Total domestic 188bet mobile login revenue showed double-digit growth in 2016，11% year-on-year increase，Number of outbound tourists 1.2.2 billion people。National 188bet mobile login Administration estimates，By 2020，The total size of China’s 188bet mobile login market will reach 6.7 billion people，Total 188bet mobile login investment 2 trillion yuan，Total 188bet mobile login revenue reaches 7 trillion yuan。

Behind the beautiful macro data，The challenges faced by the 188bet mobile login industry are also unprecedented。Quality of tourist demand brought about by consumption upgrade、Personalized change，Proposed new challenges to the production and supply methods of traditional 188bet mobile login products。Traditional group tours are increasingly not recognized by tourists，The customer base has narrowed sharply，On the other hand，Price competition between 188bet mobile login agencies and OTAs and competition for upstream resources，A difficult situation that leads to low customer base and low profits。

2016，Customized tourism stands at the forefront of consumption upgrade。Nearly half of tourism entrepreneurship in 2016 was concentrated in the field of personalized 188bet mobile login，More than half of the tourism investment and financing news are concentrated in this field。While startups continue to grow，Ctrip (NASDAQ:CTRP)、Tuniu (NASDAQ:TOUR)、OTA giants such as Tongcheng 188bet mobile login have also entered the field of customized 188bet mobile login，China Youth 188bet mobile login Service (SHSE:600138) Yaoyue，Zhongxin (SZSE:002707) Customized 188bet mobile login companies such as Miracle 188bet mobile login, which are backed by large traditional 188bet mobile login agencies, are running independently，Injecting great imagination into this new field。

2000 to 2017，Enter the timeline of customized 188bet mobile login field

When Ctrip merges with eLong，Merger Qunar，After seizing the absolute dominance in the OTA era，Entrepreneurial innovation in the OTA field has almost withdrawn from the "golden track" that investors pay attention to - after all，Taking absolute traffic advantage on Ctrip，In the context of nearly monopolizing the online 188bet mobile login market，It is basically difficult for emerging online 188bet mobile login startups to break out from any angle and stage，Become an independent large platform。The rise of customized 188bet mobile login，Gives the industry some new room for imagination，Immediately aroused the common attention of practitioners and investors。

Customized 188bet mobile login is the new baby in the tourism market，Still in infancy，Players are very scattered，Traditional 188bet mobile login agency、Overseas 188bet mobile login agency、OTA、Even cultural and creative companies compete on the same stage，There is no single leading company。Currently there are only a handful of customized 188bet mobile login companies with an annual revenue of over one billion。

2016，Preliminary estimates in the industry believe that customized 188bet mobile login accounts for 15% of the outbound 188bet mobile login market。And the next five years，188bet mobile login tours are an advanced form of tourism products and services，With the upgrading of consumption and the improvement of industrial specialization and efficiency，It will expand from medium and long-term outbound 188bet mobile login to the overall tourism market，The penetration rate of customized tours is also expected to increase to 20-30%。188bet mobile login tours are very likely to become the second most popular tour after outbound tours，Fastest growth、The tourism sector with the greatest potential，Unleash the trillion-level market potential。

What is a 188bet mobile login tour?

Customized tourism refers to customer needs as the center，A 188bet mobile login method that meets travelers’ personalized experience needs。Tourism companies communicate “intimately and seamlessly” with travelers，Let travelers be more involved in tourism product design、Development and Production，Customized by professional customizers、Varies by location、Design high-quality 188bet mobile login plans that suit travelers based on the times，And carry out modular design and production to a certain extent。Customized 188bet mobile login is based on increasing customer engagement and satisfaction with products and services，The purpose is to meet the needs of customers for personalized experience。

188bet mobile login industry practitioners have different understandings of the definition of customized 188bet mobile login，It is difficult to reach a consensus，“Customized tour” in the eyes of some people，In the eyes of other practitioners, it is “pseudo customization”。I think，In the current era of customized tourism，Can seek common ground while reserving differences，Think about what customized 188bet mobile login is not。Fixed tour period previously sold by 188bet mobile login agency stores、Flexible tours with group tours are not considered customized tour business。

