As a member of ANA’s revenue management team，I am often asked to make important business decisions。For example，How to price our services。But what I got was historical data，Includes our competitors’ pricing、and factors that influence rapid changes in demand—all of which will impact customers’ willingness to pay。
You might think this is all the information I need，But that’s not the case。If any bit of information is out of date--even just two weeks--decisions become more difficult，Especially when our competitors are making the same decisions on more timely information。

This is indeed the situation faced by ANA a few years ago。Competitors update data in real time every day to formulate price 188bet Online Sports Betting and Casino strategies，ANA still relies on the MIDT (Marketing Information Data Tape) system that updates data every two weeks。Airlines compete in the same business environment，The information available is very important。As an airline，Possibly due to numerous unforeseen events，Such as weather、Business impact caused by the epidemic and natural disasters。We need to collect as much information as possible about these events，To determine the impact on our business。

ANA is now using Amadeus’ booking analysis system，This system has the function of daily big data update，This is the key factor in selecting this integrated tourism information system。The data output is easy to understand—even those without specialized knowledge can understand the instrument diagram and distribute the information to those who need it；This is an efficient system: before we needed to export information to generate a spreadsheet，Edit、Create Chart，Now these can be generated automatically。Modules can be personalized，To ensure that users receive useful information: management can have an overview of important market statistics，Performance influencing factors；Analysts can create reports using their own 188bet sports betting app download business application data。

Now we can position the market well enough to respond to competitors - so if a competitor gains market share，We will be informed of the possibility of sales promotions or low prices。

We can also monitor bookings for each route，Every agent、Every point of sale，And the decrease in passenger volume from departure to destination。In some areas，Even if our market share is low，But by responding to fare competition we can avoid losing revenue to competitors。Easier access to information means we can adapt to the market and develop value strategies based on consumer behavior。For example，We book flights from Tokyo to Birmingham at very low prices，But our overall ridership has not changed，That means competitors may be promoting；We will consider appropriately reducing fares。

Ryota Shimazawa believes that Amadeus reservation analysis system makes ANA more competitive。Got the required information，Enables us to respond quickly and make better pricing strategies。We can share it with users immediately in a friendly interface，And more accurate and reliable。

Our current focus is to ensure that we have sufficient capabilities to respond to market changes，And make smarter decisions 188bet online sports betting about pricing。But in the future，We may use this as a reference point for other business strategies such as alliance building。There are many ways to use data analysis to improve your business，It’s just the beginning。

188bet app How to use aviation data analysis to make key decisions？Let ANA tell you。》

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