Recent，With the successive release of economic data for the first half of the year from various places，The consumption map of the Yangtze River Delta urban agglomeration is gradually becoming clearer。

Which city in the Yangtze River Delta has the fastest consumption growth in the first half of this year，Residents spend the most money by “hand-picking”？Compared with the previous "buy, buy, buy" situation，What are the new consumption characteristics in the Yangtze River Delta region？

For this，Analysts from the 21st Century Economic Research Institute sorted out the consumption data of 26 cities in the Yangtze River Delta urban agglomeration and found out，First half of this year，The consumer market in the Yangtze River Delta region is still booming。Among them，Shanghai’s total consumption exceeds 600 billion yuan, far ahead of other cities in the region，Become a consumption benchmark city in the Yangtze River Delta urban agglomeration。Suzhou、The three cities of Nanjing and Hangzhou followed closely，The total consumption is around 300 billion yuan。

Meanwhile，The current consumption echelons of the Yangtze River Delta urban agglomeration are clearly differentiated，The urban consumer markets in Jiangsu, Zhejiang and Shanghai are obviously more developed，But the overall increase is relatively slow。Although the total urban consumption in Anhui Province is not high，But the growth rate in local 188bet app download areas is relatively faster，The consumer market has great potential for development。

In terms of specific consumption content，New energy vehicle consumption has become an important driving force for consumption growth in many cities in the Yangtze River Delta in the first half of this year。In addition，Online consumption is also becoming a new form of consumption, leading a new trend of regional consumption growth。

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Total retail sales of consumer goods is a key indicator reflecting the development of a regional consumer market，Judging from the total amount of social consumer goods in 26 cities in the Yangtze River Delta in the first half of this year，Benefiting from the continuous advancement of the four major "Shanghai Shopping" brand building，Shanghai’s consumer market vitality still leads the Yangtze River Delta urban agglomeration，Become a benchmark city for consumption。

Statistical data display，Among the 26 cities in the Yangtze River Delta urban agglomeration，Shanghai’s total retail sales of consumer goods reached 6661.4.4 billion yuan，Nanjing、The three major cities of Suzhou and Hangzhou follow closely behind，The total retail sales of consumer goods reached 3024.4.4 billion yuan、2994.700 million yuan and 292.9 billion yuan。

From the perspective of total retail sales of consumer goods，Shanghai、Nanjing、Suzhou、Hangzhou、The total retail sales of consumer goods in the five cities of Ningbo in the first half of the year exceeded 200 billion yuan，Constitutes the first echelon of the Yangtze River Delta urban agglomeration consumer market。And among the top ten cities in terms of total retail sales of consumer goods，Except Shanghai，5 of them belong to Jiangsu，3 cities belong to Zhejiang，Hefei is the only city in Anhui。

Among the 8 cities in Anhui included in the Yangtze River Delta urban agglomeration，Hefei is the only city with 1631.The total retail sales of consumer goods of 8.7 billion yuan ranks among the top ten cities in total，And ranked 7th，The remaining 7 cities are ranked at the bottom of the list。

From the perspective of the growth rate of social consumer goods，The six cities with the fastest growth rates in the first half of the year are all located in Anhui，Including Chuzhou、Wuhu、Maanshan、Anqing、Chizhou and Xuancheng，The growth rate is above 10%。In addition，Shaoxing, Zhejiang in the first half of the year、Taizhou’s consumption growth rate has also exceeded 10%，Becoming the only two cities in Jiangsu, Zhejiang and Shanghai where the consumption growth rate exceeds 10%。

21st Century Economic Research Institute analysts believe，Consumption growth rates in many cities in Anhui are outstanding，On the one hand, it benefits from the continuous advancement of the national strategy of Yangtze River Delta integration，Driving the development of consumer markets in some cities in Anhui；On the other hand，Anhui’s role as the market hinterland of the Yangtze River Delta region has begun to become prominent，Many cities in Anhui have huge consumer market development space。

