188bet sports betting app download Ctrip founder Liang Jianzhang’s speech at the company’s 20th anniversary celebration:

188bet sports betting app download is a particularly important industry，Also a unique industry，I think it is the best industry - 188bet sports betting app download is the best industry in the world。

188bet sports betting app download is an industry that only uses material things to meet spiritual needs.

I look at all industries from an economic perspective，Food, clothing, housing and transportation，Clothing, food and shelter are obviously material needs，Instead of spiritual needs。

There are also some industries，For example, entertainment industry、Game industry，It may be to meet people’s spiritual needs in a virtual way，Rather than using material means to meet spiritual needs，The only industry that uses material things to meet spiritual needs is the 188bet sports betting app download industry。

What does 188bet sports betting app download mean?

First, from our more public perspective，Our 188bet sports betting app download is relatively stable，At the same time, it is an 188bet sports betting app download that meets spiritual needs，It will occupy more and more people’s wallets、Time，It is long-term growth。

So we are honored，188bet sports betting app download can be said with certainty，In ten years、Twenty years later，Hotel、Airline、Ctrip is still here，Not like a game、Music may be subverted。

From a philosophical perspective、From a metaphysical perspective，188bet sports betting app download is of great significance to human civilization。

Why？This is an 188bet sports betting app download that connects material and spiritual things。Human civilization must have both materials，Be spirited again，If everything is spiritual、If all are virtual，We just need to stay at home and play video games。

So we have to see whether human civilization in this world can continue to prosper for a long time 188bet sports betting app download future，It depends on whether young people spend more time playing games and staying at home，Still spend more time traveling，We must maintain interest 188bet sports betting app download outside world，Prevent human degradation。This is a rather lofty statement。

Let’s be realistic，Why 188bet sports betting app download is important to a country、A society，It is even a particularly important industry to the global economy，I emphasize this again。

Travel helps promote exchanges、Reduce misunderstandings、Enhance understanding、Promoting peace is very helpful。188bet sports betting app download also very helpful in reducing the gap between rich and poor。

One of the biggest problems 188bet sports betting app download global economy 188bet sports betting app download world now is the increasing gap between rich and poor，Innovation is concentrated in certain core areas of innovation，Other places do not have the power to compete with these core areas，Only in resource-based industries，Including agriculture、Mineral，Including low-end manufacturing。

These are all to meet material needs，And material needs will be saturated to a certain extent，188bet sports betting app download will not grow，People won’t buy more cars and appliances，Because 188bet sports betting app download becomes saturated to a certain extent。

And truly unsaturated、The long-term growth is the spiritual needs industry，The only industry that uses material things to satisfy spiritual needs is the 188bet sports betting app download industry。

Those in most of the world，Including backward areas in China，The most vital industry is also the 188bet sports betting app download industry。The number of people employed in the 188bet sports betting app download industry reaches 10%，Developed countries，The entire manufacturing industry in the United States employs only 10%，188bet sports betting app download may be a bigger industry than manufacturing in the future。

Third，188bet sports betting app download also very important for the innovation of a place，The more external exchanges there are, the more innovative the place will be。

Innovation is more important than population，Number of population，Human capital investment，Multiply by communication with the outside world，So 188bet sports betting app download is also very important in improving innovation。

So，Our 188bet sports betting app download is important to the world、So important to China，Not only a very good 188bet sports betting app download that can make money。

I will spend some time introducing the situation of China’s inbound 188bet sports betting app download to my colleagues。

What is the situation of China’s inbound 188bet sports betting app download？I think the situation is still very serious。

These data are all research done by me，Maybe what you heard in other places is different，But this is indeed the biggest problem we face in 188bet sports betting app download now。Not just a 188bet sports betting app download issue，Probably the biggest problem for China’s economy。

Comparing our inbound 188bet sports betting app download with outbound 188bet sports betting app download，Its growth has been very poor over the past few years。You can see that our inbound 188bet sports betting app download has barely grown in the past ten years，But China’s outbound 188bet sports betting app download is growing very fast，Now far exceeds the number of arrivals。

