Walking among the lively crowd，Listen to the shouting in my ears，Try the local snacks、Look at the special handicrafts，Buy new fashion products，You can even visit tourist attractions、Former Residence of Celebrities，When you are tired of walking, choose a restaurant to taste delicious food... the city’s unique pedestrian street，It has become a good place for many people to relax during the Spring Festival。

In recent years，The boom in online shopping has put considerable pressure on offline sales。But，By mining features、Renovation and upgrade，Various types of pedestrian streets remain popular，Building a unique leisure consumption experience。Early this year，The Ministry of Commerce proposes to pilot renovation and upgrade of 11 pedestrian streets across the country，Make it an “important platform for high-quality development、A beautiful business card for urban development and an effective carrier to meet people’s needs for a better life”。Pedestrian Street Economy，is playing a more important role in consumption upgrade。 

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“There are many specialty shops here，Also brings together snacks from all over the world，It is considered a famous attraction in Beijing。Every time a friend comes to Beijing，I will take them to Nanluoguxiang for a stroll，I sometimes come here with my friends。”Fan Yangnan has been 188bet app studying in Beijing for nearly 5 years，is a frequent visitor to Nanluogu Lane。In Fan Yangnan’s opinion，Nanluoguxiang can very well reflect the characteristics of Beijing，Almost a must-go place for friends from outside Beijing when they come to Beijing。“The most comfortable thing about the pedestrian street is that you can stop and go，Looking at different stores while eating snacks，There are many unique products inside。”

In Tianjin，It is regarded as a must-see place like Nanluoguxiang in Beijing，It is the "Hometown of Jinmen" Ancient Culture Street and Gulou Commercial Street。These two pedestrian streets were built based on the ruins of Thean Hou Temple and Drum Tower respectively，Not only can you "buy, buy, buy"，And the calligraphy and paintings sold by special merchants in the neighborhood、Folding fan、Bonsai、Embroidery、incense burner、Furniture、Official folk goods such as ornaments are dazzling。Meanwhile，People can also taste medicinal candies in these pedestrian streets、Ripe Pear Cake、Longzui Big Tea Soup、18th Street Mahua、Special snacks such as ear-eye fried cakes。

In Shenyang, Liaoning，The two pedestrian streets of Zhong Street and Taiyuan Street are regarded as the "double core" of the city's commercial center。Among them，Shenyang Middle Street has a history of nearly 400 years，It is the first commercial pedestrian street in China，Witnessed the development of Shenyang’s commercial civilization，Book Market、Bird Market、Pear City、Copper market, etc.，A collection of famous local commercial shops，It is also a must-visit attraction for Chinese and foreign tourists。

Zheng Wen, Director of the Circulation Development Department of the Ministry of Commerce said，Pedestrian streets are the birthplace of urban commerce，It is also a gathering area for various business resources，Concentrated shops of all sizes、Various business formats，It is an important place for local residents to consume，It is also a popular spot for domestic and foreign tourists，Satisfying residents’ life、Plays an important role in enriching urban functions。This characteristic 188bet app of pedestrian streets，Won’t be affected too much by the rise of online shopping。As long as you have enough features、Unlock the potential，will become a new consumption growth point。

11 famous streets have entered the pilot program, each with its own merits in the north and south of the country

Relevant data from the Ministry of Commerce，Pedestrian streets with an operating area of ​​more than 20,000 square meters nationwide、More than 2100 commercial streets，The total operating area exceeds 100 million square meters。Among them，There are about 600 pedestrian streets in 36 key cities，The business area accounts for more than half of the country’s total business area。The 11 pedestrian streets that have become pilot projects this time are: Beijing Wangfujing Pedestrian Street、Tianjin Jinjie Pedestrian Street、Shanghai Nanjing Road Pedestrian Street、Chongqing Jiefangbei Pedestrian Street、Shenyang Middle Street Pedestrian Street、Nanjing Confucius Temple Pedestrian Street、Hangzhou Hubin Pedestrian Street、Wuhan Jianghan Road Pedestrian Street、Guangzhou Beijing Road Pedestrian Street、Chengdu Kuanzhai Alley Pedestrian Street、Xi’an Datang Evernight City New Chinatown Pedestrian Street。

