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Great Scenic Area Author of this article: Tang Fei 2018-11-16
Understand the cultural tourism investment layout of various places in one article,Evergrande、Wanda、Full exposure of OCT action。
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Local cultural tourism project signings broke out!

According to incomplete statistics,In the past month,Many provinces and cities across the country have successively signed cultural tourism projects,Including characteristic towns、Theme Park、Pastoral Complex、Camp、Health care and other business formats,188bet online sports betting Among them,9 signature town project signings、Amount of 100 billion,Becoming the focus of competition among various places for layout and construction。

In the contracted project,Including Evergrande、Wanda、Well-known companies such as OCT are making frequent moves。Last month,Wanda spends tens of billions to enter the red tourism industry,Its 30 billion Wanda Cultural Tourism City project in Lanzhou, Gansu has also been officially finalized a few days ago;Evergrande is making efforts in the field of characteristic towns,Signed contracts with many places to reach investment intentions;OCT is making a big move in Guangdong,In Dongguan、Zhanjiang、Jiangmen and other places signed contracts to develop cultural tourism、Health and wellness projects,Investment continues to heat up。

Meanwhile,The key points of planning in the cultural tourism field in some provinces have been released,The key points of future cultural tourism industry construction are gradually emerging。

Sign up to 570 billion yuan a month, and characteristic towns have become the focus of the layout

Data display,During National Day this year,Domestic reception of tourists 7.2.6 billion visitors,9 year-on-year increase.43%,Achieve domestic tourism revenue of 5990.800 million yuan,9 year-on-year increase.04%。The tourism consumer market is in full swing,The tourism industry is becoming an important tool for stabilizing growth and promoting consumption in various places,After the holiday, many provinces have established cultural and tourism departments,Major cultural tourism projects in various places have been signed one after another。

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Local cultural 188bet Online Sports Betting and Casino tourism signing trends in the past month

Information display of Zhihui sorting,In the past month,Including Chongqing、Guangdong、Jiangsu、Guangxi、16 provinces and cities including Sichuan have successively signed major cultural tourism projects,Quantity up to 24,The total contract value exceeds 570 billion (incomplete statistics)。Among them,The largest amount belongs to Chongqing。At the signing ceremony of key cultural and tourism industry projects held recently,Chongqing signed 30 major projects,The amount is as high as 169.9 billion。

As understood,Among the projects signed in Chongqing,The Dananshan Protective Cultural Tourism Utilization Project signed by China Youth Tourism Industry Investment (Shanghai) Investment Management Co., Ltd. and the Chongqing Nan'an District Government,Will create a gathering exhibition、Commercial Recreation、Catering、Accommodation、An urban leisure travel destination integrating entertainment and services,Total investment 52 billion yuan;The health and wellness town project signed by Weiguang Huitong Tourism Industry Development Co., Ltd. and the Tongnan District Government,Will rely on the Great Buddha Temple、Nanzenji stone carving art and historical and cultural characteristics,Create multi-function、Experiential health and wellness place,Planning and building a medical rescue center、Retirement apartments and other health care facilities,Signing amount 5 billion yuan;The Wanlong Three Gorges Ski Resort Project signed by Zhangjiakou Wanlong Sports Tourism Co., Ltd. and Wushan County Government,Liziping will be developed and constructed、Little Three Gorges、Little Three Gorges、Houxi River、Dachang Ancient Town, etc.,Building a “Cultural and Sports Tourism” Demonstration Project,Signed amount 4.1 billion yuan。

In addition,33 health cultural tourism projects in Nanjing Lishui District were signed together last month,Total investment 1183.200 million。Including Baoneng Health Technology Industry Demonstration Zone with an investment of 15 billion yuan、10 billion yuan Evergrande health care project、10 billion OCT health cultural tourism project, etc.。

Judging from the types of projects invested and signed by each province,Special town projects account for 40%,Including Chongqing、Fujian、Hubei、Hebei、Jiangxi、Hainan and other places are involved,The contract amount reaches hundreds of billions。

