“The meaning of the Internet is not to discover and create anything，But it is reflected in the exploration of traditional enterprise value and structural changes。O2O is more suitable for traditional tourism operators to study in depth，There may be more opportunities offline，Has innate genes and latecomer advantages。”Song Bin, general manager of Shenzhen Overseas International 188bet mobile login Service Co., Ltd., expressed this view。Many participants agreed with Song Bin’s views。

Changes brought about by the 188bet mobile login

“There is a popular saying in the Internet field, ‘There are only two industries in the world，One is the Internet industry，An industry that is being disrupted by the Internet。’When the world enters the mobile Internet era，This trend is even more obvious，There are very few traditional industries left that have not been disrupted by the Internet。”On the forum，Bao Lei, CEO of Shanghai Jinjiang International Tourism Co., Ltd. said this，It is imperative for 188bet mobile login agencies to embrace the Internet，O2O is a good entry point。

Bao Lei said，In the context of the maturity of Internet and mobile technology，The global tourism industry is affected by the two major trends of changes in tourist demand and channel opening，The industry chain has changed，“First of all, there are changes in tourist demand and changes in tourism consumption entities。In the city，The rise of the middle and upper class has become an important driving force for the growth of tourism，Its ability to pay is stronger，But the requirements for 188bet mobile login experience are higher。Increasing requirements for tourism products，Beyond traditional sightseeing tours，Tourists on self-guided tour、Free 188bet mobile login、Theme Tour、The demand for diversified products such as consumer 188bet mobile login is increasing；The second is the opening of information and sales channels。Information disclosure，Reduced cost for tourists to obtain 188bet mobile login product and price information。Diversified sales channels，Online has become the main sales channel，Offline outlets become consultation、Experience、Sales、Terminal contact that integrates services and other functions；The third is the transformation of the industrial chain，Reorganization of traditional industrial chain。Deintermediation leads to the emergence of new competitors，Traditional 188bet mobile login agencies are facing increasing pressure。The industry enters a new stage of vertical integration，Traditional 188bet mobile login agencies have integrated upstream and downstream resources through vertical integration，Provide one-stop service for passengers。”

In the Internet era，The overall operating model of the tourism industry has undergone fundamental changes，Requires participants to transform from traditional push logic to demand-led pull logic，Product development is not only based on the 188bet mobile login agency’s own resources，We also need to diversify from tourists、Dynamic、Departing from changing needs，Customers have free access to all industry players，Get more information，Conveniently compare price and service quality，Consumers can choose products that are more suitable for them，And this is exactly the function of O2O。" Bao Lei explained。

The imperative O2O model

“The wave of “online” tourism is coming，The consumer market is changing rapidly、Consumers are more demanding、OTA impact、The various impacts of pan-online make mobile Internet-based、O2O tourism operations driven by big data are increasingly important。" said Zhao Wenzhi, Vice President of Guangzhou Guangzhi International 188bet mobile login Service Co., Ltd.，Traditional tourism will end in the era of O2O，The future of the service industry will be replaced by one or multiple cross-border platforms。“At the beginning, the development of O2O was to sell offline resources online，After further development，O2O is in front of you、中文、Use your advantages after traveling，The core of forming a closed loop in the future is to form a service experience。”

“The development of O2O has three stages。The O2O era in the tourism industry is coming。" Song Bin said: "Divided by consumer decision-making，Divided into light decisions、Moderate decision、Serious decision。Light decisions such as Didi taxi，Low price and high frequency。Taking a taxi now、Laundry、The orderer is here，At this stage, it is more difficult for platform types to make money；Medium decision-making part，For example, manicure and hair services、Photography、Nanny、Maintenance Service，All are professional services，The price is slightly higher，Possible profit。Serious decisions are high price and low frequency、Low normalization、Expert，The profit of this kind of platform is relatively high。188bet mobile login is in the final decision-making scope。From the three-stage theory of O2O，Basically developed to the third stage，O2O model is about to appear in tourism。I believe，O2O giant companies should emerge within two years。”

“The essence of O2O is to use Internet tools and Internet spirit to transform traditional industries。Three major elements are needed to develop O2O，Internet tools、The spirit and concept of the Internet、The rules of industry operation。The core of these three elements is the industry rules。" Song Bin concluded，“Why OTA cannot capture 85% of the traditional market，Because they do not recognize the laws of the traditional market，so far，OTA is still arrogant on this issue；Why traditional 188bet mobile login agencies cannot integrate 85% of their market，Because we don’t understand the tools and spirit of the Internet。

O2O construction 188bet mobile login advantages

“There are four stages for traditional 188bet mobile login agencies to find the Internet，Product、Customer、Fans、Feelings。Traditional 188bet mobile login agencies should grasp data when transforming、Product、Three keys to traffic”，Bao Lei introduced Jinjiang’s experience in O2O construction，Building a tourism center，Develop smart stores，Improving offline services。Develop e-commerce center，Explore the online market，Provide technology driver。Relying on group resources，Joining hands with physical hotels，Expand offline channels。Make full use of the group’s resource advantages，Cooperate with hotels to develop channels，Install Jinjiang 188bet mobile login Reservation System at the hotel concierge or business center，Provide surrounding tours for guests by hotel staff、Self-driving tour、City sightseeing and other services。Setting up a self-service touch screen in the hotel lobby，Provide attraction tickets、Air tickets、Small membership points redemption、Coupon printing and other services；Set Jinjiang 188bet mobile login exclusive channel on hotel room TV。“Seamless link between mobility and 188bet mobile login，Provide tourists with more choices，Help to create a more comprehensive 188bet mobile login itinerary、Record the comprehensive 188bet mobile login process，Enrich their 188bet mobile login experience。”

Zhao Wenzhi also said，There are five keys to O2O operations: big data management—collecting a full range of customer interaction data，Procurement for enterprises、Product、Pin、Quantitative basis for service provision and other links；Customer relationship management - building a customer management relationship system for both the Internet and offline channels；Unified channel support - e-commerce、WeChat、Tmall、Mobile APP、Self-service terminals, etc. adopt unified support；Comprehensive user experience—expanding the traditional way of perceiving and experiencing the 188bet mobile login process，Expand the concept of user experience to product awareness，Purchase，Group delivery，The whole process of group return evaluation and Internet social communication；Three-dimensional collaboration matrix - product solutions from customers、Purchase，To the long-term service delivery and quality control process in the 188bet mobile login industry，Adopt full electronic management。

Zhao Wenzhi said，Guangzhou 188bet mobile login has taken O2O as an opportunity in recent years，Based on big data，Comprehensively carried out the transformation and upgrading of informatization work，“Guangzhidao has several major measures to transform and upgrade its informatization construction: based on big data，Customer-centric，Building an end-to-end ecological chain，Improving the entire chain of data management and control from resources to customers；Integrating suppliers efficiently、Based on multiple resources such as consumers and third-party service providers，Further building an open platform，Establish a unified membership system，Perform unified transaction processing and unified delivery management，Achieve integrated customer management；Establish unified electric channel support，will e-commerce、WeChat、Tmall、Mobile APP、Self-service terminals, etc. adopt unified support，Improving diversified channels；One-stop itinerary booking and 188bet mobile login service experience；Adopt full electronic management，Establish a three-dimensional collaboration matrix。