Take Chuzhou as an example，Chuzhou aims at the huge consumer market in the Yangtze River Delta，Relying on its own rich agricultural resources，Vigorously develop the green food industry，The output value of the deep processing industry of agricultural products reached 61.5 billion yuan in 2018，Greatly promoted the growth of the local economy。

Surge in new energy vehicle consumption

The total retail sales of consumer goods in the Yangtze River Delta region has grown so rapidly，So where do residents spend their money？

Comparative findings of analysts at the 21st Century Economic Research Institute，The first-tier cities in the Yangtze River Delta region have seen a significant upgrade in consumption，The rapid growth in sales of development-oriented and enjoyment-oriented consumer goods。

Take Shanghai and Hefei as examples，First half of the year，Shanghai cosmetics retail sales increased by 24.6%，Retail sales of communication equipment increased by 18.1%，Both exceed the growth rate of total retail sales of consumer goods。The retail sales of cosmetics 188bet Online Sports Betting and Casino in Hefei also increased by 16% in the first half of the year.2%，Sports and entertainment products category grew by 21.6%，Wearable smart devices grow 93.6%。

Meanwhile，Consumption patterns in the Yangtze River Delta region have also entered the fast lane of upgrading，In the first half of the year, many places in the Yangtze River Delta ushered in an explosion of online consumption，E-commerce has become an important engine for consumption growth。

Statistical data display，Shanghai online store retail sales reached 930.2.5 billion yuan，Increase 25.3%，Growth increased by 10.6 percentage points，Accounting for 14% of the total retail sales of consumer goods。Taizhou、Nantong、Online consumption in the three places of Jiaxing also increased by 46% respectively、36.2% and 20.1%。

It’s worth noting，Automobile industry sales grew rapidly in many cities in the Yangtze River Delta region in the first half，For example, the retail sales of automobile products in Yancheng increased by 9.7%，Xuancheng Automobile Growth 14.3%，Both are higher than the growth rate of local total retail sales of consumer goods in the same period。

Among them，New energy vehicle consumption is experiencing explosive growth。Statistical data display，Ningbo new energy vehicle sales increased by 159 in the first half.4%，Hefei growth 154.1%，Chizhou growth 66.5%。

21st Century Economic Research Institute analysts believe，The high growth rate of new energy vehicle consumption mainly comes from the solid foundation of the new energy vehicle industry in the Yangtze River Delta region，And the market benefits driven by policy guidance。

The Yangtze River Delta region is centered on Jiangsu and Shanghai，The new energy vehicle industry is entering the "fast lane"，The area is home to more than 100 industrial parks with an annual industrial output value exceeding 10 billion yuan，Including SAIC、Geely、Thousands of large enterprises 188bet sports betting app download such as Zotye，A huge automobile industry cluster has been formed，Has seized the commanding heights of new energy automobile industry layout。

Statistical data display，Among the 26 cities in the Yangtze River Delta urban agglomeration，More than 14 cities have deployed or planned new energy vehicle projects，Involving more than 20 new energy vehicle projects，Cumulative planned production capacity exceeds 3 million units，The total planned investment exceeds 100 billion yuan。

In addition，Many cities in the Yangtze River Delta have also quickly made plans for hydrogen fuel cells，Shanghai、Suzhou、Rugao、Zhangjiagang、Five places in Ningbo have announced plans for hydrogen fuel vehicles，And proposed the construction of the "Yangtze River Delta Hydrogen Corridor"，Plans to build an internationally influential hydrogen fuel cell vehicle demonstration area in 2025。

Analysts think，Predictably，The Yangtze River Delta region will continue to lead domestic new energy vehicles in the future、Layout and development of hydrogen fuel cell vehicles，This will promote new energy vehicle consumption and become an important driving force for regional consumption growth in the future。

*This article comesSource: 21st Century Economic Report, author:Lu Changle, original title：《Inventory of consumption accounts in 26 cities in the Yangtze River Delta: Shanghai is still the consumption benchmark， The growth rate of “buy, buy, buy” in 6 cities in Anhui exceeds 10%》.