The whole party carries out in-depth efforts to "never forget the original intention"，Keep your mission in mind” theme education，The whole country celebrates the 70th anniversary of the founding of the People’s Republic of China，Come on a rumbling red cultural journey，Becoming a party and government organ、Enterprises and institutions、Social groups、A must-have for people from all walks of life and tourists。

According to relevant statistical data，Since the 18th 188bet sports betting app download National Congress of the Communist Party of China，National red cultural tourist attractions have received a total of 51 tourists.700 million visitors，The cumulative comprehensive income of red cultural tourism reaches 1.35 trillion yuan；National red cultural tourism direct employment 130.60,000 people，Indirect employment of 5.1 million people，This shows the political benefits of red cultural tourism、The impact of social and economic benefits is becoming increasingly obvious。

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American journalist Snow once praised "this is an epic expedition unparalleled in today's era" in his book "Journey to the West"。The "expedition" here refers to，In 1934, the main force of the Central Red Army made a strategic shift from the Central Revolutionary Base Area，Victory militarily、Countless political and natural dangers，The process of the last three main forces joining forces in Huining, Gansu，Historically known as the 25,000-mile Long March。

More than 80 years have passed，What China’s most loyal friend never expected，This red gene was bred from what he called an epic “expedition”，Today it has become an inexhaustible spiritual source that nourishes 1.3 billion Chinese people on the Long March in the new era，At the same time, let red cultural tourism become a unique form of tourism in China。

Red culture is our party’s revolution、Precious spiritual wealth formed during construction and reform。General Secretary Xi Jinping emphasized，We must make good use of red resources、Carry forward the red tradition、Inherit the red gene。Since the 18th 188bet sports betting app download National Congress of the Communist Party of China，The Party Central Committee attaches great importance to the protection and utilization of red resources，Inherit and carry forward red culture，Under the guidance and support of a series of policies，The craze of red cultural tourism has started in many places across the country。

2004 to 2018，General Office of the CPC Central Committee、The General Office of the State Council has issued three issues of the “National Red Tourism Development Plan Outline”，Red tourism has developed into its 15th year。After unremitting efforts，The scale of red tourism continues to expand，The system is constantly improving，Political 188bet app download benefits、Social and economic benefits continue to appear。

First, there are many classic scenic spots。According to data released by the Ministry of Culture and Tourism，Currently，There are more than 30,000 scenic spots nationwide (including more than 10,300 A-level scenic spots)，Including 259 Level 5A、4A level 3034)，300 classic red tourist attractions，Accounting for 1% of the national tourist attractions。

Second, the number of visitors is increasing year by year。According to data released by the National Tourism Administration，The number of people participating in red tourism nationwide increased from 1 in 2004.400 million visitors increased to 11 in 2016.4.7 billion people，Average annual growth exceeds 16%，The cumulative number of young tourists reached 3.2 billion；The number of red tourists in 2017 increased by 15% year-on-year.4% to 13.2.4 billion people，Nearly 10 times more than five years ago ，On average, every Chinese person has visited a red tourist attraction once。It is expected to exceed 1.5 billion passengers in 2019。

Third, the market potential is huge。According to industry statistics，2015-2017，The comprehensive revenue of China’s red tourism reached 929.5 billion yuan (the comprehensive revenue of red tourism in 2017 was 3622).400 million yuan，18 year-on-year increase.3%）。It is predicted that China’s comprehensive red tourism revenue will exceed 580 billion yuan in 2019。The average annual compound growth rate in the next five years (2019-2023) is approximately 14.04%，And it is predicted that China’s comprehensive red tourism revenue will reach 988.6 billion yuan in 2023，The future trillion-dollar market size is just around the corner。

