Text/Liu Zhaohui (co-founder of Zhihui 188bet online casino games，Yiou.com expert consultant)

Millennials，Born 1984-1995，19-30 years old in 2014，China 2.700 million，Accounting for 14% of my country’s total population。They grow with the rapid development of the Internet，Is a fan of major technology products，More than 92% own a smartphone，Check your phone more than 150 times a day，The average time spent online every day is 6.37 hours。They will be 29-40 years old in ten years，Most of them get married and start a business，Become the absolute main force of consumption in this society，Without a doubt，Their travel preferences will be the real trend in the future，Their close integration with the Internet forces us to think about the relationship between 188bet online casino games and the Internet and the future trends of the 188bet online casino games industry。

Trend 1: The generation living in the present, mobile 188bet online casino games

Millennial young people live in the present，Request immediately、Now、Flexible travel services，Not so much their “needs”，It would be more appropriate to say "want"，Demand is a noun，Want is action，The rise and development of 188bet online casino games Internet are just what they want，They can get the information they want at any time。

The domestic mobile 188bet online casino games market is developing rapidly，According to data，Ctrip’s official data points out，As of early June，The number of downloads of Ctrip mobile app has exceeded 1.600 million；“Qunar Travel” has become the first travel APP to have over 100 million downloads，According to the first quarter financial report of 2014 released by Qunar.com，Qunar.com’s mobile revenue is 1.06.3 billion yuan，A year-on-year increase of 415.1%，Qunar.com CEO Zhuang Chenchao said，Qunar will continue to increase investment in mobile terminals in the future。Elong Travel Network’s first quarter 2014 financial report shows，The number of room nights in eLong mobile client hotels accounts for more than 40% of the number of room nights under eLong’s own brand，Soon to exceed 50%，Elong Travel Network CEO Cui Guangfu said，Mobile client has become the most popular hotel booking method for eLong guests。

Tongcheng CEO Wu Zhixiang also mentioned in a recent internal employee email that Tongcheng’s biggest opportunity and challenge is mobile phones，It’s the mobile Internet，And expressed that they will achieve a counterattack on the mobile side within a year，There are various signs that，Mobile terminal has become an online travel company to win users、An important channel to compete for market share。China mobile payment in the first quarter of 2014 is approaching 4 trillion，Mobile payment is gradually becoming a new payment trend，As more and more consumers become accustomed to mobile payments，For the mobile 188bet online casino games market，There will also be greater business opportunities。

Past year，The travel market has increased its mobile presence，The update of the new app version is dazzling，There is only one purpose: to improve the mobile user experience，Strive for more wireless resources。Obviously，The ability of 188bet online casino games service providers to have immediate information services may not necessarily guarantee development，But if lacking，Will undoubtedly be eliminated，2014，Whether it is a 188bet online casino games giant or a startup company，Mobile 188bet online casino games is imperative，Competition on the mobile side of the 188bet online casino games industry will be even more fierce in 2014。

Trend 2: Lonely generation, socialization of 188bet online casino games

Millennials are the generation bombarded with advertising，They are tired 188bet online casino games same old marketing tricks。Most of this generation are only children，They are a lonely generation，Plus youth rebellion，Their life decisions rely more on other people’s comments，They feel free to share，They need to seek recognition and comfort in virtual social interactions。On average, this generation has to check 10 times to make a purchase decision online.2 sources of information to compare and refer to other people’s comments。This is also a review website TripAdvisor、tripadvisor、Yelp，The reason why Dianping.com is popular。

Although the information on these review websites is not as authoritative as lonely planet、The New York Times food review page is so authoritative，But this generation of young people believe more in the comments of friends and peers，This is also the trend in the era of big data where correlation has greater value than accuracy。Traditional marketers are not ignorant of the power of word of mouth，But the communication characteristics of the Internet allow comments and sharing to spread more quickly in social media，Greatly enhanced the power of word of mouth，The generation of positive and negative reviews is more like the process of voting again and again，And the most concentrated results can top the list of search engine keywords，Therefore, 188bet online casino games service providers cannot underestimate the future service provision，The socialization of 188bet online casino games is the general trend。

Trend 3: The generation that values ​​experience，In-depth 188bet online casino games、Personalization

Millennials hate the same old way of traveling，In 2013, the 188bet online casino games market has seen an inversion in the ratio of groups and departures: from the original "seven groups and three departures"，Becomes "the group is scattered and the group is scattered"。The important reason for self-guided tours is that young people pursue more self-esteem、Personalization、In-depth experience。Millennial Traveler，No longer just satisfied with sightseeing、Photograph，Shopping，Instead, start paying attention to the culture behind 188bet online casino games、History、Experience。Data display，78% of Millennials express their willingness to learn new things while traveling，And 70% said they expect travel services to provide opportunities for in-depth experience。It is imperative to deepen 188bet online casino games in 2014。Travel，About youth，Related sharing、About the experience，An easy trip，It is the desire of our younger generation，It is also a good way to say goodbye to the triviality and repetition of life，2014，Mobile 188bet online casino games、Socialization、Deepening，The general trend，Not to be ignored。

This article is an original article by Liu Zhaohui, co-founder/CEO of Zhihui Travel，WeChat ID: liuzhao-hui，Please indicate the author and "Source: Zhihui Travel Network" when reprinting。Zhihui 188bet online casino games WeChat public account: tripvivid，Welcome to follow！