In less than ten years，188bet Online Sports Betting and Casino has grown into a company that has raised nearly billion in funding，Companies with a market capitalization of over US billion。

What is the secret to 188bet Online Sports Betting and Casino’s success？It is always one step ahead of the market，To truly understand consumers，Especially the needs and desires of Millennial consumers。

188bet Online Sports Betting and Casino successfully transformed a simple time and price sharing platform into an all-around more inclusive user experience，Let travelers of all ages find a sense of belonging anywhere，New features are constantly being added，So that both tenants and landlords can benefit from it。

According to a report released by the Hotel Association，Traditional 188bet Online Sports Betting and Casino suffer direct losses of up to 4% each year in competition with Airbnb.USD 500 million。Just when Airbnb is devouring a large amount of revenue and profits from the traditional hotel industry，The hotel industry is also working hard to seek innovation and improvement。

actually，The hotel has been trying to provide guests with a "good stay experience"，But traditionally it still focuses on pushing internal services，Such as concierge packages and VIP services, etc.。With the emergence of 188bet Online Sports Betting and Casino model，The hotel industry is facing more pressure than ever to add more service value to attract guests。

The following are three predictions for the development trends of the 188bet Online Sports Betting and Casino accommodation industry in 2017:

1. Unique customer experience 188bet Online Sports Betting and Casino become an important weight in hotel sales

A recent survey by Eventbrite shows，Millennial consumers not only attach great importance to user 188bet Online Sports Betting and Casino，At the same time, I am also willing to spend a lot of money to pay for it。

78% of respondents said，Compared to buying a desired item，They will be more willing to spend money to participate in an interesting activity or experience。Based on this，188bet Online Sports Betting and Casino launched its platform gaming experience feature as early as November last year。Guests have the opportunity to search for hidden treasures in their rooms or play a unique interactive game with their hosts。

As this 188bet Online Sports Betting and Casino experience-focused accommodation model，The location of accommodation becomes very important，Because customers want to enjoy the entire "local" experience and not just the house or apartment they rent。

Always，Traditional 188bet Online Sports Betting and Casino have done very little to develop activities in their surrounding areas，Still focusing on providing guests with the best “in-hotel” experience。But recent trends show，The experience “outside the hotel building” is more important than ever to guests。

According to MarketMetrix’s latest global 188bet Online Sports Betting and Casino research report，Location remains one of the most important factors influencing guests’ choice of a 188bet Online Sports Betting and Casino，Especially for leisure guests who want to use their free time to enjoy the 188bet Online Sports Betting and Casino’s surroundings。

"Location，Location，Location” has always been a mantra in the hotel industry，But now it may be "around，Periphery，Peripheral" 188bet Online Sports Betting and Casino appear more appropriate。

Follow Airbnb，In the future we may see more 188bet Online Sports Betting and Casino promote unique user experiences to a wider user group，Making these experiences more accessible and affordable。I believe this will be an important upgrade for 188bet Online Sports Betting and Casino to compete with Airbnb。

2. New easy-to-adopt technologies 188bet Online Sports Betting and Casino emerge

One of 188bet Online Sports Betting and Casino’s keys to winning customers is its simple and effective technical support。

Whether the customer is outside or at home，Airbnb’s smooth mobile experience and location-based technology experience are perfect。188bet Online Sports Betting and Casino, on the other hand, have to deal with and update complex hotel booking software，For daily front desk interaction with guests。

In a 2016 survey conducted by ZebraTechnologies，Nearly three-quarters of 188bet Online Sports Betting and Casino said，They plan to launch location-based technology in 2017，Like industry leaders Hilton and Marriott，This will help them record more interactions with guests and provide a more personalized experience。

