This week，Fosun Tourism and Culture Group (hereinafter referred to as "Fosun Tourism") released the 2019 interim results announcement。Announcement display，First half of 2019，Fosun Tourism achieves operating income of approximately 90%.6.3 billion yuan，35 year-on-year increase.9%，Net profit attributable to parent company 4.900 million yuan，It’s been four years，Fosun Tourism achieves positive net profit growth for the first time。Also，With the deepening integration of culture and tourism，57 top 100 real estate companies deepen their layout in the cultural tourism industry，Especially Sunac、OCT moves frequently，Coupled with the rapid development of Huaqiang Fantawild, an established cultural tourism group，The situation of the top four competing for hegemony has initially formed in the cultural tourism industry。

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The half-year financial report of Fosun Tourism is announced，Despite some doubts，But there are two highlights worth mentioning。First, Fosun’s new Atlantis Sanya hotel opened last year；First, the French resort brand Club Med acquired by Fosun。

According to financial report，First half of 2019，Customers visiting Atlantis Sanya reached 2.5 million，compared to 88 in the same period in 2018.30,000 visitors nearly increased。Also，In the first half of 2019, the number of customers visiting Water World and Aquarium respectively reached approximately 50.20,000 people and about 60.80,000 people。And in July this year，Sanya Atlantis operations turnover compared with last year，Increase over 20.0%，Room room revenue and other operating income grew strongly。

Also，Club Med acquired by Fosun is developing rapidly。Club Med originates from France，Founded in 1950，is a world-renowned family-centered all-inclusive leisure vacation service provider。Club Med in Europe、Africa、42 resorts in the Middle East，Owns 12 resorts in the Americas，15 resorts in Asia Pacific。

Fosun Travel launched a high-profile fight from the beginning，Gathering together a group of leading brands in the tourism industry，And put forward the grand vision of "making families around the world happier"。After investing in and acquiring Club Med in 2010，Successively invested in Thomas Cook, a well-established British leisure travel group, and invested in Canadian Cirque du Soleil，And introduce 188bet app download the world's top Atlantis to Sanya。

So to speak，Investing in Club Med since 2010，Fosun enters the tourism and cultural industry。In recent years，Through investment and mergers、Product incubation and industry integration，Fosun Tourism has become a leading company in the family leisure and vacation market，And because it has a large number of unique and scarce resort and tourist destination resources，Seems to be the world’s largest leisure resort group。

Financial report display，2015、2016、2017、First half of 2018，Fosun Tourism’s net profit attributable to its parent company is -9.5.4 billion yuan、-4.7.3 billion yuan、-2.9.5 billion yuan，The net profit attributable to the parent company in the first half of this year is 4.900 million yuan，It’s been four years，Fosun Tourism achieves positive net profit growth for the first time，The turnaround from loss to profit was mainly due to the strong performance of the group's resort operation business and tourist destination operation business。

Cultural and tourism layout of 57 top 100 real estate companies

Compared to Fosun Tourism, which has laid out the cultural tourism industry many years ago，Many real estate companies have actually been exploring the layout of cultural tourism in recent years，In the layout of diversified industries，The cultural tourism industry is an area that real estate companies entered earlier。Today，The cultural tourism industry has gone through different stages of "rapid expansion - cooling off period - deep cultivation period"，At the crossroads of change。

Based on the incomplete review of China Business News， Among the real estate companies that have currently deployed cultural tourism real estate，About 36 of the top 50 real estate companies，About 21 of the top 51-100 real estate companies，More than 10 of the top 100 real estate companies have established their own cultural tourism groups。

57 top 100 real estate companies enter the cultural tourism industry，Essentially, it adapts to the era of consumption upgrade，Carry out real estate industry chain operation、Diversified transformation。

According to data from China Commercial Industry Research Institute，January~June 2019，Cultural Tourism Real Estate Investment，New contract、104 projects started，The total investment amount involved in the project is 8301.9.5 billion yuan。Among，Starting from 83 new contracted projects，Investment amount involved 6507.1.5 billion yuan；21 newly started projects，Total investment amount involved 1794.800 million yuan。

Judging from the current development and investment situation，The investment and construction of cultural tourism real estate projects mainly focus on characteristic towns、Scenic spot development、Resort Hotel、Mainly project types such as theme parks，Special towns that have been favored by real estate companies in recent years have experienced a land grab、After growing wildly，188bet Online Sports Betting and Casino Developing towards standardization。

What is particularly important to note here is the characteristic town，After experiencing a series of "death lists" of characteristic towns，Regulators have continuously issued documents in recent years，Strictly control theme parks、The real estate trend of characteristic towns，This also has an impact on the business model of the "real estate first" cultural tourism industry。

