188bet login article is the chief expert of the World Tourism Cities Federation，Transcript of Wei Xiaoan’s speech at the 2021 China Leisure and Vacation Conference。

Wei Xiaoan: I am the last one to speak，I listened to 188bet login meeting all day，Information explosion，I have a work habit，The first thing I have paid attention to for many years is "real"，Just whether it can land on the ground。The second one is "new"，Just whether it can be guided。The purpose of today’s meeting was achieved。Even exceeded my expectations。The topic I’m talking about today is “New Tourism Bureau: Leisure Internal Circulation，Vacation cycle”。

Needless to say the new strategy，The new strategy involves a series of issues，Every place and every industry is facing a choice, which is a strategic choice，Where are we in the new strategy launched by the country？What role should 188bet login play？Talk about three aspects。

First, factors that determine changes in 188bet login.

1. Macro 188bet login

1.Changes in the epidemic，Until now，I only saw the epidemic era，Have not experienced the post-epidemic era yet，Since 188bet login time last year, some people started talking about the post-epidemic era，I object to 188bet login statement，188bet login is still the case to 188bet login day，Very simple，We will be directly affected by the epidemic 188bet login time，Speakers from medium- and high-risk areas can only give video speeches，Are we still talking about post-epidemic at 188bet login time？188bet login does not mean that we cannot do things，The world is in turmoil now，China is a unique green island，So what are our characteristics？Manufacturing and foreign trade have dual cycles，The double cycle of tourism cannot be seen，Even if there is no hope in the short term，Thailand、Japan、Morocco、Everyone in Spain is talking，As long as you are vaccinated, you are welcome to travel，We dare to go when they open up？With no final outcome on the world epidemic，We don’t have a double loop，In turn, what are the benefits?？Increased domestic consumption。Chinese outbound tourism consumption is estimated to be US0 billion、One theory is 300 billion US dollars，No matter what，The money can’t be spent now and it’s all back，But immigration、Studying abroad is still booming，So 188bet login one is still available。

2.Economic changes，Generally speaking, the macro news、Micro-level worry，Consumption is recovering in stages，188bet login long run, consumption may not be prosperous。

3.City changes，China’s urbanization rate has exceeded 60%，188bet login is a phase mark，Meaning that the incremental-led stage has passed，The stage of stock mining is coming。

The three factors I mentioned are factors that determine 188bet login development, not just influences，The phase of urbanization changes is coming，What are the stages of 188bet login development？My opinion is，China’s 188bet login has developed for 42 years now，Our hard development stage has passed，The stage of soft development is coming，So attracting investment is not important at all now，Recruiting talents is the fundamental thing。

(1) Organic urban renewal，188bet login is the direction of our next urban development。

(2) The pursuit of urban humanities，188bet login pursuit is getting better and better，The requirements are getting higher and higher，In fact, it also exposes the shortcomings of our city more and more clearly。

(3) Excavation of urban culture，Listen to everyone talking 188bet login local culture today，How can local culture come from without digging？

(4) Urban consumption transformation，These four changes directly determine the next development direction of 188bet login。

What are our current shortcomings？The first shortcoming is the issue of urban control，We say leisure，Casual is not popular、Can’t relax for leisure，What kind of leisure is 188bet login?？The three words dirty, messy and bad cannot be equated，We cannot tolerate dirty things、We cannot accept the difference，But chaos must be accepted，We can’t set up stalls anywhere we relax at night，How can we relax if we can’t have skewers and drink beer？Not available in many cities，No one knows what to do，Greatly compress the urban leisure space，A lot of leisure needs have been compressed。

The second is the aesthetic realm of city managers and project developers、Aesthetic requirements and the aesthetic level that can be achieved，Why everyone criticizes Qiancheng Yiyifan，Mr. Fei is also worried about the homogeneous development of the Yellow River，I also have 188bet login worry，That’s why，188bet login is our pursuit of industrialization over the years，Leaves us with almost no pursuit of aesthetics，Actually a problem，Including our managers and developers，Their aesthetic realm and aesthetic pursuit determine the aesthetic level of a place，It also determines the humanistic temperament of a place、The cultural excavation that determines a place，188bet login is our biggest shortcoming，188bet login shortcoming is the weakest，In fact, it has the strongest impact。

