With the opening of the Century Project Hong Kong-Zhuhai-Macao Bridge、The opening of the Guangzhou-Shenzhen-Hong Kong high-speed railway is "full moon"，The density of two-way travel between mainland China and Hong Kong and Macao tourists will increase，Injecting new momentum into tourism in the Guangdong-Hong Kong-Macao Greater Bay Area，The value of cultural tourism resources in the Bay Area is highlighted，The question of how to take advantage of the situation to promote the cultural tourism industry in the Guangdong-Hong Kong-Macao Greater Bay Area to enter the development highway ensues。

In this context，November 2, 2018，By Shenzhen Culture, Sports and Tourism Bureau、Co-sponsored by Shenzhen Dapeng New District Management Committee，Shenzhen Dapeng New District Culture, Sports and Tourism Bureau、Sponsored by Kaisa Group Holdings Co., Ltd.，The "Guangdong-Hong Kong-Macao Leisure Bay Area Cultural Tourism Industry Dapeng Summit" hosted by 21st Century Business Herald was grandly held at the Shenzhen Kaisa Marriott Hotel。

After years of development，The Guangdong-Hong Kong-Macao Greater Bay Area has formed a huge scale of tourism。Here，The 11 cities in the Bay Area have a total of 3,201 kilometers of mainland and island coastline，The long coastline brings high-quality coastal beach resources；Traditional cultural architecture、Cultural customs have brought many unique and representative cultural tourism resources；After years of accumulation，Many mature theme parks have been formed in the Bay Area、Resort Hotel，With modern tourism elements；At the same time，The Bay Area is densely populated，The economic aggregate is huge，And has a vast tourist market hinterland，And with the opening of the Guangzhou-Shenzhen-Hong Kong Express Rail Link，Location advantages will continue to expand。

In the context of developing all-region tourism，Guangdong-Hong Kong-Macao Greater Bay Area cross-border、Cross-system tourism collaboration welcomes new opportunities。Continue to explore the advantages of marine resources，Differentiated layout through “one area, multiple styles”、“One-trip multi-stop” multiple routes，Become the strength to continue to enrich the cultural tourism industry in the Guangdong-Hong Kong-Macao Greater Bay Area、An important way to enhance competitiveness 。

Member of the Party Working Committee of Dapeng New District, Shenzhen、Deputy Director of the Management Committee Liu Feng said，Dapeng New District gives full play to its own advantages，Proactively plan a path to integrate the construction and development of the Greater Bay Area，Especially in culture、Tourism industry，Relying on the resources and characteristics of the new area，Make full use of Shenzhen and Hong Kong、Cooperation in Shenzhen, Huizhou and other regions，Promote the integrated development of culture and tourism，Accelerate the global tourism demonstration zone、Construction of a national tourism reform and innovation pilot zone，Hand in hand with Hong Kong、Macau and other Bay Area cities，Jointly plan to promote the integrated 188bet online sports betting development of tourism，Create a demonstration area for marine tourism cooperation in the Guangdong-Hong Kong-Macao Greater Bay Area，Jointly promote the coordinated development of regional tourism。 

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At this summit,President of Marine Tourism Professional Committee of China Pacific Society、Dean of Nankai University Business School、Founding Dean of the School of Tourism and ServiceBai Changhong pointed out，Guangdong, Hong Kong and Macao are the highlands of my country’s tourism development,its spending power、Number of visitors,Mature tourism products in Hong Kong and Macao、Experience、Talent and international influence,As well as new business formats and service innovations formed by Guangdong’s reform and opening up,Together we form a benchmark、A region that leads to meaning。

In addition to the suitable climate、In addition to high-quality natural resources such as mountains and seas，Under the general trend of cultural and tourism integration，The unique regional culture of the Guangdong-Hong Kong-Macao Bay Area is also an important driving force in tourism development，For example, the Historic Center of Macau in the Bay Area、Cultural heritage such as Jiangmen Kaiping Diaolou and Shenzhen Dapeng Ancient Village。