Among them,The contract value of the characteristic town project deployed by Evergrande alone is as high as 90 billion,Including the Evergrande Science and Technology Tourism City project built by Evergrande Tourism Group in Jiangxia District, Wuhan,Investment 50 billion yuan,Covering hot spring towns、Technology Town、Cultural tourism formats such as sports parks and sports centers;Evergrande Hi-tech Agriculture Group builds an oriental art pastoral town in Chongqing Tongcanyi with RMB 30 billion,Building high-tech agricultural smart greenhouse、Agricultural and Cultural Tourism Park and Times Garden City, etc.。

Wanda enters into red tourism, OCT develops deep layout in Guangdong

Except Evergrande,Wanda、OCT and other famous companies have made frequent moves in the field of cultural tourism in the past month。

October 22,Wanda Group signed a cooperation framework agreement with the People’s Government of Zunyi City, Guizhou,Reached a consensus on cooperation on promoting the construction of Loushanguan Red Town and commercial projects,The total investment plan of the project is about 10 billion yuan.During this period, Wang Jianlin traveled frequently to various places,Meet with important local high-level officials,Promote cultural tourism layout。Except Zunyi,Wanda also signed a red tourist town project with the Yan’an Municipal Government。

In addition,The Lanzhou Wanda cultural tourism project that had been shelved for a long time also ushered in new progress。November 8,Wanda signed a contract with Lanzhou City to settle in Lanzhou Wanda City,Total investment nearly 30 billion yuan,Content includes Wanda Mao、Resort Hotel Group、Tourist Tower、Bar Street、Tourism distribution center, etc.。This is also the design of Wanda Group’s original Wanda Cultural Tourism Group and 13 cultural tourism projects、After the construction and management company was packaged and sold to Sunac,Announced for the first time its new trends in the cultural tourism industry。

OCT, which has always been generous in its cultural and tourism arrangements,In the past month, it has focused on Guangdong。

Information display of Zhihui sorting,OCT has recently opened in Dongguan, Guangdong、Zhanjiang、Jiangmen Xinhui and other places signed contracts to develop cultural tourism、Health and wellness projects。Among them,OCT signed a comprehensive tourism development cooperation agreement with Zhanjiang, Guangdong Province,Both parties will renovate and improve tourist attractions、Creation of key tourism projects、Cooperation in areas such as the reconstruction of old buildings and old buildings,The investment amount in the next five years shall not be less than 50 billion yuan。

In addition,OCT also signed a strategic cooperation agreement with the Xinhui District Government of Jiangmen, Guangdong,Both parties will jointly build a characteristic town for the Chinese fragrance industry、Kibei Island Riverside Ecological New Town、Three major projects of Jiangjun Mountain Health Resort。This is also the second project signed by OCT in Jiangmen。April this year,OCT signed a framework agreement with the Jiangmen Heshan Government,Promote Gulao Water Village、Gubu New District and Binjiang Leisure Area and other projects。

Since this year,OCT continues to invest in Guangdong。Previously July 13th,OCT signed a contract with Maoming Municipal Government,Both parties will build a theme park、Theme Hotel、Creative Culture、A large-scale cultural and tourism comprehensive development project that integrates industry and city into eco-tourism,Investment scale exceeds 50 billion yuan。April this year,OCT signed a letter of intent for cooperation with the Shenzhen-Shantou Special Cooperation Zone Management Committee,Both parties will jointly promote the Xiaomo Cultural Tourism Creative Town Project。

Judging from recent signing trends in OCT,Special towns are an important direction for its future layout。End of last month,OCT signed a contract with Wenchang City in Hainan to build Song’s Cultural Tourism Town。As understood,At present, there are 10 characteristic towns invested and created by OCT in Yunnan area,Including the characteristic towns of Dali Ancient City、Weishan Ancient City Characteristic Town、Meili Snow Mountain Town、Mangshi Aviation Town、Jiuxiang Characteristic Tourist Town、Jurassic characteristic towns, etc.。The total planned investment in the 10 small town projects is approximately 24.5 billion yuan.Also,OCT participated in the creation of 2 characteristic towns,The ancient city of Lin'an in Jianshui and the Hani characteristic town in Yuanyang County。