Private customization and customized small package tours by high-end 188bet mobile login agencies are typical customized tours，Can be understood as a customized tour in a narrow sense。As for 188bet mobile login agencies’ traditional single-group business and MICE business such as conferences and exhibitions，The general consensus is that it also belongs to customized tours。Self-driving products launched by 188bet mobile login agencies and various themed clubs that are slightly difficult to define、Outdoor Adventure、Humanistic Experience、Photography and other themed routes，Although there are sometimes fixed tour dates and relatively fixed route arrangements，But it is also based on the personalized needs of a vertical customer group，And it is often a theme group + optional free 188bet mobile login double package，For example, Campas、Extreme beauty，Except for the photography part and the Antarctic scientific research part，We will also leave some time for team members outside of group activities and connect itineraries for different families。

We base these on customer or customer group needs，Rich product features、188bet mobile login service methods that can be adjusted according to personal needs，called a generalized customized tour。

What is the core competitiveness of a customized 188bet mobile login company?

Traffic is getting more expensive，Competition among customized 188bet mobile login companies is not only reflected in the ability to acquire customers，More reflected in the ability to convert customer inquiries into orders。Also，188bet mobile login agencies cannot only focus on single consumption，“One-shot deal”，And need to continue to impress customers，Producing behaviors such as repurchase and word-of-mouth communication。The key to measuring the success or failure of a customized 188bet mobile login company，It lies in gross profit margin and per capita output efficiency，And these two indicators，All are closely related to the degree of standardization of the organization and the level of customizers。

Through interviews with hundreds of customizers from dozens of customization agencies，We have summarized the three key links of the 188bet mobile login tour business:

1. 188bet mobile login route planning and itinerary planning,Including walking on the line、Perception experience、Copywriting、Road book production；

2、188bet mobile login Consultant，Resolve trust relationships through face-to-face or online communication with users，Promote order，It involves sales skills and emotional communication that are difficult to replace by machines；

3. Implementation on the ground,Match resources based on itinerary plan，Operation landing，Transportation covered、Accommodation、Expansion of resource channels such as catering and scenic spots、Purchase Settlement、Service connection and relationship maintenance。

Improvement of per capita output efficiency，Relying on the process division of labor and the use of professional tools。Lu Shu is in the 188bet mobile login itinerary planning tool、Customized consultants and customer communication tools, etc.，It is the tool most used by customizers。And the increase in gross profit margin，Relies more on differentiated content，And service that exceeds guest expectations。Although computers can help improve efficiency，But the light efficiency has no good content，Like a soulless torso，Cannot impress customers，It is also impossible to make money sustainably。

Appreciation of the route of the high-end customized 188bet mobile login agency Bukeke

For 188bet mobile login consumers，188bet mobile login is just a medium，Spiritual experience is the ultimate goal。The traditional mass 188bet mobile login method blindly sacrifices individuality to magnify commonality，It makes people spend money but doesn’t enjoy it。AndCustomized tours pay attention to the personalized needs and perceptual consumption of tourism consumers，Display the value of experience in front of 188bet mobile login consumers，Not only shortens the emotional distance between tourism consumers and tourism companies，It can better improve the satisfaction and loyalty of tourism consumers，Thus enhancing the enterprise’s industry competitiveness。

188bet mobile login is developing into an advanced stage，It will be closer to a perceptual combination of 188bet mobile login and lifestyle。Air tickets、Hotel、Attractions and other hardware are the basic elements of the itinerary，And humanistic elements，It can inject spiritual irreplaceability into the line。Some customization agencies have explored their own methodologies in this regard，For example, the four elements of Honghu Yiyou’s “People, Things, and Places” route design，Another example of the extremely beautiful five elements of "eyes, ears, nose, tongue and body"，All explored from nature、Humanistic exploration and other directions create exclusive experiences and memories for guests。

Products and services are the core competitiveness of customized 188bet mobile login companies.

