“Traditional real estate is herbal，Sow this year and reap this year。The leisure and vacation destination industry is about trees that can bear fruit，The question is whether you can plant this tree until it bears fruit。If you can’t plant it, you will die。If the seeds bloom and bear fruit，Nature will bring decades of flowering and results。” September 22，The "2017 International Island 188bet Online Sports Betting and Casino Conference" hosted by Zhihui was held in Zhoushan，Zhang Baoquan, Chairman of Jindian Investment Group Co., Ltd., shared at the meeting。

After nearly ten years of exploration，The mangrove 188bet Online Sports Betting and Casino resort brand invested and built by Jindian Investment Group has realized its expansion from Sanya to Qingdao、The north-south layout of Hangzhou，The shape has also been completed from the original Yalong Bay Mangrove Resort Hotel，To the flagship project Sanya Bay Mangrove Resort World with a monthly revenue of over 100 million，Go to the product layout of the Haitang Bay Mangrove Seven-Star Hotel。Sanya Bay Mangrove Tree Resort World’s single-month revenue in January 1.0.8 billion yuan，Receiving hotel guests 18.60,000 people，Average occupancy rate reached 87.39%。

Zhang Baoquan pointed out，In the 188bet Online Sports Betting and Casino industry，188bet Online Sports Betting and Casino and leisure vacation are actually two completely different economic forms。188bet Online Sports Betting and Casino and leisure are the headcount economy、Ticket economy，Mainly for middle and low-income groups。The high-end holiday crowd，They are here to live，Possibly live at destination for 5 days，The consumption generated by these five days of life is likely to be 8 to 12 times that of the per capita economy。

The following is 188bet Online Sports Betting and Casino’s exclusive interview with Zhang Baoquan, Chairman of Jindian Investment Group Co., Ltd.:

Relaxation 188bet Online Sports Betting and Casino is not just about changing meals、How to sleep，But I have been to "life elsewhere"。As a result we often find that we are still living our lives at home。Last time I looked at a B&B，In order to show high-end，Attach tiles，I feel like I am no different from a star hotel，So the price is high，But it just lost the cultural atmosphere needed for a B&B，Business is bleak。

Since 2009, we have transformed from the real estate industry to the leisure and 188bet Online Sports Betting and Casino industry，Experience shows，When the per capita income exceeds 5,000 yuan, everyone’s lifestyle begins to change，Cultural consumption market blowout。Today our mangroves sell lifestyle，Instead of selling sightseeing or sleeping。There are young and old people enjoying their vacations，Wide coverage，Large amount of human fluid。Qingdao Mangrove Resort World has a construction area of ​​770,000 square meters， More than 4,000 guest rooms，Just a meal、There are 110 bars，13 movie locations。

What exactly is a leisure 188bet Online Sports Betting and Casino lifestyle?

In the era of leisure and vacation，We want to stop selling 188bet Online Sports Betting and Casino，Selling sleep，But start selling lifestyle。So what is lifestyle？The sign of leisure and vacation lifestyle is not just the beautiful scenery，Sleep comfortably，But experience the best fashion of the moment、Art、Culture and entertainment, etc.。

I remember that I encountered an interesting thing when I came to Zhoushan to participate in project planning and design in 2014，I have a friend who drives over and it only takes 3 minutes，The result has not appeared after 10 minutes，I asked why later？He said my car hit the boat，Because there are many boats parked on the road，This is just a sight, not a way of life。Be a fisherman and rent the boat to 188bet Online Sports Betting and Casino，188bet Online Sports Betting and Casino go to sea with me，He is sailing，188bet Online Sports Betting and Casino are fishing，Then cook and eat the fish 188bet Online Sports Betting and Casino caught，Just waste a day or half a day，This is the leisure and vacation lifestyle。What exactly is lifestyle，Let’s take eating as an example，Eating at home is also eating，But eating while watching the sunset in a boat at sea，What is consumed at this time is the way to eat，Instead of eating。The way we eat is the way we live，In fact, vacation is such a way of life。

