The Qingdao International 188bet best bookmaker, Asia’s largest beer event developed over the century-old history of Tsingtao Beer, achieved breakeven after 2000，Slight surplus。The relevant person in charge of the Qingdao West Coast 188bet best bookmaker Office said in an interview with a reporter from the 21st Century Business Herald after New Year's Day in 2019: "The Qingdao International 188bet best bookmaker held last year，Achieved more than 6 million tourists for the first time，Already comparable to the world’s largest 188bet best bookmaker, Oktoberfest，But the latter’s combined direct and indirect income from the festival amounts to 1 billion euros。This is the goal of Qingdao 188bet best bookmaker。”

Enterprises develop industrial 188bet best bookmaker，Because of its strong professionalism、The line is single or the experience is not strong，Profit is not easy。A city bets its money on industrial 188bet best bookmaker，To achieve profitability，It’s even harder。

There are dozens of beer festivals across the country，But the Oktoberfest has been held for 38 years without interruption、The scale is getting bigger and bigger、The only 188bet best bookmaker that is becoming more and more popular is the Qingdao International 188bet best bookmaker。

According to official statistics，Qingdao International 188bet best bookmaker received a record 6.2 million tourists in 2018，In addition to multiple local branch venues in Qingdao，Hold simultaneously in 30 cities across the country。Tsingtao Brewery Co., Ltd. is the most important participant，海、Lu、empty，The Tsingtao 188bet best bookmaker has been held on high-speed trains and airplanes。The largest Oktoberfest in Asia is second only to the Munich Oktoberfest。

"After 2000，We continue to explore，Making great progress in market-oriented operations，Achieved balance of payments，After interest and tax deductions，There is still a slight surplus。”End of last year，Director Cui of the General Department of the Laoshan District Tourism Development Committee, where the Qingdao International 188bet best bookmaker office is located, told the 21st Century Business Herald reporter。

Qingdao International 188bet best bookmaker started in 1991，In fact, the planning started as early as the late 1980s。According to Director Cui’s memories，At that time，The government sets up the stage，Economic and trade drama。Shandong has Weifang Kite Festival、Dalian has a clothing festival，Qingdao Municipal Government also wants to organize a city festival，Discovered after research，The century-old Tsingtao Beer is the most representative。

Summer，Weigh two kilograms of clams，Put a few kilograms of fresh Tsingtao beer in a plastic bag or can and hang it on the bicycle to go home，This is the way of life of Qingdao people in the past。That’s it，The Tsingtao 188bet best bookmaker, positioned as a citizen carnival, opened with gongs in 1991。

Tsingtao Beer has the earliest beer industry in China，Of course became the organizer of the Oktoberfest。But the first session was successful，Government discovery，As a large state-owned enterprise，Facing multiple government departments，Difficult to coordinate。Someone jokingly said: "Tsingtao Beer holds a 188bet best bookmaker，Offended the whole society。”

What should we do if we go to 188bet best bookmaker like this?

Starting from the second session，Qingdao Municipal Government’s decision，The Oktoberfest is led by Qingdao Tourism Bureau，Relevant functional departments formed an organizing committee to coordinate，Tsingtao 188bet best bookmaker participates，The system has been straightened out a lot。

1994，With the love of the crowd，Proposed by the Qingdao Municipal Government，Introduced investment to build Qingdao International Beer City in Laoshan District，Change the embarrassing situation of Oktoberfest in a temporary venue in Zhongshan Park。The 5th 188bet best bookmaker is co-sponsored by Qingdao Municipal Tourism Bureau and Laoshan District Government。Starting from the 6th Oktoberfest，The Laoshan District Government established a headquarters as the specific undertaking unit，Qingdao Tourism Bureau serves as a member of the organizing committee，The deputy mayor in charge serves as the director of the organizing committee，The organizational structure of the Oktoberfest is gradually becoming clearer，Continues to this day。

To continue the 188bet best bookmaker, the venue is the second biggest problem.

