The box office exceeded 1 billion yuan within 5 days of release，Recently，"Nezha: The Devil Boy Comes to the World" has become the first dark horse in the summer of 2019 with its rapid performance，This has also allowed many practitioners to see the dawn of the development of China’s 188bet mobile login industry。

2018，my country’s 188bet mobile login industry has maintained a good momentum of rapid development，The total output value of the industry exceeded 170 billion yuan，The number of Pan-2D users exceeds 3.500 million people。Meanwhile，The calmer capital market also prompted the industrial bubble to be squeezed out，The 188bet mobile login industry market is becoming more mature。In the first half of 2019 that just passed，What are the characteristics of the development of my country’s 188bet mobile login industry？What trends will be worthy of attention in the next development process？

The development of 188bet mobile login industry in the first half of the year, these points are worthy of attention

First half of 2019，The 188bet mobile login industry as a whole has maintained a strong momentum of development。On the creative side，While children’s works are still outstanding，The joint efforts of series IP and traditional cultural IP promote the diversification of 188bet mobile login works。Meanwhile，Large-scale events represented by the China International Cartoon and 188bet mobile login Festival have become new highlights in the development of the 188bet mobile login industry，Not only effectively releases consumption potential，It also accelerates the internationalization of my country’s 188bet mobile login industry。On the consumer side，Consumers as a whole tend to be more rational，The industry consensus that relies on the quality of works to speak for itself is promoting the rise of a new round of Chinese comics。

1. The 188bet mobile login development momentum is still strong

In recent years，With the rapid development of my country’s Internet economy，The digital creative economy represented by the 188bet mobile login industry has gradually become an important engine for the development of the cultural industry，The release of the Internet demographic dividend has prompted related industries to enter a period of rapid growth。

According to the "2019 China 188bet mobile login Industry Research Report" released by iResearch，The total output value of my country’s 188bet mobile login industry increased from 88.2 billion yuan in 2013 to 171.2 billion yuan in 2018，It is expected to exceed 190 billion yuan in 2019。Meanwhile，The market size of the online 188bet mobile login industry has increased from 10 in five years.200 million yuan increased to 126.200 million yuan，And is expected to exceed 18.4 billion yuan in 2019。

While the development momentum of the industry is still strong，The Internet demographic dividend is gradually fading，The growth trend of the 188bet mobile login industry’s consumer base has begun to slow down。It is expected that the number of pan-ACG users in China will reach 3 in 2019.900 million people，The number of online 188bet mobile login users will reach 2.900 million people，The growth rates of both are expected to continue to decline。Today，The two-dimensional culture users represented by the "post-95s" have become the main force in 188bet mobile login industry consumption，In the process of the 188bet mobile login industry user scale gradually approaching the ceiling，How to continue to tap the consumption potential of new consumer groups，will become the key to 188bet mobile login creation。

2. IP wins

The number of users in my country’s 188bet mobile login industry is very large，Provides huge market demand space。But because user payment behavior is still in the process of being cultivated，Therefore, high-quality IP is still the most important factor in determining the success of 188bet mobile login works。

In the field of TV 188bet mobile login，The promotion of new classic 188bet mobile login IP and the adaptation of literary IP have become the biggest highlights。According to the announcement of the registration of TV cartoon production in the first half of this year issued by the General Office of the State Administration of Radio, Film and Television，New TV 188bet mobile login works including classic 188bet mobile login IPs such as "Big Head Son and Little Head Dad", "Pipiru and Lu Xixi", "Qin Shi Mingyue", "Shuke and Beta" etc. have been officially registered，How to create secondary creations based on classic IP，It has sparked heated discussions among anime fans on the Internet。Also，After the TV series "Jiuzhou Piaomiaolu" adapted from the novel of the same name was officially launched，The TV 188bet mobile login "Kyushu Piaomiaolu" is about to start the production process。After the film，A number of literary IPs will also be added to the adaptation of the cartoon series。

Online anime，The imported Japanese dramas are still the most popular 188bet mobile login works among Chinese 188bet mobile login users。But the good news is，There are also domestically created dramas that have gained both reputation and popularity, such as "The Master of Demons", "Under One Person", and "Assassin Wu Liuqi", which are constantly emerging，At the same time, dramas adapted from original literary IPs such as "Fights Break the Sphere" and "Douluo Dalu" are also constantly promoting the development of domestic dramas。

3. Children’s works continue to lead the market

In the current 188bet mobile login market，The overall age of online 188bet mobile login user groups is relatively more mature，And in animated movies and TV 188bet mobile login，Children’s works are still the absolute protagonists。In the 188bet mobile login movie market，Over 80% of the works are for young children。

Distribution 188bet mobile login number of domestically produced TV cartoons recorded and announced in the first half of 2019，Source: Sanwen Entertainment

It’s worth noting，Good industrial linkage is forming within the 188bet mobile login industry。With the continuous advancement of high-quality TV 188bet mobile login，The accumulated user base in the home viewing space makes cross-screen adaptation of 188bet mobile login works possible。Since 2015，188bet mobile login characters such as "Bear Infested", "Big-Headed Son and Little-Headed Dad" have achieved excellent market results on different screens，This also makes the capital market increasingly trust the market appeal of children’s works。

4. 188bet mobile login Festival has become a highlight of industrial development

Disney USA’s “Marvel 80th Anniversary Exhibition”，Source: China International Cartoon and 188bet mobile login Festival official website