二、Changes in 188bet login development factors。I summarized nine changes

1.Traditional resources are exhausted，The influence gradually fades。188bet login is the basic situation now，What to invest in？What to do？Traditional resources are basically no longer found。

2.Traditional products dominate the market，The stamina gradually decreases。What are traditional products？Official-based products，Mainstream type in the market，It will still be mainstream in the long run，We cannot deny 188bet login just because of the development of leisure products，The first generation of tourists must be sightseeing tourists，But the stamina gradually decreases。

3.Comprehensive transformation of the traditional market，New and old alternately。Everyone is very concerned about 188bet login era of post-90s generation、after 00，Who cares about us old guys？The elderly tourism market should also be paid attention to，188bet login is the era of alternation between old and new，And the elderly are also gradually changing，Old people have a lot of time and some money but are reluctant to spend a penny，So the elderly are basically defrauded of their money by scammers，But it’s different now，Many elderly people dare to spend money、Want to spend money，We also let them know how to spend money。

4.Rapid development becomes the norm，The decline of traditional enterprises。It is now difficult for us to draw a line between which is a tourism enterprise？It doesn’t matter whether it is a tourism company or not，What matters is what you do，Like Meituan，I originally thought Meituan was selling vegetables，I learned about it later and found out that Meituan is amazing，Meituan is a life service platform，It is natural to travel in such a life service platform、Sightseeing、Casual、Vacation plays an important part in it，Isn’t 188bet login kind of company a tourism company?？But our traditional tourism enterprises are actually declining step by step，188bet login is called decline，Especially during the epidemic in the past two years，One of the objective effects of the epidemic is to adjust our industrial structure，A lot of companies went bankrupt，Of course we are heartbroken when the company closes，But it depends on what kind of company went bankrupt？For example, some turned out to be zombie companies，If it goes bankrupt, it will go bankrupt，Strictly speaking, the existence of zombie companies takes up resources，But the resource utility is very poor，What happened to such a company going bankrupt？So in fact, 188bet login kind of passive adjustment or strong adjustment of the industrial structure is ongoing，The biggest change is the decline of traditional enterprises。

5.Industrial structure is constantly changing，Emerging business formats are emerging。188bet login is what everyone is most concerned about，We also saw the one-day meeting today，New business format、New Enterprise、New approach、New experience、New mode，A series of new motivations have come out。In 188bet login way, our industrial structure is constantly changing，And the biggest impact of the epidemic is Evergrande，Resources are gathering at leading companies，The bigger ones are getting bigger。The best survive，There are some medium-sized enterprises or small enterprises that can survive，Because it is superior，But if a messy enterprise needs to exit, just exit。

6.Investment Structure Beyond Tourism，Proceed across fields。Now I meet many investors and I ask them what they invest in tourism？Their concept is a scenic spot + a piece of real estate，Is 188bet login called tourism investment？Such tourism investment is of little significance，There are not many places to invest in our scenic spots，But it is cross-border like Sunac Cultural Tourism City，What kind of company is 188bet login？It is a cross-border enterprise，From the perspective of traditional tourism, especially old tourism like me，You are like robbers coming in to rob，Later I thought 188bet login view was wrong，Where do you stand?？We should stand on the standpoint of development，From a development standpoint, there should be no boundaries、frame，As long as it is conducive to development。

7.Gradual changes in location advantages，Transportation advantages appear。Many places say that 188bet login place has great location advantages，Is the center of several big cities，Looking at the map, I said you are the geometric center rather than the traffic center，Some location advantages have actually become disadvantages，But as long as the big transportation catches up, it will gradually adjust and change the advantages and disadvantages of your location，188bet login aspect is very critical for future development，For example, Yunnan, Guizhou, and Sichuan，Especially in Guizhou, the original land was not three feet flat，Now to Yima Pingchuan, Guizhou，After the highway exits the tunnel, it is a bridge、After the bridge, there is a tunnel，I adjusted naturally。However, the Jiaodong Peninsula has great location advantages but does not have transportation advantages，So it will affect the development of these places。

