After nearly two months of long waiting，Founder of Mangrove Brand、188bet app download, co-chairman of Jindian Group’s board of directors, was finally able to travel from Beijing to Sanya，Visit the "battlefield" in person。And greeted him，This is a new round of self-rescue operations。

50 days ago，The sixth day of the Lunar New Year，Zhang Baoquan decided to restart the "188bet app download Plan"。The epidemic at that time had caused widespread closure of the accommodation industry across the country，Cash flow emergency，Average occupancy rate drops to unprecedented freezing point，The entire industry is in a crisis of shutdown。

The huge mangroves are also not immune。When the average daily income of 4 million yuan shrank to tens of thousands of yuan during the same period in previous years，188bet app download understands，Rescue、It is urgent to stop the bleeding。

Under the haze of the epidemic，Mangroves move quickly，Enter self-rescue mode immediately，Internal，188bet app download led the mangroves to respond quickly，Safety Prevention and Control、Employee placement、Enterprise cost control，Do our best to reduce the damage caused by the epidemic；External，The mangrove team actively cooperates with the government、Financial institution docking，Seeking possible solutions。

Founder of Mangrove Brand、Mr. 188bet app download, Co-Chairman of the Board of Directors of Jindian Group, accepted an exclusive interview with Zhihui

However，Due to the large scale of the enterprise，The meager income during the epidemic cannot cover hard expenses at all。Subject to objective conditions，Mangroves 188bet app download also be difficult to obtain from the local government in the short term、Get support from financial institutions。

Under crisis，Zhang Baoquan realizes，Keeping costs is the only way to survive better。"188bet app download Plan" is restarted，and is considered in the mangrove self-rescue plan，The core、The most critical part。

"188bet app download Plan" was implemented from 2015 to 2019，Later suspended as the mangrove operation got on track。This restart，Given a greater meaning: self-rescue and survival。This time，Can "188bet app download" succeed again？

“Access policy cannot solve the difficulties of 188bet app download”

In previous years, the Spring Festival was the peak season for tourism in Sanya，The rhythm 188bet app download entire market this year has been disrupted by the sudden epidemic。

In order to save the vacation 188bet app download market，Hainan Province、Sanya City after the outbreak，React quickly，A number of policies have been introduced to rescue 188bet app download companies。

But the general policy cannot solve the survival problem of large-scale enterprises such as 188bet app download。

Mangrove has its uniqueness。Such as postponement of payment、Reduction or exemption of 188bet app download kind of traffic policy，Mangroves can be enjoyed。But similar to housing subsidy、Policies on subsidized loans, etc.，In fact, it is difficult to apply。

“For example, loan interest discount policy，Enterprises required to obtain loans in 2020，In order to obtain interest subsidy，But all the bank loans in Mangrove Forest have been exhausted。For example, the total investment in Sanya Bay is more than 8 billion，Bank loan is about 2 billion yuan，These loans were formed previously，So it does not meet the requirements for new loans this year；Even if you want to exchange it for a new loan，Also unrealistic - more than 2 billion，For any financial institution，It’s very difficult to operate。"Zhang Baoquan said frankly，General policies 188bet app download have a more obvious effect on small and medium-sized enterprises，But further discussion is needed for mangroves，“The government is very concerned about mangroves，We are also in contact with the government，Also looking for some other solutions，But currently there is no feasible solution。”

188bet app download thinks，Resolving this existential crisis，The most important thing may be to rely on enterprises to save themselves。

After the epidemic，Epidemic Prevention and Control、Employee retention、Maintaining cash flow is a problem that needs to be alleviated in the process of self-rescue of mangroves。“When occupancy drops，When the original average daily income (in January) of 4 million yuan turned into tens of thousands of yuan，Basic operating costs are difficult to cover，Not to mention employee wages。"188bet app download said，In the process of fighting the epidemic，Mangroves have adopted a variety of self-rescue measures，Such as making the meals prepared for the Spring Festival into lunch boxes，But in his opinion，This type of self-rescue is more about destocking、Let left-behind employees have something to do，Relieving the mangroves is only a drop in the bucket。

Mangrove self-rescue operation in progress，The most important、The most important thing，Is the launch of the "188bet app download Plan"。

“The anti-epidemic version of ‘188bet app download’ is a cost-price concept”

The sixth day of the Lunar New Year，The 7th day of Wuhan’s lockdown，Mangrove decided to officially restart the "188bet app download Project"。

The "188bet app download Project" was once the "contributor" to mangroves' expansion of market visibility。Back in 2015，The newly built Mangrove Resort World uses the "188bet app download Project"，Expand visibility、Promote products。At that time，Visitors only need to pay a deposit of 10,000 yuan，Enjoy 7 days of free vacation，The deposit will be refunded after one year。

"First three years，We use this "pie in the sky" approach to promotion、Experience。"Zhang Baoquan said，As mangrove operations gradually get on track，The "188bet app download Project" was discontinued last year。

