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LoginDouble Ninth Festival in 2021,Ctrip releases insights into travel trends for seniors。In recent years,With the consumption upgrade of the silver-haired people,Silver-haired people are also traveling more frequently。Ctrip data display,As of October this year,The number of registered users on the platform aged 60 and above increased by 22% year-on-year in 2020,Overall order volume increased by 37% year-on-year,Among them, group tour orders increased by nearly 60% year-on-year。
On travel expenses,After 50、The elderly group represented by the post-60s generation has shown strong consumer demand。Ctrip data display,Nearly half a year,After 50、Per capita spending of the post-60s generation 188bet sports betting app download increased by 35% year-on-year,The increase exceeds that of those born in the 1990s、22% after 00。where,Travel products priced between 2,000-3,000 yuan are the most popular on Ctrip’s platform,Popular high-end products include Xinjiang customized tours、Lingzhi Customized Tour、Beijing high-end customized tour、Tibet high-end customized tour, etc.,Over 6,000 yuan per capita。
After the epidemic,The travel patterns of seniors also show new characteristics,As the main force in group tours in the past,Older tourists are more inclined to customize tours、Travel by private group and other methods,Traveling with family or friends、Socialize to bond while traveling。Ctrip platform data display,The volume of customized travel orders for 188bet Online Sports Betting and Casino users aged 60 and above increased by 47% year-on-year in 2020,Private group order volume increased by 161% year-on-year。
What deserves attention,Silver-haired people are becoming more and more fashionable,Start making your own strategies、Drive on the road、There are even more ways to play than young people。Ctrip data display,Nearly half a year,Car rental orders for 188bet Online Sports Betting and Casino users aged 60 and above increased by 108%,Exceeding the 43% growth level of the market。Elderly people also gradually like to record the beautiful scenery and feelings during the journey,Since the beginning of the year,The number of Ctrip community users aged 60 and above increased by 26% year-on-year,Post volume increased by 16% year-on-year。
Ctrip community popular note-taking expert @木子与木易,It is a 61-year-old couple,After retirement, they lived the second life they had longed for。Use translation software to travel abroad freely、Buy crampons and shoe covers to go over the snowy mountains in Heilongjiang、Two people and one car drove 4,000 kilometers by themselves、Through the Great Northwest Loop,They redefine“60-year-old travel”,Live your retirement life like you were twenty years old,The story was also published in the community's self-made column "Hello,Traveler》。
However,Most silver-haired people still use quality、Comfortable、Put peace of mind first。“The elderly at home don’t like to worry about traveling by themselves,Hope everything is taken care of、Just be responsible for playing,I don’t like the schedule to be too tight and tiring,Private groups with a small number of people are very suitable for them。”Remarks from a user who has booked products for his parents multiple times on the Ctrip platform,And there are more and more such users,Data display,Nearly half a year,The number 188bet app download of orders booked by young people for the elderly on Ctrip’s platform increased by 47% year-on-year。
Xie Xiaoqing, senior researcher at Ctrip Research Institute said,The current generational trend of tourism consumers is extending to two ends: old and young,Consumption at both ends is growing the fastest,And the silver-haired group is also paying more and more attention to the quality experience and cultural experience during travel。In response to this huge“Rich、Free”Group,Travel companies should be more targeted、Professional R&D and design of related products,Let elderly consumers enjoy better“Poem and Distance”。
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