December 19，By Propaganda Department of Shunyi District Committee、Sponsored by Shunyi District Culture and Tourism Bureau，Hospitalized，The "2019 Second Beijing Shunyi Cultural Tourism Development Summit Forum" with the theme of "Integration·New Ecology" was grandly opened at Beijing Shunyi Xinhualian Lijing Hot Spring Hotel。This forum invited Beijing municipal departments、Relevant departments and territorial leaders in the district、Experts and scholars in the cultural and tourism industry、Leaders of leading cultural and tourism companies、About 300 people from high-quality tourism companies and media reporters in Shunyi District participated，Let’s explore the implementation and development path of the cultural tourism industry in Shunyi District，Further promote the development of cultural tourism industry in Shunyi District、Great prosperity。Founder of Fantasy Forest Magic Culture Industry Group、Chairman Liang Ming attended this conference and delivered a keynote speech。

Liang Ming said，In the United States、Europe，Magic penetration rate reaches 35%、20%，And in China，Magic is a blue ocean，The penetration rate of magic is less than 1%。One billion people in China have watched magic on TV，But less than 1% of people go to see magic live。So，Magic Entertainment is a very new opportunity for differentiated competition in cultural tourism and performing arts。

Liang Ming thinks，Magic is very suitable for travel scenes，Has mass entertainment properties，When people go to tourist destinations and find it difficult to sit down and listen to a symphony or watch a tap dance，Magic has become a very important means of public entertainment。Magic + six elements of tourism "food, accommodation, travel, shopping and entertainment"，A magic restaurant was created、Magic Bar、Magic Cafe、Magic shop and a series of derivative businesses，Some clusters have gradually formed around the world，Implementation of these clusters，Also realized the entire multi-business linkage，Form a very efficient conversion。

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(This article is compiled based on the speech transcript，Zhi Hui slightly deleted)

Hello everyone，Thank you very much Zhihui for providing such a good platform，Let’s share things about magic。

We are a very vertical industry，I’ve been thinking，What is the relationship between magic and cultural tourism？We have visited many destinations in the past two years，Many cultural and tourist attractions，They invited us over，The core appeal is to have a very differentiated product，And they also think magic is such a product。

We conducted a survey，In the United States、Europe，Magic penetration rate reaches 35%、20%，And in China，Magic is a blue ocean，The penetration rate of magic is less than 1%。One billion people in China have watched magic on TV，But less than 1% of people go to see magic live。So we think，Magic Entertainment is a very new opportunity for differentiated competition in cultural tourism and performing arts。

Magic is very suitable for travel scenes，Has mass entertainment properties，When people go to tourist destinations and find it difficult to sit down and listen to a symphony or watch a tap dance，Magic has become a very important means of public entertainment。

Different from traditional magic, new magic has four characteristics.

The first feature，A profound cross-border integration of magic and various arts；Second，The advancement of new technology and new technologies creates a more realistic magical experience；Third，Magic uses a deeper participation method and a more extreme interactive method；Fourth，Magic plus travel elements，188bet sports betting app download Achieved many new business forms。  

Magic + six elements of tourism "food, accommodation, travel, shopping and entertainment"，The Magic Restaurant was born、Magic Bar、Magic Cafe、Magic shop and a series of derivative businesses，Some clusters have gradually formed around the world，Implementation of these clusters，Also realized the entire multi-business linkage，formed a very efficient conversion。 

Give an example，Our products in the small theater can make 8% of the live audience repurchase my children's training，Go and sign up for my training class，Our training courses are very expensive，The fee was five thousand yuan for eight lessons a few years ago，But the conversion per game is 8%，12% of people can purchase our magic sets and magic gift boxes on site，This is a very good conversion rate。So the integration of culture and tourism has produced many new scenes，It also spawned a lot of new magic，Form good communication，Especially during key moments and festivals。 

Under the integration of culture and tourism，We have made some innovations and new attempts，Also report and share with everyone。 

The first one is in the city scene。We have made in-depth attempts at cross-border integration in urban scenes，Also received very good results。

For example, the magic crossover movie。Last year we did a live version of the movie "Now You See Me" at the Capital Stadium，Breaking the highest box office in Magic history，Added movie IP blessing。We combined magic and scientific experiments into the product "Dr. Mao's Laboratory"，Doing magic and science experiments at the same time，In fact, scientific experiments are also magic in the eyes of many children。We combine magic and comedy to present the work "Who Am I"，It is a very high-frequency urban theater performance，Very good reputation，Also received many National Art Fund subsidies，Won many awards。

In polishing the content of urban scenes，We continue to find some methodologies，We also 188bet sports betting app download hope to do magic shows in urban scenes，As our experimental field，Find the method here，Find a way to polish the content，Then copy it to the cultural tourism scene we will talk about later。

We created a unique applause、Laughter、Three exclamations are a way to measure surprise and happiness，Each of our shows has KPIs。Take "Who Am I" as an example，It is a comedy，We set the KPI: 90 minutes of performance，Average 87 applause per game，112 laughs，16 exclamations。Now the effect is far better than this。Applause 87 times in 90 minutes，Applause means you think this is wonderful，Not in vain，Laughter means you get entertainment when we consume an entertainment product，Exclamation is the essence of magic，To provide different differentiation to the audience，Exclamation comes from the magical feeling in your heart，So exclamation is the hardest thing for us to achieve。

Second point，We run quickly in the city theater with a critical eye、Iterate quickly。We iterate to achieve one iteration every day and every show。In commercial complex，Last year, I did "Fantasy and Magical Realm" with Mr. Electric Shock Zhou，The space in the basement of Joy City，700 square meters of space for renovation，Take a 60-minute trial，Tells about a great magician with 7 apostles，A story that leads the audience to uncover the secrets of magic。This project is in 69 days，Over 10,000 experiences in total，The highest queue is more than 500 people。

We have also tried in theme parks。We have been performing in Chimelong for 7 years，Did a new show in Guangzhou Sunac Paradise，Now playing。After our research，The type of performance tourists most expect to see，First is magic，The second is the thrilling category，The third category is singing and dancing，And we are in the entire park，188bet app download This project has the highest ticket price among single projects，has a conversion rate of 35%。In other words，Come to Sunac Paradise，35% of people will come to see the magic show。

The last is the magic theme park，It is a new attempt we have made recently，We put the innovative content that has been continuously iterated in the city theater and the successful experiments into the theme park，We know when the audience is going to laugh，When to applaud，When do you feel surprised，When will there be a surprise。We bring these experiences to the theme park to make an island theme park，Divided into four areas，There is a lot of rich content in it，Devices with or without power、Parent-child experience、Restaurant、Bar，Integrating all the business types we just mentioned into one theme park。Opening at the end of October next year，Everyone is welcome to experience it when the time comes。

That’s it for my speech, thank you all.