On the other hand，The China International Cartoon and 188bet mobile login Festival also actively promotes the "going out" of my country's excellent 188bet mobile login works。Early June，At the 43rd Annecy International 188bet mobile login Film Festival in France, known as the "Oscars of the 188bet mobile login Industry"，The China International Cartoon and 188bet mobile login Festival and other outstanding 188bet mobile login companies and institutions in China have formed a joint Chinese exhibition stand。At the same time，A total of 11 Chinese 188bet mobile login works including "White Snake: Origin" were shortlisted for the final official selection。Late June，China International Cartoon and 188bet mobile login Festival was invited as a partner to participate in the 14th Kecskemet 188bet mobile login Film Festival (KAFF), the largest 188bet mobile login film festival in Hungary，8 Chinese animated short films that won the Golden Monkey Award at the China International Cartoon and 188bet mobile login Festival were screened during this period。

Development Trend of 188bet mobile login Industry

1. IP licensing development potential is huge

According to the "Second Dimension Image White Paper" on the Asian 188bet mobile login List for the First Half of 2019 jointly launched by Weibo 188bet mobile login and Weibo Hotspot，At present, the derivative development of IP images of 188bet mobile login works in my country still needs to be improved。For example, during the joint event between the mobile game "Onmyoji" and the Japanese IP "Inuyasha" in late February，The amount of information on Inuyasha-related characters on public online platforms has soared to six times that of the same period last month，Compared with the exponentially increasing heat value，The development of its derivative products is relatively simple。2017，Global retail sales of licensed merchandise exceeds US0 billion，China only accounts for 4.3%。Visible，my country’s IP licensing development is still just starting。

The 188bet mobile login industry is essentially a content industry，But downstream derivative development is the main source of profit，The value of IP derivative development is huge。According to "China 188bet mobile login Derivatives Market Operation Trend and Investment Strategy" released by Zhiyan Consulting Group，The market size of my country’s 188bet mobile login derivatives industry is expected to exceed 80 billion yuan this year。As the country continues to increase the protection of intellectual property rights，The 188bet mobile login industry has formed literature、Comics、Film and TV series、Game、188bet mobile login and other integrated development IP ecology，The development of derivative industries has also expanded from the traditional toy industry to the service industry、Tourism、Real estate industry and many other fields，The most popular theme exhibition currently、Business models such as theme parks are important manifestations of 188bet mobile login derivative industries。

Take Huaqiang Fantawild, the holder of the domestic 188bet mobile login IP "Bear Infested" as an example，In 2018, its cultural technology theme park revenue reached 36.0.4 billion yuan，Accounting for 82.95%，Much higher than the revenue of its digital 188bet mobile login business segment。For 188bet mobile login companies and 188bet mobile login creators，How to form good internal linkage，Create a more complete 188bet mobile login industry chain，will be the key to unlocking consumer consumption potential in the next stage。

2. The development of 188bet mobile login works for all ages requires "borrowing the old and bringing out the new"

For a long time，Themes of my country’s domestic 188bet mobile login、Plot、The production and other aspects show the characteristics of younger age。This is inseparable from the preference of the capital market，But it also reflects the limitations of my country’s 188bet mobile login creation concept。Only in line with international ideas，Re-target your audience，Tap the movie-watching potential of audiences of all ages，Only in this way can we continue to promote the high-quality improvement of the scale of the 188bet mobile login industry in the future。This requires polishing the storyline，Improve narrative level，Convert adult audiences from children’s “companion audiences” to independent audiences。

In recent years，Many excellent adult-oriented works have emerged in Chinese 188bet mobile login。Animated film works such as "Journey to the West: The Return of the Great Sage", "White Snake: The Origin", "Nezha: The Devil Boy Comes into the World" also lead the 188bet mobile login industry to broaden the age range of the audience、The process of weakening the boundaries of consumer groups。Easy to find，Open source traditional culture，Innovating classic IP is an important idea for creating hit works。

The image of Nezha in "The Devil Boy of Nezha Comes to the World"

Of course，The well-known classic IP image can also easily cause visual fatigue for the audience，Be brave、Good at innovating and recreating IP images beyond the limitations of classics。First half of this year，"White Snake: The Origin", which has achieved both box office and word-of-mouth success, and "Nezha: The Devil Boy Comes into the World", which has exploded in theaters and reputation，Not limited to existing classic film and television dramas，In the background 188bet mobile login story、Innovative design in character setting and other aspects，Created a very fresh work based on a familiar story framework for the audience，This is also worthy 188bet mobile login attention of anime creators。

3. Formalize copyright protection and release a new round of Internet dividends

The Internet is a double-edged sword for the development of the 188bet mobile login industry。On the one hand，The Internet has given rise to a variety of online 188bet mobile login creation forms，It also greatly promoted the spread of 188bet mobile login works。On the other hand，The Internet has broken the traditional country- or region-based intellectual property legal system，Enable piracy of 188bet mobile login works、Infringement issues are more complicated。

In recent years，my country’s efforts to protect intellectual property rights continue to increase。Proposed 188bet mobile login government work report in March this year，“Comprehensive strengthening of intellectual property protection，Improving the punitive compensation system for intellectual property infringement，Promote invention, creation and transformation and application。”Intellectual property law will also be revised，By introducing a punitive compensation mechanism for infringement，Promote a healthier intellectual property protection environment。

June 28，The "Cultural Industry Promotion Law (Draft for Comments)" issued by the Ministry of Culture and Tourism once again emphasizes that the administrative management and law enforcement departments of intellectual property rights strengthen the protection of intellectual property rights of cultural products，Investigating and punishing infringements in accordance with the law。For the 188bet mobile login industry，A more formal and orderly intellectual property protection system will help users develop payment habits，This will also be an important prerequisite for releasing the second round of Internet demographic dividend。

*Source of this article: WeChat publicNo."What you say is exemplary" (ID: yzyf2014)，Author: Wang Shuoyi，Original title: "Mid-year inventory，New opportunities for the 188bet mobile login industry in 2019》.