Fosun Tourism and Culture Group announced，Entered an asset purchase agreement with Thomas Cook Group plc and certain of its subsidiaries which are in liquidation，will spend £11 million，Acquisition of Thomas Cook brand and hotel brand Casa Cook、Cook’s Club。

According to agreement，Transferred assets include Thomas Cook、Casa Cook、Trademarks of the Cook’s Club brand and other related brands、Domain name、Software application、Social media accounts and licensing rights in 188bet app download global markets、Ownership and Interests。

Thomas Cook Group (hereinafter referred to as TCG) is the oldest European traditional tourism giant in the world，Owns 34 aircraft and 2 worldwide.20,000 employees，operates hotels in 16 countries、Resort、Airlines and Cruise Lines，However, it was declared bankrupt and liquidated in September this year。

At that time，Fosun Tourism holds 11% of shares in TCG，The two companies also jointly established Thomas Cook China Joint Venture，Fosun holds 51% of shares，Thomas Cook Group holds 49% shares。

After TCG declared bankruptcy and liquidation，Fosun said its joint venture with TCG in China, Thomas Cook, was not affected by this incident，All business will operate as usual。

The acquisition of TCG related brands (not assets)，It is considered by the industry that Fosun Tourism hopes to use China’s power to graft overseas brands，Bring this 178-year-old brand back to life。As understood，TCG suffered serious losses before，Mainly due to operational 188bet online sports betting issues and aging business model，while thomas cook.com’s clicks reached 900 million a year，The brand itself has a certain value and market recognition。

Qian Jiannong, Chairman of Fosun Tourism said，The company has always been optimistic about Thomas Cook’s corporate brand value，This acquisition of Thomas Cook global brand，will help leverage Thomas Cook’s extensive brand recognition and China’s strong outbound travel momentum，Expand travel business。At the same time，Introducing a new hotel brand，Will further enrich the company’s accommodation supply in tourist destinations，Improving the FOLIDAY ecosystem。

Qian Jiannong further revealed，After completing the acquisition of several brands such as Thomas Cook，Overseas acquisitions related to this project have come to an end for the time being。Next，The company will focus on using the newly acquired Thomas Cook brand and hotel brand to expand its business，Generate synergies with existing business as soon as possible。

188bet app Wen LaiSource: China Business News, Author: Chen Shanshan,Original title: "Fosun Tourism acquires Thomas Cook global brand and its hotel brands for 11 million pounds》.