Theme parks and RV camps may be in full bloom in the future

Except for characteristic towns,Theme parks are also a major focus of recent contract signing arrangements in various places。

Last month,Huaqiang Fantawild signed a cooperation agreement with Suixi County, Guangdong,The two parties will jointly build a thousand-acre "Oriental Divine Painting" cultural and technological theme park in Suixi New City,Investment amount 3 billion。In addition,At the Nanjing Jiangbei New District Cultural Tourism Industry Development Forum held recently,17 cultural tourism projects were signed together,Including Nickelodeon Animation Play Complex、Future Oasis Indoor Theme Park、X-Race racing culture project, etc.,The total contract value is nearly 10 billion。

Sichuan Province also recently won a well-known IP cultural tourism project。November 4,Chengdu Xingcheng Investment Group Co., Ltd. signed a contract with Hong Kong Fude Group (Holdings) Co., Ltd.,Both parties will build an internationally renowned IP cultural tourism project in Chengdu,The total investment is about 50 billion yuan。This project covers internationally renowned IP theme parks、Theme Resort Hotel、International Cartoon Street、Specialized theme business, etc.。

And in Yunnan,The development momentum of theme parks is also relatively obvious。According to incomplete statistics,Yunnan is currently built、Under construction、Nearly 20 theme parks are planned and constructed,The proportion of projects signed and opened in the past two or three years exceeds 90%。2018,Evergrande signed a contract to build the Kunming Evergrande Cultural Tourism City project and the Kunming Evergrande Children's World Park project in Songming,Beijing Huaping Technology Group plans to build a fantasy tourist resort with the theme of Star Ark in Anning, Kunming。Theme parks have become a new highlight in the upgrade of tourism consumption.

On the other hand,With the advancement of global tourism,The continuous improvement of residents’ consumption level,The RV and camping market is gradually becoming a new trend。Data display,The total number of self-driving tourists in China in 2017 reached 3.1 billion,17 more than in 2016.4%,Accounting for 62% of the total number of domestic travelers。According to the predictions of relevant ministries and commissions,By 2020,The proportion of self-driving tourists will increase from 60% to 80%,China may have close to 6 billion self-driving travelers。

Strong market demand has also prompted the introduction of policies and regulations related to camps in various places。 Days ago,11 departments including the Anhui Provincial Sports Bureau jointly issued the "Anhui Province Automobile Self-Driving Sports Camp Development Plan (2018-2025)",Proposed to 2020,Built 80 self-driving sports camps,Strive to build 300 self-driving sports camps in 2025,Focus on cultivating 5 national five-star self-driving sports camps。

Xinjiang is located in the northwest border,Duku Highway has also been launched in recent years、A number of self-driving tour routes including the Xinjiang-Tibet Highway,Xinjiang self-driving tourism is also booming。November 1,Xinjiang Youth Camp Tourism Management Co., Ltd. signed a contract with Shanghai Guangxi Information Technology Co., Ltd.,Both parties plan to build the first phase of 30 camps in Xinjiang before May 1 next year,By 2020,Built 50 self-driving camps in major scenic spots in Xinjiang,And launch a batch of ecological circle self-driving routes with Xinjiang’s local characteristics。

June this year,The General Administration of Sports issued the "Notice of the General Office of the General Administration of Sports on Accelerating the Development of the Automobile Self-driving Sports Camp Industry" and proposed to improve the layout of the campground、Accelerate the construction of facilities、Cultivation of market entities、Rich events and activities、Six work measures including promoting comprehensive development,And proposed that by 2025 every province (region、City) strives to build 300 self-driving sports camps。

Market demand element stimulation,Policy support,The campsite tourism segment may fully blossom in the future。

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