March 29, noon，188bet login releases first quarter performance forecast for 2019，The net profit attributable to shareholders of listed companies is expected to be 55.75 million yuan to 6504 in the first quarter.160,000 yuan，An increase of 20% to 40% over the same period last year。

188bet login Name，The main reason for the year-on-year increase in the company’s performance in the first quarter of 2019 is，Company structure adjustment in the second half of 2018，Comparison of management expenses over the same period、Market costs and other inputs decreased。

188bet login’s performance has declined significantly in the past year。Its previously released 2018 performance report shows，The company’s total operating income during the reporting period 28.4.8 billion yuan，Total profit is -17.7.3 billion yuan，Net profit attributable to shareholders of listed companies is -16.1.2 billion yuan。

Compared to the same period last year，188bet login 2018 operating profit、Total profit、Net profit attributable to shareholders of listed companies、Basic earnings per share、The weighted average return on equity decreased by 2661 year-on-year respectively.53%、2610.01%、1889.19%、1800.00%。

188bet login Name，The above performance changes are mainly due to the company's toy business "gyro" and other projects' sales falling short of expectations，and provision for goodwill and other assets 14.Due to 800 million asset impairment loss。

The same day when the 2018 performance report is released，188bet login issued an announcement on the provision of asset impairment provisions for 2018。Announcement display，188bet login plans to separately target Beijing Aileyou Information Technology Co., Ltd.、Shanghai Fangcun Information Technology Co., Ltd. and Beijing April Star Network Technology Co., Ltd. have made provision for impairment of goodwill 2.0.6 billion yuan、2.6.1 billion yuan and 3.9.9 billion yuan，Also make impairment provisions for the remaining four companies，The amount of impairment provision is up to 9.4.4 billion yuan。

188bet login’s substantial impairment has attracted the attention of exchanges.

Shenzhen Stock Exchange sent a letter of concern to Aofei after it issued an announcement on provision for asset impairment，Require 188bet login to explain the reasons and rationality for the planned provision of large amounts of goodwill impairment provisions in 2018。

188bet login later attributed the impairment of goodwill in 2018 to policy changes in its reply letter to the Shenzhen Stock Exchange。

According to 188bet login’s reply to the exchange announcement，The State Administration of Press, Publication, Radio, Film and Television stopped issuing game version numbers from April to November 2018，Not reopened until December 2018；Although the game version number approval has been restored，However, the state’s supervision of the game industry, especially mobile games, may be further tightened，The country’s stricter online game control policy is not expected to change in the short term；In addition to the version number issue, there is also the demographic dividend、Affected by factors such as the exhaustion of client game IP bonus，In the short term, market share will further concentrate on large game manufacturers，The living space of small and medium-sized game manufacturers will be further compressed。

The above large impairment is a sign，188bet login, which started from toys, has made many twists and turns in the pan-entertainment industry layout such as games, film and television in recent years。February this year，The Beijing News once reported that Shenzhen Black Cat Game Culture Co., Ltd. went bankrupt，188bet login has accrued 100% bad debts for the 5 million yuan related to Black Cat Games。

Data display，Black Cat Games is a 188bet login company focusing on the field of two-dimensional culture，The core team is all from Tencent background，Many core members have more than ten years of 188bet login development experience。The company mainly develops original two-dimensional mobile 188bet login products。

The Beijing News reported earlier this month，Beijing Magic Screen Technology Co., Ltd. invested by 188bet login 、Beijing Aileyou Information Technology Co., Ltd.、Guangzhou Aofei Hasbro Toys Development Co., Ltd. has been included in the list of operating abnormalities by relevant departments。

In case of business headwinds，188bet login management changes。

December 2018，188bet login announced， The board of directors recently received a written resignation report from Mr. Cao Yongqiang, the company’s non-independent director。Mr. Cao Yongqiang applied to resign from the position of director and deputy general manager of the company due to personal reasons。

At the same time，188bet login announced，To ensure the normal operation of the board of directors，Agree to nominate Mr. He Dehua as a non-independent director of the fourth session of the Board。

Resume display，He Dehua，Male，Chinese nationality，No permanent residence abroad。Mr. He Dehua has 22 years of working experience in foreign companies，Worked at P&G、Pepsi、Disney Works，Served as Executive Director of Disney Derivatives Licensing，Local IP operation、Vice President of Digital Media Distribution and Operations。Current deputy general manager 188bet login、Executive President，Fully responsible for the company’s daily operations and global toy business line、Strategic expansion of business lines (including authorized business、Children’s Movie、Animation production、Content business such as stage plays)、Jiajia cartoon and indoor park business and other businesses。

In this case，188bet login’s game layout has quietly changed。

In an announcement at the end of January this year，188bet login Name，After series focus adjustment，The company appoints He Dehua as director、President，Fully responsible for daily operations，The new management team headed by He Dehua has made it clear that the company’s business is fully focused on K12、User-centered，Quality content and products、Strictly control content production and product production costs、Management policies such as collaboration and sharing。According to the new business policy，Consider the current status of the industry in 2018，The company has comprehensively adjusted the related businesses in the early planning that were not closely related to the new business policy and had poor operating results、Organizational structure and personnel。

*This 188bet login comesSource: Beijing News, author of this 188bet login; Zhu Yueyi, original title: "188bet login’s first quarter performance increased，According to the adjustment of the company structure in the second half of last year》.