From the perspective of new investment project categories in cultural tourism real estate，Special towns are still an area that capital is keen to enter。Data display，January to June this year，New signings from various places、The number of characteristic towns started is 59，Accounting for 56 of the number of cultural tourism real estate projects signed and started.73%，The largest proportion among all project categories。

The cultural tourism industry presents a situation where the top four are competing for hegemony

In addition to the steady development of Fosun Tourism’s cultural tourism industry，The cultural tourism industry of some real estate companies has also begun to move towards the top，Especially Sunac、OCT is developing rapidly。Huaqiang Fantawild is a veteran theme park celebrity，Also plays an important role in the cultural tourism industry。

Let’s talk about Sunac first。Guangzhou Sunac Cultural Tourism City officially opened on June 15 this year，It is also the first flagship cultural tourism project launched by Sunac Cultural Tourism。

It is reported，Guangzhou Sunac Cultural Tourism City is located on the central axis of the CBD in Huadu District, Guangzhou，Total area of ​​approximately 2.2 million square meters，Planned by Sunac Mao (including Snow World、Water World、Sports World、Business Center、Parking building)、Sunac Paradise、High-end hotel group、Sunac Guangzhou Grand Theater and Binhu Bar Street。

Guangzhou Sunac Cultural Tourism City has 31 sets (sets) of internationally advanced standard amusement equipment。Also opened at the same time is the super large all-weather entertainment and life experience center "Sunac Mao" in the Bay Area，Covering about 60 gourmet restaurants、Hundreds of Chinese and foreign brands, etc.，And 1 six-star building、Two five-star resort hotels。

June 29，Wuxi Sunac Cultural Tourism City opens for operation。Half a month apart，Sunac China has opened two super-large cultural tourism flagship projects in Guangzhou and Wuxi，Focused on two economically vibrant urban agglomerations in mainland China - the Guangdong-Hong Kong-Macao Greater Bay Area、Yangtze River Delta Urban Agglomeration。

Sunac Cultural Tourism City is a business center、Culture、Travel、A super-large cultural tourism project integrating residence，Each cultural tourism city is built by integrating local culture，Each has its own characteristics。Sunac’s layout planning is in progress，Every Sunac Cultural Tourism City，188bet sports betting app download Everyone has a paradise、Business、Three core hotel formats。

Wang Mengde, CEO of Sunac China said，Sunac Cultural Tourism will become a new value growth point for Sunac’s future development，Through long-term investment and operation，The importance of cultural tourism will gradually emerge in the next 5 to 10 years。Data display，Currently, Sunac Cultural Tourism Group has a total of 10 cultural tourism cities、4 cultural tourism resorts and 9 cultural tourism towns，Covering 39 Sunac Parks、24 businesses、70 high-end hotels。

Look at OCT again。Also a big deal。Currently，OCT has developed nearly 30 comprehensive cultural and tourism projects in the Guangdong-Hong Kong-Macao Greater Bay Area，Mainly distributed in Guangzhou、Shenzhen、Zhongshan、Jiangmen、Zhuhai and other cities，It is expected to be completed after 2020，With rich experience in diversified business formats, it has conducted investment and cooperative development layout for all-region tourism in multiple cities in the Greater Bay Area。

Take Shenzhen as an example，OCT continues to upgrade its tourism products、On the basis of optimizing the quality of its cultural tourism，The layout includes Happy Harbor、Gankeng Town、Fenghuang Ancient Town、Guangming Town、Top ten key projects including Shenzhen International Convention and Exhibition Center, etc.，The first phase of the protective Gankeng Hakka Town has been completed，Received widespread attention and enthusiastic response from all walks of life。

As understood，The total investment of OCT Shenzhen Guangming Town is about 30 billion yuan，The total planning scope is 11 square kilometers。Shenzhen Guangming Town, the main force built by OCT, deeply cultivates local cultural tourism resources，Currently there are thousands of acres of flowers in Happy Garden，Mainly based on "large group landscape、Developed in the form of "small group experience"，Spring Festival presents a sea of ​​rapeseed flowers，Moonlight over the lotus pond in summer，There are sunflowers and flowers during the National Day Golden Week，The "Sea of ​​Flowers of the Century" will be gradually built on 3,700 acres of farmland。In addition to the already built happy pastoral，Next, Guangming Town will also carry out the reconstruction of Jingkou Village、Development of Forest Park and Marathon Greenway，Hope to bring "immersive experience" to tourists。

For this，OCT’s strategic layout is “culture + tourism + urbanization”，With "Theme Park Leader、Leader in tourism industry、Urbanization Value Realizer" is the strategic positioning，Formation of cultural tourism、Real estate is the main business。

