1. Opportunities for cultural tourism real estate

China is now the second largest country in tourism consumption in the world，The form of tourism consumption and the quality of travelers are changing。Accompanying people’s wealth accumulation，China’s tourism and vacation market is booming，More and more people are willing to choose a place with a good natural environment for vacation and leisure。

In a sense，Escape the city for a vacation，Not just the pursuit of blue sky and white clouds，It is also a yearning for spiritual relaxation。As people’s desire for new lifestyles becomes stronger and stronger，Escape from Beijing, Shanghai and Guangzhou to buy an apartment in a beautiful place has become a way of life。This series of changes，Let the focus of today’s tourism real estate development further return to the purpose of tourism and vacation itself。

Tourism real estate becomes a living platform，A circle entrance，An industry gathering center。In the context of consumption upgrading，The characteristics of tourism real estate as a life platform have been fully demonstrated，Can and culture、Sports、Education、Medical、Health、Sports、Finance、Entertainment、Creative and other imaginable industries are connected。

2. Policy support

The “Implementation Opinions on Kunming Serving and Integrating into the “Belt and Road” Strategy” issued in June 2016，Clear the functional positioning of Kunming City，That is, the important fulcrum and hub city of the “One Belt, One Road” and Yangtze River Economic Belt strategies，188bet online sports betting Is a new highland opening to South Asia and Southeast Asia，Core area facing the radiation center of South Asia and Southeast Asia。

At the same time，Also led by the national government，"In the future, the entire Yunnan region, especially Kunming，I am traveling、Culture、A key development area for the three major health industries，” Positioned as a national tourism、Health care and retirement care、Important area for leisure and vacation。

3. Location of famous ancient Dian cities

An important advantage of the famous ancient Dian city，It is located on the southeast bank of Dianchi Lake, the mother lake of Kunming，Occupy 1.60,000 acres，Located within the ruins of the capital city of the ancient Dian Kingdom more than 2,000 years ago，35 kilometers from the main city of Kunming，70 kilometers from Changshui International Airport，10 kilometers from the high-speed rail station。According to the 13th Five-Year Plan，Four piers will be built on the coast of Dianchi Lake，respectively Dounan Wharf、Chenggong New City Wharf、Haiyan Wharf、Dianhai Ancient Ferry Terminal，A total of 175 berths are provided，Achieve navigation connection in the future，You can take a boat directly to ancient Dian。At that time，A famous ancient Dian city with convenient transportation，land route、Orbit、Complete waterway transportation system。

Unique location and convenient transportation，So that the customer base of the famous ancient Dian city is not limited to Yunnan Province and the southwest area。Also，The lifestyle of ancient Dian、Spring-like climate all year round and complete supporting facilities，Can rival Hainan，Covering Northeastern markets and first-tier cities，Even countries along the “Belt and Road Initiative”。

4. The context of ancient Yunnan

According to "Historical Records - Biographies of Southwest Yi": "How many kings of Southwest Yi are tall，Yelang Max；Qixi Mi、No one belongs to any number，The largest in Yunnan。”Two thousand years ago，There was a kingdom in the southwest of China that existed at the same time as the Western Han Dynasty。This kingdom is called Dian，It is very rich and unique，Is a brilliant and developed bronze civilization；It is also one of the mysterious cultures in the world that has the custom of human sacrifice。Soon，This mysterious Dian Kingdom with a history of 500 years suddenly disappeared，In the following 2000 years，People hardly know that it created a highly developed bronze culture with unique national characteristics。

The passing of time，Changing time and space，Records of a few words about the ancient Dian Kingdom，has long been lost in the long river of history。And in 1956, with the unearthing of the "Seal of the King of Dian"，Ancient Dian civilization can be seen again。Modern people learn from the precious cultural relics unearthed，Understand the splendid and splendid culture of the mysterious ancient Dian Kingdom。

"Mysterious、Magic、Sacred" is the soul left by history to the famous ancient Dian city。Profound historical and cultural heritage and tourist landscape resources，Combined with colorful ethnic customs，The famous ancient Dian city will surely become a concentrated display of ancient Dian history and culture、Yunnan National Culture、A one-stop in-depth travel destination for Yunnan’s local culture。

5. High-standard planning and differentiated positioning

Yunnan’s cultural tourism real estate has gone through a major “shuffle”，Eliminated a batch of homogeneous ones、Project with confusing positioning。The success of the famous ancient Dian city，Benefited from the construction in accordance with "a tourist attraction、A tourist resort、A tourist town、A modern new city” 188bet app high-standard master plan。

