Aunt Zhang will turn 58 after the Chinese New Year，Waiting for my New Zealand visa。For this trip，She chose the 188bet app download tour，"Prepare to go after the new year，I made a reservation on Ctrip，The customizer has sent me a 15-day plan。”

This is not the first time Aunt Zhang has chosen a customized way to 188bet app download，In fact，This has become the most popular group tour in recent years、After free 188bet app download，A new choice for more and more domestic consumers: hot spring bathing at an altitude of 4,300 meters、Dinner with Giraffes、Speed ​​boat rides through horizontal waterfalls, etc. appear in the list of customized tours。

According to "China Customized 188bet app download Development Report (2019)"，The total domestic online and offline customized 188bet app download in 2017 was 86.5 billion yuan，This number exceeded 100 billion yuan in 2018。Ctrip customized 188bet app download report display，In 2018, the demand for Ctrip’s customized 188bet app download platform increased by more than 180% year-on-year，The demand for customized tours in second- and third-tier cities is growing faster than first-tier cities，The first-tier demand for customized 188bet app download in Beijing, Shanghai, Guangzhou and Shenzhen has escalated。

Compared to the previous "package price" 188bet app download，The rise of supply-side customized tours，The reason behind this is the diversification of demand-side tourism。“In the past, 188bet app download agencies were mainly engaged in packaged 188bet app download products sold on shelves，Equivalent to industrial production，Assembling several parts into a product，Then put it on the shelf and sell it as a standard product through sales channels。This is called a ‘push’ supply chain。However，What kind of products do tourists need，How should 188bet app download agencies produce？This is the fundamental question that the business model needs to answer。” Xie Zhaosheng, head of Ctrip’s personal customization business, said in an exclusive interview with 21st Century Business Herald，“The emergence of customized tours，It also actually solves the problem of how the 188bet app download agency business will develop in the future。”

The birth of new things also faces many demands and pain points，“Domestic customized tourism is still in its infancy，A big challenge is ‘the goods are not right’。" Zhou Jia, a global associate partner at McKinsey, said in an interview with the 21st Century Business Herald，For 188bet app download agencies，“The demand is very scattered now，Especially customized tours，It is impossible to cover everything，Consider what kind of consumer groups to focus on，How to make the product the best，Putting high demands on 188bet app download agencies。”

Personalized needs lead to customization

Customized 188bet app download is a kind of privacy、Socialization、Theming、Unlimited number of people、A new way of traveling in independent groups，Content includes itinerary plan design、Resource selection and reservation、Pre-departure consultation、Business Manager、Ground reception、Comprehensive after-sales customer service guarantee、One-stop service, etc.。

2014 to 2018，The compound annual growth rate of 188bet app download spending among Chinese urban consumers is 14%，Exceeds GDP growth rate (7%)。As Chinese consumers 188bet app download more、Extreme 188bet app download experience，They are also more mature and discerning when planning their itinerary。

Diversified 188bet app download needs arise from scratch、The transition from less to more has been going on for several years。In Xie Zhaosheng’s view，The development of customized tourism in China has gone through four stages so far，“In fact, customized tours have been around for a long time。Traditional 188bet app download agencies originally had ‘package group’ business。By 2012，Some start-up companies start to do customized free 188bet app download，Mainly use technical systems for resource combination，An overall solution。But the weakness of this type of company is that it does not have the ability to integrate the tourism industry supply chain。”

2015 to the end of 2016，“Ctrip officially started to build a customized platform，Flying Pig at the same time、Mafengwo is also doing it。The operation of the platform is to attract many merchants，We encourage traditional 188bet app download agencies to turn their business into customized tours。The fourth stage is a high-quality platform that we must strive to achieve in the future，By implementing lean changes in all processes upstream and downstream of the entire supply chain，Making the entire production system most efficient、Best quality、The lowest cost。”

There are four main types of business models for customized 188bet app download。Introduced by Xie Zhaosheng，One is like Ctrip、Platforms like Fliggy，Collect commission；The second is to only make customized 188bet app download plans without booking and not connecting resources，Similar to knowledge payment；Three is a company that started with technology，Freedom to do technical system customization；Fourth is a customized 188bet app download agency，Most of them transformed from traditional 188bet app download agencies，Completely customized。

The balance and integration of supply and demand

Behind the expansion of the “rich” and “leisure” crowd，188bet app download tourist groups also need more accurate “portraits”。

McKinsey’s “2020 China Consumer Survey Report” shows，In terms of domestic 188bet app download，Over 60% of respondents said，They now prefer self-guided tours，This is especially obvious in first-tier cities (80%)。

According to Ctrip’s 2019 customized 188bet app download data，Male and female tourists account for 68% and 32% respectively；First-tier city Shanghai、Beijing、Guangzhou and Shenzhen rank among the top four departure cities；The highest proportion of customized tourists is between 31 and 40 years old (22%)，Followed by 41~50 years old (18%) and 21~30 years old (15%)。

