Jinjiang International has recently added a "general" - Radisson Hotel Group。As the mergers and acquisitions continue，Jinjiang system is getting bigger，And successfully became the second largest hotel group in the world。But the huge price is also obvious，If the integration is incomplete，Prone to incoherent linkage。Therefore，In order to accelerate the integration of offline resources，Improving online and offline linkage effects，Catering to the trend of upstream and downstream integration of the industrial chain，Jinjiang International launches Shanghai Qicheng Network Technology Co., Ltd. (hereinafter referred to as WeHotel)，Strive to avoid problems in advance。

November 28，WeHotel held a brand conference with the theme of "Big Platform, Big Pattern, Big Future"，From hotel、Finance、More 188bet app than 200 guests from the Internet and other industries and dozens of mainstream media attended the ceremony。At the press conference，Mr. Xu Ming, Vice President of Jinjiang International Group and CEO of WeHotel, introduced in detail the ecosystem and strategic direction of Jinjiang International WeHotel’s global travel industry platform to the guests，And stated that WeHotel will adhere to the development concept of user first，Data-driven innovation，Actively build collaboration、Open、A win-win industrial ecosystem。

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Jinjiang International has completed the cooperation with Louvre、Bitao、Vienna and Radisson Acquisition，To this point，Jin Jiang Hotels’ global presence has expanded to more than 120 countries，The number of hotels exceeds 10,000，1 million guest rooms，Integrated brand system to achieve full coverage of mid- to high-end。

First two years，The hotel industry is booming，The M&A business is booming，Major hotel groups face these new members，Everyone has their own way of playing。Jinjiang International already has high-end hotels、Mid-range hotel、Budget hotel section，Can the newly added members be well integrated into the interior?，And increase the brand effect to the greatest extent，This will become a problem and challenge for Jinjiang International。

Mr. Xu Ming, Vice President of Jinjiang International Group and CEO of WeHotel

Integrate the industrial chain and innovate a new model of Internet hotel operation

Facing this challenge，Jinjiang International’s strategy is to establish WeHotel，With "innovation、Coordination、Green、Open、Sharing” the five major development concepts as a guide，With Jinjiang’s over 10,000 hotels around the world、Based on one million rooms，With a billion-level membership loyalty program and a powerful hotel comprehensive technology platform as the core，digitized、Network、Intelligent as a carrier，Use advanced Internet technology，Gradually complete the complementary advantages of the group’s core industries and the coordinated development of upstream and downstream enterprises，Actively promote the reconstruction of the hotel travel industry chain and value chain。

Onsite，Mr. Meng Linghang, President of WeHotel, demonstrated the business model of WeHotel hotel industry ecology，A hotel-centered one、Member-based、Extended by partners，A closed loop of industrial ecology with positive gains，And according to the different needs of independent hotels and brand hotels，In co-op mode、Intelligent Management、On the other hand、Precision Marketing、Provide comprehensive solutions for hotels in terms of increasing revenue，Help them quickly break through the shortcomings of their own resources and capabilities，Achieving digital operations。

On the other hand，With the occurrence of OTA’s monopoly 188bet Online Sports Betting and Casino on hotel customers，Hotels are beginning to realize the importance of direct sales，One after another, they have arranged membership system services，Increase customer stickiness。WeHotel is working hard on this，Keep the resources of your hotel firmly in your own hands，In this way, we can increase the proportion of direct sales。WeHotel targets the diverse needs of hotel members with different attributes，Provide them with personalized membership benefits，In order to allow every member to enjoy the quality accommodation experience and diversified value-added services brought by WeHotel to the maximum extent。

Also，As the wind of technology blows，Many hotels have also begun to deploy intelligence。Therefore，WeHotel also uses smart mobility、Dataization、Intelligent Internet information technology，Deepen the effective integration of industry resources and optimize the allocation of market resources，Form a virtuous complementation and interactive cycle between diversified cross-border businesses and the hotel industry innovation ecosystem，Achieving a win-win situation。

President of Shanghai Qicheng Network Technology Co., Ltd. (WeHotel) Mr. Meng Linghang

Overview of the current Chinese hotel market，The industry landscape is changing rapidly，Information technology is changing with each passing day，In a period of change。Jinjiang International is responding in a way 188bet Online Sports Betting and Casino that it understands，What is right or wrong in the end，Time will tell。