Fourth, the customer base is changing over time。According to data from Lvmama Travel Network，The main customer group of domestic red tourism in 2018 has changed from those born in the 60s、Post-70s to post-80s、Transfer after 90。Ctrip data will be displayed，Among red tourist tourists，The proportion of those born in the 80s and 90s has increased to 39%，Those born in the 60s and 70s dropped to 32%。In addition，The number of tourists participating in the red tour at their own expense nationwide reached 66.34%，People between the ages of 18 and 40 account for 57 of the total.37%。Compared with the previous group of middle-aged and elderly tourists，Now more and more popular among young people。

Let “red” become popular and become the new focus of cultural and tourism integration

“The Republic is Red，Cannot fade this color。”General Secretary Xi Jinping emphasized，“To develop red tourism, we must have the right direction，The core is red education、Inherit the red gene，Let the cadres and the masses come here to receive the red baptism”。

From Xibaipo, Hebei to Yimeng Mountain，From Gutian, Fujian to Yan'an, Shaanxi，From Zunyi, Guizhou to the Cradle of Revolution in Jinggangshan，From the site of the 188bet sports betting app download National Congress of the Communist Party of China in Shanghai to the Red Boat on South Lake in Jiaxing, Zhejiang，From Yudu in Jiangxi to Guyuan City in Ningxia...since the 18th National Congress of the Communist Party of China，General Secretary Xi Jinping’s footprints are all over the old revolutionary areas，And profoundly explained the connotation and heritage of red genes in the new era。

Inherit the red gene，188bet Online Sports Betting and Casino Make red pop。Relying on rich red cultural resources，Develop red culture tourism economy，It has now become an important strategic initiative of the party committee and government of the above-mentioned old revolutionary areas and a characteristic project to promote the integrated development of culture and tourism。

Yan'an, Shaanxi，Uniqueness，Give full play to the "supremacy" of red tourism resources、Uniqueness、Monopoly” advantage，Revolving around the goal of building the first red tourism city in the country，Strive to promote the integrated development of red culture and red tourism，Party education has been formed、cadre training、Study and travel、Integration of emerging business formats，Eat、stay、row、游、Purchase、Comprehensive service system with complete entertainment elements。According to data，Yan’an received a total of 6343 tourists in 2018.980,000 people，Achieve comprehensive tourism income 410.700 million yuan，increased by 25 respectively.4% and 37.5%。It is expected that more than 400,000 party members and cadres will be trained in 2019。

Xibaipo was once the seat of the Central Committee of the Communist Party of China，Has the reputation of “New China came from here”。Uniqueness，Xibaipo Town, Pingshan County, Hebei Province takes red tourism as the leader，Actively introduce cultural tourism projects，Promote the development of cultural tourism industry，Not only allows local people to embark on the road to increase income and become rich，Having a beautiful home suitable for living and working，Xibaipo has also become a well-known red tourist destination in the country。Data display，2018，Pingshan County received a total of 17.1 million tourists，Realized tourism revenue of 12.9 billion yuan，A year-on-year increase of 30% respectively、35%。

Jinggangshan, the Cradle of Revolution，Uniqueness，Relying on the rich red cultural resources and the natural environment of lush bamboos and forests,Exploring formed set training、Participate、Experience in one "Jinggang Model"，Has more than 200 red training institutions，Become a bright flag in the national red training field。According to statistics，2018，Jinggangshan received a total of 1839 tourists.080,000 people，YoY growth of 6.15%；Realize tourism revenue of 15 billion yuan，YoY growth of 7.92%，The total number of people trained is 52.280,000 people。

Make red pop，In addition to innovating the traditional model of red scenic spots，It is even more necessary to enhance the lasting vitality of red IP through creativity。For example, the large-scale red reality drama "Mao Zedong is Born in China" created in Shaoshan, Hunan，Comprehensive use of modern creative methods，Highly combines real landscape scenes with high-tech three-dimensional stage equipment，Vividly tells the story of Comrade Mao Zedong’s struggle from leaving Shaoshan to embarking on the road of national salvation。Because the performance is at night，Not only enhances the appeal of the play，Also promotes entertainment、Accommodation、The development of nighttime economy such as catering。