Aunt Zhang is a typical customized 188bet app download consumer。“My hometown is from Northeast China，Now Dongguan, Guangdong。Retired and free，I loved traveling since I was a child，I once dreamed of being a tour guide。" She told the 21st Century Business Herald，Her first customized tour was to Yunnan，“I saw it accidentally on Ctrip at the beginning。”So far，Aunt Zhang customized it twice in Yunnan，Japan once，Türkiye once。

Under the premise of the development of information and data technology，More and more personalized needs like Aunt Zhang can gradually be met through efficient production methods，From mass production to mass customization。In C2B transaction mode，Customized 188bet app download has also substantially promoted changes in the form of enterprises on the supply side of the tourism industry。

Wang Qingze, founder and customizer of Helen Sky International 188bet app download Agency, is a typical representative of the supply side。“I entered the industry in 2012，Start traditional group tours，Offline stores、Baidu bids to acquire customers，Selling group tours with shopping。”The tourism market is user-led，Group tours gradually give way to free 188bet app download。Wang Qing said to the 21st Century Business Herald，“The rise of customized tourism in 2015，We are starting to participate，Currently the top supplier of the largest customized 188bet app download platform in China，Mainly good at Japan、Australia and New Zealand、Thailand and other regions。”

Customized 188bet app download market，Inseparable from professional customizers、188bet app download consultants and other talents。The gap of professional 188bet app download customizers is one of the biggest problems facing the industry，According to data, the shortage of professional customizers nationwide will be as high as 50,000 in the next year。

“The goods are not correct” andThe dilemma of high costs

Another feature of 188bet app download tours is the price，Higher unit price。According to Xie Zhaosheng，“The average price of 188bet app download tours is 30% higher than that of ordinary tours。”Customization demand in first-tier cities develops in depth，The per capita consumption of high-end 188bet app download tourists from Beijing, Shanghai, Guangzhou and Shenzhen is 23,749 yuan。

Judging from the highest order amount across Ctrip，9 people in Shanghai, Kanto, Japan, 10 days spent 620,000；13 people in Beijing spent 820,000 yuan on the Maldives for 9 days and 8 nights；11 people in Shenzhen spent 910,000 yuan on a 12-day trip to the United States；Guangzhou 24-day African tour for 6 people cost 430,000 yuan。

On the other hand，The customized 188bet app download market is becoming more fragmented and professional，Tourists are more rational in 188bet app download consumption，Compare price，More concerned about the added value that consumer products give them。Understand this kind of scarcity on the market、Traditional 188bet app download agencies with high-quality resources can only cover limited destinations，Service quality varies and is not guaranteed，Due to the small size of this market segment，And the customer acquisition cost is high，Blank for a long time。

“When I went to Turkey，I met a tour guide who said the goods were wrong，Very disappointed。” Said by a tourist who once chose a 188bet app download tour，In a foreign country，“At my age、People who are not very good at English，Incompetent people make me feel very scared。Once the money is paid，When you embark on a journey, you will be in the world、I can’t help myself。Customizers can’t just treat headaches and foot pains，Communicate in time to solve problems。There needs to be a special supervisor、Check、Following Department。”

For Ctrip，How to select and manage suppliers，The most important thing。

Xie Zhaosheng said，For suppliers，Ctrip has formulated relevant management standards，Access to inclusion、Service Specifications、Quality Assessment、Safety、Information Security、Detailed provisions have been made on the exit mechanism and other aspects。

And for suppliers，It is not easy to switch from tradition to customization。

Wang Qing said，During 2016-17，The industry is in an extensive and barbaric growth stage，"Lots of orders，There are very few customizers，Service capabilities、When resource procurement is not particularly good，Performance growth is very high。”Start transformation in 2018，A lot of manpower and material resources need to be invested in structural adjustment，"There is a fundamental difference between the resource procurement method for 188bet app download customers and the group tour，Frankly speaking, the company does not have much profit margin。By 2019，We have entered the stage of lean management，Internal organizational efficiency、Improvement of customizer efficiency，These are all problems that need to be solved。”

Xie Zhaosheng also said，The main pain point of suppliers is that "human efficiency output is not very high。The direct procurement cost of traditional group tours is relatively low，Tourism element resources for customized 188bet app download、Direct labor costs are higher compared to standard products。”

But customization agencies can still make money，“Even if the cost is a disadvantage，But the customer value is much higher than traditional group tours，The business model is also established。The next stage of continued development of 188bet app download games，Depends on improving the efficiency of the operation、Reduce costs。”

Zhou Jia said，Customized 188bet app download is not simply making a 188bet app download product from staying in a three-star hotel、Economy class becomes first class、Five stars，“Capturing consumer needs，The key to making the market work。The supply side needs to be more mature，We must also cultivate consumers to make them mature，Only in this way can there be healthy growth。”

*Source of 188bet app download article: 21st Century Business Herald,Author: Lu Shan Liu Chang, originalTitle:《New blue ocean of hundreds of billions of customized 188bet app download: consumer demand is diversified and supply-side efficiency needs to be improved》.