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Cultural Tourism Benefits Author of this article: Zhihui 2018-02-25
Report Display,China’s Spring Festival is gradually becoming the peak season for global tourism consumption,Domestic tourists have wider outbound travel destinations,Consumption pays more attention to experience and quality,Countries and regions along the “Belt and Road” have become popular choices,“Wild cards for internal use” have also become a new trend in Spring Festival consumption。
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February 23,UnionPay releases 2018 Spring Festival outbound travel report,New trends in outbound travel of domestic tourists during the Spring Festival through UnionPay online consumption data、New features analyzed。

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UnionPay data display,Chinese tourists explore the world to a greater extent during the 2018 Spring Festival,The first-tier cities have reached 100 countries and regions,But the number of new first-tier tourist destinations is growing faster,11 more countries and regions added in 2018,Do not rule out the possibility of surpassing first-tier cities in the Spring Festival of 2019。

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Judging by popularity,2018,Hong Kong Region、Macau Region、Japan、Singapore and Thailand are the five most popular overseas destinations for domestic tourists during the Spring Festival。Philippines、Sri Lanka、Russia、Türkiye、Australia is one of the five countries with the fastest growth rate among the countries frequented by domestic tourists。

And people in 188bet sports betting app download different cities also have different preferences in choosing overseas travel destinations。

Emphasis on experience and quality, consumption on catering and entertainment increases

Now,Chinese people’s outbound travel is no longer limited to “buy, buy, buy”,In-depth tour、Independent travel is becoming more and more common,Pay more attention to the experience and quality of overseas travel,Tourists in various cities are spending more and more on dining and entertainment。


In catering,Take Japan as an example,The food and beverage consumption of tourists from all domestic cities in Japan is growing rapidly,Third-tier cities or below have the fastest growth rate,Year-on-year growth rate reached 93.48%。

Also,The proportion of catering consumption has increased significantly。Take Zhongshan City, Guangdong Province as an example,In various consumption in Japan during the Spring Festival,The fastest growing amount of food and beverage consumption,Da 42.5%,Much higher than the growth rate of shopping and accommodation consumption。


In entertainment,Take Europe as an example,The scale of cultural and entertainment consumption in European outbound travel consumption increased rapidly during the Spring Festival in 2018,Growth exceeds 20%,This is especially obvious in second- and third-tier cities。

The cultural and entertainment consumption of Shanghai tourists in Europe increased by as high as 37% year-on-year。

As the saying goes,"Everyone likes radish and green vegetables",People from different regions,Travel preferences are also very different。

2018 Spring Festival,Northeasterners account for the highest proportion of overseas shopping expenditure among all regions,The northwest region is next,North China 188bet app download and East China are relatively low。Tourists from East China and South China are most keen on tasting delicious food,In the past two years, the proportion of catering in overseas Spring Festival consumption has always been the largest in the country。

In terms of accommodation,With the popularity of independent travel abroad,The proportion of people’s overseas accommodation consumption is also gradually increasing。During the Spring Festival in 2018,North China accounts for the highest proportion of spending on overseas accommodation,The western region has the most obvious increase in the proportion of spending on overseas accommodation。Chinese people are looking for better hotels when traveling abroad,During the Spring Festival in 2018,The overall spending of domestic tourists from third-tier cities and below on overseas high-quality hotels、The fastest growing single transaction,It shows that more and more tourists from third-tier cities and below are willing to stay in high-quality overseas hotels。

In terms of travel methods,Outbound self-driving travel is becoming increasingly popular。Similar to domestic self-driving tour,With the rise of independent overseas travel,Chinese people’s spending on car rentals when traveling abroad also shows rapid growth。

From the perspective of cities at all levels,Tourists from first-tier cities rent the most cars (number of cards) and spend the most,The total amount of car rental for tourists from third-tier cities or below、Both the average card transaction amount and the average transaction amount grew significantly faster than other cities。

Countries and regions along the “Belt and Road” are popular for tourism

Affected by preferential policies and vigorous publicity,Countries and regions along the “Belt and Road” are very popular with domestic tourists。During the Spring Festival in 188bet app download 2018,The consumption scale and number of purchases by Chinese people in countries and regions along the “Belt and Road” both increased by 16% compared with the same period last year。

In the countries and regions along the “Belt and Road”,Thailand、Singapore、UAE、Malaysia、Cambodia is among the five countries with the highest domestic tourist spending during the 2018 Spring Festival Golden Week。

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And in Türkiye、Sri Lanka、Cambodia、Five countries, Russia and Qatar,Consumption growth rate of domestic tourists is relatively high,Much higher than the overall consumption growth rate of countries along the “Belt and Road”。

During the Golden Week of the Spring Festival in 2018,Beijing, Shanghai and Guangzhou are still the main tourist groups in countries and regions along the “Belt and Road”,Its contribution to consumption in countries along the “Belt and Road” exceeds 30%。From the perspective of destination,Southeast Asian countries and regions are still the most popular tourist destinations along the “Belt and Road” among Chinese people,Russia in Eastern Europe、Czech Republic and other countries,The number of Chinese people is gradually increasing。

Judging from the source of tourists,Tourists from different provinces are interested in the countries and regions along the route,There are also different preferences,For example,Among the tourists who went to the Philippines and Myanmar during the Spring Festival in 2018,Fujian has the largest number of people;Among tourists going to Vietnam,The consumption scale of Jiangsu and Zhejiang ranks among the top two。

Overseas cardholders going to China for consumption has become a new fashion during the Spring Festival

With the continued growth of UnionPay card issuance outside China,And more and more foreigners visiting China,UnionPay cards have become an important payment method for foreigners 188bet online sports betting in China,UnionPay’s characteristics as an international card brand are becoming more and more prominent。A total of 90 million UnionPay cards have been issued in 48 countries and regions overseas,Received more and more cross-border linkage use by overseas cardholders。

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2015-2018 Spring Festival period,The transaction amount of UnionPay cards issued overseas in China maintains steady growth,UnionPay cards issued overseas were used in transactions in 103 countries and regions around the world during the Spring Festival this year。

During the Spring Festival in 2018,The number of overseas cardholders coming to China to use cards has increased。Overseas cardholders visiting the country not only use the card in Beijing, Shanghai, Guangzhou, Shenzhen and second-tier cities,The scope of card use has also been expanded to 31 provinces, municipalities and autonomous regions across the country。Among them,The volume of wild card transactions in second- and third-tier cities in central and western China grew faster compared to the Spring Festival in 2017。

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From the perspective of consumption category,Overseas cardholders love shopping in China。Also,Accommodation、Catering、Entertainment and other expenditures are also the main consumption categories of overseas cardholders in China。

*This article comesSource: WeChat public account“UnionPay CountryJihui” (ID: UnionPayIntl),Original title: "UnionPay releases 2018 Spring Festival outbound travel report

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