The first day of January 23rd |
|||
Time |
Course Topic | Course Tutor | Course Module |
---|---|---|---|
08:30-10:15 | 《Cross-border innovation in culture and tourism》 | Exclusive founder and CEO Liu Zhaohui |
1、Macro trends of cultural tourism industry; 2、New users, new needs, and new scenarios in the cultural tourism industry; 3、New experience economy in cultural tourism industry; 4、The logic and path of ecological innovation in the cultural tourism industry; |
10:30-12:30 | 《Cultural tourism and health care》 | General Manager of Lingyi Consulting |
1、Interpretation of cultural tourism and health care policies; 2、Cultural tourism and wellness project positioning; 3、Investment and Development Strategy; 4、Case analysis; |
14:00-16:00 |
《Night Travel Economy》 |
Founder of Huaying Cultural and Creative Industries
|
1. Development trends and significance of night tours; 2. Night tour product classification and characteristics analysis; 3. Development strategies and models of cultural tourism night tours; 4. Night tour solutions for different needs |
16:15-18:30 |
"Urban Renewal" |
Executive President of Summit Culture and Tourism
Huang Jianbo |
1、Creation of urban culture 2. Creation of new commercial space in the city 3. Creation of new urban cultural tourism formats |
19:30-21:00 |
Dinner exchange | ||
January 4th, the next day |
|||
Time |
Course Topic | Course Tutor | Course Module |
08:30-10:30 |
《Destination investment and development logic and breakthroughs》 | Chairman of Greenbridge (Beijing) Fund Management Co., Ltd. Former Managing Director of Fosun Group
Li Yang |
1、 Destination resource sorting and utilization; 2、Secondary development of destination resources and third space; 3、 Resource’s product construction capabilities ; |
10:45-12:45 | 188bet app 《Destination Marketing Innovation》 |
Chief Strategic Advisor of Times Cultural Tourism Xiong Xiaojie |
1、Destination Marketing Classification; 2、The essence of marketing; 3、Basic methods of innovative marketing; |
14:00-16:30 |
《IPAuthorization and Management》 |
Themed Entertainment AssociationTEAAsia Pacific Chairman Owen |
1. Themed entertainment productsIPAuthorization and introduction; 2、 International themed entertainmentIPProduct; 3、 IPOperation improvement and upgrade |
16:45-18:00 |
Communication after the meeting | Founder and founder of ZhihuiCEO
Liu Zhaohui |
The first day of January 23rd |
|||
Time |
Course Topic | Course Tutor | Course Module |
---|---|---|---|
08:30-10:15 | 《Cross-border innovation in culture and tourism》 | Exclusive founder and CEO Liu Zhaohui |
1、Macro trends of cultural tourism industry; 2、New users, new needs, and new scenarios in the cultural tourism industry; 3、New experience economy in cultural tourism industry; 4、The logic and path of ecological innovation in the cultural tourism industry; |
10:30-12:30 | 《Cultural tourism and health care》 | General Manager of Lingyi Consulting |
1、Interpretation of cultural tourism and health care policies; 2、Cultural tourism and wellness project positioning; 3、Investment and Development Strategy; 4、Case analysis; |
14:00-16:00 |
《Night Travel Economy》 |
Founder of Huaying Cultural and Creative Industries
|
1. Development trends and significance of night tours; 2. Night tour product classification and characteristics analysis; 3. Development strategies and models of cultural tourism night tours; 4. Night tour solutions for different needs |
16:15-18:30 |
"Urban Renewal" |
Executive President of Summit Culture and Tourism
Huang Jianbo |
1、Creation of urban culture 2. Creation of new commercial space in the city 3. Creation of new urban cultural tourism formats |
19:30-21:00 |
Dinner exchange | ||
January 4th, the next day |
|||
Time |
Course Topic | Course Tutor | Course Module |
08:30-10:30 |
《Destination investment and development logic and breakthroughs》 | Chairman of Greenbridge (Beijing) Fund Management Co., Ltd. Former Managing Director of Fosun Group
Li Yang |
1、 Destination resource sorting and utilization; 2、Secondary development of destination resources and third space; 3、 Resource’s product construction capabilities ; |
10:45-12:45 | 188bet app 《Destination Marketing Innovation》 |
Chief Strategic Advisor of Times Cultural Tourism Xiong Xiaojie |
1、Destination Marketing Classification; 2、The essence of marketing; 3、Basic methods of innovative marketing; |
14:00-16:30 |
《IPAuthorization and Management》 |
Themed Entertainment AssociationTEAAsia Pacific Chairman Owen |
1. Themed entertainment productsIPAuthorization and introduction; 2、 International themed entertainmentIPProduct; 3、 IPOperation improvement and upgrade |
16:45-18:00 |
Communication after the meeting | Founder and founder of ZhihuiCEO
Liu Zhaohui |