holy Land Scenic Area，Full case planning of Greentown Anji Taohuayuan Health Resort、Chang'an Tangcun pastoral complex cultural planning、Qingdao Phoenix Island comprehensive tourism planning and other industry-famous projects。
3. Teaching Topic: Night Tour Economy
Huaying Creative(Beijing)Technology Co., Ltd., since2013Created in 2007, Huaying Culture, Tourism and Culture Creation，The team serves the government、Enterprise、Cultural and tourist attractions，Specialized town，Theme parks and large-scale event projects。The Huaying team has been deeply involved in the tourism and culture industry for many years，has been focusing on the study of cultural tourism visual creativity、Presentation forms and commercial applications of digital multimedia technology。The company’s business expansion also focuses on cultural and creative vision、Theme Night Tour、Cultural and tourism performances、Research, planning and production of four product sections of multimedia show。Operation cases include Sichuan Dreamland Guangwu Mountain、Beijing Dreamland Beijing-Hangzhou Grand Canal、Yunnan Lin’an Dreamland、Hainan Zheng He’s Treasure Ship Western Dreamland、Shanxi Tianxia Datong Palace Dreamland、Chongqing Lanba Zen Dreamland、Long Island Dreamland and more。
4. Teaching theme: Urban renewal
Served as assistant to the president of Dingfeng Intelligent Industry 、Tourism Industry Planning Institute 、Dean of Tourism Industry Planning，And has worked for the Rand Design Company in the United States、Shenzhen 188bet sports betting app download General Institute of Architectural Design。
More than ten years of practical experience in tourism industry research，Adhere to innovative ideas，Committed to tourism industry development research and tourism product implementation practice。Proposed“Operation front-end”’s development philosophy，The research direction focuses on the upgrading of scenic spots、Product Innovation、Rural tourism、Industrial operations, etc.。Host and participate in national level、City, county and domestic key regional tourism planning、Planning、Tourism Development Strategy、Nearly 100 projects including scenic spot development, design and operation。
5. Teaching Topic: Destination Investment and Development Logic and Breakthrough
Ph.D. in Resource Industry Economics, Master of Psychology,CFA、CPA。
Formerly served as Managing Director of Fosun International，China Tourism Group Strategic Investment Department and Secondary Company Executives。
Has rich theoretical accumulation and management practice in cultural tourism industry，There have been natural and cultural scenic spots、Leisure Resort、Multiple successful cases at home and abroad。
Good at strategic positioning、Project planning，Has unique insights into capital operations such as industry and finance。
In Asia Pacific Tourism Investment Association, Culture and Tourism50People Forum、Serving as a director or consultant in associations such as the Hong Kong Chinese Financial Association。
6. Teaching Topic: Destination Marketing Innovation
Xiong Xiaojie，Famous domestic practical marketing expert，Have been responsible for brand marketing work in the first brand cultural tourism company in China for fourteen years，Currently Chairman of Times Cultural Tourism、Chief Consultant。
7. Teaching topic:IPAuthorization and Management
18years of working experience in the theme entertainment industry，for North America、Europe、Asia、Providing cultural and entertainment services to customers in Oceania and other places。Themed Entertainment Association(Themed Entertainment Association, abbreviation TEA)is an international alliance established in1991Year，Is the most authoritative organization in the global theme entertainment and 188bet app cultural tourism industry。Since1994 Starting from 2019, the association selects and awards every yearTHEAThea Award(Thea Awards），Aims to recognize themed entertainment design projects in the global industry that create extraordinary experiences for tourists and guests、Amusement facilities、Exhibitions and attractions, etc.，Emphasis on integrating the world through experience design and themed entertainment，Recognized as the highest honor in the themed entertainment industry。
Fees description:
Training fee:6888/People
Fees include: instructor training fee、Pre-class tutorial book、Textbook fees、Venue fee；
The fee does not include: food, accommodation and transportation expenses during the training period;
Course time and location:
Time:2020Year1month3日-4日
Duration:2days1Late
Location: Shanghai