Dai Xuefeng, director of the Tourism Research Office of the Chinese Academy of Social Sciences’ Institute of Financial and Economic Strategy, pointed out，Urban Construction、Urban development should follow the principle of organic renewal，Cannot demolish or build anything，Historical and cultural buildings should be preserved。

"In the Guangdong-Hong Kong-Macao Greater Bay Area，Macau’s history and culture are well protected，Urban development is not eager for quick success，Enable the inheritance of civilization、Cultural continuity，Become a city with countless urban memories，It is very worthy of our reference in urban development。” Dai Xuefeng said。

At the same time，The Guangdong-Hong Kong-Macao Greater Bay Area has a huge customer base，The Guangdong-Hong Kong-Macao Greater Bay Area is the third largest bay area in the world，The current population is close to 70 million people，The proportion of GDP in the country is about 12%，The Bay Area will further attract population、Influx of talents。

For future development trends，Fan Gang, President of China (Shenzhen) Comprehensive Development Research Institute, believes: “From the perspective of development trends，In the future, the population of the Greater Bay Area will account for about 10% of the national population，Gathering in big cities is still a trend，Therefore, a natural law is to become an urban agglomeration、Urban Belt。”

Urban agglomerations will also be more conducive to regional industrial agglomeration and integration，Among them，The cultural tourism industry is an important direction for the development of the international bay area，In particular, the linkage of the Guangzhou-Shenzhen-Hong Kong High-speed Railway and the Hong Kong-Zhuhai-Macao Bridge has led to the formation of the "Golden Three Hours Greater Bay Area Tourism Circle" in Guangdong, Hong Kong and Macao，Convenient for the flow of people in the area。

The convenience of transportation helps three different "social ecologies" create differentiated experiences for tourists，The economies of Guangdong, Hong Kong and Macao、Culture、Law、System、Differences in currency, etc.,It will create the unique charm of tourism cooperation。188bet app For tourists,Across three very different social ecologies,This kind of big span、The contrasting tourism experience itself is highly distinctive。

But at the same time，This intersection of different social ecologies also poses challenges to the development of tourism in the Bay Area。

Chief Expert of World Tourism Cities Federation Expert Committee、Wei Xiaoan, secretary-general of the China Tourism Association Resort Branch, pointed out: “The intersection of multiple systems forms a policy depression within the Greater Bay Area，Involving tourism facilitation、Resource integration and capital operation, etc.，The Guangdong-Hong Kong-Macao Greater Bay Area has many policies，However, the issue of tourism facilitation is still quite prominent。This requires a running-in process。At the same time，The imbalance of tourism products，The shortcoming is the lack of leisure and vacation products，Except for hot springs，Few rural leisure products，Almost no vacation products。Also，Market overflow、Investment overflow、Benefit overflow、The double-edged sword problem of brand spillover needs to be better studied。”

To this，Bai Changhong’s suggestion，Tourism companies in the three places should join forces,Create a "one-trip, multi-stop" quality route。Launching new online game products,And upgrade the travel gameplay,Jiang Hot Spring、Shopping、Paradise、Food、Casual、Health care、 Entertainment、Various gameplay options including gambling。At the same time，Can also enrich marine sports、Diving tourism and other deep ocean tourism products。

New opportunities for ocean tourism 

According to the "2017 China Marine Economic Statistical Bulletin" issued by the State Oceanic Administration，The country’s total marine product value reached 7,761.1 billion yuan in 2017，Among them，The added value of the tertiary industry is 4,391.9 billion yuan。The increase in the tertiary industry mainly benefits from the growth rates of the marine transportation industry and tourism industry which are higher than the first、Second Industry。Among them，The coastal tourism industry achieved an added value of 1,463.6 billion yuan throughout the year，16 more than the previous year.5%，The scale continues to grow。

Coastal tourism includes coastal sightseeing、Ocean Theme Park、Island vacation、Cruise travel、Marine sports tourism, etc.。For the booming ocean tourism，The Guangdong-Hong Kong-Macao Greater Bay Area has unique advantages，Whether it is the superimposed advantages of surrounding free trade zones，Still an industrial foundation、Resource endowment、Regional favorable policies、Consumption potential、International influence, etc.，These are the foundation for building the Guangdong-Hong Kong-Macao Greater Bay Area into an international marine tourism benchmark。