After the outbreak，Zhang Baoquan and his mangrove team decided to restart the "188bet app download Plan" at the first opportunity，But the anti-epidemic version of "188bet app download Plan" is actually very different from the previous version，The core is to change the original free concept into a cost-price concept。In simple terms，The old version is for publicity，The new version is to preserve capital and restore blood。

In Zhang Baoquan’s opinion，Anti-epidemic version of "188bet app download Plan" is a win-win approach，It is conducive to market recovery，It can also bring some cost support to the enterprise。

The epidemic continues to spread，The peak tourist season in Sanya in previous years has been fully affected，Local hotel revenue has almost dropped off a cliff，And what will follow will be the off-season of the past。If the market continues to be difficult to recover，Mangroves will face cash flow depletion。The "188bet app download Plan" is equivalent to pre-selling products at half price in normal periods，Obtain a certain amount of income for the mangroves through sales at preferential cost prices。

Based on the current situation，The impact of the epidemic 188bet app download undoubtedly last for several months、half a year，Even all year round，The consumer market needs to be restarted，Consumer confidence 188bet app download also go through a period of recovery。At this stage，Hotel companies may face "losses from suspension of operations、The dilemma of losing money even after opening。

Although the domestic epidemic prevention and control situation continues to improve，For vacation products such as mangroves，After the restart of various supporting facilities，188bet app download face sluggish sales quarter and high operating costs，Business means facing a wider range of risks and losses。

The anti-epidemic version of the “188bet app download Plan” sells hotels and vacation products at discounted cost prices，To a certain extent，Let the scale grow、Mangrove with many guest rooms，When the conditions for complete resumption of work and opening are not met，You can still obtain guaranteed income in the form of pre-sale。

Currently the “188bet app download Plan” includes Vacation 188bet app download、Three products: Healthy 188bet app download and Parent-child 188bet app download，Valid for one year。Except the product cannot be used during specific times，Available at other times。

Among them，The cheapest holiday 188bet app download is selling Mangrove Hotel rooms at cost price，Currently priced at 299 yuan/room night，On sale in 10 days，Can be used interchangeably in three mangrove forests in Sanya (Haitang Bay、Yalong Bay Mangrove requires 3 times payment)；Health care (999 yuan/day/1-2 people) and parent-child (1666 yuan/day) 188bet app download focuses on "eating、Live、row、游、Purchase、Entertainment" package sale，The sales start in 5 days and the usage scenario is limited to Sanya Bay mangroves。

In the accommodation industry，Pre-sales at discounted prices are nothing new。“Double 11” in recent years、"Double 12"，Many accommodation companies have launched related pre-sale activities online。But at that time, pre-sales were more to "reduce sales"，And things like “188bet app download” are on pre-sale during the epidemic，Except for capital guarantee，It is also a move to stimulate market recovery。

Zhang Baoquan thinks，Affected by the epidemic，It is difficult for consumers to determine travel in a short period of time。And wholesale at cost price through the "188bet app download Plan"、Pre-sale，It is also equivalent to locking in potential consumers in advance。

"The current sales are relatively average，As of early March, more than 10,000 units have been sold in total，That is, an income of about two to three million yuan，Not even enough to support the mangrove forest’s salary payment for one month。”The “188bet app download Plan” restarted during the epidemic，At this stage, Mangrove mainly promotes holiday pie-man products，The sales effect has not yet fully reached expectations，In Zhang Baoquan’s view，Now is far from the best period for sales。

One，At this stage, people have no need to buy，Still worried about when work will resume、When will the epidemic end and there will be many questions in the process；Part 2，Many holiday travel agencies，Sales channels including online OTA have not been normalized yet，Currently, most of the sales achieved by "188bet app download" are from the personal channels of Mangrove and its employees。

According to Zhang Baoquan’s prediction，The sales boom of "188bet app download" series products will appear after the Sanya market recovers，Estimated from the end of March to the beginning of April。When the market returns to normal，The "188bet app download Project" will be terminated in due course，Or sell it at a higher price。Such as the Holiday 188bet app download currently priced at 299 yuan/room night，It may increase to 350 yuan after the market recovers、366 yuan and other prices。

"The purpose of launching the 188bet app download Hotel Alliance is to stay together and stay warm"

In addition to self-rescue, 188bet app download important to team up with the industry for warmth.

At a time when the “black swan” crisis continues to affect the industry，"188bet app download" takes another step forward - launching the "188bet app download Hotel Alliance"。

188bet app download’s model is used by many hotels in the industry、B&Bs can follow suit，But considering its influence on the corporate market、Operations and sales capabilities、There are certain requirements on cost and so on，Zhang Baoquan’s decision，Building a “188bet app download Hotel Alliance” based on the MVM Cat Feeding Cat Platform。

The "188bet app download Hotel Alliance" can be launched quickly in the short term，Thanks to MVM cat feeding platform。

188bet app download positions MVM Cat Feeding Cat as a platform to “sell life”，Through online channels to connect various needs of consumers in their vacation experience。

In his conception，Hotels joining the platform、B&B Merchant，The products available for sale are 1+X，1 is the guest room，X can be an internal catering、Entertainment、Retail goods, etc.，188bet app download can also be a surrounding theme park、Sports venue、Consumption scenarios such as tourist destinations。The core traffic entrance around the accommodation scene，Eating、row、游、Purchase、Extended consumption experience in entertainment，And help merchants increase non-room revenue。