Shanghai is known as the "Magic City"，has launched a variety of immersive red depth games，Including the red mile of the site of the 188bet sports betting app download National Congress of the Communist Party of China、Red three-kilometer in-depth tour of the four major conference sites、Longhua Memorial Hall Hero Investigation Bureau, etc.。Through scenario design、Script arrangement、Scene settings、Role playing，Stimulate experiencers’ enthusiasm for participation in the form of “breaking through levels”，Greatly enhance cultural immersion and experience。2018，The annual number of visitors to the site of the National Congress of the Communist Party of China exceeded 1 million for the first time。It is reported，This year ends on June 25，The Memorial Hall of the First National Congress of the Communist Party of China has received 590,000 visitors，Group 2113 multiple batches，Provided nearly 1,500 oaths to join the Party and review oaths to join the Party 。

“Don’t forget the original intention” and the red cultural tourism also need to shoulder the mission

Entering July，With the celebration of the 98th anniversary of the founding of the Party、Welcome the 70th anniversary of the founding of New China and "never forget the original intention，A series of activities such as “Keep Your Mission in Mind” theme education held in party and government agencies、Army、School、Enterprises, institutions and other sectors of society are gradually launching，Affected by factors such as the strong desire to travel during the summer，Red cultural scenic spots and red education bases have become the first choice for tourists to check in。

According to Chongqing Daily News，Before and after July 1st，Party members and cadres from all over the country、troops officers and soldiers、School teachers, students and groups from all walks of life，One after another came to Hongyan Online to carry out the "Don't forget the original intention"、Keep your mission in mind” theme education。According to the latest data released by Hongyan Network，As of June 30，This year Hongyan Link received a total of 6.13 million tourists。

Recent，Sichuan Provincial Department of Culture and Tourism is based on Sichuan’s rich red cultural tourism resources，Also held a special meeting on "Don't forget your original intention、Keep in Mind the Mission” Theme Education Red Line News Recommendation Meeting，Released 16 Sichuan red tourist routes to the public，Including nine newspaper cadre colleges and more than 150 patriotic education bases，And compiled into multiple national languages。It is reported，2018，Sichuan Province receives more than 100 million red tourism tourists throughout the year，Red tourism revenue exceeds 60 billion yuan。

Since the launch of theme education，The major red tourism industries across the country are heating up significantly。According to Ctrip air ticket、Train ticket data display，Recently traveling to Beijing、Nanjing、Wuhan、Changsha、Zunyi、The number of trips in Yan’an and other cities has begun to increase，Among them, Yan'an and Zunyi are the most popular。Ctrip big data display，In the future，Beijing Tiananmen Square、Shaoshan Mao Zedong’s Former Residence and Memorial Hall、Jiaxing Nanhu Scenic Area、Military Museum of the Chinese People’s Revolution、The site of the First Congress of the Communist Party of China in Shanghai、Nanjing Massacre Victims Memorial Hall and other attractions，188bet sports betting app download These are the places that domestic tourists most want to see。

Travel blessing，Cultural Empowerment。In the context of the new era，Red cultural tourism has gradually become a hot spot in the cultural tourism economy，On the one hand, red culture has strong political genes，Condensed the modern and contemporary Chinese Communist Party’s leadership of the Chinese people in resisting foreign humiliation、Perseverance、The fine revolutionary tradition of hard work，It also includes the emancipation of the mind since the reform and opening up、Work hard、The spirit of the times that strives to govern；On the other hand，Red culture also contains and carries the essence of socialist core values，Promoting the integration, transformation and upgrading of culture and tourism through red cultural empowerment。

such as，June 19，Ganzhou、Zunyi、"2019 Ganzhou" jointly organized by the party committees and governments of the three cities in Yan'an at the Great Hall of the People in Beijing、Zunyi、Yan'an Long March Cultural Tourism (Beijing) Promotion and Press Conference，The culture and tourism departments of the three places jointly signed the "Cross-regional Cooperation Framework Agreement"，Effectively integrate Ganzhou、Zunyi、Long March cultural tourism resources in three places in Yan'an，Joined to launch high-quality travel routes with the theme of Long March culture，Connect the important nodes of the Long March in series according to the time dimension，Truely restore a magnificent epic of the heroic revolution of the Chinese people led by the Communist Party of China。

