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Industrial Investment Author of this article: Zhihui 2017-02-09
February 9,The "2017 Valentine's Day Travel Trends Inventory" released by Lvmama Travel Network summarizes the three major holiday trends for romantic couples this year,High-star hotel reservations are hot、The surrounding specialty B&Bs are popular、Take time off to go on a date in the paradise,It has become the “new attitude” for Valentine’s Day in 2017。
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The lively Spring Festival has just ended,Romantic Valentine’s Day is here to steal the spotlight again。Valentine’s Day this year,Traditional repertoire of flowers、Chocolate、A big meal seems to be commonplace,“It’s very cliché to celebrate the holidays like this every year”。February 9,Lvmama Travel Network released the "2017 Valentine's Day Travel Trend Inventory" (hereinafter referred to as the "Inventory"),Summary of this year’s three major holiday trends for romantic couples,High-star hotel reservations are hot、The surrounding specialty B&Bs are popular、Taking time off to go on a date in a paradise has become a “new way” to celebrate Valentine’s Day in 2017。

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"Inventory" display,As Valentine’s Day approaches,Domestic hotels and related tourism products have now entered the peak booking period。Couples are generally more willing to travel this year,The total number of trips increased by 188bet app download 45% compared with normal times,Hotel bookings surged 2.1x,The "destination" of opening a room has shifted from first-tier cities to surrounding resorts;The number of visitors to the scenic spot increased by 1.5 times,Shanghai Disney、Zhuhai Chimelong Ocean Kingdom、Guangzhou Chimelong Resort、Beijing Happy Valley、Theme parks such as Tianjin Haichang Polar Ocean Park have become a hit on Valentine’s Day (unexpected!)。

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"Inventory" display,Booking hotels is still the main way to spend money on Valentine’s Day travel,Donkey Mama booking data display,Since February 11th,Hotel bookings enter peak period,The number of hotel reservations on Valentine’s Day increased by 2% compared with usual.1x。

Among them,Gaoxing Hotel、Special B&B、Theme hotel booking is hot,69% of total hotel bookings,Among them couples room、Deluxe King Room、Theme Room、Honeymoon rooms and other room types are very popular。Compared to previous years, budget hotel bookings exceeded 50%,High quality this year、Distinctive hotels are more popular,It shows that young people’s consumption habits are quietly changing,Willing to spend a lot of money for love at the critical moment,To make your loved one happy during the holidays,Be picky about expensive hotels、High-quality、Distinctive,Show affection, we are "not short of money"。

The "Report" also pointed out,This year’s Valentine’s Day hotel booking wave is shifting from first-tier cities such as Beijing, Shanghai and Guangzhou to surrounding cities。Judging from the data of last year’s Valentine’s Day,Hotel bookings in four first-tier cities, 188bet sports betting app download Beijing, Shanghai, Guangzhou and Shenzhen, nearly tripled,This year’s Valentine’s Day hotel bookings show a trend of shifting from first-tier cities to surrounding areas。This shows that the younger generation is showing affection,Don’t care about distance anymore、Price,I am willing to spend money to go further to enjoy the tranquility of the two people's world。Tianjin in North China、Zhangjiakou、Langfang,Suzhou in East China、Changzhou、Hangzhou,Zhuhai in South China、Huizhou、Qingyuan,Xianning in Central China、Zhangjiajie、Wuhan,Chengdu in the Southwest、Leshan、Aba,White Mountain in the Northeast、Yanbian、Cities such as Harbin have become popular destinations for Valentine’s Day travel,Hotel booking is extremely popular。

It’s important to keep up with fashion during the holidays, the theme park transforms into a special session for couples

Also,Nowadays young people are becoming more and more good at playing,Valentine’s Day is no longer just about watching movies、Old clichés of eating,Taking time off to go on a date in a scenic spot has become a Valentine’s Day fashion。"Report" display,February 14th,The number of tourists visiting domestic scenic spots increased by 1.5 times,Shanghai Disneyland、Zhuhai Chimelong Ocean Kingdom、Guangzhou Chimelong Resort、Beijing Happy Valley、Tianjin Haichang Polar Ocean Park、Oriental Pearl Tower、Harbin Ice and Snow World、The 31st Longqing Gorge Ice Lantern Art Festival、Hengdian Film and Television City、Huangshan Scenic Area has become one of the top ten popular scenic spots in China。

Among them,Theme park becomes a hit on Valentine’s Day,Like Tianjin Happy Valley in North China、Pacific Underwater World、188bet online sports betting Shanghai Happy Valley in East China、Changzhou Dinosaur Park、Shenzhen Happy Valley in South China、Splendid China·Folk Village,Wuhan Haichang Polar Ocean World in Central China、Wuhan Happy Valley,Chengdu Happy Valley in the Southwest、Chengdu International Panda Lantern Festival and other theme parks have become good places for couples to date。On the one hand it’s because,Theme Park Relaxation、Interesting、A lively atmosphere is perfect for a Valentine’s Day date,On the other hand,Many theme parks have launched Valentine’s Day activities and exclusive offers,It also stimulates couples’ enthusiasm for traveling。For example, Shanghai Happy Valley launches Valentine’s Day night tickets,Men and women over 18 years old are free for one person traveling together,On Lvmama, you can travel to Shanghai Happy Valley together for only 85 yuan,Huge discounts attract many couples to place orders。

85、Post-90s generation is keen on "romance on the road" and Beijing is shortlisted as a popular starting point for couples

There are only three days between Valentine’s Day and Lantern Festival this year,The Lantern Festival of family reunion meets the Valentine's Day of two people's world,Who is better??"Report" display,In the 4 days from February 11th (Lantern Festival) to February 14th (Valentine’s Day),From the perspective of travel groups,43% of couples travel,15% more than family (3 or more people) trips,Couple traveling 85、Post-90s account for 80%,Become the main consumer。This also explains,After spending the Spring Festival with family reunion,Young people are more looking forward to traveling alone 188bet sports betting app download with their loved ones,Enjoy the sweetness and romance of the world of two。

From the departure city,Shanghai、Guangzhou、Zhuhai、Beijing、Changzhou、Suzhou、Hangzhou、Huzhou、Nanjing、Tianjin and other cities have become the top ten popular departure destinations for couples,First-tier cities account for the majority,Also reflects the Western Valentine’s Day that is not a traditional Chinese holiday,Higher acceptance in foreign cultures、First-tier cities where young people are more concentrated are more popular。

Chen Hongjin, General Manager of Lvmama’s Domestic Vacation Division said,Valentine’s Day coincides with the Spring Festival,Travel product prices fell rapidly,Some prices are even cut in half,It’s a good time to travel during off-peak hours。“It’s cheaper when there are fewer people” plus the popularity of holiday travel,Future,Valentine’s Day is expected to become a new explosive period for peripheral travel。

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