With cultural tourism industry as the core，Relying on the ancient Yunnan cultural site of Jinning Shizhai Mountain in Kunming、Bronze vessels unearthed along the shores of Dian Lake and the splendid charm of ancient Dian culture，Combining strong ethnic customs and beautiful natural scenery，Create a mystery、Open、Harmony、The ecological "famous cultural tourism city of ancient Yunnan"。At the same time，Integrating into the health and elderly care industry，Combining health care and elderly care、Combining ecological sightseeing with leisure vacation、Integration of commercial facilities and cultural experience，Meet the entire life cycle of urban people、Healthy vacation needs for the whole life cycle。

Let’s first look at the general planning of the famous ancient Dian city。1.60,000 acres of planning，Among them, tourism facilities cover an area of ​​more than 10,000 acres，Residential products are only over 3,000 acres，Total investment 60 billion，Preliminary investment exceeds 15 billion，It can be said that it is magnificent。

The project is positioned with five ones:

A national 5A ecological civilization tourism demonstration scenic spot

A tourist resort with well-equipped cultural tourism facilities

A full display of Yunnan’s multi-ethnic culture、An ancient ethnic town that embodies ethnic unity

An international high-end health and retirement resort integrating "healthy retirement" and "tourism and leisure"

A low-carbon, green and livable modern new city

It can be said that the famous ancient Dian cities are the encapsulation of the entire Yunnan。Beautiful mountains and beautiful waters、Folk customs of Yunnan、Special food and more can be found here。Its completion has changed the single structure of Kunming’s tourism projects，Lack of big projects，Can’t keep guests，The embarrassment of becoming a tourist destination in Yunnan，Thus realizing the transformation and upgrading of Kunming’s tourism industry、Accelerate the construction of a world-renowned tourist city。

1. More than 10,000 acres of supporting tourism construction, 17 tourism projects

Ancient Dian Yihai Wharf

Relying on the water resources of 500 miles of Dianchi Lake、1,100 acres of wetland landscape resources to create a unique cultural leisure tourism project，The ancient Dian Yihai Wharf is the gathering service reception、Leisure travel、A comprehensive water service facility integrating entertainment, sightseeing and other functions。Combining ancient Yunnan history and culture with magnificent natural waterscapes，A scale of 151 purely electric-driven boats and 50 rowing boats，Created the first water entertainment industry in Yunnan Dianchi Lake。

Ancient Dian Wetland Park

The ancient Dian Wetland Park covers an area of ​​more than 1,100 acres，Build 5.6 kilometers of slow walking trails around Yunnan，Expand the wetland water surface area from about 200 acres to more than 800 acres，Construct a large number of "island forest groups" and themed water features。Lush flowers and trees in the garden，Change the scenery as you move，Water and sky are one color。Can go boating and fishing，Walking and jogging，Enjoy the beautiful scenery of lakes and mountains。

Colorful Yunnan·Hot Spring Tourist Resort

There is a hot spring valley covering an area of ​​more than 154 acres in the resort，36 hot spring houses，72 public pools、Infinity forest swimming pool，Based on the legendary culture of ancient Yunnan、Yunnan ethnic customs culture and ecological hot spring tourism and vacation are the core content，Combined with Southeast Asian sunshine、Exquisite、Casual garden style，Integrate with natural 188bet app ecology and health，Create a hot spring bath、Health and wellness、Health and wellness、A new hot spring development model integrating cultural experience，Build it into the premier "Ancient Dian Cultural Tourism Quality Hot Spring" in Southwest China。

Colorful Yunnan Happy World

Colorful Yunnan Happy World Theme Park covers an area of ​​600 acres，Relying on Yunnan’s rich natural mountain resources、Beautiful and colorful national cultural resources，With high-tech multimedia interaction and thrilling experience，Committed to serving customers of all ages across the country and even Southeast Asia，Create a first-class China，A theme park comparable to theme parks such as Zhuhai Chimelong Ocean Park。

There are 81 amusement projects and facilities in the park，Among them 4 items of super large equipment，Customized and purchased two roller coasters with a track length of more than 1,000 meters from a well-known international first-line roller coaster manufacturer、A "Super Rapids" equipment and an ultra-high space shuttle。Also built a 5000㎡ indoor family entertainment center，Not affected by weather changes，Have fun。

