Nearly 40 years of reform and opening up，The domestic 188bet online sports betting market has experienced a rapid development stage from almost zero to extremely strong demand。It is estimated that the domestic 188bet online sports betting market revenue in 2017 will reach 4.4 trillion，The number of domestic tourists also increased to 48.800 million visitors，The average number of trips per capita per year exceeds 3.5 times。188bet online sports betting has developed to the stage of mass 188bet online sports betting，188bet online sports betting returns to daily leisure，Differentiation、Personalized recreation has gradually become an important part of lifestyle。

When talking about the relocation of 188bet online sports betting lifestyle，We mainly refer to the peripheral 188bet online sports betting industry。Surrounding tours due to their high frequency of consumption、Short time required、Fast decision-making time and many other features，In addition, the number of self-driving cars continues to increase、Highway and high-speed rail networks are becoming more developed，The connotation of peripheral travel is constantly upgrading、The extension is constantly expanding，There is reason to believe that peripheral 188bet online sports betting has become a core component of domestic 188bet online sports betting compared with long-term domestic 188bet online sports betting。

Reviewing the development history of surrounding 188bet online sports betting，In addition to the continuous increase in per capita disposable income of consumers and the continuous upgrading of consumption，There are several important policy milestones that cannot be ignored:

1) 1995，Start implementing the weekend system，This is the first time China has carried out important reforms on holidays，Provides time guarantee for Chinese people to 188bet online sports betting around the country；

2）2007，Added traditional festivals based on the 1999 Golden Week system、Paid annual leave system，The frequency and duration of long vacations further provide time guarantee for surrounding 188bet online sports betting and leisure；

3）2012，The 18th National Congress of the Communist Party of China was held，marks the past three lords、Consumption entities in the 188bet online sports betting market such as elite consumption have officially withdrawn from the market，Although this switch is for market practitioners、The trouble caused by the enterprise is very strong，But this change also makes 188bet online sports betting truly usher in a market-oriented development stage with the participation of all people。

Discussing the important roles or elements of peripheral 188bet online sports betting，From upstream to downstream, there are: upstream scenic spots/destination、Large resort/resort hotel、Non-standard accommodation，Travel agency in midstream、Clubs and other resource integration organizations，Downstream OTA and other group collecting agencies。

From a general entrepreneurial perspective，The development of large-scale resources and assets is not suitable for entrepreneurs，But the development of small-scale assets、Operation of assets、Travel agency、OTA has become the entry point for many peripheral 188bet online sports betting businesses。

From the perspective of player type，Peripheral 188bet online sports betting entrepreneurship can be roughly divided into two categories，The first category is travel agencies and OTAs，It has been very successful in the past 3-5 years of development，Ctrip、Tongcheng、Mama Donkey、Going away、Let’s go together、New and old OTAs and travel agencies for weekend breaks，They mainly rely on existing hotels in surrounding tourist destinations、Tickets、Catering (if any)、Bulk purchase for small traffic (if any)、Informatization direct connection and other methods，Provide consumers with sales of single products or combination products。The other type is vacation accommodation that has become popular in the past two years，They mainly surround the Pearl River Delta、Yangtze River Delta、Beijing-Tianjin-Hebei and other first-tier city clusters，By developing or operating B&Bs、Inn、Camp，Provide core accommodation services and auxiliary peripheral products to enter the peripheral 188bet online sports betting market。

Zuo Yu’s point of view: “Theoretically，Vacation Accommodation and Travel Agency、OTAs are misaligned with each other in the industry chain，Mutual cooperative relationship，However, the rapid changes in the surrounding 188bet online sports betting industry have gradually evolved the relationship into a "substitute" relationship，Vacation accommodation may restructure the surrounding 188bet online sports betting traffic ecology。”

I would like to discuss the following opinions here. Welcome to give me feedback.

1. Most of the traffic in the peripheral 188bet online sports betting market is offline

From the perspective of booking channels in the entire 188bet online sports betting and vacation industry，The proportion of online channels is relatively limited，The absolute proportion is estimated to be only between 10~20%，The main channel for consumers to book travel products is still offline。This and a relatively standard ticket、Even hotel product reservations have many differences，It also reflects the differentiation of peripheral leisure lifestyle products、Personalized appeal，It is difficult to carry out in-depth transformation and revolution through online standardized processes。The rising cost of acquiring online traffic also confirms this point，Currently traditional、The cost of large-scale traffic acquisition is already far higher than the range that the product gross profit can bear。

Another important trend is the flattening of the industrial chain，Surrounding tours due to similar regions、Cultural similarities and other characteristics，Consumers dare to “just leave”，Consumption at the destination is more arbitrary in terms of time and specific items，This creates contradictions and conflicts with 188bet online sports betting agencies/OTA’s emphasis on planned production methods。