1997，The Qingdao International 188bet best bookmaker City located in Shilaoren Resort was poorly managed by its investors，Causing site resources to become idle。Because the only function of this 188bet best bookmaker city is from the second weekend of August every year，Holding Oktoberfest for 16 consecutive days。

Later，SI Development Group redeveloped and transformed Qingdao International 188bet best bookmaker City，188bet best bookmaker City is no longer an exclusive public venue for Oktoberfest。By 2012，The Oktoberfest has moved east to Century Square 188bet best bookmaker City，This is how we have a fixed place。

And organizational structure、Place comparison，Continuous large-scale 188bet best bookmaker festivals，The most difficult thing is content innovation。

Starting from 2013，The Qingdao Municipal Government mobilizes all districts and counties in the city to hold multiple Oktoberfest branch venues，Expanded from the main venue in Laoshan to the west coast、Pingdu、Jimo and other places，Convenient for citizens to party。As a result, the Oktoberfest became bigger and bigger，The number of participants is increasing。Director Cui said，By the year 2000，The number of tourists at each Oktoberfest is equivalent to the two May Day and National Day Golden Weeks combined。To last year，Qingdao 188bet best bookmaker becomes the largest in history，Longest duration，The session with the largest number of participants，More than 30 countries in total，More than 400 beers on display，Up to 38 days，6.2 million tourists gathered，Half of them are foreign tourists。

Under the unified slogan of "Qingdao and the World" for the Oktoberfest，Qingdao West Coast New District begins innovation，Want to share a bigger 188bet best bookmaker cake，Proposed "Same Oktoberfest，Different beer culture。" The person in charge of the Qingdao West Coast 188bet best bookmaker Office told the 21st Century Business Herald reporter，The culture of this Oktoberfest venue includes internationalization、Diversification and popularization。Oktoberfest is returning to the public，Consumer prices cannot be too high。

In content and form，The West Coast Oktoberfest adds an open experience program，For example, introducing a craft brewery，Visitors can see malt entering the factory when visiting，Then dark 188bet best bookmaker flows from the tap、Yellow 188bet best bookmaker。At the same time, build a theater next to the 188bet best bookmaker city，The music festival also opens when the Oktoberfest is held，In terms of supporting services, smart parking is introduced、Visualized visitor restriction system, etc.，Tourists can purchase electronic tickets online，Swipe your face to enter, etc.。

Main venue、Branch venues compete for PK，Many Oktoberfest branch venues have pushed the connotation of Oktoberfest to its peak。The mayor of Qingdao takes turns opening the first barrel of 188bet best bookmaker at different venues。The 188bet best bookmaker that is opened not only flows with aromatic foam，Also opened the door to wealth。Take the West Coast New District as an example，The first Oktoberfest branch venue in 2015，Driving direct economic benefits of 800 million yuan。During Oktoberfest 2017，The number of tourists increased by 219% year-on-year。

According to introduction，Before 2000，188bet best bookmaker requires more than just financial subsidies，We still need to rely on the government to borrow several million yuan in advance every year to achieve capital turnover。In recent years，188bet best bookmaker held separately，There is no longer a single source of resources，The government invests more，But due to the market-oriented operation method，Like the title ticket、Booth rental、Cooperation in organizing festivals, etc.，One 188bet best bookmaker is held，Already have a slight surplus。

But the person in charge of the Qingdao West Coast 188bet best bookmaker Office thinks，Compared with Oktoberfest, the world’s largest 188bet best bookmaker，Although the number of tourists at Qingdao 188bet best bookmaker is similar，There were also more than 6 million people in 2018，But the former only lasts for two weeks，The direct and indirect economic benefits brought by the festival are as high as 1 billion euros。

”In addition to economic benefits，188bet best bookmaker has accelerated the pace of opening up to the outside world with the help of industrial tourism，Introducing 188bet best bookmaker to tens of thousands of foreigners，Spreading the unique culture of the company and the city to the world，This is the biggest winner。" Director Cui said。

*Source of this article: 21st Century Economic Report, author: Wen Jing, original title: "Comparing with Munich Oktoberfest: The market game of “Tsingtao 188bet best bookmaker” under the leadership of the government》.