With the opening of the Century Project Hong Kong-Zhuhai-Macao Bridge、The opening of the Guangzhou-Shenzhen-Hong Kong high-speed railway is "full moon"，The density of two-way travel between mainland China and Hong Kong and Macao tourists will increase，Injecting new momentum into 188bet in the Guangdong-Hong Kong-Macao Greater Bay Area，The value of cultural 188bet resources in the Bay Area is highlighted，The question of how to take advantage of the situation to promote the cultural 188bet industry in the Guangdong-Hong Kong-Macao Greater Bay Area to enter the development expressway arises。

In this context，November 2, 2018，By Shenzhen Culture, Sports and 188bet Bureau、Co-sponsored by Shenzhen Dapeng New District Management Committee，Shenzhen Dapeng New District Culture, Sports and 188bet Bureau、Sponsored by Kaisa Group Holdings Co., Ltd.，The "Guangdong-Hong Kong-Macao Leisure Bay Area Cultural 188bet Industry Dapeng Summit" hosted by 21st Century Business Herald was grandly held at the Shenzhen Kaisa Marriott Hotel。

After years of development，The Guangdong-Hong Kong-Macao Greater Bay Area has formed a huge scale of 188bet。Here，The 11 cities in the Bay Area have a total of 3201 kilometers of mainland and island coastline，The long coastline brings high-quality coastal beach resources；Traditional cultural architecture、Cultural customs have brought many unique and representative cultural 188bet resources；After years of accumulation，Many mature theme parks have been formed in the Bay Area、Resort Hotel，With modern 188bet elements；At the same time，The Bay Area is densely populated，The economic aggregate is huge，And has a vast tourist market hinterland，And with the opening of the Guangzhou-Shenzhen-Hong Kong Express Rail Link，Location advantages will continue to expand。

In the context of developing all-region 188bet，Guangdong-Hong Kong-Macao Greater Bay Area cross-border、Cross-system 188bet collaboration welcomes new opportunities。Continue to explore the advantages of marine resources，Differentiated layout through "one area, multiple styles"、“One journey, multiple stops” multiple routes，Become the strength to continue to enrich the cultural 188bet industry in the Guangdong-Hong Kong-Macao Greater Bay Area、An important way to enhance competitiveness 。

Member of the Party Working Committee of Dapeng New District, Shenzhen、Deputy Director of the Management Committee Liu Feng said，Dapeng New District gives full play to its own advantages，Proactively plan a path to integrate the construction and development of the Greater Bay Area，Especially in culture、188bet industry，Relying on the resources and characteristics of the new area，Make full use of Shenzhen and Hong Kong、Cooperation in Shenzhen, Huizhou and other regions，Promote the integrated development of culture and 188bet，Accelerate the global 188bet demonstration zone、Construction of a national 188bet reform and innovation pilot zone，Hong Kong hand in hand、Macau and other Bay Area cities，Jointly plan to promote the integrated development of 188bet，Create a demonstration area for marine 188bet cooperation in the Guangdong-Hong Kong-Macao Greater Bay Area，Jointly promote the coordinated development of regional 188bet。

Guangdong-Hong Kong-Macao Bay Area Cultural 188bet Positioning and Brand Building

At this summit,President of Marine 188bet Professional Committee of China Pacific Society、Dean of Nankai University Business School、Founding Dean of the School of 188bet and ServiceBai Changhong pointed out，Guangdong, Hong Kong and Macao are the highlands of my country’s 188bet development,its spending power、Number of visitors,Mature 188bet products in Hong Kong and Macao、Experience、Talent and international influence,As well as new business formats and service innovations formed by Guangdong’s reform and opening up,Together we form a benchmark、A region that leads to meaning。

In addition to the suitable climate、In addition to high-quality mountains and seas and other natural resources，Under the general trend of cultural and 188bet integration，The unique regional culture of the Guangdong-Hong Kong-Macao Bay Area is also an important driving force in 188bet development，For example, the Historic Center of Macau in the Bay Area、Cultural heritage such as Jiangmen Kaiping Diaolou and Shenzhen Dapeng Ancient Village。