The scale problem of the customized 188bet mobile login industry and the emergence of industry SaaS

188bet mobile login tours look like a gold mine，But not every company that enters the industry can find gold。

On the one hand，The entry threshold for 188bet mobile login tours is not high，Startup companies gather together，Competition is beginning to appear，If you cannot continue to discover unique products or exclusive resources，The gross profit margin of 188bet mobile login tours is also declining；On the other hand，High customer acquisition cost、Low order rate，It is difficult to open the market through scale、The difficulty of making a profit and other industry normal conditions make it seem that it is not an easy business to do。

And among them,Scale and efficiency have always been the biggest bottlenecks in the development of the 188bet mobile login tourism industry，This is also the main reason why many OTA giants were reluctant to get involved in the industry at first。Low per capita output，Worrying many players in the industry。Although the unit price and gross profit margin are much higher than traditional 188bet mobile login agencies，But they all face insufficient customer orders、High labor cost、Low conversion rate、The dilemma of difficulty in scaling。

The reason is,Manual operations that traditional 188bet mobile login operators are accustomed to，It is a major obstacle that hinders customized 188bet mobile login companies from achieving scale。On the one hand，Customer needs for 188bet mobile login itineraries are scattered and often change，Every manual adjustment requires a lot of effort，Too low efficiency；On the other hand，Each customizer’s content is stored in word、In unstructured documents such as excel，Neither can be taken and used online、Free regrouping，It cannot be opened within the organization，It is impossible to precipitate the personal experience of the customizer into institutionalized knowledge，Customization business relies too much on individuals，Unable to guarantee the stability of quality and business between different employees。In this situation，Guest experience may be random，Corporate image、It is difficult to unify service standards and processes。Customized 188bet mobile login is an industry that relies heavily on word of mouth，Must ensure every customer’s satisfaction and experience are consistent。

Another major pain point for customization agencies，The talent training cycle is longer，Without two or three years of internal training, it is difficult to truly take the lead。And the cultivation process is often accompanied by frequent field visits and other expenses and time costs，The business backbones that have been cultivated with great difficulty may leave to work alone，And took away the "knowledge" that was not settled，Also did not leave enough valid and sufficient customer information for others to take over。

In order to solve the pain points of this industry，Lu Shu developed a set of itinerary SaaS system with independent intellectual property rights，Committed to helping customized 188bet mobile login companies in the industry、B-side customers such as 188bet mobile login agencies and even independent customizers solve efficiency and scale problems。This professional 188bet mobile login operating system - Lushu Cloud TOS (188bet mobile login Operation System)，Help customizers to store the operated line information in fragments in the cloud system，Can be collaboratively shared within the enterprise，This can improve line reuse and modularity，Efficiently combine into exquisite personalized itineraries and send them to customers in real time，Thus improving the per capita efficiency and order completion rate of customizers。

Lu Shuyun TOS’s customizer backend and client

Customized 188bet mobile login companies are generally small in size，Few have the ability to build their own technology platform。This allowed some funds to be raised，Teams with “sufficient ammunition” that can invest in technology research and development have an efficiency advantage to a certain extent。However，Lu Shu and other technology platforms focusing on B-side services provide relatively standardized technical solutions for the industry，The professional Internet team’s product and technology reserves are obviously better than the systems developed by industry companies。In the trend of technology increasingly becoming a public facility，Annual profit is less than RMB 50 million、Or 188bet mobile login agencies without Internet genes can develop their own systems，They are all uneconomical。

The design concept of Lushu is "Enable people in 188bet mobile login" (Chinese "Empowering Travelers")，Customized tours allow effective communication and positive interaction between guests and designers。Lu Shu hopes to make this kind of communication and product design possible through cloud TOS technology、Service style comes alive，Content innovation that empowers the tourism industry。At the same time，Technological innovation empowering the 188bet mobile login industry，Included in line production、Data precipitation and product resource integration, etc.，Assist organizations to realize process flow、Standardization and informatization，Accelerate the development of the entire industry。

Predictable，In the next two to three years，The professional division of customized 188bet mobile login is gradually becoming clear: customized 188bet mobile login companies focus on product research and development and customer service，Technical platform focuses on system tools to improve industry efficiency，B2B suppliers focus on integrating upstream resources。The customized tourism industry will form a new ecological balance。

*Author of this article: Cheng Xiaoyu，Founder and CEO of Lushu Technology，Expert Author，Welcome to follow、Communication！