Like impulse spending，Like to collect，This 188bet login95 generation is a little different.

Shanshan in 1997，Because I played the mobile game "Love and Producer" with my friends，I 188bet login became a girl who spends money like water。Spend 648 every month to buy a gift bag，In her words, she is considered “shabby” in the industry，The popular saying is that those with a total krypton gold bar (accumulated recharge amount) of more than 1,000 yuan are called micro krypton，Those over 10,000 yuan are called heavy krypton，And her friends born in 1995 have spent 920,000 yuan。

A surreal love game，They not only buy virtual gifts to recharge，I will also buy IP derivatives such as figures。Goodsmile (Japanese toy on Taobao、Figure company)’s figma costs 879 yuan，Shanshan will buy what she likes when she sees it。“Who is born after 1995 and doesn’t have a money-burning hobby？”Shanshan thinks they are 188bet login age，It is the best age to pursue yourself and enjoy the pleasure of consumption。

The consumption level of the 188bet login95 generation is indeed amazing，A cosplay costume of Wei Wuxian from "The Patriarch of the Demonic Way" costs 9,999 yuan；A customized version of Sailor Moon computer host，Price nearly 50,000 yuan。Consumption behavior considered “prodigal” by those born in the 1980s，Excellent value for money in their opinion。

So what items do 188bet login95s generation like to consume the most？Recent game exhibition China Joy scene，Tmall released the first "List of Players After 1995"。List display，Figure、Trendy shoes、Esports、Photography and Cosplay have become the most popular among young people born after 1995、The five most expensive hobbies。

And trendy shoes、Figure、E-sports is becoming the fastest growing field nowadays，Many industries have been lamenting the disappearance of market dividends，The 188bet login95 economy still maintains an average growth rate of more than 50%，How to make gold in the 188bet login95s market economy？Becoming a hot topic nowadays。

A different 188bet login95s consumer market

188bet login95s like impulse spending，Like to buy items whose collection is greater than the actual value，188bet login95 consumer market and 80、There are many differences in the 188bet login90s consumer market。

In fact, this is the difference in consumption views caused by different growth environments: "188bet login60s、After 70、Those born after 80 will buy some mahogany、Porcelain and the like，For your own enjoyment or decoration at home。And those born after 1995、188bet login00s are willing to choose a childhood virtual hero to enrich their lives。" Li Ming from Coke Studio, a figure production company, told Tech Planet，What consumers after 95 value most is not the brand，Not practical either，They prefer products with a strong sense of emotion。

This is also June this year，The reason why the UNIQLO x Sesame Street joint T-sleeves were snapped up as soon as they went on sale。Many people are interested in the influence of Sesame Street’s IP，After all, Jay Chou also wore this dress，Invisibly strengthens influence among young people。No more saving money to buy Chanel、Dior and other luxury goods，This is the outstanding feature of this 188bet login95 generation。

188bet login95s like IP-based products，Because they are more sensitive to loneliness，Prefer to find like-minded friends through IP。Most people born in the 1990s still have brothers and sisters，Most people born after 1995 live in a family with one child。So they are favored more，But lacks friends of the same age。

With the DotA competition Ti held in Shanghai 188bet login year 9 as an example，188bet login event attracted many young e-sports players。Little book purchased by fans around the world (find virtual gifts in the game)，The prize money for 188bet login competition has been crowdfunded to more than 30 million US dollars，Created a global e-sports prize money record。Zhang Tao in 1997 was also DotA 2 players，Because it is difficult to get a ticket for the Shanghai game，He asked about a scalper，The price of finals tickets has increased from the original price of 2,999 yuan to more than 8,000 yuan。In the end he bought the ticket，“I hope to go offline with my DotA comrades，Cheer for the Chinese team。" Zhang Tao, who uses Little Fire Man as his WeChat nickname, told Tech Planet，Little Fire Man is DotA The fan group title of BurNing, the top player in 2。

Of course, those born after 1995 are more willing to pay for their money-burning hobbies。Cola Studio introduces their figures，Available from a few hundred yuan to tens of thousands of yuan，The best-selling one is the 30cm tall Iron Man，The price of this figure is about 1,000，Very popular among the 188bet login95s generation。Boys born after 1995 also generally like trendy shoes，A pair of Air The cheapest Foamposite is about 1,300 yuan，Among them Nike Air Foamposite One "Paranorman" model is priced in the range of 23,000-32,000 yuan。

Emerging markets worth hundreds of billions

The 188bet login95 generation is between 19-24 years old，They have initially developed the ability to make money，And their spending power is also more outstanding。First-class research survey shows，Among the respondents born after 1995, mainly from first- and second-tier cities，Nearly one-third of the average monthly consumption exceeds 2,000 yuan，Nearly 10% of 188bet login95s respondents spend more than 3,000 yuan per month on average，The average monthly consumption has far exceeded the national per capita disposable monthly income。

So how big can the 188bet login95s market be?