Finally, let’s talk about Huaqiang Fantawild。May this year，The Themed Entertainment Association (TEA), the world’s authoritative research organization for theme parks, and the 188bet online sports betting American AECOM Group jointly released the 2018 Global Theme Park Survey Report。Among them，Huaqiang Fantawild’s theme park brand “Fantawild Theme Park” is named 4207.Remarkable achievement of receiving 40,000 tourists，Ranked among the top five in the world for three consecutive years，Tourist reception increased by 9% year-on-year.3%。

Past 10 years，Huaqiang Fantawild’s theme park business is growing rapidly，There are currently 23 theme parks open，All over Wuhu、Zhengzhou、Xiamen、Shenyang、Jinan、Qingdao、15 cities including Tianjin，In addition, there are 21 theme parks planned or under construction。And developed 5 different types of theme parks，A happy world respectively、Dream Kingdom、Water Park、Oriental Divine Painting、ASEAN Divine Painting。

Around this summer，Fantawild in Jiayuguan、Changsha、Handan、New amusement parks in four places in Jingzhou will open to welcome guests one after another，Dedicates a new joyful experience to tourists。International projects，In addition to the currently open Iran Fonte Park，The Huaqiang Fantawild Park project in France has reached preliminary intentions with its partners。

As understood，The four newly opened theme parks further explore the cultural resources of different regions，And use high-tech means to carry out new creative transformation，Including "Jiayuguan Fante Silk Road Divine Painting" which focuses on Silk Road culture and Western Region customs、“Changsha Fante Oriental Divine Painting” featuring Huxiang culture、"Handan Fangte National Color Spring and Autumn" based on showing classic Chinese idioms、"Jingzhou Fangte Oriental Divine Painting" featuring Jingchu culture。

How to create a super IP under consumption upgrade

Of course，Fosun、Huaqiang Fantawild、Sunac、The rise of OCT，Just a representative of the cultural tourism industry，Also，Many other real estate companies are also gearing up，Wanda invests 200 billion yuan，Return to the world of cultural tourism，Evergrande、Country Garden、Kaisa、Ajule also has its own layout，Next 10 years，Who will be the leader in literature，It’s hard to make a conclusion yet。However，Under consumption upgrade，How to create a super IP，But it is a question that many companies entering the cultural tourism industry need to think about。

Actually，As early as 10 years ago，Cultural tourism industry is a hot word。2009，Cultural industry and tourism industry have been elevated to national strategies，Relying on culture and tourism, "cultural tourism real estate" came into being。But at that time，Cultural tourism real estate is not the only concept，Tourism real estate、Vacation Property，Even health care real estate and other opinions，All came into being。Subsequently，Cultural tourism real estate has experienced 188bet app a period of disorder and chaos。Some real estate companies are crazy about land acquisition under the guise of "culture" and "tourism"，But both development and operation lack redeeming qualities。So，After market selection and elimination，Leaving a batch of unfinished projects。In Qingdao、Qinhuangdao and Hainan、Many cities in Yunnan，Remnants of the bubble can still be seen today。

Various lessons tell us，The cultural tourism industry must have a deep cultivation period of 5-10 years。If you want to develop deeply in the field of cultural tourism，On the one hand, we must be mentally prepared to "fight a protracted war"，On the other hand，You can cooperate with professional operating agencies，Improving the professional level of operations，Really make cultural tourism projects come alive。

There is now a general consensus，Do a good job in the cultural tourism industry，Must have a good IP，The process of finding IP or creating super IP is very difficult。

OCT owns famous IPs such as Happy Valley，Tourism and real estate businesses are considered to support each other。Huaqiang Fantawild uses "Bear Infested" as its IP，Create “Oriental Disney”。But I have to admit，Many developing cultural and tourism industries still lack core IP，Many groups entering the cultural tourism industry，Many are still in the initial stage of speculation and hype。

According to the "2017 China Theme Park Development Report"，Foreign theme park revenue mainly includes three parts，Tickets account for 30%，Shopping accounts for 30%，Derivatives and other products account for more than 40%，The contribution of “Super IP” is evident，Competition for future cultural tourism projects，It is likely to gradually evolve into a war between “super IPs”。Also，Most of the existing cultural tourism projects in China rely heavily on the ticket economy。The income of foreign theme parks is diversified，In the future, domestic cultural tourism projects should also focus on cultural innovation、Build core IP、Work hard on diversified operations。

*Source of this article: WeChat public account “Space Secret Detective”(ID:MESPACE007)，Author: Xiong Chumo，Original title: "Fosun Sunac OCT Huaqiang Fantawild 4 Strongest Competition，The cultural tourism industry enters the "Warring States Period"》.