188bet mobile login variety show，1.0 era presents city scenery，2.Era 0 comes with native relationship issues，3.0 era carries the relationship between man and nature，The pattern is expanding，Aiming to reach higher，Ultimately for the audience，Can it really be implemented?？

Q4 has entered the last month，The launch of new 188bet mobile login on major platforms has come to an end。Although the top 188bet mobile login on all major platforms in Q4 are mainly performances，But there are also many other types of 188bet mobile login that have appeared。

In terms of 188bet mobile login，Tencent Video has "A Adventure in Life"，iQiyi has "Slow Travel Around the World"，Mango TV has "Little Ball Chaser" and "Wife's Romantic Travel 3"，Zhejiang Satellite TV has "Wandering Notes"，It can be said to be a concentrated outbreak of this category of programs。

From the perspective of program mode，188bet mobile login variety show in 1.Phase 0，Focus on the city scenery and cultural customs in content presentation，at 2.Phase 0，Focus on the 188bet mobile login context，Dramatized presentation of native relationships。Then，How will this type of variety show enter 3.What about stage 0？

01. The underlying logic of the continuous upgrade of 188bet mobile login

As mentioned above，In recent years，188bet mobile login are constantly upgrading，There are more and more customized variety shows based on native relationships。So what is the underlying logic behind this change？

First，Original variety show IP aesthetic fatigue。Variety shows such as "Flowers and Boys", "Sisters Over Flowers", "To the End of the World", etc.，Although the 188bet mobile login routes and guests are constantly changing each season，But，Except for the different scenery，It creates content based on the relationship between characters，Having already fallen into the minefield of homogeneity，Introducing the old and bringing out the new is the iron law of creation that needs to be followed。

Second，188bet mobile login short video bloggers are increasingly common、High quality，Users are not short of video content that mainly shows the scenery of tourist destinations。Present，There are many professional video bloggers who shoot 188bet mobile login-related content，Just like Chen He’s ex-wife "Miss Leila"，In recent years, we have been recording our travels through video content，Jiang Shenwei, who has recently posted articles for Gao Yixiang, also has a series of Vlogs called "See the World with DJs"。

Compared to cyclical seasonal 188bet mobile login，Travel short videos with continuous content，Satisfies users’ desire to “see the world” to a great extent，Easier to make users sticky。

Third，Nowadays, people’s demand for high-quality tourism is increasing，A customized 188bet mobile login variety show application。According to the "2019 China Customized 188bet mobile login Development Report"，As more and more market entities emerge，Customized 188bet mobile login moves from concept to market，A new era is coming。Customization always exists，Only when it goes to the public，This is the arrival of the customization era。

Source: China Tourism Academy: 2019 China Customized 188bet mobile login Development Report

For Chinese people，Traveling in groups is the norm。188bet mobile login companions or family，Or a friend，Or a colleague，The corresponding one is，It is a customized 188bet mobile login variety show that appears as a sample。

Brief list，In recent years, there has been "Flower Path of Youth" showing brotherhood、"The Perfect 188bet mobile login of Best Friends" showing the friendship between best friends、"The Wife's Romantic 188bet mobile login" where a husband and his wife talk through the air、"My Favorite Women" focusing on the relationship between mother-in-law and daughter-in-law、The companion 188bet mobile login variety show "Wandering", which tests tacit understanding, and the decades-old sister group reviewing their youth together in "We Are Real Friends"。These programs are based on a certain original relationship as the premise for 188bet mobile login，The 188bet mobile login patterns during this period can be used as a sample for reference，The topics raised can also arouse emotional resonance。

In summary，The iteration of 188bet mobile login is mainly affected by the aesthetic fatigue of the original IP、The impact of travel video bloggers and the increasing demand for customized 188bet mobile login，But what cannot be ignored is，In the process of iteration of 188bet mobile login，The play style that uses different native relationships as the entry point has become normal，Its content innovation and market reputation seem to have reached a bottleneck。

02.Under the new trend of “188bet mobile login +”，The turning point of content innovation has arrived

“The world is so big，I want to go see it。”in 2014，The two programs "Flowers and Boys" on Hunan TV and "Grandpas Over Flowers" on Dragon TV appeared successively，Started the first travel reality show，Subsequently，Other platforms have also launched related programs。In a moment，188bet mobile login have become an innovative highland for reality shows。

At this stage，188bet mobile login is the core of the show，It can be said that traveling purely for the sake of traveling，Presenting the true nature of group 188bet mobile login。Take the first season of "Flowers and Boys" as an example，When traveling together as a group, there are disagreements and quarrels，There is also the embarrassment of insufficient funds，Truely restores the portraits of people traveling together。

Since this year，188bet mobile login are no longer limited to travel itself，No longer pay attention to prescribed tasks and conflict points during the journey，It is given a richer connotation in the name of travel。