Survey also shows，74% of hoteliers plan to use location-based methods to enable guests to check-in using smartphones，72% of them said they would use this technology to push transactions，Coupons and Discounts；69% of 188bet Online Sports Betting and Casino track guests’ location、Facilities used and purchases，And record when the guest leaves；68% of 188bet Online Sports Betting and Casino will use mobile payments，An additional 62% of 188bet Online Sports Betting and Casino will enable electronic baggage tracking。

As 188bet Online Sports Betting and Casino increasingly feel pressure from competition from Airbnb，They may rely more on third-party technical consultants or software providers for technical support。Some companies seem to have seen this trend，For example, Revinate and SiteMinder entered this market first，Currently they are 30,000 and 23,000 188bet Online Sports Betting and Casino providing services。

With the technological advancement of 188bet Online Sports Betting and Casino and user experience, it has gradually become a new focus，188bet Online Sports Betting and Casino around the world are looking to integrate hotel platforms as quickly and painlessly as possible。

3. 188bet Online Sports Betting and Casino and Airbnb will begin to merge

Due to pressure from hoteliers and industry associations，Local governments around the world have begun cracking down on illegal 188bet Online Sports Betting and Casino short-term rentals without a license。

2014，188bet Online Sports Betting and Casino fined 30% by Barcelona City Council,000 USD。After December 2016，188bet Online Sports Betting and Casino accepts legal terms from New York City after lengthy litigation。San Francisco、Other U.S. cities such as New Orleans are also rushing to enact legislative restrictions on 188bet Online Sports Betting and Casino。

As Airbnb becomes more regulated and forced to comply with the same legal requirements as 188bet Online Sports Betting and Casino，This will inevitably increase the accommodation fees Airbnb hosts charge visitors。This means，The price gap between 188bet Online Sports Betting and Casino and Airbnb apartments will be further reduced，It will also inspire 188bet Online Sports Betting and Casino to provide more customized services for certain types of travelers，For example, those who are not interested in a "family-style" experience，On the contrary, travelers who require more price and convenience for short-term accommodation。

From 188bet Online Sports Betting and Casino’s perspective，They may try to advertise on different platforms，This also includes some price comparison platforms。Of course，188bet Online Sports Betting and Casino will continue to focus on apartment rentals，To consolidate its differentiated configuration from hotel rooms。

The latest study by the Les Roches Committee shows，“Live like a local”, Airbnb’s slogan has been widely accepted by travelers，The study also predicts that 188bet Online Sports Betting and Casino will begin to create "local customized tours" for guests to attract more attention。

Next，We may see 188bet Online Sports Betting and Casino taking on more of a homeowner role，Further provide personalized services to passengers，And enhance the localized experience in their region，Instead of just focusing on internal hotel accommodation services。

Other than that，188bet Online Sports Betting and Casino may also cooperate with new platforms，These platforms can help them sell rooms better，Competing with Airbnb，Attract travelers to find more inclusive experiential travel。

The advent of Airbnb has revolutionized the way people of all ages book accommodation and travel。Now traditional 188bet Online Sports Betting and Casino are beginning to fight back，Attract more guests by adopting new technical support and changing tactics。Past，Traditional 188bet Online Sports Betting and Casino have always regarded new startups as their enemies，But as time goes by，We may see more collaborative relationships between the two，Both parties learn new things from each other，This will ultimately help improve the overall effectiveness of service users。

*The author of this article: Head of Zhihui’s office in Berlin, Germany_Xu Liyang，Editor: Qiu Wei。

[Extra number]Want to capture the trend of the cultural tourism consumption 188bet Online Sports Betting and Casino？Want to know the most cutting-edge cross-border innovation in cultural tourism？Want to learn the latest information shared by 188bet Online Sports Betting and Casino leaders？Want to interact and have in-depth exchanges with 188bet Online Sports Betting and Casino elites？come“2017 China Cultural Tourism Consumption Innovation Summit”Let’s go!June 13-14, Beijing·International Conference Center，A feast of top content for cultural tourism consumption is waiting for you！Learn more about the meeting&To register, please click:I want to register！(Discounts for early registration)