The "Greater Bay Area" is first of all a bay area formed by a naturally formed ecological coastline，From a tourism perspective，The coastline connected is naturally the best "coastal tourism" line，This is also the top priority of Guangdong’s 13th Five-Year Tourism Development Plan。

Bai Changhong said: “An important strategic goal for the future marine development of the Greater Bay Area，We should jointly build an international tourism consumption center。Guangdong, Hong Kong, Macao and Hainan should work together，Constitute a new、World-class marine 188bet app download tourism destination，Develop the South China Sea into a world-class tourist sea，The third largest tourist sea，Form differentiation、Diversified world-class new consumption center。”

Ocean tourism contains a variety of rich contents，How to find the entry point for protection and development？

Zhuang Weiguang, director of the Tourism Research Institute of the Guangdong Academy of Social Sciences, believes，The development of the Guangdong-Hong Kong-Macao Greater Bay Area，Need to find a bright spot to drive，Binhai sports and leisure tourism is at the right time，It will open a trillion market。As one of the segments of the cultural tourism industry，Sports tourism is a comprehensive project of sports + tourism + derivatives，Emphasis on sports culture IP and the re-experience of tourist destinations。

“It is recommended to cultivate high-end sports leisure tourism and its derivative markets，Create a number of high-quality sports and leisure tourist attractions、Line and industrial cluster，Formation of sports leisure tourism industry chain，Nurture the development of sports facilities and equipment manufacturing and service industries，Combining sports tourism with ecological and environmental protection，Create a national geological park with a world-renowned hiking resort，Enrich coastal event tourism content。Continue to build motor boats、Sailboard、Beach sports and other high-end coastal sports event brands，Introducing more and better coastal sports events，Enrich event IP supply，Formation of event tourism effect。”

Also，For the accommodation industry，It is also critical to find the right theme and development method for ocean tourism， Tujia.com CBO Jenny Li thinks，The key words are "dig" and "release"。

“Exploring local humanities and nature、Fishermen’s Culture，Under the premise of protecting the natural ecology of the ocean，Personalized accommodation formed by implanting the B&B scene。Release refers to giving full play to the personalized characteristics of the B&B，Unleash more features，Create a multifunctional platform for linkage。" Jenny Li said。

Wu Min, Vice President of Development, Construction and Project Management of Club Med Greater China, pointed out，From a global perspective，Good quality beaches and sea are rare resources，But there are many unsatisfactory places，For example, the weather is bad、There is a natural disaster、Poor traffic conditions，Poor infrastructure，These difficulties need to be overcome according to the different circumstances of each country，Need tailor-made clothes、Adapt measures to local conditions。

Build the Dapeng brand

Take Shenzhen as an example，Building a central ocean city，Dapeng New District is a key part of it。Dapeng New District is positioned as a "world-class coastal eco-tourism resort"，is the only national-level tourism reform and innovation pilot zone in Guangdong Province，is the Shenzhen National All-Area Tourism Demonstration Zone Pilot Area。

Dapeng New Area has unique mountain and sea scenery and rich ecological resources，is the area with the highest value of ecological landscape resources in Shenzhen。56 beaches in Shenzhen，54 of them are in Dapeng。Xichong was rated as one of the “Eight Most Beautiful Coastlines in China”。Dapeng Peninsula National Geopark displays the geographical wonders formed by the 188bet Online Sports Betting and Casino crustal movement of Yanshan Mountain hundreds of millions of years ago，Having "Mountains and Seas"、The unique geographical landscape where water and fire blend together。Jiaochangwei B&B Town was rated as a “Meisu Town” Demonstration Unit by the China Tourism Association。

From the perspective of developing Dapeng brand according to local conditions，Co-founder of Qyer.com、Vice President Zhou Tong said，The land supply in Shenzhen is already insufficient，But Dapeng still has it intact、The natural ecological peninsula is very rare，Repeated consumption、Repeated leisure is Dapeng’s biggest selling point in the entire Bay Area。So Dapeng must maintain its ecological function，In places with low bearing capacity，We need to study how motor vehicles do not cause environmental damage and other issues，New modes of transportation such as sky rails can also be developed。

