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What makes Millennials wail,They who once occupied the main consumer market have been classified as middle-aged。The scepter of "dominating the world" has to be given to the "188bet app Z" born from the mid-1990s to after 2000,Changing generations,But it seems that this new 188bet app is breaking through the traditional definition of "young people"。
In the United States,188bet app Z has become the largest age group,Accounting for 25% of the total population.9%,Contributed US billion to the US economy。Estimated display,By 2020,188bet app Z will account for one-third of the U.S. population,Will also be the new main consumer in the world。Even the most knowledgeable Millennials have been won over,Brands or shopping malls cannot apply the same model to 188bet app Z。They have strong purchasing power,In addition to the influence of two generations from my father’s 188bet app,188bet app Z has become completely different。
Born 188bet app digital information age, has caution become “cool”?
188bet app Z is almost born digitally,Their growth period basically coincides with the formation and rapid development of the Internet。In other words,They are born until they are sensible,The digital atmosphere has begun to mature,Having been accustomed to using technology and the Internet since childhood。As we get bigger,Miss the rubber bands of my childhood、Sandbags and hopscotch;And they may miss a certain 188bet app of Apple iPad products when they grow up。
Growing up in such an environment also means avant-garde thinking?Bold style?We were all wrong,Survey shows,188bet app Z is the most conservative 188bet app since World War II。Under investigation,14% of 188bet app Z young people have a very conservative stance,This figure is only 2% among Millennials and 1% among 188bet app X。This is a completely unexpected survey result。The Times interviewed Mark Walport, the British government’s chief scientific adviser, on this issue,He believes that the popularity of social media and computer games has given children “less time and opportunity to engage in risky behaviors in the traditional sense”。
188bet app Z, who grew up under the wave of the information age, has formed an inertia in the environment,Different from Millennials,Technology does not give them excitement,It is a regular fact。Can receive information instantly,But it loses interest just as quickly。"Daily Telegraph" columnist Michael Deacon believes that this is just a manifestation of young people's rebellion,“The existing social behavioral norms are already liberal,Thus conservatism becomes a rebellion。”
Is the consumer mentality of 188bet app Z more traditional than we thought?
Unable to realize the occurrence of previous Internet technology revolution,This 188bet app has made good use of the Internet and technology since childhood,Consumption habits have always been based on the Internet。An IBM survey on 188bet app Z shows,74% of respondents are used to passing time online,Even spend more than 5 hours。They are willing to connect with brands in the same way,36% of respondents are willing to contribute digital content to brands,42% are willing to participate in marketing online games,And 43% are willing to participate in brand preview。
Speciality 188bet app times
188bet app Z has a strong ability to obtain information,Will continue to follow and discuss the brand on social media、Product,There are also more channels to purchase products。On consumption,Don’t blindly follow star power,And pay more attention to the advice of like-minded friends。
Ernst & Young)’s investigation results believe that,188bet app Z grew up in the post-9/11 era and experienced the economic recession,The turbulent growth environment gives them a strong and rich sense of self,More willing to realize value through self-effort,It also means that they have become more cautious and rational consumers。
Offline experience and sharing habits
188bet app Z has multi-dimensional values,Whether online or physical consumption,For them, they are just two choices to structure their lives。Despite constant evolution,But the technology I grew up with is nothing new,Young people of 188bet app Z also pay attention to offline consumption experience。Higher acceptance of new things,This 188bet app of consumers hopes to experience the immersive experience brought by technological innovation during offline consumption。
IBM to 1.50,000 Gen Z from 16 countries surveyed,Statistical results display,Two-thirds of the respondents usually spend money in offline stores。Despite the influence of social media,But 188bet app are also willing to go into physical stores。52% of Gen Z think shopping in stores is a fun way to pass the time with family or friends。
Xiao Rui once mentioned,Today’s young people are accustomed to social media,188bet app prefer to share their shopping experiences on social media。If after one consumption,The results were not shared on the online platform,It seems like “it’s like the money has never been spent”。
Irish fast fashion company Primark captures this keenly,So the physical store was transformed into a "shareable experience",Maintain interactive communication with teenagers,Encourage customers to take photos of purchased products and post them on Instagram,And it is also scrolling on the screen 188bet app US flagship store。Otherwise,Even expanded the fitting room area,To facilitate consumers to take selfies。
Pay more attention to quality
188bet app Z also attaches great importance to the display methods and store design of physical stores,They believe that interesting settings can bring more shopping ideas。And are used to using smartphones to search for information on the Internet when visiting physical stores,Achieve faster efficiency。
Be special with Millennials、Be unique and different,For today’s teenagers,Fashion is no longer so closely related to “integrating into others and society”,They are more pursuing to find self-knowledge。Pay more attention to the quality of the brand,And whether the spirit of the brand culture is consistent with yourself,Whether it truly reflects self-assertion。188bet app Z is proficient in the Internet,It also means they are better at seeing through false advertising。They know what individuals really need,Won’t waste time on products that you are not interested in。This "personality" is reflected in the recognition of the brand's self-adherence and true voice。
The changes of the times have brought a wider information space to the new 188bet app of young power,This is also what we like to see。It seems that the more mature 188bet app is becoming more and more inclusive,Less a little rebellious,More rational thinking。They are about to affect consumption,Focus on experience、Quality、Culture and self-expression。According to changes,There is no evil in the world;Keep it right,There is no good teacher in the world,Consumer replacement is the norm,All we can do is grasp the pain points and demands of consumption,Unleash attraction to customer groups,Until it resonates with this era。
*Source of 188bet app article: Huxiu.com,Original author: Rui Yide;Original title: "Unexpectedly young people, the consumption outlook of the post-00 188bet app is not as "rebellious" as imagined》.
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