According to public reports，Currently, the MVM cat feeding 188bet app download has accumulated more than 3 million registered users and more than 20,000 hotels、B&B Merchant。

If it weren’t for this epidemic，MVM cat feeding platform 188bet app download increase its layout in the field of parent-child vacation in 2020。And due to the arrival of the epidemic，It has become the first hotel in the country with a hotel exchange function、B&B booking platform。

"188bet app download Hotel Alliance" gathers in the cloud。The "188bet app download Hotel Alliance" was officially launched in early March，After the first week of launch，Attract Changbaishan Wanda Holiday Inn Resort、46 hotels including Beijing Shanli Humble House、B&B’s response，The hotel exchange booking function of Alliance Hotel has also been officially launched on the MVM Cat Feeding Mini Program。

And because the original intention of the establishment of the "188bet app download Alliance" is to promote the industry's newspaper group to keep warm during the special period，So there is no strict hardness、Soft access standards，Mainly focusing on risk management and control at the legal level。

The only implicit standard，The unit price 188bet app download room is not less than 299 yuan/room night。

According to 188bet app download’s introduction，Mangrove has not listed the number of online rooms for members of the hotel alliance、Room Type、Strict regulations on pricing and other aspects。But basically adopt the Taobao model，At the discretion of the customer。For example，After joining the alliance，Hotel、B&B merchants can choose according to their actual situation，Based on 299，Use 1:1、1:1.Pricing in ratio of 5 or 1:2、Price adjustment。

When the user makes a reservation on the MVM cat feeding platform，All alliance hotels will be automatically presented、List of B&Bs for free selection，You can directly use the “188bet app download” rights to pay。After the transaction is completed，MVM cats will be fed according to the reservation price of each hotel，Automatic settlement for franchise hotels、Transfer。A 3% platform transaction fee will be charged after each order is completed。

Zhang Baoquan said，The "188bet app download Hotel Alliance" may be here to stay，But it will be for different times，Adjust the transfer price of Alliance Hotel。For example, the current price base is 299 yuan/room night，But as the epidemic gradually dissipates，The price benchmark may be updated to 350 yuan/room night in the second half of the year、366 yuan/room night etc.。

In his opinion，Even if the market normalizes after the epidemic，The "188bet app download Hotel Alliance" is still available as a hotel、Channels for homestay marketing and promotion。And the existing customer base resources of the MVM Cat Feeding Cat Platform，The accumulation of popularity of “188bet app download”，And intra-league pricing、Freedom in display methods, etc.，will become the core competitiveness of the sustainable development of "188bet app download Hotel Alliance"。

“In the future, mangroves 188bet app download join the government platform’s rescue system”

Zhang Baoquan believes it，After the epidemic dissipates，Sanya 188bet app download one of the first cities to recover。

Even if considered a low risk area，Sanya’s tourism industry has not been spared from this epidemic crisis。Under the leadership 188bet app download government，Sanya’s tourism market is also seeking rapid recovery。According to the “Domestic Scenic Area Revitalization Index” released by Ctrip，Sanya ranks first in the country in the number of scenic spots reopened after the epidemic，Reached 34。

According to Zhang Baoquan，Currently the Sanya government is planning a tourism product similar to the "188bet app download" model，Sanya city air tickets、Hotel、Scenic Area、Entertainment、Catering and other businesses are integrated into one system，For sale at a more favorable price，Mangroves will most likely be added to this system。Zhang Baoquan thinks，The recovery of the tourism and vacation market after the epidemic，It’s not about making money，It’s about attracting consumers。

“This is another kind of teamwork。"Zhang Baoquan said，There are no eggs left behind when the nest is overturned，If the market does not recover、Consumer confidence has not recovered，Even with "188bet app download"，Mangroves will also be difficult to stand alone。“Mangroves account for 15% of Sanya’s five-star hotel market，Join a system like the government platform，Conducive to the rapid recovery of Sanya’s tourism market。When the market is good, the entire industry will be good，The entire industry can be better only if it has good mangroves。”

The epidemic has reduced Mangrove’s revenue by 90%-95% compared with the same period last year，The resumption of work has not been completed yet。Nevertheless，188bet app download is still confident in the recovery of Sanya’s tourism and vacation market after the epidemic。

He said，After this epidemic，People’s willingness to travel 188bet app download stronger，And safe、Health will become a new consumption trend。And Sanya’s geographical location、The air environment has unique conditions，More attractive to the post-epidemic consumer market。Parents and children、The health care market is an opportunity for Sanya。

According to Zhang Baoquan’s prediction，Sanya’s tourism and vacation market will be the first to recover，And achieve the same level as last year in the second half of this year、or better arrival rate。“We must be prepared，Not just preparation，The whole industry is preparing together。So，If the Sanya government platform launches this model similar to the ‘188bet app download’ this time，Mangrove will actively join in，Get back on track as soon as possible。”