Outside the palace wall，Downstairs，A red fenced house with a history of more than 250 years，Now transformed，has become a new “check-in place for internet celebrities”。"My Hot Pot", "Three Thousand Beauties" Milk Tea, "Kangxi's Favorite Chocolate"... With the Forbidden City opening hot pot restaurants and coffee shops at home，Forbidden City Cultural and Creative Industries, which has always been cute online, also came offline，Integrating into new scenarios of catering consumption。

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"Fengtian Chengyun，The emperor’s edict，Soup base——Marigold flower pot，Sauce - Jiangshan Sheji Sauce..." The golden imperial edict slowly spread out，The vertical menu comes into view，Antique vessels hold exquisite ingredients，Suddenly I was actually sitting in the palace having a feast。

The Forbidden City Corner Restaurant opened less than a month ago，has topped the hot pot hotpot list in Beijing on Dianping.com。Although the store only serves hot pot after 5:30 pm，Only fast food available during the day，But many diners who came for hot pot lined up at the door in the afternoon。Staff said，All reservations made by phone before March 188bet sports betting app download 10th are fully booked，If you want to eat hot pot, you can only grab a number on the spot，Currently there are only 30 pots per night，First come first served。

Many people are curious，Why does the Forbidden City want to enter the hot pot world this time?？"Discovered after checking the Qing Palace meal plan，Emperors and empresses throughout the ages had different recipes，But the same thing is that they all like hot pot。Especially Emperor Qianlong，I am obsessed with hotpot，Eating more than 200 hot pot meals 365 days a year，The Empress Dowager Cixi not only loves hot pot，He also invented a novel way of eating ‘Chrysanthemum Hotpot’。”The Forbidden City Corner Restaurant introduced the source of inspiration for the Forbidden City Hot Pot on its official Weibo。

Enjoy "my hot pot"，Taking pictures is an essential part，Every corner of the store is a photo background。The walls are covered with “cute” style portraits of emperors and empresses，With the commonly used "cute" sentences in the Forbidden City: "I'm hungry", "I will say good things after eating", "There is nothing that a hot pot cannot solve"... The largest wall also has Emperor Qianlong painted on it. The scene of a big banquet back then。

Not far from the hot pot restaurant，The newly opened coffee shop in the Forbidden City is also hard to find。"Three Thousand Beauties" Milk Tea、"A Riding Red Dust Concubine's Smile" Lychee Black Tea... There are more than 30 kinds of drinks to choose from in the store，There are also high-value desserts such as "Qianli Jiangshan Roll"。

Last Saturday at 4pm，There is a long queue of over 100 people in front of the coffee shop。“After visiting the Forbidden 188bet sports betting app download City，How can you not drink a cup of coffee as ordered？We queued for an hour to buy it。”The young man who just bought coffee is not in a hurry to drink it，Raised the phone to take pictures of the coffee cup。

Integration of online and offline cultural and creative sales

In the Forbidden City Hot Pot Restaurant and Coffee Shop，The integration of cultural creativity and catering consumption has become a major feature。There is a cultural and creative product display area in the corner restaurant，Mainly displays tableware and other food-related products，Customers can go to the cultural and creative area to get an exclusive postcard of the corner building after finishing the hotpot，You can collect seals at the same time。Jiaolou Coffee Shop also has a cultural and creative area，Forbidden City Account、Notebook、Tea set、Uanfan and other products can be purchased in the store。There is a bookshelf next to it，You can read books related to the Forbidden City in the store。

If these cultural and creative displays and sales are not enough，Next door to the coffee shop，The newly unveiled Forbidden City Taobao Experience Center will keep you entertained。This place is often crowded。Hundreds of pretty bookmarks and hanging ornaments、Various tapes hanging down like waterfalls、Little ornaments with different shapes... The Forbidden City Taobao store has been moved offline，Appear intuitively in front of people。

“In the past, you could only buy these souvenirs in the Forbidden City，Or buy online，Now I can finally shop outside the palace。" said a fan of the Forbidden City Cultural and Creative Industries，The biggest advantage of a physical store is 188bet Online Sports Betting and Casino that seeing is believing，Choose the most suitable product，At the same time, there is more fun in shopping。

Reporter compared the findings of the Forbidden City Taobao online store and experience store，Product prices remain consistent online and offline。However，Cosmetics products have not yet been sold offline。

Actually，Forbidden City Taobao has long been interested in going offline。Early last year，The Forbidden City "sneaked out" for the first time，Opened a one-month pop-up store in Sanlitun，Many items were sold out within two days，This undoubtedly allows the Forbidden City to see new opportunities to open stores outside the palace。

New forms of consumption meet the market test

From the easily lost luggage tag，The lipstick that sold out as soon as it was launched，Then to the Shangyuan Lantern Festival that is hotly discussed by the people、A hard-to-find coffee shop and hotpot restaurant，Behind the “Forbidden City Fever”，Reflects people’s strong demand for cultural consumption。

Come to the Forbidden City to eat hot pot，Not just for hot pot，To experience this cultural atmosphere。" said Wang Xiao, a college student who was queuing up。

The Forbidden City will introduce new tricks on the road of innovation。As understood，The Palace Museum Cultural and Creative Center jointly built by Dongcheng District Government and the Palace Museum、Ice Cellar Restaurant，It is expected to open on Qianmen Street this year。This means，People will have more opportunities to experience the Forbidden City culture outside the palace。

As the “Forbidden City fever” continues to heat up，The quality of products and services 188bet online sports betting surrounding the Forbidden City is also facing more tests。January 5th this year，Due to product quality issues，The Forbidden City Taobao series of cosmetics, which was launched less than a month ago, proactively announced the discontinuation of production。

For the latest launch of “My Hotpot”，Consumer reviews are also mixed。On Dianping.com，Many consumers praised the restaurant’s environment and creativity，But I think the price is a bit expensive，The soup base alone is NT$128，The per capita consumer price is around 200 yuan。“No snacks and water while waiting，There is still some distance compared with professional hot pot restaurants。”“Featured，But the taste is not seductive，Low cost performance。”Some netizens suggested，The Forbidden City also needs to improve the taste of its products in the catering field，Let consumers enjoy both visual and taste enjoyment。

*Source of this article: Beijing Daily, author of this article: Ma Jing,Original title: "Cultural and creative integration into new catering consumption scenarios，It’s hard to find a hot pot restaurant and coffee shop in the Forbidden City》.