Except amusement rides and equipment，Paradise combined with natural features、High-tech sound, light, and other dazzling special effects，Carefully arranged multiple entertainment performances。

The entire park is designed by the top Australian team serving Disney，Total investment more than 3 billion，Making up the surrounding area of ​​Kunming，Even Yunnan has no vacancies for large theme parks。

Ancient Dian Museum&Dianwang Linyuan

The 188bet app planned area of ​​the Ancient Dian Museum and Dian Wang Linyuan is about 700 acres，It is the "spiritual highland" and "cultural landmark" of the famous ancient Dian city。where，The Ancient Dian Museum covers an area of ​​20 acres，is the cultural core building of the Ancient Dian Project，It is the history and culture of ancient Yunnan、A center for display and experience of bronze culture。Reappearance through ancient Yunnan architectural art，Bronze Culture Exhibition and Restoration，Modern 4D story innovation，With colorful display forms combined with modern high-tech means，Produced during the ancient Dian Kingdom、Life、Military、Sacrifice、Comprehensive interpretation of business and other content to tourists，Recreate the historical and cultural features of the ancient Dian Kingdom，Deduct and display the splendid history and culture of ancient Yunnan more than 2,000 years ago。

Dianwang Linyuan Forest Park is built around the Hongshan Mountain，Planned area of ​​680 acres，More than ten thousand ancient trees in the park、Large tree transplanting，Dozens of ancient Yunnan bronze sculptures、Scenario public artwork configuration，Make the project into a regional feature、A large-scale urban cultural landscape forest park with recreational value。

Ancient Dian ethnic tribes

Ethnic tribes plan to occupy an area of ​​about 1,400 acres，Taking Yunnan national culture as the soul，Relying on Yunnan’s unique 15 ethnic minorities that have lived for generations，Follow "Mountain Building and Water Management、The design concept of “natural casting”，Plan and build according to the natural growth of the ancient town texture，Introduction of Dianchi Lake water at the same time，Fine layout，Create a crisscross pattern、Plateau water towns and ethnic water streets accessible by water and land。Create Yunnan’s unique original ecology of ethnic minorities、Original life scenes；Showing the harmonious coexistence of multiple ethnic groups in Yunnan、The style of happiness and joy。

Ancient Dian Grand Theater

The 188bet app planned area of ​​the Ancient Dian Grand Theater is 120.32 acres，Specially designed for the "Colorful Yunnan Super Laser Song and Dance Show" travel party，It is a blend of ancient Yunnan cultural elements、Ethnic folk culture elements、A large-scale ethnic tourism show integrating modern high-tech performing arts，Can accommodate more than 3,000 people watching at the same time。

The overall shape of the Grand Theater resembles a peacock with its head raised，More than 20,000 square meters of continuous green roof that can be climbed to the top，Plant various flowers all year round，Extended to National Epic Square，forming colorful and magnificent peacock wings。

Other supporting facilities to build Yunnan into a one-stop tourist destination

In addition to the above tourism items，The famous ancient Dian city also has Wang Yan Food World、Intercontinental、Wanyi、Three Crowne Plaza Hotels、Nancheng CBD and other large-scale modern urban tourism facilities、National characteristic tourism package，Committed to building the project into a one-stop destination for in-depth experience of Yunnan。

2. International Health and Retirement Resort

High-quality health care supporting resources

Dianchi International Health and Retirement Resort covers an area of ​​3,800 acres，Building area 2.2 million square meters。A generous effort to build mountains and manage water，Create a villa with rich layers、Retirement Apartment、Tianchi、Waterfall、Stream、Forest、Plank road, etc.。Planning a 30,000-square-meter retirement-themed commercial town，Including rehabilitation hospital、Food Center、2000㎡fresh food supermarket、Elders’ Interested Tribe、Sports Ground、Church、Ecological orchard and other supporting facilities，Details of creating more than 40 aging-friendly products，Bringing comfort to the elderly、Convenient home care space。is China’s “home healthy and energetic elderly care” demonstration base。

New model of “healthy and energetic home care”

Combined with Kunming’s livable characteristics，The first new model of “healthy and energetic home care”，With "serve as parents，The service concept of "sympathizing with one's own children"，Create entertainment、Medical、Business、Catering、Butler、Six service systems of property management，Create harmony、Respect、Mutual assistance、Friendly、Happy Five Loves Vibrant Community。Equipped with aging-friendly furnished apartments specially designed for the elderly、Delicious and healthy meals、A prosperous and complete commercial town、Pure natural hot spring villa SPA、5A Scenic Area，There are also rich and interesting senior courses、24-hour online butler service and professional special health examinations and other items，In-depth creation of elderly care and health care、A comprehensive and beautiful house for leisure and vacation。

