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LoginDomestic derivatives brand 52TOYS announced the completion of tens of millions of yuan in Series A+ financing,This round of financing was led by 3,000 Capital,Qiming Venture Partners, the lead investor in the last round, followed the investment。It is reported,The financing funds are mainly used for product development and production、Sales channel expansion and marketing。
Previously,52TOYS received investment led by Qiming Venture Partners in March 2018,Ikai Firestone Beacon Capital、Atlas Capital、Shengjing Jiacheng、Series A financing co-invested by Hongdao Capital。
52TOYS founded in 2015,Focus on the development and 188bet app sales of IP derivatives,Get at IP、Design and R&D、Covered in many aspects including production and sales。With the rapid growth of pan-entertainment content and the iteration of mainstream consumer groups in recent years,Derivatives as a way to monetize content,Gaining more and more attention from content producers and consumers。
52TOYS and China、Japan、Close cooperation with North American and other copyright parties,Movies and TV shows have been developed one after another、anime、Multiple classic IP derivatives of the game。BEASTBOX (Beast Box) Series,And MEGABOX (universal box) series、CANDYBOX Series、Super-activated series and other products have been launched one after another and achieved good sales。
52TOYS CEO Chen Wei revealed,52TOYS launched over a hundred new product SKUs in 2018。Currently the company owns "Chibi Maruko-chan"、"Crayon Shin-chan"、"Glory of the King"、"My Emperor Sleeps Ten Thousand Years"、"Changcao Yan Tuanzi"、Derivative development authorization 188bet Online Sports Betting and Casino for more than 20 well-known domestic and foreign IPs including "Luo Xiaohei"。At the same time,Online、The number of offline cooperative sales terminals exceeds 3,000,Covering domestic and overseas markets,Including trendy boutiques、Complex bookstore、cinema line、Convenience store、Unmanned retail、Tourist attractions, etc.。Wandanqu, a social e-commerce platform owned by 52TOYS, pioneered the interactive mode of online gashapon machines,Online since 2017,Platform SKU exceeds 10,000,Users are growing rapidly。
188bet app ,OriginalTitle:《Focus on the development and 188bet app sales of IP derivatives,52TOYS completed tens of millions of yuan in A+ round of financing》.
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