So，Entrepreneurial OTA/online 188bet online sports betting agency only relies on intermediate links to break through in the peripheral 188bet online sports betting segment、Open a broader market，Facing huge challenges。

2. Accommodation is the core commercial traffic entrance for peripheral 188bet online sports betting

Different 188bet online sports betting products have different diversion attributes，In terms of several major 188bet online sports betting elements，We believe that the elements with strong diversion attributes are traffic、Accommodation、Tour guide。

But in a large category such as peripheral travel，The role of transportation is not very important，Mainly because of traveling by car、Public transportation has largely replaced exclusive tourist trunk transportation，Small transportation in scenic spots or destinations such as ropeways、Battery cars have become a tool for making money；The role of tour guides has also become more frequent due to the increasing frequency of consumer travel、The evolution of lifestyle can basically fade out of the peripheral 188bet online sports betting market。

The “only remaining” accommodation has become the core of the secondary distribution of surrounding travel traffic，This is mainly because-the length of stay accounts for about one-third of the user’s time in the destination，The budget accounts for nearly half of the total budget，Accommodation has become the top priority for user experience when traveling around the world。The better the user experience in the accommodation unit，The more you can build stickiness and repeat purchases with the accommodation operator，Making accommodation a traffic entrance at the core of surrounding 188bet online sports betting，Based on this, catering、Tickets、Entertainment、Precise diversion of entertainment and other items will become a huge potential gold mine for surrounding tourist accommodation units。

3. Supply side upgrade，“B&B/hotels” 188bet online sports betting supply-side asset development、An important part of operation

For peripheral travel，Three public consumption restrictions in 2012，Market-oriented consumption spurts out，The type and quantity of the supply side are far from meeting the needs of market development，Previously popular sanatorium、Resort，Physically speaking、Service concept、The product form cannot be in line with the market，Large hotels in resort areas、The resort also began to be built during this time and was gradually introduced to the market，Large hotels and resorts cannot effectively solve the 188bet online sports betting needs of surrounding tourists，Farmhouses are gradually appearing on the market、Farmhouse、Boutique B&B、Inn、Tent、Container、RV、Non-standard 188bet online sports betting units such as campsites，A hundred schools of thought contend、Let a hundred flowers bloom，Effectively filling the supply gap in the market，And gradually enter the center of the supply stage。

Supply-side upgrade includes 2 aspects，On the one hand, it is the development of supply-side assets，On the other hand is the operation of supply-side assets。With the switching of domestic economic driving forces，Making governments at all levels pay more attention to investment in the 188bet online sports betting service industry，Foreseeable short to medium term，A large number of 188bet online sports betting assets will emerge on the market，Accommodation function will become the core functional support of these assets，“B&B/Hotel” will play an important role in asset operation。

In the face of this upgrade on the supply side of peripheral 188bet online sports betting，The work that travel agencies and OTAs can do is relatively limited。

4. Vacation accommodation business model: evolution from accommodation industry to 188bet online sports betting

Although accommodation is the core function of B&Bs/resort hotels，But different from city business hotel，Vacation accommodation is inherently characterized by strong large-cycle (year-based) and small-cycle (week-based) attributes，Occupancy has significant foreseeable ceiling，This prevents this type of operators from increasing their room revenue by multiples，On the other hand, increase the unit price of rooms、The space to reduce costs is also limited，So we believe that the pure accommodation industry model cannot be applied in vacation accommodation for a long time，The operation of vacation accommodation should be viewed from the perspective of a 188bet online sports betting complex，Acquire customers through multiple channels、While optimizing the operational structure，By enhancing the length of stay of users in accommodation、Repurchase rate、Cross-selling ratio to increase the arpu value of a single user，Exploring the depth of customer value，Some outstanding players in the market have made many useful attempts in this direction，Effectively improved one’s profit level。

Vacation 188bet online sports betting passively evolves towards complex operation，Objectively，To a large extent, it will replace part of the value of travel agencies and OTAs。

Travel agency/OTA product innovation、Always have a keen sense of grasping user needs，Long-sleeved and good at dancing，But simple transportation and assembly can no longer stand in the face of the model innovation of peripheral tourist accommodation operators；Vacation accommodation rides on the dividends of consumption upgrade and supply-side reform，There is still a lot of room for innovation，We are also exerting our own opinions and voice on the value structure of peripheral 188bet online sports betting and even the larger market。The concept of "surrounding travel" itself is no longer rigorous，But no matter what，How 188bet online sports betting as a carrier can carry more will be a common problem that everyone needs to face。

Above.

*Source of 188bet online sports betting article: Zuo Yu，Author: Wang Tingting，Original title: "Zuoyu 188bet online sports betting Insights》