This map is particularly illustrative。Enlarge or reduce the country’s area according to the income from inbound 188bet sports betting app download，The largest among them is the United States，More than 200 billion US dollars in revenue，The largest in Asia is not China，It is Thailand，Japan is also larger than China。China’s performance on this map is actually not commensurate with China’s overall economy。

Let’s look at the numbers，If we compare the contribution of inbound 188bet sports betting app download to GDP，We will find that China is almost at the bottom among all countries in the world，is the lowest。

In general countries, the contribution of inbound 188bet sports betting app download to GDP is about 1-3%，China only has 0.3%，Far below the global average。

I think the downturn in inbound 188bet sports betting app download is a very big weakness of the Chinese economy。It only accounts for 0% of GDP.3，If it normally accounts for 1-3%，Meaning that China’s inbound 188bet sports betting app download has an incremental opportunity of 100 billion to 200 billion，equivalent to 2% of GDP，30-60% of trade surplus。

I believe most of the products here are mid-to-high-end products，If our inbound 188bet sports betting app download improves，It is a great improvement to the overall 188bet sports betting app download industry，Our foreign exchange income will also increase by 30-60%。

Because our entire trade surplus is only so much，Inbound 188bet sports betting app download can account for 30-60% of the entire trade surplus。

Inbound 188bet sports betting app download reflects China’s overall lack of soft power，The lack of China’s soft power will also cause some problems in other industries。For example, the education industry，For example, in terms of attracting talents。

In the future we say China will export more cultural products，188bet sports betting app download culture is an important cultural product，Whether China’s inbound 188bet sports betting app download can achieve the growth it deserves is the key point。

Why is inbound 188bet sports betting app download so sluggish？We can look at a few basis points。

The first one is that the experience is not very friendly.

Our hardware experience is already very good，Hotel、Airlines are already at international level，But many service experiences are not friendly enough，Visa、Online、Payment、English and other questions。

For example, payment，Now foreigners use cash in China，188bet sports betting app download no longer easy to accept cash in China，But foreigners have to bind their cards to pay via WeChat、Alipay，Still cannot be tied with wild cards，So he had many problems with payment in China，It becomes very inconvenient。

We are traveling together、Work with the government to promote a friendly service experience for inbound 188bet sports betting app download，Including paying for these special pain points，I hope these pain points can be solved as soon as possible in the future。

Another issue is the image of 188bet sports betting app download.

First of all, the image of China’s 188bet sports betting app download is relatively vague，Besides history，There is no particularly strong and unique selling point。There have been some insecurities in China in the past year or two、Polluting propaganda，They will think China is far away、Strange。

Now everyone knows that China is very powerful、Very strong，But if you are strong, you are not very gregarious。And there are also a small number of places，There are also some China threat theories，Our publicity is still not good enough。

Travel everywhere wants to promote 188bet sports betting app download，But in fact, his power is relatively scattered，Lack of unified positioning、Logo and slogan。

China’s propaganda still needs a lot of work to do，Need professional planning、Design、Creativity、Media Promotion，Need to cooperate in depth with leading overseas media and Internet companies，Ctrip can help improve China’s image in 188bet sports betting app download regard。

Ctrip now has these capabilities overseas，Ctrip Trip.com is already the fastest growing travel brand outside China，The entire group has more than 100 million overseas users，Our more than 400 million users，100 million are overseas users。

We also have the world’s largest air ticket search engine，And India’s largest overseas travel company，We are 188bet sports betting app download UK、Japan、There are service centers in South Korea，There is also an experienced marketing team and extensive cooperation among all staff，We have long-term cooperative relationships with various countries，So we can do a lot of work here。

In terms of image positioning，I think 188bet sports betting app download particularly necessary to promote China’s friendliness。

Because everyone in China knows that you are strong，The technology is very advanced，The efficiency is also very high，You don’t need to explain these to foreigners too much；Foreigners now think you may be unfriendly、Not very safe，Visa is very troublesome，Payment is troublesome，He doesn’t know whether the people are friendly or not，He doesn’t know whether the government is friendly or not，He doesn’t know if I’m welcome or not。

The special focus of propaganda is China’s friendship，We can use pandas as our image spokesperson。

Besides history，And friendly，Friendly service，Our people、The government is also very friendly，We are still safe，Very efficient、Modernization。

Of course, if we spread China’s friendly image，There is still a lot of specific work to be done。Including how we pool marketing resources，Make unified publicity。

This is part of our company’s globalization，We are also walking with you 188bet sports betting app download future、Specially important things to do together with the government。

Our inbound 188bet sports betting app download potential is huge，But there are many pain points，We need to go with you、The government will solve it together，At the same time solve the problem of unfriendly image，Ctrip will take advantage of global resources and integrated marketing，To develop China’s 188bet sports betting app download economy，Contribute to improving China’s image。

Friendly China welcomes you!