Dai Xuefeng, director of the 188bet Research Office of the Chinese Academy of Social Sciences’ Institute of Financial and Economic Strategy, pointed out，Urban Construction、Urban development should follow the principle of organic renewal，Cannot demolish or build anything，Historical and cultural buildings should be preserved。

"In the Guangdong-Hong Kong-Macao Greater Bay 188bet，Macau’s history and culture are well protected，Urban development is not eager for quick success，Enable the inheritance of civilization、Cultural continuity，Become a city with countless urban memories，It is very worthy of our reference in urban development。” Dai Xuefeng said。

At the same time，The Guangdong-Hong Kong-Macao Greater Bay 188bet has a huge customer base，The Guangdong-Hong Kong-Macao Greater Bay 188bet is the third largest bay 188bet in the world，The current population is close to 70 million people，The proportion of GDP in the country is about 12%，The Bay 188bet will further attract population、Influx of talents。

For future development trends，Fan Gang, President of China (Shenzhen) Comprehensive Development Research Institute, believes: “From the perspective of development trends，In the future, the population of the Greater Bay 188bet will account for about 10% of the national population，Gathering in big cities is still a trend，Therefore, a natural law is to become an urban agglomeration、Urban Belt。”

Urban agglomerations will also be more conducive to regional industrial agglomeration and integration，Among them，The cultural 188bet industry is an important direction for the development of the international Bay Area，In particular, the linkage of the Guangzhou-Shenzhen-Hong Kong High-speed Railway and the Hong Kong-Zhuhai-Macao Bridge has led to the formation of the "Golden Three-Hour Greater Bay Area 188bet Circle" in Guangdong, Hong Kong and Macao，Convenient for the flow of people in the area。

The convenience of transportation helps three different "social ecologies" create differentiated experiences for tourists，The economies of Guangdong, Hong Kong and Macao、Culture、Law、System、Differences in currency, etc.,will create the unique charm of 188bet cooperation。For tourists,Across three very different social ecologies,This kind of big span、The contrasting 188bet experience itself is highly distinctive。

But at the same time，This intersection of different social ecologies also poses challenges to the development of 188bet in the Bay Area。

Chief Expert of World 188bet Cities Federation Expert Committee、Wei Xiaoan, secretary-general of the China 188bet Association Resort Branch, pointed out: “The intersection of multiple systems forms a policy depression within the Greater Bay Area，Involving 188bet facilitation、Resource integration and capital operation, etc.，The Guangdong-Hong Kong-Macao Greater Bay Area has many policies，However, the issue of 188bet facilitation is still quite prominent。This requires a running-in process。At the same time，Imbalance of 188bet products，The shortcoming is the lack of leisure and vacation products，Except for hot springs，Few rural leisure products，Almost no vacation products。Also，Market overflow、Investment overflow、Benefit overflow、The double-edged sword problem of brand spillover needs to be better studied。”

To this，Bai Changhong’s suggestion，188bet companies in the three places should join forces,Create a "one-trip, multi-stop" quality route。Launching new online game products,And upgrade the travel gameplay,Jiang Hot Spring、Shopping、Paradise、Gourmet、Casual、Health care、 Entertainment、Various gameplay options including gambling。At the same time，You can also enrich marine sports、Diving 188bet and other deep ocean 188bet products。

New opportunities for ocean 188bet

According to the "2017 China Marine Economic Statistical Bulletin" issued by the State Oceanic Administration，The country’s total marine product value reached 7,761.1 billion yuan in 2017，Among them，The added value of the tertiary industry is 4391.9 billion yuan。The increase in the tertiary industry mainly benefits from the growth rates of the marine transportation industry and 188bet industry which are higher than the first、Second Industry。Among them，The coastal 188bet industry achieved an added value of 1,463.6 billion yuan throughout the year，16 more than the previous year.5%，The scale continues to grow。

Coastal 188bet includes coastal sightseeing、Ocean Theme Park、Island vacation、Cruise travel、Marine sports 188bet, etc.。For the booming ocean 188bet，The Guangdong-Hong Kong-Macao Greater Bay Area has unique advantages，Whether it is the superimposed advantages of surrounding free trade zones，It is still the basis of industry、Resource endowment、Regional favorable policies、Consumption potential、International influence, etc.，These are the foundation for building the Guangdong-Hong Kong-Macao Greater Bay Area into an international marine 188bet benchmark。