Dean of School of Tourism Management, Beijing International Studies UniversityLi XinjianProposed several directions for thinking: "Dapeng New District will plan to build a large number of five-star hotels in the future，In addition to building five-star hotels，How to introduce elements of leisure and vacation，How to match the multiple patterns of large, small, high and low，How to pay attention to the coastal area、Environmental value of coastal tourism resources in Dapeng New District，Focus on the combination of sand and sea，In Ocean Sports、Ocean health care、For outdoor integration and symbiosis。In the process of integrating culture and tourism，When one’s own culture is not powerful enough，It can provide us with a symbolic reference for the innovation of leisure and vacation products in Dapeng New District。”

Assistant President of Lvmama Group、Luo Biao, general manager of Jingjiu Division, pointed out，A hot item may only be a temporary hit，It is more difficult to sustain，A real IP is required instead，Dapeng already has a certain foundation in outdoor sports activities，Suitable for the development of "theme tourism"。

And in terms of marketing, inVice President of Tuniu.com and Executive President of South China RegionChen Jun’s opinion，Looking at the entire industry，Everyone is developing from pull marketing to push marketing。So in product development，From the perspective of a retail enterprise，Will be further subdivided、Personalization、Differentiation，Instead of like before，Create a hit，Covering a lot of customer needs、There is a large amount，It will become more and more difficult in the future。

Vice Chairman of Shenzhen China International Travel Service Co., Ltd.Wu Bin also thinks so，Dapeng’s ecological protection requirements are not suitable for instant success，The cultural connection between Dapeng and Shenzhen，Shenzhen people have various characteristics of people across the country、All cultures can be tolerated in Shenzhen，But Dapeng should not do lofty things，Should make small but refined things。

In connecting people and nature，Kaisa Sands Bay International Park is a typical representative，The park is located on the shore of Jinshawan, Dapeng Peninsula, Shenzhen，It covers an area of ​​1.5 million square meters，It is a one-stop international comprehensive tourism coastal resort。

The first phase of the park is expected to be completed in 2020，Including ice and snow 188bet app download museum、Water Park、Future Pavilion、Children’s Hall、Five themed amusement parks in the aquarium，And Performing Arts Center、Beach Park、Theme Business、High-end apartments and other diverse business formats，And introduce five internationally renowned star hotel groups，Will cover the leisure and vacation needs of travel consumers across Asia and even the world，The annual number of tourists is expected to reach 2.3 million。

Kaisa Sands Bay International Park by exploring，Give the local area more commercial value based on natural resources。 

“Sand Bay International Park strives for experience、It’s all about experience，Hope to adopt our products，Can create a beautiful memory for tourists。You can enjoy the exciting experience of your first diving here，When you stay at any of our five-star hotels，Open the curtains in the morning、The first thing that greets you will be the beach、Waves、Sunrise。" Noble Franklin Coker, President of Kaisa International Park Group, said in his speech at the summit。

Liu Taoli, President of Kaisa Hotel Group, also said，“People who have never lived in Marina Bay Sands，It’s hard to imagine that there is such a beach in Shenzhen, a first-tier city in China、Such a virgin land with completely ecological protection，This is why Kaisa chose this place。In addition to the beautiful scenery，It’s still in Shenzhen，This is the most rare thing we think。”

It is reported，This summit brings together official representatives from Guangdong, Hong Kong and Macao、The top think tank in the industry、Consensus and strength from well-known business leaders and other parties，To build the Guangdong-Hong Kong-Macao Greater Bay Area into a world-class tourist destination、Provide suggestions and suggestions for creating a "Dapeng" sample of leisure tourism in the Bay Area。Successful hosting of the summit，To further strengthen mutual exchanges and collaboration among tourism industry participants in the Guangdong-Hong Kong-Macao Greater Bay Area，Promote innovation in the cultural tourism industry，Especially in promoting coastal tourism、Outdoor sports and other special cultural tourism projects continue to give full play to their advantages，Plays a positive role in accelerating the construction of world-class coastal resorts。