November 7，188bet and TripAdvisor announced a strategic partnership and expanded global cooperation，The cooperation includes the establishment of a joint venture、Enter global content agreement and corporate governance agreement。

First，Ctrip Investment Holdings, a subsidiary of 188bet, and TripAdvisor Singapore Private Limited, a subsidiary of TripAdvisor, have established a new joint venture。188bet will serve as the majority shareholder of this new joint venture entity，Inject cash investment，And provide professional market knowledge。

188bet will own 40% of the joint venture company，And provide long-term exclusive brand authorization for its Chinese business、Content License、and other assets。The two companies have agreed to share inventory in the travel category at the joint venture level。The joint venture’s business will operate globally as 188bet China。

Secondly，188bet has also reached a global content agreement with TripAdvisor，Provide TripAdvisor content to 188bet’s major brands，Includes Trip.com, Ctrip, Skyscanner，With Qunar。

Also，188bet and TripAdvisor signed a corporate governance agreement。Under this agreement, 188bet will have the right to nominate one board member of TripAdvisor。The appointment of this director seat will be based on the approval of the relevant regulatory authorities。To maintain the directorship，188bet must purchase 6.95 million shares of TripAdvisor in the open market within one year of approval，Or buy up to 7.6 million worth of TripAdvisor stock。TripAdvisor and its controlling shareholder Liberty TripAdvisor Holdings,Inc.("LTRP") respectively gives 188bet the right to know information about potential transactions of its Class B ordinary shares。

This strategic cooperation combines 188bet’s leading advantages in travel booking and its professional understanding of the Chinese travel market with TripAdvisor’s unique brand strength、Rich global user-generated content、Points of Interest Database、And a world-class inventory of destination-related products。This strategic cooperation marks an important step for 188bet to achieve its vision of globalization with higher quality services，At the same time, it helped TripAdvisor further consolidate its leadership position in the global travel industry。

“We are pleased to announce this strategic cooperation with 188bet。This will further expand TripAdvisor’s global influence，And help Chinese outbound tourists plan more meaningful trips。" said Stephen Kaufer, Chairman and CEO of TripAdvisor。“China is one of the largest and fastest growing tourism markets in the world。188bet as the leader in the tourism market，Has excellent brands，is our best partner to achieve our long-term development goals in the region。”

“TripAdvisor is the world’s leading travel platform，Is also an ideal partner of 188bet，" said Sun Jie, CEO of 188bet。“Our overseas business is gradually expanding，This also requires us to not only provide seamless booking of global travel products，More importantly, provide high-quality reviews created by other travelers、Comments and pictures。We are excited about this strategic cooperation，We firmly believe that this will further enhance the travel experience for our global users。”

*188betWen LaiSource: Tencent Technology, originalTitle:《188bet and TripAdvisor announced a strategic cooperation to form a joint venture》.