The "Greater Bay Area" is first of all a bay area formed by a naturally formed ecological coastline，From a 188bet perspective，The coastline connected is naturally the best "coastal 188bet" line，This is also the top priority of Guangdong’s 13th Five-Year 188bet Development Plan。

Bai Changhong said: “An important strategic goal for the future marine development of the Greater Bay Area，We should jointly build an international 188bet consumption center。Guangdong, Hong Kong, Macao and Hainan should work together，Constitute a new、World-class marine 188bet destination，Develop the South China Sea into a world-class tourist sea，The third largest tourist sea，Form differentiation、Diversified world-class new consumption center。”

Ocean 188bet contains a variety of rich contents，How to find the entry point for protection and development？

Zhuang Weiguang, director of the 188bet Research Institute of the Guangdong Academy of Social Sciences, believes，The development of the Guangdong-Hong Kong-Macao Greater Bay Area，Need to find a bright spot to drive，Binhai sports and leisure 188bet is at the right time，It will open a trillion-dollar market。As one of the subdivision tracks of the cultural 188bet industry，Sports 188bet is a comprehensive project derived from sports + 188bet + derivatives，Emphasis on sports culture IP and the re-experience of tourist destinations。

“It is recommended to cultivate high-end sports leisure 188bet and its derivative markets，Create a number of high-quality sports and leisure tourist attractions、Line and industrial cluster，Formation of sports leisure 188bet industry chain，Nurture the development of sports facilities and equipment manufacturing and service industries，Combining sports 188bet with ecological and environmental protection，Create a national geological park with a world-renowned hiking resort，Enrich coastal event 188bet content。Continue to build motor boats、Sailboard、Beach sports and other high-end coastal sports event brands，Introducing more and better coastal sports events，Enrich event IP supply，Formation of event 188bet effect。”

Also，For the accommodation industry，It is also critical to find the right theme and development method for ocean 188bet， Tujia.com CBO Jenny Li thinks，The key words are "dig" and "release"。

“Exploring local humanities and nature、Fishermen’s Culture，Under the premise of protecting the natural ecology 188bet ocean，Personalized accommodation formed by implanting the B&B scene。Release refers to giving full play to the personalized characteristics 188bet B&B，Unleash more features，Create a multifunctional platform for linkage。" Jenny Li said。

Wu Min, Vice President of 188bet, Construction and Project Management of Club Med Greater China, pointed out，From a global perspective，Good quality beaches and sea are rare resources，But there are many unsatisfactory places，For example, the weather is bad、There is a natural disaster、Poor traffic conditions，Poor infrastructure，These difficulties need to be overcome according to the different circumstances of each country，Need tailor-made clothes、Adapt measures to local conditions。

Build the 188bet brand

Take Shenzhen as an example，Building an ocean central city，Dapeng New District is a key part of it。Dapeng New District is positioned as a "world-class coastal eco-188bet resort"，Is the only national-level 188bet reform and innovation pioneer zone in Guangdong Province，is the Shenzhen National All-Area 188bet Demonstration Zone Pilot Area。

Dapeng New Area has unique mountain and sea scenery and rich ecological resources，is the area with the highest value of ecological landscape resources in Shenzhen。56 beaches in Shenzhen，54 of them are in Dapeng。Xichong was rated as one of the "Eight Most Beautiful Coastlines in China"。Dapeng Peninsula National Geopark displays the geographical wonders formed by the crustal movement of Yanshan Mountain hundreds of millions of years ago，Having "Mountains and Seas"、The peculiar geographical landscape where water and fire blend together。Jiaochangwei B&B Town was rated as a “Meisu Town” Demonstration Unit by the China 188bet Association。

From the perspective of developing Dapeng brand according to local conditions，Co-founder of Qyer.com、Vice President Zhou Tong said，The land supply in Shenzhen is already insufficient，But Dapeng still has it intact、The natural ecological peninsula is very rare，Repeat consumption、Repeated leisure is Dapeng’s biggest selling point in the entire Bay 188bet。So Dapeng must maintain its ecological functions，In places with low bearing capacity，We need to study how motor vehicles do not cause environmental damage and other issues，New modes of transportation such as sky rails can also be developed。