Let’s talk about Ctrip’s next journey strategy。Our strategy is called G2，The first one is globalization，The second one is high quality，188bet sports betting app download is our G2 strategy。

We will become Asia’s largest international 188bet sports betting app download company within three years，Become the world’s largest international travel company within five years，Become the most valuable in ten years、The most respected online travel company。

Let me talk about our advantages and future priorities，That is, the advantages to be developed 188bet sports betting app download future，This is our strategy。Our advantage is scale effect、Mobile、Multiple products、Platformization；Strategic focus is high quality and globalization。

Scale effect，We are one of the largest 188bet sports betting app download world，What we say relative to those local companies in a country，We have economies of scale。

What are our advantages compared to our closest rivals？One is mobile，Our mobile functions and experience should be the best，Because China is the first country to embrace the mobile revolution，Have such advantages over opponents。

Another one，188bet sports betting app download multiple products。Ctrip provides almost a full range of travel products，Includes air tickets、Hotel、Package、Ground transportation、Have fun、Trains, etc.，We are gradually making these products global，Let customers from all over the world enjoy these products。

Especially air tickets，Our air tickets are the undisputed No. 1 188bet sports betting app download world。No matter the number of pictures、Transaction amount、Profit、Leading the world in R&D investment and other aspects。Because air tickets are often the first thing guests need to book when traveling，We can use the advantage of air tickets to sell other travel products。

And our platform advantages，We have the strongest platform in the 188bet sports betting app download，We have been doing this in China for many years。We want to radiate this thing around the world。

There are various partners on the platform，Except hotel、Airline，There are also hotel wholesalers、District Travel Agency、Travel agency、Tour guide。188bet sports betting app download makes the products on the platform richer，The price is also better。

After having the platform，The key to success is that we maintain high quality，Ctrip has always taken service quality as its core competitiveness in China，We must maintain high quality after platformization，There is a lot of work to be done on 188bet sports betting app download，Especially if you want to go overseas。

We want to cover the world’s high-end products，Whether 188bet sports betting app download a high-star hotel，Still a high-class airline ticket，Or pick up a luxury car，We want deep coverage。

Every service，All have higher service requirements。Of course this has many dimensions。Including our friendliness and convenience，We want to build so many centers in different languages，188bet sports betting app download to let customers serve local language services。There is also the high reliability of technology。

High quality and globalization must be carried out at the same time，We provide high quality，Only then can 188bet sports betting app download radiate to the world，Then globalization is done，More customers around the world give us feedback，Can improve our quality。

Globalization requires joint local action，Go to the local area.Our headquarters building is in Shanghai，Our R&D can incorporate feedback from global customers into our products、Reflected on the system，Use global wisdom to benefit customers around the world.

Not just products，Supply chain、Service、Brands must work on globalization，We want to cultivate、Attract more global talents，This is Ctrip’s most important strategic focus 188bet sports betting app download next few years。

To summarize，We are very confident that we will become the most valuable travel company 188bet sports betting app download world 188bet sports betting app download future。

Because of our existing advantages，in scale、Mobile、Multiple products、Advantages of platformization，Also have very clear strategic priorities。

We must provide high-quality services、Products can be copied globally，These are our two core strategies，G2 Strategy，High quality，Globalization。

I will share these with you，Thank you again to our partners for their continued support，Let us join hands to create a beautiful journey，Thank you。

*188bet sports betting app download articleSource: WeChat public account “Alfa Factory”(ID:alpworks),Original title: "Liang Jianzhang: Why is 188bet sports betting app download the best industry in the world?》.