Take the recently concluded "Adventure 2" as an example，Aya embarked on seven journeys with seven different stars。188bet mobile login season’s program focuses on providing each star with a unique personality with an opportunity to meet his “authenticity” and “self”，They deconstruct themselves in a world out of the public eye，Squeeze emotions in the ultimate journey experience，Experience another choice at the intersection of life paths，Enter "Meeting People、Observe yourself、Jianxin、A new realm of knowing the world。

In my opinion，"Adventure 2" is more about a thematic journey，To tap into one’s deepest feelings，Thus reaching another level of life with all your heart。But now more 188bet mobile login reality shows are based on original relationships in real life，More experience through the journey，Thus gaining a deeper understanding of the relationship between the characters。

The surface of "Wife's Romantic 188bet mobile login 3" is about a group of wives leaving their husbands to 188bet mobile login，But its emotional core is still marriage healing。Husbands watching their wives’ 188bet mobile login videos in the observation room，On the one hand, I take this opportunity to change my perspective，Learn more about your wife’s inner state，On the other hand，I am also here to reveal my wife’s unknown behind-the-scenes story to the public on my wife’s behalf，Reorganizing the husband’s understanding of his wife in the process of strengthening his understanding of his wife，Enables couples to “know themselves and the enemy” better。

In other words，The current “188bet mobile login+” variety show uses 188bet mobile login as a carrier，No longer limited to the introduction of city scenery，Pay more attention to exploring the relationship between people，In-depth exploration and expression that gives more emotional connotation to the trip。

03.Mediocre response，How to develop 188bet mobile login 3.0Advanced？

Since this year，188bet mobile login explode again，But combined with the Douban ratings of the "Travel+" programs in Q4 and the Yien Broadcasting Index，Whether it is Douban word-of-mouth or broadcast data，Most of them performed mediocre。

Take "Adventure 2" as an example，relative to season 1 8.High reputation of 9 points，Word-of-mouth dropped sharply this season。In the audience of "A Strange Life"，Originally, there were different benchmarks for this “outstanding” program。In the author’s opinion，The reputation of the second season has been affected by some external interference，Especially at the beginning，Controversial artists’ controversial performances on the 188bet mobile login，Although it brings topic and popularity，But it didn’t bring word of mouth，Eventually failed to make a comeback。

Let’s watch the new season of “Slow 188bet mobile login Around the World”，Evolving from micro variety show to long variety show，Reborn in program mode、You will choose your own slow 188bet mobile login destination and method，Invite partners with whom you have a "native relationship"，Sign a "Slow 188bet mobile login Contract" with each other，Start a slow 188bet mobile login journey with no restrictions。

From a certain perspective，There are certain similarities in program concepts between Zhejiang Satellite TV’s recently launched “Wandering” and iQiyi’s “Slow 188bet mobile login Around the World”，Especially the program attribute of “unlimited 188bet mobile login content” is particularly similar，But the difference is，The former is by Zhong Hanliang、Guo Qilin serves as the main coffee，Flight guests will join during the period，Great continuity in content，Like a long narrative。

The latter is a staged guest，For example，The guest in the first and second episodes was Di Lieba，A person embarks on a journey with the theme of "Looking for Love"，In the mid-term, Zheng Kai travels with his old classmates，In the later stage, it was Huang Jingyu and Simon Yam。188bet mobile login theme with strong variability，Guest、Content adjustment has greater flexibility。

A journey that was originally separated from reality，But in a series of original relationships，Returning to reality，During the journey，Reconstructing Love、Family love、Definition of friendship，The recently aired pioneer experimental 188bet mobile login reality show "Little Ball Chaser" is different from 2.Phase 0 program，Opened up new creative ideas。

The concept of the 188bet mobile login is "Before it disappears，To arrive，Go on an adventure，To protect，To change”，Mainly tells the story of four brothers going to experience the disappearing natural environment。Therefore，The core is to explore the relationship between nature and humans，Let the younger generation play a pioneering role in environmental protection。

First broadcast of the program，In #zhoudongyutoogirly#、With the support of topics such as #黄子韬vacuumcupscaldingmouth#，has gained a lot of attention，It also allows the public to truly understand the current situation of polar bears，This is the most direct manifestation of star effect。Under the new main body and entry point，Can the 188bet mobile login reality show "Little Ball Chase", which focuses on people and nature, bring the 188bet mobile login reality show into 3.0The era is unknown，But the differentiated social significance it carries raises the program's conception to a new level。

Display the urban style from the main perspective、Humanistic style，To focus on refining social topics with broad-spectrum meaning and emotional resonance，Now we focus on the relationship between man and nature，It can be seen that 188bet mobile login can focus on the shortcomings of parents，Can also accommodate all living beings，The intended pattern is gradually expanding by breaking through circles，But it is worth paying attention to，How did this idea take root in the hearts of the public after it was implemented，Still to wait and see。

*188bet mobile loginWen LaiSource WeChat public: readEntertainment (ID: yiqiduyu), author:Ruogu, original title: "After focusing on humanistic customs and native relationships，Enter 3 of a 188bet mobile login reality show that values ​​people and nature.0 era？》.