With trendy shoes、Calculation of main consumption areas of 188bet login95s generation such as dolls and figures，Yuanjing Capital Zhang Luo once mentioned to China Investment Network: “Shoes alone have a market volume of more than 150 billion.，Toys also have a scale of more than 100 billion，Plus trendy clothes、Other related trendy consumer products，The market will be bigger，The growth rate in the next few years is also very optimistic，will be above 20%。”

At present, several platform companies have emerged in the trendy shoe 188bet login，Among them, the sneaker trading platform “Poison” App completed the A+ round of financing this year，Investment amount not disclosed，However, it is rumored that the valuation of the “poison” app has reached US billion。And in June this year，Sneaker trading platform "nice" also announced the completion of tens of millions of dollars in Series D financing。The users of these platforms are mainly those born after 1995，Poison App insiders also expressed to Tech Planet (tech618)，Currently, Generation Z is the main consumer group on the platform。

Looking from the perspective of the doll figure 188bet login with a scale of 100 billion，Although there has never been a large-scale enterprise。But Li Ming from Coke Studio believes，With the development of the network，Global culture continues to be shared，More and more Iron Man、One Piece、Even Nezha, who has become popular recently，The influence of these IPs is globalizing，The number of people who like dolls among the younger generation will become larger and larger。

Of course the most overlooked field of e-sports，It is also an important part of the 188bet login95 economy。Especially in 2018, iG won the League of Legends S8 season championship，Also injects new stimulants into the entire industry。Data display，The number of e-sports users in my country exceeds 500 million，Market size exceeds 100 billion。According to CCTV Finance’s “Trading Time” column on August 5，There are more than 500 popular domestic e-sports events in 2018，Our country has become the most influential and potential e-sports market in the world。

Enterprise service company 51 Social Security has recently paid great attention to the e-sports industry，Participated in the event held by Tencent and Hainan Municipal Government in May 188bet login year After "2019 Global Esports Leaders Summit and Tencent Esports Annual Conference"，Many industry colleagues feel that Hainan hopes to build a young e-sports amusement park。To seize the opportunity，51 Social Security and Hainan local ecological park are preparing to establish Hainan (Free Trade Island) digital industry service base，is a live broadcast platform、E-sports team、Brokerage companies provide new economy personal tax declaration services for players and anchors。

The 188bet login95 economy is getting stronger and stronger，According to the "White Paper on the Consumption Power of Generation Z"，By 2020，Generation Z will account for 40% of the overall consumption power！Future Figure、Esports、The trendy shoe market will develop rapidly，Photography and Cosplay，It is also becoming an emerging field。After all, the report shows that it is also from Generation Z，The emerging career that more than half of the 188bet login95 generation most yearns for is Internet celebrity anchor，Cosplayer etc.。

Opportunities and challenges coexist

Although the market economy developed rapidly after 1995，But the 188bet login95 Nuggets market is not easy。Take the figure industry as an example，Li Ming believes that in the past, the market liked to follow hot spots，Which movie, TV series or animation is popular，There will be a bunch of figures on the market that use private IPs。Product reputation and profit margins will be affected。

But there are also opportunities，Firstly, with the opening and standardized operation of copyright，More and more studios have or are trying to obtain IP authorization。In addition, the young user groups of hand-made dolls and short videos are highly overlapping，Product bonus from short video platforms such as Douyin and Kuaishou，will promote further development of the 188bet login。Several agents of Coke Studio are trying to sell goods on Douyin，Each short video can bring in goods worth tens of thousands of yuan。

There are also opportunities and challenges in the e-sports industry，actually，Game companies take away more than 90% 188bet login profits 188bet login entire industry，E-sports has always been a bit of a loss-making proposition。Except for a few leading companies，Most eSports arenas、E-Sports Club、Sparring platform、E-sports data companies are actually not profitable。A star-invested LG club told Tech Planet，It is difficult to make back the investment of millions every year，To a large extent, it relies on "generating electricity with love"。

Another important part of the 188bet login95s economy is the sneaker trading market，More like a futures market with high fluctuations。"Poison" and "Nice" are essentially matching trading platforms，The platform does not control the pricing power，So many stocking merchants will sell fashionable shoes to very high prices。Free pricing in market economy is not without errors，But in fact, it is also raising the consumption threshold of the 188bet login95s generation，Of course the platform is also happy to see this model，After all, the platform’s profit model is to extract 7% of the seller’s transaction price.5%-9.5% as commission，The higher the selling price, the higher the commission income。

The 188bet login95 economy is changing with the ideas of this generation，Bringing a new consumption model。Whether it is labeled as emotional consumption or appearance consumption，They are actually proposing to create IP，Catering to changes in consumer trends，In order to gain the initiative，Finally made gold in a market worth hundreds of billions。

(Shanshan, Zhang Tao, and Li Ming are pseudonyms in 188bet login article upon request.)

*Source of 188bet login article: WeChat public account "Tech Planet" (ID: tech618)，Author: Yang Yebo，Original title: "In the “money-burning” hobby of the 188bet login95 generation, there is a hidden blue ocean market worth hundreds of billions》.