Dianpan Zhenxi finely decorated residence

Residential products rely on the native plateau landscape to create quality residences，Take the lower floor、Low floor area ratio、High greening rate、Excellent transportation，Maximizes the charm of poetic dwelling。

Villas are mainly single-family homes，It is the only sloping villa on the south bank of Dianchi Lake，The best location to view Dian within more than 130 kilometers around Dian Lake。Enjoy the natural scenery of Changyao Mountain，Privately take over Sakura Valley、Forest Park、Forest Valley，There are also small residential and holiday villas with small area and high gifts coming soon。French house type，Reasonable function distribution，Separation of movement and static，Good view。

Health Care 188bet Online Sports Betting and Casino Apartment relies on the high-quality health care and senior care supporting resources of Dianchi International Health Care and Retirement Resort，Build a fully furnished multi-story board-style house suitable for healthy living。

Deterioration of the metropolitan environment，Fast pace of life，Fierce competition，Full of challenges，Characteristics of retreat if you don’t advance，More and more middle class people yearn for the pastoral slow life and poetry。Famous Ancient Dian City，With Yunnan as the driving force，From the media、Culture、Music、Art、Gourmet food、A big shot in selecting customer groups to focus on in various aspects of architecture - Sun Mian, founder of New Weekly、Yunnan geek artist Luo Xu、Local reggae band KAWA、Famous poet Yu Jian、Rising architect Peng Tao、Dian cuisine master Jiang Biao、Tian Jing, the inheritor of purple pottery，Stories surrounding them and Yunnan，Refining unique perspectives，Create heart-warming videos，The differentiated value of transforming ancient Yunnan lifestyle，Communicate with target customer groups through emotional communication and value resonance，This is the core proposition of Yunnan。

2. Showing Yunnan’s lifestyle in the form of a “family banquet”

Passing by the Dianchi Lake、By the fire pond、Bazili、Free and natural family banquet，To CCTV media、We-media from all walks of life、National real estate industry、Tourism Industry、We-media from all walks of life，Showing "the most Yunnan way of life"。

Making "Colorful Yunnan·Famous Ancient Dian City" - the pilot project of Yunnan Cultural Tourism Real Estate a strong voice to the whole country，Let the whole country、Let the world experience the unusualness of "I am Colorful Yunnan"。How does this family dinner interpret the most Yunnan lifestyle？

The most ethnic group

Starting from Yunnan’s ethnic resources，A native Yunnan artist will explain Yunnan’s customs, art and culture to the guests，Let the guests have their first impression of this magical land of Yunnan。

The most international

Highly occupying the global international market。Standing at the height of internationalization，With the communication positioning of "Yunnan Lifestyle Global Conference"，Speak to all media，Create an international “most Yunnan” series，Maximizing international brand communication。

The most humane

From a humanistic perspective，Invite masters of intangible cultural heritage、Cultural Circle、Celebrities from the literary and artistic circles attended，Profound interpretation of the beauty of Yunnan，And the new development of Yunnan’s residence industry under the One Belt and One Road policy。

The most vivid

Dive into the characteristics of Yunnan，Start with scene creation，Set up 27 tables of specially customized fire pits，This kind is surrounded by piles of firewood，Fire mode in the middle，Quickly let guests feel the ancient Yunnan culture from the details。After，Stewing mushroom soup on the fire pit，Eating barbecue，Drink rice wine in clay pots，Catching colorful glutinous rice，These vivid details，Everyone can feel the characteristics of Yunnan。

When mentioning Yunnan，What will you remember？Yu me，This heart-warming ancient Dian family banquet，Create a concrete image of ideal life，Poetic Ancient Dian，A slow and contented life，The mouth-watering food...this immersive feeling，Unforgettable，Lingering。

“Escape from Beijing, Shanghai and Guangzhou，Looking back to Yunnan。"The true meaning is to let you come to this rare pure land，Let yourself slow down，To pay attention to and feel 188bet online sports betting life itself，You will find out then，Life is not static。As Yu Entai mentioned before the dinner，"In the famous ancient Dian city，Every day is newer。” Indeed，Here，Spring, Summer, Autumn and Winter，Different scenery，Different ways to play。Meet new people，Seeing a different life，New stories every day，New insights，New scenery。