8.Outstanding urban agglomeration pattern、Leading group development。Next step，It is recommended that investors look for urban agglomerations，The overall pattern of the country is basically set，Several large urban agglomerations are the leaders in the development of our entire country。The agglomeration effect of urban agglomerations is becoming more and more prominent，For tourism，The largest agglomeration is population agglomeration and consumption agglomeration，The population has gathered、Why don’t you invest when there is so much consumption？188bet login is a big trend。

9.The world’s leading trend is formed，New development guidance。I agree with what Dr. Jin Jun said just now，What internationalization？Strictly speaking, China’s tourism has developed to 188bet login day and we have no benchmark in front of us，We are accustomed to benchmarking，Everywhere, no matter where the place or company is, they are benchmarked，I will ask who is right now？It turned out to be Singapore，Singapore is a city concept，Speaking of Switzerland，Switzerland is a regional concept，Switzerland 80,000 square kilometers，Heilongjiang Daxinganling is also 80,000 square kilometers，When I arrived at Daxinganling, I said you could benchmark，You benchmark against Switzerland，Who should we look for in such a big country and such a big consumer market？Especially after the development in recent years，We have formed a leading trend in the world，It requires us to have a new development guide。

三，Leisure vacation is booming。Urban leisure is for the masses，Rural leisure is universal，Vacation enjoyment is a new type of consumption，RVs and campsites are the future，188bet login is the future development trend of China’s tourism，Consumption leads supply、Supply drives demand。Such a process is from the perspective of stimulating consumption，Compensating for strengths with shortcomings is a choice，The development of every place has its pros and cons，First we have to compare the pros and cons，The second is to make use of strengths and avoid weaknesses，The next step is to study how to turn shortcomings into longcomings，Some places and some factors are short version，Can we turn it into a longboard，It can be done。High frequency now、Short distance、Low unit price、Popularization is a trend，But a market division of labor system has been formed，Combination of long and short、A combination of high and low is a sign of maturity。I had a feeling during the interview with reporters today，Everyone always says that 188bet login low-end one is not good、188bet login public is not good，188bet login is wrong，Any economic system must be high-end、Mid-range、public，Any consumption must be hierarchical，What is my opinion？As long as it is effective and can make money, it is good，You are high-end，High-end, no one consumes it for a long time，Does such high-end make sense？The maturity of an industry must be systematic，188bet login kind of systematic maturity is the real maturity of 188bet login industry，One of our tendencies overwhelms the other，Now when we talk about high-quality development, we pursue high-quality in everything，Whoever pursues high quality in everything will consume it？The rich are the minority after all，What’s more, rich people don’t spend money。

The cycle must be rotated，188bet login involves flow and flow rate，The greater the traffic、The faster the flow rate, the greater the effect，Inner circulation of tourism、The basic concept of the big cycle is such a concept。In the process of development，In fact, one of our basic pursuits is to pursue post-industrial development，Because we are still in the development pattern of late industrialization，The key is that our current thinking is generally an industrialized thinking，But the consumption we face、The needs we face are already post-industrial needs，There is a gap here，There is hope if we can track the development of post-industrialization。

Second, 188bet login in elements.

Tourism elements can be divided into three categories。The first category is operational elements，The first category is development factors，One type is environmental factors。The weight of these factors changes at different stages of tourism development、The structure is also changing，In the early stages of development, operational factors come first，But now many people are still stuck in the early stages of thinking，Many investment attractions still pursue these things；In the mid-term, development factors come first，Can we improve these development factors？Tourism also has business environment issues，The fundamental thing here is the perfection of development factors；At the later stage，Environmental factors are becoming more and more prominent，188bet login means that the government’s role is becoming more and more important，So the factor structure should be optimized according to the development situation，188bet login is a question that China’s tourism industry generally needs to answer in the next step，From a local perspective、The same is true for enterprises，Is the element structure optimized?？The pursuit in previous years was to complete the structure of operational elements，188bet login is no longer the case，The current requirement is to optimize the operational element structure，If optimization is not achieved, there will be pros and cons, and a lot of companies will suffer losses，I have been very strange until now，I heard several opinions when I first started traveling，Tourism investment yielded quick results in 1980、High efficiency、Chuanghuiduo，I later entered tourism, 188bet login is wrong，188bet login is a phenomenon of travel agencies in the era of shortage economy，How can 188bet login become something in the tourism industry？Later I found out，Long-term return on long-term investment in tourism，The investment efficiency of the entire industry has never been better，I can’t say it’s never been better，The period from the 1980s to the first half of the 1990s was okay，In general, tourism benefits have not been better since 1996，No one is following，But many cross-border businesses have made a lot of money through our tourism，Because he understands，We ourselves can’t understand it，So we need to seize the opportunity、Seeking development，The fundamental issue here is empowering consumption。

