The 2015 Industry Development Summit Forum hosted by "Travel Agency" magazine concluded successfully on March 13 at the Xixi Sheraton。Revolving around the theme of the conference “From Travel Agent to Travel Service”，Some new and innovative companies have emerged to engage in destination booking services to improve the quality of travel，Among them, the “car + guide” quality tour project displayed by Holiday Sunshine COO Yang Qingkun is particularly eye-catching。

Just after the Spring Festival，China’s tourism market is quickly swept by the topic of “quality” travel，The "Three Questions Travel Agency" written by Global Travel News CEO Li Chao，No matter what the reason (communication problems may be)，Price reasons aside)，Anyway, the result is that the quality of travel products is lower than consumers’ expectations, resulting in an extremely bad consumer experience。

And this topic was once again reflected in the theme of the 2015 Travel Agency Summit，No matter what，The entire industry still faces the reality 188bet sports betting app download of low quality travel products，is also actively carrying out product adjustments and layout，In order to enable consumers and suppliers (whether Online Travel Agent or Offline Travel Agent) to communicate at the same level。

Overview of Chinese citizens’ travel habits，It’s nothing more than group tours and self-guided tours。The former is provided by the service provider with a full set of travel services from departure to completion，As for self-guided tours (about 70% or more), the supplier usually provides a "flight + wine" package，Then it is up to the traveler to "flip" various "fun" and activities at the destination，Due to the strong “fragmentation” characteristics of destination activities，It becomes a big problem to be prepared to grasp the needs of guests。

But after “big data” analysis，The destination’s small transportation and experience improvement are about a relatively large common denominator，Because any traveler reaches his destination，Everyone has an urgent need for small transportation，Eat no matter the destination、Live、Travel or travel、Purchase、Entertainment cannot be achieved smoothly。

At the same time, due to the natural "self-reliance" attribute of self-guided tours，Forcing travelers to invest a lot of time or energy in searching for various strategies，Read various travel notes，As a result, "free travel", which accounts for the majority of travel modes, still faces the pain point of "inconvenience"。

Due to the existence of the above two pain points and opportunities，This has led to the emergence of a large number of business services in the market 188bet app download that provide tour charters or tour guides，The most impressive thing today is the “Sunshine Car Guide” project brought by Holiday Sunshine COO Yang Qingkun at the conference，After editing，The content of the "dry information" released is as follows。

About the final display form of destination charter and tour guide products，Definitely bound to appear in the mobile scene:

Caption: H5 product example

Caption:Examples of App products based on the order-grabbing model

But to achieve a good experience for the final tourists，Suppliers must handle resource allocation、Problems of market recognition and product experience，Still taking “Sunshine Car Guide” as an example，You can find its different ideas and execution that are different from the traditional ones。

Resource allocation is a process that takes time to accumulate，"Porcelain Work" with thresholds and barriers，For example, requesting photos of tour guides，Authentication，Service process training is completely offline one-on-one specific work，There are no shortcuts。

Secondly, in terms of market recognition，Sunshine Car Guide was released at the 2015 Summit，Immediately received heartfelt recognition from industry leaders such as Ma Yongzheng, CEO of On the Road Travel，The person in charge of the travel agency off the field was even more outraged，People are flocking to COO Yang Qingkun to seek support in tour guide resources，For example, a travel agency will soon receive a large group of several thousand people in Tangshan and is in urgent need of tour guides，Sunshine Vehicle Guide has long-term resource integration experience，188bet online sports betting Naturally there are no obstacles，Can be directly directional "blasted"。

The above-mentioned market recognition pales in comparison to the brand’s comprehensive strategic online partnership with Ctrip and Qunar, the top two domestic companies (Ctrip and Qunar cover the most cities)，High-quality supplier with the most complete models；And provides most of the certified tour guide resources on Qunar local channel):

Why does the market show strong interest in “Sunshine Car Guide”？In addition to the changes in consumption habits mentioned at the beginning of the article and the strong demand from travel colleagues，What is more important is the creation and improvement of product experience that is different from traditional ones，For example, the description of the product characteristics of tour guides and tour charters in the Holiday Sunshine Yang Qingkun PPT below，This is the real reason that attracts and makes guests scream:

A good business model is inseparable from efficient and low-cost operations，There are basically no secrets on the Internet，Just like Tongcheng CEO Wu Zhixiang’s point of view，"Running form" is very important，That is, the execution speed of the pattern，This directly determines the success or failure of the project，It is precisely based on this，Sunshine Car Guide demonstrated its internal automated processing process for the first time，Efficient and low-cost。

For any business model，Whether it can develop sustainably must be a hard indicator。This requires looking at the general trend，Big background，For example, Airbnb and Uber abroad，Because it is a 188bet app download sharing economy model, it has extremely strong vitality；Compare the O2O concept，It is to make the original offline business model online，Due to the huge stock of offline business，Gives O2O a very broad prospect。

And Sunshine Tour Guide’s tour guide and fleet resources，It is a sharing economic utilization model of "idle" resources，Especially with the impact of self-guided tours，There are more and more cases where tour guides and fleet resources cannot be fully utilized，Therefore, the car guide resource utilization model based on the order-grabbing model can make full use of more "leftover" resources，From the economic theory point of view, it is a "Pareto improvement"。

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