In recent years，Although e-commerce is developing rapidly，But it can be seen according to the data provided by the "2016 E-commerce Consumer Behavior Report"，E-commerce only accounts for about 10% of total retail sales，Most of the traffic and consumption are still offline。

At the same time, as the traffic bonus disappears，The cost of traffic on the Internet is getting higher and higher，The operating costs of e-commerce retail are increasing year by year，Seeking transformation and upgrading has become the most important thing for merchants at the moment。

With the gradual heating up of “new retail”，We can’t help but ask:188bet Online Sports Betting and Casino

Grasp "new retail" and focus on "micro marketing"

Topic introduction

“New retail” is based on mobile payment technology、Cloud Technology、Logistics、Formed under the pressure of the maturity of 4G network and the intense competition in 188bet sports betting app download the retail industry，The biggest trend is to combine online and offline services，E-commerce and offline physical commerce，From the original independent、Conflict，Towards hybrid、fusion，By precision、Experience-oriented mode，To understand consumers，Meet and guide consumer needs，To achieve consumption upgrade。For retailers，Can also predict consumption data，Control production，Reached retail upgrade。

ISPO Academy is conducting in-depth research on various problems faced by small and medium-sized retailers in the "new retail" environment，Consult relevant industry experts、Scholar，Finally, the theme of this ISPO Academy Retailer Training Class was determined as "O2O Marketing in the Mobile Internet Era"。In the era of mobile Internet，Use "micro marketing"，Helping small and medium-sized retailers transform and break through。

“Micro marketing” refers to the use of WeChat、Weibo、Micro video、Emerging social media such as QR codes influence their audiences，Rapid dissemination of information through micro media、Share、Feedback、Interaction，To achieve market research、Product Promotion、Customer Relationship Management、Brand Communication、Marketing behavior for crisis public relations and other functions。

Micro marketing is efficient and convenient、High cost performance、High interactivity、High communication power and other advantages。Compared with the expensive marketing costs of traditional media advertising，Micro marketing 188bet Online Sports Betting and Casino provides a low-cost communication platform，And more humane，Full of human touch，Be able to better connect enterprises and audiences，Thus establishing a good customer relationship，Achieve good marketing results with lower marketing expenses。

Schedule

Time: July 4-5, 2017

Topic: O2O Marketing in the Mobile Internet Era

Day1

Theme training: O2O business model innovation in the mobile Internet era，Implementation of “Micro Marketing”，WeChat marketing practice and enterprise self-media operation。

1. Use "micro-marketing" to attract customers and build files;

2.Use "micro-marketing" to accurately locate customer needs，Realize refined services；

3.Use "micro-marketing" to sell goods，Grasp the "New Retail" in the new era of mobile Internet。

Day2

Morning: Case analysis, interactive communication

Afternoon: Outdoor activity experience (unique open experience day，Bringing water to students、Outdoor、Real experience of camping and other projects and related products)

Day3

Shuttle bus to ISPO Shanghai Summer Exhibition Site

Tutor

Junjun，Senior Internet person，Practical faction、Innovative Internet Marketing Expert，Internet thinking training instructor，Advocate and pioneer of cross-border marketing，Gold medal lecturer of the whole network marketing system，Worked at Peking University、Tsinghua University、Nanjing University、Shanghai Jiaotong University、Zhejiang University、Renmin University、Sichuan University、Central South University、Wonderful lectures in e-commerce 188bet app classes at Nanjing University of Finance and Economics and other well-known universities。

Specialized in consultative online marketing training、Vertical e-commerce platform operation、Practical Research on Micro Marketing、Network-wide marketing planning and consulting，Focus on the field of view、View、Knowledge、Practical operations and other aspects，Cultivate entrepreneurial students’ Internet marketing thinking in an all-round way。December 2014，Being a famous teacher online、Glory of the Times、Sohu named "Best Online Marketing Expert of the Year"。

Some well-known companies that have served:

China Mobile、China Telecom、China Post、China Petroleum、Vanke、Green space、Poly、OCT、China Resources Group、CITIC Group、SIPG、Canon (China)、China Unicom、Jiangzhong Group、Skyworth Group、TCL、Siemens、Red Bull、Pfizer、Honda...

Class price and registration method

Standard price: 988 yuan/person

Early registration discount price: 688 yuan/person，Registration and payment must be completed online before May 31st。

Group purchase price for more than 5 people, please contact us for details.

About ISPO SHANGHAI

ISPO SHANGHAI，Providing an industry-leading multi-category sports trading platform for China and even the Asia-Pacific region。Building on the successful debut in 2015，ISPO SHANGHAI2016 brings together 470 exhibitors from 27 countries around the world、534 brands，Attracted nearly 20,000 professional visitors to the site，The exhibition further strengthens 188bet online sports betting outdoor sports while，Deeper in running and fitness、Urban light outdoor and trendy sports fields，Support innovative brands，Provide support for technological innovation，Promote communication and exchange between industries。

ISPO SHANGHAI 2017 will be held at Shanghai New International Expo Center from July 6 to 8, 2017。

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