Dean of School of 188bet Management, Beijing International Studies UniversityLi XinjianProposed several directions for thinking: "Dapeng New District will plan to build a large number of five-star hotels in the future，In addition to building five-star hotels，How to introduce elements of leisure and vacation，How to match the multiple patterns of large, small, high and low，How to pay attention to the coastal area、Environmental value of coastal 188bet resources in Dapeng New District，Focus on the combination of sand and sea，In Ocean Sports、Ocean health care、For outdoor integration and symbiosis。In the process of integrating culture and 188bet，When one’s own culture is not powerful enough，It can provide us with a symbolic reference for the innovation of leisure and vacation products in Dapeng New District。”

Assistant President of Lvmama Group、Luo Biao, general manager of Jingjiu Division, pointed out，A hot item may only be a temporary hit，It is more difficult to sustain，A real IP is required instead，Dapeng already has a certain foundation in outdoor sports activities，Suitable for the development of "theme 188bet"。

And in terms of marketing, inVice President of Tuniu.com and Executive President of South China RegionChen Jun’s opinion，Looking at the entire industry，Everyone is developing from pull marketing to push marketing。So in product development，From the perspective of a retail enterprise，Will be further subdivided、Personalization、Differentiation，Instead of like before，Create a hit，Covering a lot of customer needs、There is a large amount，It will become more and more difficult 188bet future。

Vice Chairman of 188bet China International Travel Service Co., Ltd.Wu Bin also thinks so，Dapeng’s ecological protection requirements are not suitable for instant success，The 188bet connection between Dapeng and Shenzhen，Shenzhen people have various characteristics of people all over the country、All cultures can be tolerated in Shenzhen，But Dapeng should not do lofty things，Should make small but refined things。

In connecting people and nature，Kaisa Sands Bay International Park is a typical representative，The park is located on the shore of Jinshawan, Dapeng Peninsula, Shenzhen，It covers an area of ​​1.5 million square meters，It is a one-stop international comprehensive 188bet coastal resort。

The first phase 188bet park is expected to be completed in 2020，Including ice and snow museum、Water Park、Future Pavilion、Children’s Hall、Five themed amusement parks in the aquarium，And Performing Arts Center、Beach Park、Theme Business、High-end apartments and other diverse business formats，And introduce five internationally renowned star hotel groups，Will cover the leisure and vacation needs of travel consumers across Asia and even the world，The annual number of tourists is expected to reach 2.3 million。

Kaisa Sands Bay International Park by exploring，Give the local 188bet more commercial value based on natural resources。

“Sand 188bet International Park strives for experience、It’s all about experience，Hope to adopt our products，Can create a beautiful memory for tourists。You can enjoy the exciting experience of your first diving here，When you stay at any of our five-star hotels，Open the curtains in the morning、The first thing that greets you will be the beach、Waves、Sunrise。" Noble Franklin Coker, President of Kaisa International Park Group, said in his speech at the summit。

Liu Taoli, President of Kaisa Hotel Group, also said，“People who have never lived in Marina 188bet Sands，It’s hard to imagine that there is such a beach in Shenzhen, a first-tier city in China、Such a virgin land with completely ecological protection，This is why Kaisa chose this place。Except for the beautiful scenery，It’s still in Shenzhen，This is the most rare thing we think。”

It is reported，This summit brings together official representatives from Guangdong, Hong Kong and Macao、The top think tank in the industry、Consensus and strength from well-known business leaders and other parties，To build the Guangdong-Hong Kong-Macao Greater Bay Area into a world-class tourist destination、Provide suggestions and suggestions for creating a "Dapeng" sample of leisure 188bet in the Bay Area。Successful hosting of the summit，To further strengthen mutual exchanges and collaboration among 188bet industry participants in the Guangdong-Hong Kong-Macao Greater Bay Area，Promote innovation in the cultural 188bet industry，Especially in promoting coastal 188bet、Outdoor sports and other special cultural 188bet projects continue to give full play to their advantages，Plays a positive role in accelerating the construction of world-class coastal resorts。