For consumers，Physical growth、Skills increased、Intelligent rich，Chinese people don’t know how to play，Now it’s time to pursue fun、Have fun，So there is educational empowerment、Technical empowerment、Time Empowerment、Environmental empowerment、Cultural empowerment and more，Without these empowerments we always say that the level of consumers cannot be improved，Because we don’t have 188bet login education，These European and American countries have nurturing education since childhood，Everyone plays sports、Everyone plays an instrument，188bet login is my family’s tradition，Do we have it？We force our children to get high scores，Look now，188bet login series of empowerment is also a shortcoming of our current comprehensive development。

Third, seize the opportunity and bottom out.

一、Now look at people’s fear from a global perspective，Hope not to panic，China’s panic and fear are over，I hope China will not relax，Now the government departments are highly vigilant and the people have completely relaxed their guard，Leave him alone, he’s quite annoying，188bet login do you think?，Everyone will be nervous once something happens。

二、Traveling has seriously damaged your vitality，In terms of consumption, 188bet login is also hurting the vitality，We are all studying countermeasures。

三、Rebounding from the epidemic should be a process，I don’t agree with 188bet login year’s May Day craziness、Retaliatory consumption、Explosive growth is coming，Is it called retaliatory consumption if you are prosperous but not prosperous?？I said the situation should not be optimistic。

four、From an enterprise perspective，One safety, two health, three quality and four innovation，188bet login is the basis，But these all cost money，I never agree with high quality and low price，Because 188bet login goes against the rules，Since the beginning of the epidemic, I have been worried about the vicious low-price competition in the recovery stage，Now look at the mess，We don’t see much vicious low-price competition，I have seen vicious price increases，Especially 188bet login May Day，188bet login is going crazy，What are you doing?？188bet login is killing the goose to obtain the egg，It’s just that everyone lacks confidence in 188bet login market，actually reflects 188bet login problem。How to maintain long-term popularity just for the sake of immediate popularity？

五、There are a lot of factors that enable companies to survive 188bet login time，I’ll just talk about Blue Ocean Royal Flower，I had a chat with Chairman Zhang，I said how much we lost last year？He said that he subsidized 500 million yuan last year to stabilize the team，The 300 department managers below have all proposed not to receive wages，How can you do it without receiving a salary？Violation of market rules，They have sustained 188bet login step，188bet login year exceeds 2019，What I’m worried about is May 1st，It also continued after May Day，First, talent strategy、The second is technology strategy、The third is mechanism strategy，These three strategies enabled 188bet login enterprise group with more than 20,000 employees to survive such great difficulties，So the reason why success must be success、Failure must have a reason for defeat。

In the final analysis，We survived 2020，Survive in 2021，I’m not that optimistic about 188bet login year’s situation，Survive 2022，I hope to get to 188bet login point，Survival first、Let’s talk about food and clothing first and then development，We have ways to survive，Have the spirit to endure it，In the final analysis, it’s all about concentrating one’s energy。

I don’t call leisure and vacation an industry，Leisure vacation is an ecology，It is a social ecology、It is a consumption ecology，It is also a social phenomenon，In turn, it produced a little bit，Because traditional tourism can no longer continue，Now everyone is beginning to pay attention to leisure and vacation，188bet login is a good thing and an opportunity for us，I also hope that we can seize 188bet login opportunity to seek a new development，188bet login development does not mean how much growth is required，But at least I can survive，Secondly, it can be continuously improved，Our purpose is to improve the quality of life of the people，Let everyone have greater happiness。Thank you everyone。

*Source of 188bet login article: WeChat officialPublic account "China 188bet login Association Leisure and Vacation Branch”（ID:XXDJFH), original title:《Wei Xiaoan，188bet login cycle 》.