Recently，There is news after the taxi-hailing business is launched，Ctrip announced the official launch of shared car rental business，And plan to use this business，Go directly to the car time-sharing rental scene。

As understood，As of now，Ctrip’s shared car rental business has covered Beijing、Shanghai、Guangzhou first-tier city，And radiate to Tianjin、Yantai、Zhongshan and other surrounding cities。The model already covers BAIC EC200、15 new energy models including Chery EQ，A total of 10,000 vehicles invested。

Wang Yuchen, CEO of Ctrip Car Rental Division said，In the past, the focus on car rental was mainly on daily rental、Monthly rental scenario，But judging from the current market demand，A group of car rental passengers whose car usage time is relatively fragmented，Cannot be ignored。

Yiou learned about it by checking Ctrip APP，In addition to adding the "taxi-hailing" label，Air tickets from Ctrip 188bet app homepage、train ticket、In the column of bus tickets and other transportation tickets，Added new labels for private cars and rental cars，Enter the tab to see two options: domestic cars and overseas cars。Visible，Ctrip has already planned its layout in the car rental field。

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Another netizen said，Ctrip’s entry into car sharing is following the trend，Be able to take advantage of the innate user base，Expand service areas，But there will be many obstacles in the actual advancement。

Yiou Automobile Analysis，Ctrip’s entry into the shared car field aims to compete for the early market，As time-sharing leasing business is becoming the focus of corporate layout，Multiple players have entered the game，The travel market is becoming a battleground for major players。

Back in August 2017，Didi officially launches sub-leasing business，Later, it was announced that it would invest 100 million yuan in the field of shared cars；November 2017，Meituan, a new entrant into the online ride-hailing business, has also launched car-sharing services in some cities；December 2017，Mobike announced the launch of shared car business，First trial operation in Guizhou；January 2018，China Car Rental has also launched a shared car business，Will rely on idle resources for resource integration。

Secondly，Shared cars are also supported by policies，August 2017，Ministry of Transportation、The Ministry of Housing and Urban-Rural Development jointly issued the "Guiding Opinions on Promoting the Healthy Development 188bet app download of Small and Micro Bus Rentals" (hereinafter referred to as the "Guiding Opinions")，There is a special chapter requiring full understanding of the role of developing time-sharing leasing (i.e. car sharing)、Scientifically determine the development positioning of timeshare leasing、Improve online and offline service capabilities、Establish and improve supporting policies and measures。

From the perspective of market size，According to the "2016~2017 China Internet Car Time Sharing Market Research Report" previously released by iiMedia Consulting，The scale of China’s Internet time-share car rental market reached 4 in 2016.300 million yuan，Estimated to 2020，The overall market size will reach 92.800 million yuan，More than 21 times that of 2016。

So，As the platform closest to users, Ctrip also wants to get a share of the pie。

But actually，yiou thinks，Ctrip’s “wishful thinking” may be too early。

From the perspective of industry development，Although many giants have already entered the game，However, the problem of unprofitability in the timeshare leasing industry has always existed，No real changes were brought about by anyone’s entry，Heavy capital investment、Re-operation mode、The lack of parking resources has always firmly restricted the development of shared cars like a shackle。

In addition to the above problems，During the process of offline launch and user use of shared cars，Also encountered many practical problems。Among them，Users generally report poor hygiene in the car、188bet app It’s not convenient to find a car、Difficulties in parking, etc.，Shared cars are greatly discounted in terms of user experience。

Return to Ctrip itself，Ctrip will also face challenges from all sides:

Cost pressure

Compare Ctrip’s past business，It’s not hard to see，As a light asset operation platform，The largest cost of investment is the cost of the company’s daily operations，Timeshare leasing requires heavy asset investment，And it is difficult to achieve scale effect，Need to ensure sufficient funds for circulation，Look now，Ctrip has invested 10,000 vehicles，If divided by city，There are approximately 2,000 vehicles in each city，If you continue to invest in the future, the convenience will continue to be enhanced，This also means more capital investment。

Operational Pressure

From the perspective of Ctrip’s operating model，It lacks the gene for heavy asset operations，It is difficult to transfer business easily，To achieve good operational efficiency, we need to increase investment in talents。Also，From an operating model perspective，The operating model of time-share leasing requires sufficient practical experience，Need to continuously achieve online and offline matching，Better meet people’s car needs。

User experience

It can be seen from Ctrip’s intention，This entry is based on the tourism market、Demands of the business outing market，So users who will be interested in this part in the future，But，From the perspective of user experience，Some users previously accumulated 188bet app by Ctrip reported poor online experience，As a business that focuses on offline service scenarios, time-sharing leasing requires a huge investment of energy，In order to improve user satisfaction。

So，Overall view，Under the situation where giants are entering the game，The road ahead for shared cars is still full of difficulties，But as players continue to enter the market，The industry landscape will become clearer。Ctrip needs to continue to practice，Solid basic operation skills，Only in order to seize a place in the industry environment。

*This article comesSource: Yiou.com, Author: Yang Yaru,OriginalTitle:《Ctrip enters the car sharing industry, and the giant competition is about to begin》