current，my country’s tourism industry has entered a golden development period，The comprehensive contribution rate of tourism to the national economy and social employment exceeds 10%，The status of strategic pillar industries has become more prominent。188bet app

With the Spring Festival travel season in full swing，The tourism market will also usher in a new round of peaks。The reporter visited many travel agencies and found out，Although there are still more than ten days until the Spring Festival，However, long-term outbound travel products during the Spring Festival have basically been sold out，Sales of products related to short-term outbound travel and long-term domestic travel are also coming to an end。

Data display released by Uoxin Travel，As of February 1st，The number of Spring Festival travel bookings increased by 30% compared with the same period last year。The "2018 Spring Festival Golden Week Tourism Trend Report" released by the China Travel Agency Association shows，During the Spring Festival in 2018，As tourism consumption continues to heat up，Family travel during the Spring Festival has become the choice of more and more people，The number of people traveling for the New Year is expected to hit a record high。

Spring Festival travel has become a trend, and the 30 to 45-year-old group is the main force

“I am going to take my parents to Canada to celebrate the New Year this year，This is also the third time I have taken my parents abroad to celebrate the New Year。" Beijing white-collar Yao Yao said frankly，I am usually too busy at 188bet app work，No time to spend with parents who are far away from home，I want to take advantage of the Spring Festival holiday to travel abroad with them，Experience a different holiday。

With the continuous upgrading of mass tourism，Like Yao Yao，There are not a few people traveling with their families to celebrate the New Year。Just booked a ticket to Sanya for the Spring Festival、Hotel，Liu Shunyong is full of joy: “I used to go back to my hometown to eat and drink every Spring Festival，It’s true that I gain three pounds during the holidays，I have a child this year，I just want to change the way I celebrate the New Year with my family。”

Different from general holiday travel groups，People traveling during the Spring Festival are mainly family members，The 30 to 45-year-old group is the main force traveling with the whole family。It is worth mentioning，This year’s Spring Festival coincides with “Valentine’s Day”，Couples traveling together will become another scenery during the Spring Festival holiday。

As of now，Shanghai、Beijing、Nanjing、Tianjin、Hangzhou、Shenzhen、Guangzhou、Suzhou、Wuhan、Chengdu becomes one of the top ten tourist destinations during the Spring Festival。Compared with last year’s Spring Festival Golden Week，Although the ranking of the top 10 tourist source cities has changed slightly，But consumers in first- and second-tier cities are still the main force in Spring Festival travel。

Although the prices of travel routes during the Spring Festival holiday increased to varying degrees，The prices of some products have increased or even doubled，But this has not stopped consumers from traveling for the New Year，Some users even booked Spring Festival travel products 6 months in advance。Currently，Air tickets for popular island routes have increased to full price，The average air ticket for long-distance islands is more than 3,000 yuan，On some lines, 188bet online sports betting only first class cabins are left。

From Ctrip travel data display，2018 Spring Festival family trip，The pursuit of quality and comfortable travel is more obvious，80% of people choose high-end hotel accommodation。Also，As consumers pay more and more attention to the quality of travel，Demand for customized tours during the Spring Festival surges。As of now，The number of people booking Tuniu’s “Pengpai Customized Tour” product increased by 360% compared to last year。

Experiential tour deeply rooted in people's hearts

“Going south” and “going north” are gaining popularity

"Every Spring Festival，Family trips of 4 to 5 people are more common，On this basis，This year’s Spring Festival ice and snow、Hot springs and island lines continue to gain popularity。" Wu Xuefeng, the person in charge of domestic group tours at Lv Mama said，Northerners are keen to go to Hainan to bask in the sun，Southerners like to go to the north to see the ice and snow，Experiential travel has become a trend。