Uniqueness，my country’s red cultural tourism has received increasing attention from the government and favor from the market，Although the red tourism market is generally improving，However, problems in the development of the Red Brigade in some areas have gradually emerged，Facing the challenges of sustainable development and deep integration。

First, resources are dispersed，No scale effect has yet been formed。According to statistics，There are currently 808 revolutionary museums and memorial halls nationwide，Registered Revolutionary Site、33315 ruins，There are 477 national key cultural relics protection units；More than 3,000 Anti-Japanese War cultural relics，More than 1,600 Long March cultural relics。From the perspective of the development of red cultural tourism in various places，Currently large-scale developments are mostly in areas where red resources are relatively concentrated，such as Jiangxi、Hunan、Hebei、Shaanxi、Shanghai、Chongqing、Nanjing、Beijing and other places。Some areas where red resources are relatively scattered，A large number of red resources have not been effectively utilized。

The second is the traditional model，Serious shortage of product supply。so far，my country’s red cultural tourism model is still relatively “traditional”，The current model is mostly focused on “watching model plays、Wear red military uniform、Eating a meal to remember hardships and waiting for a visit to learn and commemorate and lay flowers。The development of tourism products in most red tourist destinations tends to be homogeneous，Insufficient exploration of the red cultural connotation 188bet app download and cultural elements with unique historical characteristics，There is a serious lack of products especially suitable for young tourists。Red tourism has different source markets and different tourism needs，Must build different types、Different levels of tourism products。

The third is the lack of regulations，There is chaos in some scenic spots。Mainly manifested in: some red scenic spots have replaced flowers and trees to create fake historical scenes、Historic buildings and historical artifacts；Some attractions are designed to attract young people，Make the scenic spot into a nondescript amusement park;Some attractions operate monopolies or forcefully sell high-priced wreaths、Profit from flower baskets and other memorial items;Individual scenic spot operators provide food and drinks that are not consistent with the price under the name of "Yikku Rice"，Severely deviating from the original intention of developing red tourism culture。

Fourth is the single subject，Market-oriented operation is not high。From the current investment methods of red tourism，Mainly government investment and government development，Single market entity，Limited investment funds，Most project developments are infrastructure construction，In-depth content product development is obviously insufficient，Not adaptable to the situation requirements of high-quality development of red tourism。How to lead with the government、On the premise that social benefits come first，Encourage social capital and various market entities to participate in the construction of red tourism projects，Innovative and diversified market operation model，There is still a long way to go。

Conclusion

Days ago，Huang Kunming, Minister of the Propaganda Department of the CPC Central Committee, pointed out during a survey in Fujian，The red culture forged by our party in leading the people in the long-term struggle，Reflects the nature and purpose of the party，Carrying the original mission of the party。We must strengthen the protection and utilization of revolutionary relics，Careful planning and design、Improve the display method，Attract more people to receive cultural influence and spiritual baptism。To expand channels、Rich carrier，Introducing more red classics，Tell the revolutionary story vividly、Heroic Story，Vivid display of the struggle of the party and the people、Steps forward，Bring the great revolutionary spirit、Carry forward the spirit of struggle。

Same，Remain true to our original aspirations and promote the high-quality integrated development of red culture and red tourism，Local party committees and governments at all levels are more needed、Cultural and tourism departments and all walks of life - looking back to the source，Absorb wisdom and nutrition。Future-oriented，Thinking about mission and responsibility。

*Source of this article: WeChat public account "Cultural Industry Review" (ID: whcypl)，Author: Wang Jun，Original title: "The new focus of cultural and tourism integration: the trillion-dollar “red economy” of red cultural tourism》.