Zhoushan is an island dominated by natural resources，If you continue to do sightseeing，This is destruction of Zhoushan，Zhoushan’s future is gone。In the 188bet Online Sports Betting and Casino industry，188bet Online Sports Betting and Casino and leisure vacation are actually two completely different economic forms。188bet Online Sports Betting and Casino and leisure are the headcount economy、Ticket economy，Mainly for middle and low-income groups。The high-end holiday crowd，They are here to live，Possibly live at destination for 5 days，The consumption generated by these five days of life is likely to be 8 to 12 times that of the per capita economy。I think the most important thing is to transform and sell lifestyle，Once you sell your life，Tourists naturally choose not to come。

I personally think traditional real estate is herbal，Sow this year and reap this year。The leisure and vacation destination industry is trees，Can bear fruit，The question is whether 188bet Online Sports Betting and Casino can plant this tree until it bears fruit。If 188bet Online Sports Betting and Casino can’t plant it, 188bet Online Sports Betting and Casino will die。If the seeds bloom and bear fruit，Nature will bring decades of flowering and results。

The key to a 188bet Online Sports Betting and Casino is to create good content

China 99.9% of hotels lose money，This is because there is an oversupply of hotels。The sharp increase in hotel supply in China is not driven by the market，It comes from new district investment promotion and real estate development and sales。This has brought very serious negative consequences to China’s economy，I think this consequence is not an exaggeration to describe as cancer。Today we are engaged in the leisure and vacation industry in China，It will be very difficult if 188bet Online Sports Betting and Casino still want to make money by selling guest rooms，It will be more difficult on the island。

Qingdao 188bet Online Sports Betting and Casino Gothic Wedding Hall

Traditional hotel revenue composition，Room 70%，Non-guest rooms account for 30%。Newly opened Qingdao Mangrove，Room 1/3，Non-guest rooms account for 2/3。Why Qingdao Mangrove’s non-guest room revenue is much higher than guest room revenue，To be specific, it’s because 6 tourists came，1 of them lives in the mangroves，The other 5 come to eat, drink and have fun，Because 188bet Online Sports Betting and Casino are the best and most complete in eating, drinking and having fun。

From a micro perspective，Mangroves are quite big holiday destinations，Not just accommodation，But the local way of life。Take the mangrove forest in Sanya Bay as an example，18 guests staying in the hotel in January 188bet Online Sports Betting and Casino year.60,000，But there are 360,000 people who come to the mangroves to eat, drink and have fun。Although there are only 3,000 rooms in the mangrove forest of Sanya Bay，But the average daily passenger flow of the mall is 20,000-40,000，180,000 during the Spring Festival peak period，Up to 220,000。Qingdao mangrove forest is applying for a holiday tourist area 188bet Online Sports Betting and Casino year，No longer a resort hotel，But a scenic spot。Since its debut in August last year，After a National Day，has now become one of the top ten popular attractions in Shandong Province，Ranked ninth。

The key to a leisure vacation destination is to create good content。We created the Time Travel 1870 Island in Zhoushan，The island is small，The construction area is only more than 20 acres，But controllable，Be able to do it purely。188bet Online Sports Betting and Casino island has an independent beach，Like a castle in the sea。We provide a new and special vacation life experience on the island that transcends reality。

Although the architect did not restore 1870 completely figuratively，But on today’s basis, move the architecture and life symbols of 1870 into the 1870 Island，My mobile phone was confiscated when I boarded the ship to 1870 Island，Change all clothes，188bet Online Sports Betting and Casino can choose to be a landlord、Farmer。There is no TV on the island、Mobile phone，There is a phone number，But it needs hand cranking to generate electricity，Shake it yourself；188bet Online Sports Betting and Casino can write a letter、Telegram，There is a post office。Everything is for 188bet Online Sports Betting and Casino to truly participate。

*The author of 188bet Online Sports Betting and Casino article: Zhihui reporter Hong Liping (WeChat: hongliping719)，Welcome to communicate。