Tuniu Travel Network monitoring data is also displayed，As of now，The number of domestic long-term tourists booking during the Spring Festival group period has increased significantly，Hainan、Yunnan、Guangdong、Fujian、Heilongjiang、Jilin、Shaanxi、Sichuan、Beijing、Chongqing and other places are among the top ten popular destinations for long-term travel in China。Detailed to the destination city，Sanya、Harbin、Lijiang、Xiamen、Chengdu、Dali、Nanjing、Guangzhou、Hangzhou、Kunming and other places are very popular。

“Going south to escape the cold” is the main appeal of many northerners，For example, the climate is warm and pleasant、Hainan is rich in tourism resources、Yunnan、Guangdong、Fujian and other places，In particular, amusement parks including Chimelong Wildlife World are favored by many parent-child families，The number of booked trips continues 188bet sports betting app download to rise。Compared with the north，Spring picks up earlier in Yunnan，You can also go to Luoping to see rapeseed flowers in February，This also makes many consumers excited，People are booking related travel products during the Spring Festival。

my country won the right to host the 2022 Winter Olympics，Winter tourism products with ice and snow tourism as the core are becoming a new choice for people to travel。During Spring Festival，“Going north to ski” is undoubtedly the best choice for ice and snow travel enthusiasts。Harbin Ice and Snow World、Changbai Mountain Scenic Area、Yabuli Ski Resort、Jingbo Lake Scenic Area、Beidahu Ski Resort is unprecedentedly popular，Skiing、Hot springs, etc. have become the main items of people’s ice and snow tourism。Also，Experiencing the unique Spring Festival folk customs of Northeast China is also a major purpose of many tourists’ travel，"Eating frozen pears and watching ice lanterns" seems to be more able to feel the festive atmosphere。

Also，With the Xicheng High-speed Railway、Opening of Shijiazhuang-Jizhou High-speed Railway and other lines，Reunion with the family and tasting delicious food from all over the world has become one of the important choices for people when traveling during the Spring Festival。Authentic mutton steamed buns、Eat Sichuan hot pot all the way，It’s also a good experience。

Outbound travel is still the first choice, pursue a different way to celebrate the New Year

With the gradual improvement of living standards，Traveling abroad has become an important choice for most families。Cruise during the Spring Festival、Quality group tour、Parent-child travel and other products，Relatively more suitable for family travel needs，The sales are very hot。As understood，As of now，Lvmama's quality parent-child tour "Lvyue Parent-child" brand route，The number of reservations has increased by more than 330%。

“The Spring Festival is during the 188bet app download winter vacation，Outbound travel with the theme of study tour is popular among tourists。" Ying Jianfeng, general manager of the outbound tourism division of Lvmama Travel Network, told reporters，In early September 2017, tourists began to inquire about booking winter vacation study tour products。Especially Australia in the Southern Hemisphere、It’s summer in New Zealand and other places，It is a popular choice for parents to take their children to study abroad during the winter vacation。

Many overseas countries have also added “Chinese elements” in order to attract Chinese tourists。“The most popular Spring Festival travel experience this year is Canada。" Huang Jianhua, travel planner of Zhongxin Travel said，2018 is the China-Canada Tourism Year，During Spring Festival，Canada will hold many festivals with Chinese characteristics to welcome Chinese tourists，For example, on the eve of the Lunar New Year，Chinese Spring Festival New Year’s Eve event to be held in Aberdeen Centre，Cultural performances and games will take turns，And Canadian Military Band、The Army, Navy and Air Force Scout troops and other ethnic performance teams will also come to support during the Spring Festival。

In addition to regular popular destinations，Season-specific aurora and other landscapes are also sought after by more and more tourists。Tuniu Travel Network monitoring data display，Antarctic tour booking users are mainly from Beijing、Shanghai、Xi’an and other places。Mr. Wu, who has already booked to participate in the Antarctic New Year Special Line, said excitedly: "On New Year's Eve，Can send a circle of friends with Antarctic positioning，Probably the coolest way to celebrate the New Year。”

*Source of this article: Economic Daily，Author: Ji Leilei，Original title: "Tourism consumption surged during the 2018 Spring Festival, with bookings increasing by 30% year-on-year》.