The world’s largest theme park market facing the future，The "players" in China's competition arena are embracing the "thigh" of "IP + technology"，Release to hold music festival、Update product、Tighten the focus on operations and other big strategies to seize people。

Intense competition cannot hinder the pace of expansion，Towards the future market，The leaders in China’s theme park market have new strategies。

According to prediction，By 2020，China will become the world’s largest theme park market。This year，The theme park track is much more crowded again，Universal Studios、Merlin Entertainment、Outsiders represented by Six Flags，There are also real estate companies represented by Maimaimai Sunac，There are still people watching、Wanda has been planning for a long time。

The blessing of IP and technology，The increase in the number of theme parks，The arrival of the era of tourism consumption upgrade，Whether it is a new entrant or a player with foundational significance，It’s hard to sleep well。The theme park market surrounded by tigers，Everyone is thinking about how to regain their advantage，Attract young people。

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There are currently about 2,700 theme parks of various sizes across the country，Coastal cities, especially the Yangtze River Delta region, have become the most concentrated areas for theme parks。Take Shanghai as an example，Except Disney，There are also several large and well-known theme parks，Ruhaichang Ocean Park、Happy Valley、Andersen Theme Park, etc.。In addition，Beijing-Tianjin-Hebei、There are also many theme parks scattered in the Pearl River Delta and other places，And there are many more that are already under construction or planned to be built。

The hidden market prospects of economic growth and consumption potential，Is one of the main reasons for the competition to launch theme parks。According to the "2017 Global Theme Park Survey Report"，2017，The total number of visitors to the world’s top ten theme park groups has grown gratifyingly，Annual increase of 8.6%，The total number of visitors to China Theme Park Group 188bet online sports betting increased by nearly 20%，And the total number of visitors to China’s theme park groups has accounted for about a quarter of the world’s total visitors。

However, the glory of the giant，Does not represent the true situation of the entire industry，It cannot conceal the embarrassing fact that many small and medium-sized theme parks are facing difficulty in making profits。Reportedly，90% of theme parks across the country do not make money，This then makes the theme park’s requirement of “updating 30% of the rides and content every three years” difficult to achieve – for tourists，Many of the surviving theme parks are also dead、Old facilities，Unattractive。

The theme park is a heavy asset project，Except for infrastructure，Device Update、Promotion、Personnel recruitment, etc. also require funds to maintain，So this has also caused small and medium-sized theme parks to be "in 188bet sports betting app download deep trouble"，The vicious cycle of being unable to extricate oneself。

Conspiracy

Giants force local companies to upgrade，IP + technology becomes the focus of competition

Back in 2017，Splendid China Folk Village and Heihou tried to do hip-hop、Electronic music and other small activities，The effects are good。In-depth cooperation this year，Splashing Music Season adopts "100 days，Every day is the Water Splashing Festival”, “Wet body hugging is more loving”, “Dare to get wet to be fashionable” and other trendy slogans and contents arouse the interest of young people，Let them have fun with outdoor disco games。

“Compared to young people，Consumption power and desire of middle-aged and elderly people，Activity is lower。Competition is getting fiercer，Splendid China Folk Village is also trying to change the structure of its customer base，Attract more young customers。" Tang Yong, general manager of Heihou Media, told reporters。

Facing the environment of upgrading tourism consumption，Upgrading traditional scenic spots is a systematic project，Changing a single module treats the symptoms but not the root cause。Tang Yong also believes that overall reform is needed，It is also necessary to diversify operations according to local conditions。

“Splendid China Folk Village can continue to produce trendy content，Attracting more than just young people，Also suitable for Chinese studies and parent-child studies，Such as the Potala Palace and many other miniature landscapes，They are all rare resources。You can definitely try experiential or immersive normal parent-child activities，Combined with Chinese Studies，Provide differentiated parent-child experience for local families and foreign tourists。"Tang Yong said。

Earlier，There is a view in the industry that: “The era when parks were dominated by traditional large-scale equipment has passed，Rebuild Paradise，No one knows how to purchase equipment。”

Seen by reporter at OCT Tourist Resort，Window to the World、Happy Valley is also promoting the concept of festivals，Trying to attract more people to play。Window of the World has announced Christmas、New Year’s Day。

Compared to several actions of the OCT series，Changzhou Dinosaur Park, which can cover 500 kilometers in East China, smelled pressure earlier。

2016，Shanghai Disney opens，A slap in the face to domestic theme parks。Vice President of Changzhou Dinosaur Park Co., Ltd.、Yu Bing, the chief director of "Crazy Dinosaurs" told reporters: "The entire East China region was affected at that time，Disney’s indoor projects differentiate themselves from domestic theme parks，When domestic theme parks were built in the early years，The indoor capacity is relatively insufficient。”

At the same time，Disney has also brought new standards to many domestic theme parks，In the past, I could still think, “I’ll save this money.”，Nothing”，But now I can’t do without spending it，Forcing everyone to improve。

As far as Changzhou Dinosaur Park is concerned，While they are developing new areas such as the Crazy Dinosaur Park，While focusing on your own acting skills、IP resources sorting，Launching the “Investment + Service” Strategy。For example，Output of parent-child exhibition，Themed landscape based on Dinosaur Park、Theme Performing Arts、Themed products, etc.。

Large-scale destination scenic spot、Medium-sized high-speed city living room、Small Dinosaur Club and others are being promoted simultaneously。"past，Our talents have many projects outside，They are all being recycled now，Deeply embedded in Changzhou base camp，Good operations，Gather energy for the future。"Yu Bing told reporters。

Breaking the situation

The theme park shows three axes

"2018 China Theme Park Project Development Forecast Report" shows，The total number of theme park visitors in China 188bet online sports betting increased by nearly 20% in 2017，Driving attendance growth at global theme parks。Forecast to 2020，The overall number of tourists will exceed that of the United States，Becoming the world’s largest themed entertainment market。

Under the good prospects of cultural tourism，Theme parks will become a standard feature of a city in the future。The first opportunity now is to export the original theme park experience，Innovative business with light assets。

Another direction is to find highlights from traditional culture。Currently, Huaqiang Fantawild is the most proficient in the field of theme parks。Huaqiang Fantawild President Liu Daoqiang revealed，Ningbo’s Oriental Mythology，3 million tourists per year。This is an IP based on the 5,000-year history and civilization of China，Among them Meng Jiangnu、The Legend of White Snake、Liang Shanbo and Zhu Yingtai、The Cowherd and the Weaver Girl are all in this park。

Otherwise，There is another trend rising in the market，Many companies are focusing on buying scenic spots、National Historical Relics Protection Unit、Right to operate national treasures, etc.，Their final destination is to refine a unique culture。

For example，Kaiping Diaolou in Kaiping County, Guangdong，It represents the characteristics of Chinese overseas Chinese culture，It embodies the traditional environmental awareness and Feng Shui concepts of the overseas Chinese，It’s planning、Architecture and natural environment、Beautiful combination of humanistic concepts。If you just want to take a look，The soul is missing，But if you go to the United States before going to the United States、Letter from overseas Chinese in Canada、Bank notes etc. are gathered inside the watchtower，The meaning of cultural tourism is unique。

As understood，Huaqiang Fantawild is preparing to launch a bear-infested cultural tourism town in Ningbo。Industry insiders think，188bet app If you grasp the consumption upgrade and business innovation，The theme park and cultural tourism town that will lead China。

*Source of this article: Jiangsu Business Daily, original title: "Why is it difficult for “theme parks” to make a profit》.