When people talk about sports today，More and more subdivided，Also becoming more and more professional，There are many choices for everyone。This is very different from ten years ago。Roger, Secretary-General of China Sporting Goods Federation, sees this trend，He called this a new round of "golden decade" in the sports industry。

Roger explained，“Previously, sports consumer goods were still in a relatively scarce period，The public basically uses it for whatever they want，Use what you produce。But nowadays, with the continuous improvement of consumers’ demand and awareness of sports，Start pursuing diversification in sports、Specialization and segmentation，This has given birth to and strengthened more segmented and professional markets”。

July 6-8，ISPO SHANGHAI, a global multi-category sporting goods trading platform that serves as a benchmark for the development of the sports industry - Asia (Summer) Sporting Goods and Fashion Exhibition responded to this trend。This exhibition covers fitness and yoga categories、Sports Trend、Mountain Skiing、Various types of brands and exhibitors such as water sports。They come from more than 10 countries and regions around the world，A total of 572 exhibitors，668 well-known domestic and foreign brands。ISPO is the most influential in the industry、One of the most professional outdoor exhibitions。

The number of visitors to this exhibition has achieved breakthrough growth，These people are 188bet sports betting app download from outdoors、Water sports、Fitness、Running、Extreme sports、Fashion Trend、Professionals in multiple categories and channels such as sports electronics，In particular, many overseas professional buyers participate。Messe Munich, to which ISPO SHANGHAI belongs, is one of the world's leading exhibition companies，More than 40 large-scale international expositions are held around the world every year，There are more than 30,000 exhibitors and over 2 million visitors。The exhibitions held by the group, including ISPOSHANGHAI, have obtained FKM qualification certification，ie: number of exhibitors、The number of visitors and exhibition area have reached the unified standards of FKM, an independent supervision group for exhibition statistics and passed its independent audit。

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Many of the generation that started playing outdoors ten years ago already have children，The difference between these children and their parents is，They grew up in an outdoor sports atmosphere from the beginning。According to the "2017-2022 China Sports Goods Industry Development Prospects and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute，Children’s outdoor has a market growth rate of 40%。There will only be more and more children entering the world of sports，relative to parents’ generation，They also face more diverse choices。

This ISPO SHANGHAI has specially prepared a variety of sports for the "second generation"。Here are the new AR+ rock climbing products displayed for the first time in mainland China，Children can safely experience rock climbing on site；There is also an indoor skatepark for children，Maybe his first skateboarding experience will start here；There is also the Junior Dryland Hockey Championship，Parents and children can not only 188bet app experience the game，You will also be immersed in the profound experience of dry land hockey culture... 

Perhaps the little one will discover his lifelong passion for sports in this exhibition。Among them，ISPO SHANGHAI jointly organizes a children's skateboarding summer training camp with Shanghai's first indoor skatepark dedicated to children's skateboarding teaching，It has multiple outdoor real-life experiences，Fully ensure that children can experience the fun of skateboarding，Enlighten outdoor product education from ISPO，Focus on children’s outdoor development。

Creative fitness, CrossFit is popular

Many people’s impression of fitness is still running in the gym、Weightlifting，Feeling very boring，That’s not the case，Fitness can be very burning、Very fun、It’s so addictive。This change is becoming more and more obvious。“We’re seeing a shift in fitness，People are no longer obsessed with heavy equipment，Like a treadmill、Something like a step machine，Instead, shift to being more social、Group class fitness method，Such as Zumba、Pilates、Yoga and CrossFit。" said Matt Powell, sports industry analyst at market research firm NPD。

especially CrossFit，This sport originated in the United States is becoming increasingly popular in China。CrossFit Itself is defined as "a constantly changing project，Perform relatively high-intensity exercise training”，includes running、rowing machine、Plyometric training、Gymnastics、Weight training, etc.。Based on this，This ISPO SHANGHAI grandly launches mixed physical fitness challenge，Two-day preliminaries on July 6-7，Final on the morning of the 8th，More than 100 people will participate to challenge themselves。Follow CrossFit in this competition Spirit，Anyone can register to participate，188bet app Ordinary fitness enthusiasts can compete with professional fitness coaches on the same stage。It also follows the CrossFit philosophy of “dealing with the unknown and the unknowable”，The competition items will be announced on the event official website/WeChat platform at the last minute，It makes it impossible for contestants to make targeted preparations before the game，You can only face the unknown test with your most comprehensive ability。This challenge will be an adrenaline-filled feast，Whether you want to challenge yourself as a contestant，Still feeling the warm atmosphere as an audience，Everyone will have an unforgettable experience。

Focus on industry development and trends, ISPO SHANGHAI joins forces with Fitness and Beauty Magazine to create China Fitness Industry Forum，This is a cutting-edge industry communication and information platform for the fitness industry。The forum on July 6 is themed “China Fitness Studio Win-Win Summit”，Focus on fitness studio operations and innovation，Integrated big data analysis、Popular Course Mode、Space Design、High-tech products and other means and directions，Discuss what the fitness industry is most concerned about、The most down-to-earth topic。The forum focuses on current hot topics，Including "big data analysis of consumption trends of fitness groups"、“How to shape and enhance fitness brands by applying the technological trends of the current era”、"The future path of customized fitness studios" etc.，There are also roundtable discussions for industry insiders to collide with different perspectives，New ideas in the field of fitness。

The fun of playing in the water, there are water sports you can’t think of

Mentioned playing with water，Just thinking about swimming、Fishing？There is more than just that at the 188bet app ISPO Shanghai Summer Exhibition，And paddle boards、Kayaking、Canoe、Surfing... among the booming sports in our country，Water sports have huge potential。Not long ago，The National Sports Organization issued the "Water Sports Industry Plan"，Promote the development of water sports from a policy perspective。

From 2013，ISPO Shanghai regards water sports as an important part。The first show in 2015 created the most professional show in China、The largest water sports commercial display，It will continue to make a strong comeback in the summer of 2017。Water sports zone at ISPO，There will be a large pool of 200 square meters，Kayaks available、Opportunity to experience solo boating or stand-up paddling (SUP)。Also，There are also paddleboards、Water yoga and many other options。

ISPO SHANGHAI provides an industry-leading multi-category sports trading platform for China and even the Asia-Pacific region。In addition to innovative product display，ISPO SHANGHAI 2017 also held 50 exciting forums and activities，Includes retail、Water sports、Sports trends and other topics。ISPO aims to build a more complete trade negotiation platform for the industry，Provide wider business opportunities，Working with all industry insiders to promote the win-win development of China’s sporting goods industry。