11 famous streets are quite famous at home and abroad，Many of them have become "check-in" places for tourists from all over the world。For example，The Confucius Temple Pedestrian Street in Nanjing, Jiangsu is located in Qinhuai District, Nanjing，The Confucius Temple is a place where Confucius is worshipped，It is one of the four major Confucian temples in China，Cultural atmosphere is reflected everywhere。"Every year's school season，The elementary school here will hold an opening ceremony for the children，It’s called ‘opening the pen to break the fog’。Every Spring Festival or Lantern Festival，The ‘Jinling Lantern Festival’ will also be held，Very lively。”For some cultural activities often held in Confucius Temple Pedestrian Street，Liu Qian is very familiar with it。

“Many buildings here are left over from the late Qing Dynasty，Youying、法、Russian and other country-style 188bet app buildings。Most of them are retained directly，There are also some that have been renovated according to their original appearance。”Wuhan girl Xiong Xiaoyi mentioned Jianghan Road Pedestrian Street，The first thing that comes to mind is the architecture here。Continental style、Roman style、Byzantine style，Renaissance style、Classicism、Modern...Jianghan Road Pedestrian Street brings together almost all different styles of buildings from all over the world，It can be called Wuhan’s “Twentieth Century Architecture Museum”，Every year, many tourists come here to take pictures。

If you arrive in Chengdu，It would be a great pity not to go to Kuanzhai Alley to taste snacks。All snacks from all over Sichuan are collected in the street，Without leaving the street，You can taste Sichuan food。Zhangfei beef produced in Langzhong, Sichuan，Tangma cake produced in Chongzhou, Sichuan，There are also Sichuan famous snacks "Three Cannons", "Yellow Smashed Rice", "Tangyou Guozi", "Beef Burnt Cake", etc.，You can eat it all in this street。

Build into the city’s “new business card”，The first batch of pilot pedestrian streets have very good conditions。

Renovation and upgrade, the annual passenger flow is expected to exceed 1 billion in the future

How to make pedestrian streets better drive consumption？This requires us to look back at the shortcomings of the current pedestrian streets。

“There are many stores at first glance、Many products，When I went shopping, I found that many stores are similar，Gradually I lost interest。”from Shenyang、Ms. Song, a tourist who is shopping in Nanluogu Lane said。“Things are more expensive，Especially if you want to sit down and have something to eat、While having a drink，Stores of similar grade，The prices in pedestrian streets are often much higher。”The elders traveling with Ms. Song were not satisfied with the price。

“One Thousand Shops”、The price is high，This is a common problem faced by pedestrian streets in my country at this stage。Modern commercial pedestrian streets have appeared in our country for more than 20 years，Achieved many achievements，188bet app Enriching people’s lives，But there are also some problems。In addition，How do pedestrian streets in various places reflect local history and culture、Not enough has been done in terms of commercial features。" said Yang Song, director of the Economic Research Institute of the Beijing Academy of Social Sciences。

11 pedestrian streets renovated and upgraded，The Ministry of Commerce emphasized the need to “support pedestrian streets in carrying out brand display and docking and various consumer promotion activities，Guide businesses in the neighborhood to explore new business formats、New mode，Promote the integrated development of business, tourism and culture，Improve product consumption and service functions，Leverage pedestrian street brand gathering、Industrial integration、The radiating and driving role in reform, innovation and resource integration”。

Yang Song thinks，Commercial pedestrian street is part of the entire city planning，Should be related to urban planning、City construction is closely integrated，This is the fundamental requirement for building a pedestrian street。The renovation and upgrading of the pedestrian street still needs to be enriched、Combining suitable business formats，With large shopping malls、Subway and other docking，To achieve the convenience of consumers in commercial pedestrian streets、The purpose of beautifying the city。

Zhang Wenzhong, a researcher at the Institute of Geographic Sciences and Natural Resources, Chinese Academy of Sciences, said，Under the new development situation，E-commerce has had a great impact on physical stores，Consumers have new demands，The upgrading and renovation of pedestrian streets must face up to this change、Connect new needs。“First of all, cultural inheritance and cultural characteristics must be reflected，In addition, the commercial pedestrian street and fashion、Organically combined with modern elements，Thus enhancing the brand and image of the pedestrian street，Let pedestrian streets go beyond consumption，It has also become a reflection of traditional culture、Local characteristics、188bet app download A fashionable place，Becoming a new business model。"Zhang Wenzhong said。

According to plan，The annual passenger flow of the 11 pedestrian streets after renovation and improvement will exceed 1 billion，Total turnover will exceed 100 billion yuan。The pedestrian street economy is exciting。

*Source of this article: People’s Daily Overseas Edition，Author：Wang Junling, Shi Ruochen，Original title: "The Ministry of Commerce announced the pilot renovation and improvement of 11 pedestrian streets across the country including Wangfujing in Beijing - Pedestrian Streets to Boost Consumption》.